SYLLABUS - Bishop Heber Collegebhc.edu.in/syllabus2016/mba syllabus 2016 updated.pdf · SYLLABUS...

190

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2016 – 2017 Batch Onwards)

HEBER INSTITUTE OF MANAGEMENT STUDIES Master Program in Business Administration (MBA)

BISHOP HEBER COLLEGE (Autonomous) Nationally Reaccredited with A+ by NAAC

(Affiliated to Bharathidasan University, Tiruchirappalli)

Tiruchirappalli – 620017.

South India

SYLLABUS

For Students admitted from 2016 - 2017 Onwards

191


Semester COURSE

CODE Course Type Title of the Paper

Hours of

Teaching

Credits Marks

CIA ESE TOTAL

I Core-I Business Communication 5 5 25 75 100

Jun to

Oct

Core-II Mathematics & Statistics for Managers 5 5 25 75 100

Core-III Information Technology for Managers 5 5 40 60 100 Core-IV Managerial Economics & Business Environment 5 5 25 75 100

Core-V Organizational Behavior & Principles of

Management 5 5 25 75 100

Core-VI Accounting For Managers 5 5 25 75 100 Total hours of teaching and Credits 30 30 600

II Core-VII Operations Research 5 5 25 75 100

Nov to

April

Core-VIII Marketing Management (Principles & Concepts) 5 5 25 75 100

Core-IX Production & Operations Management 5 5 25 75 100 Core-X Financial Management 5 5 25 75 100 Core-XI Human Resource Management 4 5 25 75 100 ED Fundamentals Of Management 4 4 25 75 100 Project-1 Project (May/June) -- 5 -- -- 100

VLO RI/MI (Value and Life Oriented Course) 2 2 25 75 100

Total Credits 30 36 800

III Core-XII Management Information Systems 5 5 25 75 100

Jun to

Oct

Core-XIII International Business Management 4 5 25 75 100

Core-XIV Research Methodology 5 5 25 75 100

Elective I

Any Five from Elective List – I *

4 5 25 75 100

Elective II 4 5 25 75 100

Elective III 4 5 25 75 100

Elective IV 4 5 25 75 100


IV Core XV Strategic Management 5 5 25 75 100

Nov to

April

Elective V Any Three from Elective List – II *

4 5 25 75 100

Elective VI 4 5 25 75 100

Project II Major Research Project (Feb 2nd week till Mar 4th week)

-- 6 -- -- 100


Total Number of Credits and Marks for the Programme

122 2500

192


BISHOP HEBER COLLEGE (AUTONOMOUS)

DEPARTMENT OF MANAGEMENT STUDIES

TIRUCHIRAPPALLI-17.

MBA 2016 -2017 (Batch Onwards)

OBJECTIVE OF MBA PROGRAMME: This program never loses sight in aiming to enlighten

students on how to make managerial decisions. The program is founded on the belief that the

fundamental requirements of a managerial job is to make effective decisions with both academic

knowledge and practical exposure, which understands the ground realities facing the present corporate

world. This program gives ample scope for the students to specialize in their area of choice like

marketing, finance and human resource.

SEMESTER – I

Business Communication

Mathematics & Statistics for Managers

Information Technology for Managers

Managerial Economics & Business Environment

Organizational Behavior & Principles of Management

Management Accounting

SEMESTER – II

Research Methodology

Marketing Management (Principles & Concepts)

Production and Operations Management

Financial Management

Human Resource Management

ED-I Fundamentals of Management

RI / MI (Religious Instruction/Moral Instruction)

Project -I (May/June)

SEMESTER – III

Strategic Management

International Business Management

Operations Research

Elective course – I

Elective course – II

Elective course – III Any Four from Elective List-I*

Elective course – IV

SEMESTER – IV

Management Information Systems

Elective course – V

Elective course – VI

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Project -II

ANNEXURE 2

DEPARTMENT OF MANAGEMENT STUDIES

BISHOP HEBER COLLEGE (AUTONOMOUS)

New Syllabus Electives

Full-Time 2016 - 2017 onwards

Semester III (Any Four to be Chosen)

Marketing

Sales and Distribution Management P16MS3M1

Advertising and sales promotion P16MS3M2

Strategic Brand Management P16MS3M3

Finance

Global Financial Management P16MS3F1

Project Appraisal Planning & Control P16MS3F2

Security Analysis & Portfolio Management P16MS3F3

Micro Finance P16MS3F4

Commercial Banking Management P16MS3F5

Human Resource

Managing Interpersonal Effectiveness P16MS3H1

Organizational Change & Development P16MS3H2

Labour Legislation P16MS3H3

Training and Development P16MS3H4

Systems

Knowledge Management P16MS3S1

Enterprise-wide Information Systems P16MS3S2

Information Security and Control P16MS3S3

System Analysis and Design P16MS3S4

Digital Economy and E-Business P16MS3S5

Extra Credit Course: Consumer Behaviour PXMS3:1

194


Semester IV (Any Two to be Chosen)

Marketing

Rural Marketing P16MS4M1

Planning and Managing Retail Business P16MS4M2

Applied Marketing Research P16MS4M3

Services Marketing P16MS4M4

Customer Relationship Management P16MS4M5

Finance

Financial Services P16MS4F1

Strategic Cost Management P16MS4F2

Corporate Valuation (M & A) P16MS4F3

Human Resource

Compensation Management P16MS4H1

Performance Management P16MS4H2

Strategic Human Resource Development P16MS4H3

Talent Management P16MS4H4

Systems

Software Project Management P16MS4S1

Business Intelligence P16MS4S2

RDBMS with ORACE P16MS4S3

Advanced MS Excel for Managers P16MS4S4

Extra Credit Course: Total Quality Management. PXMS4:1

ED Courses:

1. Fundamentals of Management

195


S no Title of the Paper Course Code

1 Business Communication

2 Mathematics & Statistics for Managers

3 Information Technology for Managers

4 Managerial Economics & Business Environment

5 Organizational Behavior & Principles of Management

6 Accounting For Managers

196


SEMESTER – I

Course Code: P16MS101

Core-I BUSINESS COMMUNICATION

Objective: This course is meant to acquaint the students with the basics of communication which

is vital for today‟s organizations and to familiarize them with both oral and written

communication and to some extent in non verbal communications.

Unit-I : INTRODUCTION TO COMMUNICATION

Introduction, Meaning, Significance for Management, Types, Media, Barriers to communication,

Principles of effective communication. Ethics is communication.

Unit-II : BUSINESS CORRESPONDENCE

Norms For Business letters, letter for different kinds of Situations, Personalized Stand letters,

Enquiries, customers complaints, collection letter, sales Promotional letter effective E-main

message and correspondence.

Unit-III : REPORT WRITING

Structure of reports, long and short reports, Formal and Informal Reports, Technical reports,

Norms for including exhibits and Appendices, Importance of Executive summary.

Unit-IV : NON-VERBAL COMMUNICATION

Personal appearance, Posture-Body language, Use of charts, diagrams and tables-Visual and

Audio Visual Aids for Communication-Dyadic Communication: FACE to FACE, telephonic

conversation.

Unit-V : CONDUCTING MEETING

Procedure, Preparing Agenda, Minutes and resolutions, Conducting Seminars and Conference,

Procedure of regulating speech, Evaluating Oral presentation-Group Discussion: Drafting

Specific, Negotiation Skills

TEXT BOOK:

Business Communication- Rajendra Pal & J S Korlahalli, Sultan Chand and Sons 2012

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REFERENCE BOOKS:

Business Communication-KK Sinha, Galgotia Publishing Co

Business Correspondence & Report Writing-RC Sharma & Krishna Mohan TMH

Effective Technical Communication-M Ashraf Rizvi – TMH

Foundation of Business Communication – Dona J Young – TMH

Communication in Organisation – Dalman Fisher.

SEMESTER-I


Core-II MATHEMATICS AND STATISTICS FOR MANAGERS

Objective: Equipping the young budding managers with mathematical and statistical models

such a fashion to make the managerial decisions effectively.

Unit-I Mathematics for Managers

Introduction to Mathematical Models and their need for Managerial Applications – Matrices

concept – Basics of Arithmetic progression and Geometric progression – its application to

Managerial Decision Making.

Business Functions – Basics of differential calculus – Marginal Functions (Revenue, Cost, Profit,

Etc) – its application to managerial decision making.

Unit-II Statistics for Managers

Sampling and data collection – kinds of data – data condensation methods using different

graphical methods and tables – Uni-variate Analysis of data using Measures of central tendency

[Mean, Median, Mode] – Dispersion [standard deviation, Coefficient of variation] – its

application to managerial decision making.

Unit- III Correlation and Regression.

Types of Correlation, Methods of Studying Correlation, Rank Correlation. Regression Analysis,

Scatter Diagram, Regression line, Method of Least squares, Regression Co – efficient, Standard

error of estimates.

Unit-IV Probability Theory

Concepts of Probability & Probability Distribution, Basic Probability Concepts, Types of

Probability, Probability rules, Baye‟s Theorem.

Unit-V Probability Distribution

198


Random Variables, Types of probability Distributions, Binomial Distribution, Poisson

distribution, Normal distribution.

Text Book:

1. Statistics for Managers-Levin, Rubin

Reference Book:

1. Mathematics for Modern Managers, Dr. P Mariappan, New Century Books (P) Ltd, Chennai.

2004 – ISBN – 81-234-0852-8

3. Business Statistics – S Saha

2. Business Mathematics, Suchirtra S Jaipur, Mangaldeep – 2005 ISBN 81-7594-182-0

2. Statistics for managers by David M Levine, David Stephan, Mark L Berenson, Pin T Ng,

Timothy C Krehbiel (2007)

SEMESTER-I

Course Code: P16MS P03

Core-III INFORMATION TECHNOLOGY FOR MANAGERS

Course Objectives: 1. To impart a basic knowledge of the concepts and tools of Information technology.

2. To provide a fair understanding on the officials packages of information technology.

Unit-I - Introduction Computers: Introduction- History- Generation- Information Technology and Business:

Definition- evolution-role of IT in business and industry- component technologies of IT - types

of applications- Trends in IT including Hardware- Input/Output devices, Operating systems,

software and packages and peripherals.

Unit-II- Application of IT Applications of IT: Networking –Internet - intranet technologies- multimedia and virtual reality

Technologies-Use of IT in Management Information Systems, Decision support systems and

expert systems - E-Business Applications - Tele communication - Introduction to security

issues.

BUSINESS APPLICATION SOFTWARE - PRACTICALS

Unit-III - LABORATORY

MS Windows, MS Office –MS Word, MS PowerPoint, MS Excel

Unit-IV- LABORATORY

Statistical Packages – SYSTAT ( Data entry, data analysis diagrammatic and graphical

representation)

Unit-V LABORATORY

Accounting Package – Tally

Suggested Text Books. 1. Basntra, " Computers Today" - McGraw Hill Publications

2. Alexis Leon, Matthew Leon, “Introduction to information systems”

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3. Ron Mansfield, "Working in MS-Office" TataMcGraw Hill Publications

4. Computer in Business Applications - E K Saini & Pradeep Kumar

5. Statistical methods for practice and research – A guide to data analysis using SPSS –

Ajai Gaur and Sanjaya Gaur, Sage publications

References Books: 1. Sanders, "Computers Today"- McGraw Hill Publications 2. Daniels N C, "Information Technology" - Addision Waisely publications.

MARKS BREAK UP FOR FINAL - 100 MARKS

INTERNALS: - THEORY (TEST 1 AND 2) - 10

ASSIGNMENT (RECORD) - 10

ATTENDANCE - 05

EXTERNALS: - PRACTICALS - 75

TOTAL - 100

SEMESTER-I


Core-IV MANAGERIAL ECONOMICS AND BUSINESS ENVIRONMENT

Course Objectives: 1. To impart a basic knowledge of the concepts and tools of economic analysis as relevant for

managerial decision making.

2. To provide a fair understanding of the aggregate economic system within which a firm

operates

3. To provide an exposure to some of the various institutions, policies and systems affecting

business operations.

Unit-I Introduction to Business Economics

Demand and Revenue Analysis, Demand Analysis, Estimation of Demand and Forecasting

Demand.

Unit-II Production and Cost Analysis

Price concepts and Determinants, Pricing in Practice, Price Index and Market structure,

Monetary & fiscal policy

Unit-III Introduction to Business Environment Various Forces affecting the business environment

Unit -IV

200


Political environment (Indian Political Philosophy towards Business Enterprise, Annual Financial Budgets, Various

factors of government influencing the business policies)

Unit-V The Legal Environment

Foreign Exchange Management Act, Export Import Policy, Indian Companies Act, Law of

Contracts, Consumer Protection Act and Environment Protection Act - EMS, Negotiable

Instruments Act, and Sale of Goods Act.

Text Book: Managerial Economics by Varshini & Mageshwari Sultan Chand

Business Environment – Francis Cherunilium

Business Law – N D Kapoor

Reference Books: 1. Managerial Economics by Dominik Salvatore

2. Business Environment by Aswanthappa, Himalaya Publications.

SEMESTER-I Course Code: P16MS105

Core-V PRINCIPLES OF MANAGEMENT & ORGANIZATIONAL BEHAVIOR

OBJECTIVES

The objectives of the course are: To familiarize the participants with the behavioral patterns of

human beings at individual and group levels in the context of an organization, which in its turn is

influenced by the environment enveloping it, so that the ability of the participants in the

knowledge, Prediction and control of human behavior in an organization is enhanced.

Unit-I

Management Management – Definition- Basic Principles of Management- Functions of Management-

Evolution of Management thought from the early pioneers to Modern thinkers.

Unit-II

Organization Organization – Need- Hierarchy in an Organization and reporting relationship Co-ordination-

Need –Techniques. Delegation and Authority, - Definition, Meaning, Process-Techniques,

Factors affecting-Advantages and Disadvantages- Applicability to different forms to Structure.

Unit-III

Organization behavior Definition of Organization behavior, Contributing Disciplines to OB, Responding to

globalization. The Individual behavior, Values, Attitudes, Personality, Emotions, Perception,

Learning, Motivation, Interpersonal behavior.

201


Unit-IV

Group Behavior and organization structure. Group Behavior, Teams, Communication, Organizational rules, Power, Authority & Status,

Conflict. Leadership - Nature, Type and Approaches, Development of leadership, Group

dynamics, Organization structure, Human Resource Policy, Organization Culture.

Unit-V

Conflict and cross culture management Management of Change, Conflict management. Organization Health, Development and

effectiveness, Cross Culture Management.

Text Book:

Fred Luthans Organisational Behaviour 10th e Tata Mcgraw Hill Publications

Stephen P Robbins Organization Behavior

Koontz & Donnel Organization Behavior

Suggested Readings:

HERSEY & BLANCHARD Management of Organization Behavior

ABRAHAM K KORMAN Organization Behavior

SEMESTER-I Course Code: P16MS106

ACCOUNTING FOR MANAGERS

Core-VI

Objectives:

The purpose of this course is to impart basic knowledge of both financial and cost accounting so

that students are able to understand financial statements and reports to make decisions.

Unit-I Final accounts

Purpose and Scope; changing role of Accountant in profession, industry and as a consultant:

Basic accounting concepts and postulates and their implications.

Accounting Records and systems: The journal and other subsidiary books. The Ledger and

account, debit and credit, adjusting and closing entries, ruling and balancing accounts. The trial

balance.

Unit-II Company Accounts

Introduction to company accounts - issue of shares, allocation, calls, forfeiture, re-issue and

bonus issue.

Unit–III

202


Cost Concepts

Cost concepts, determination of costs, elements of Cost-cost classification.

Unit-IV Marginal Costing

Overheads, allocation, Apportionment, Absorption, Control over Factory, administration, selling

and distribution Overheads, valuation of Inventories

Marginal costing, Break Even Analysis, contribution approach and direct costing, Short term

Decision making, Standard costing as a tool for control, variance analysis and budgetary control

system.

Unit –V Advanced Cost Concepts

Relevant cost, Target cost, Activity based costing.

Suggested Readings: Management Accounting – Maheswari, Sultan Chand & Company

Cost Accountancy – Jain and Narang.


1 Operations Research

2 Marketing Management (Principles & Concepts)

3 Production and Operations Management

4 Financial Management

5 Human Resource Management

6 ED-I Fundamentals of Management

7 Religious Instruction

8 Moral Instruction

9 Project -I (May/June)

203


SEMESTER - II


Core-VII OPERATIONS RESEARCH

Objectives:

The objective of the course is to acquaint the student with the application of Operations Research

to business and industry and help them to grasp the significance of analytical techniques in

decision making. Students will be tested on the application of Operations Research to business

related problems.

Unit-I Introduction to Operations Research

Introduction to Operations Research, evaluation of the field, scope, phase merits and limitations-

concept of optimization, theory of simplex methods to solve canonical and general LPP –

graphical, simplex, big M.

Unit-II Simplex and Transportation models

Primal-dual problem and its properties, dual simplex method, sensitivity analysis relating to

changes in tightness of constraints (bj values only) and co-efficient of objectives function (cj

values only)

204


Transportation problem Vogel‟s approximation method MODI optimality test; assignment

problem including traveling salesman model –.

Unit-III Network Analysis

Network analysis-drawing of Arrow diagram-critical path method-calculation of critical path

duration, total, free and independent floats, PERT problems

Unit-IV Decision Theory and Game Theory

Decision trees-decision under uncertainty, Decision under risk – Theory of Games – pure and

mixed strategies, principles of dominance, graphical methods, simplex methods

Unit –V Queuing Theory and Simulation

Queuing theory- M/M1/FIFO/ ∞ model; Markovian chain, simulation:- Monte Carlo Method.

( Inventory method alone)

Reference Books:

1. Operations Research: An introduction, Handy A. Taha, Macmillan 2. Fundamentals of Operations Research for Management-Gupta and Cozzolino, Hoden-Day, IUC

3. Operations Research- Kanti Swarup, Manmohan and Gupta, Sultan Chand & Sons.

4. Operations research methods and applications – Dr. P Mariappan, New Century Book House

Pvt Limited, ISBN – 81 – 234 – 0716 - 5

SEMESTER - II


Core-VIII MARKETING MANAGEMENT (Principles and Concepts)

Objective: The purpose of this course is to acquaint the students with the broad framework of

Marketing Management and its principles and concepts with specific reference to the current

business scenario.

Unit-I Introduction to Marketing Marketing: Meaning-Concept-Functions-Marketing Planning& Implementing Marketing

Programmes-Marketing Environment Market Segmentation

Unit-II Products and Price Product: Meaning –Product Planning – Policies – Positioning – New Product Development –

Product Life Cycle – Branding, packing, Labeling.

Price: Pricing Objectives- Factors, Methods and Procedure.

Unit-III Marketing communication and Distribution

205


Promotion: Marketing Mix – Advertisement – Message – Copywriting – Advertisement

Budgeting – measuring Advertisement Effectiveness- Media Strategy- Sales Promotion –

Personal Selling and Publicity.

Physical Distribution: Distribution Mix- Managing Channel – Intermediaries – Transport and

Warehousing – Distribution Strategies – Distribution Cost Analysis.

Unit-IV Application of Marketing Application of 4 P‟s in various sectors like FMCG, Consumer Durables, Pharmaceuticals and

Industrial Products.- Consumer Behaviour-Marketing Research and Marketing Information

System.

Unit-V Marketing Strategies and Measuring marketing performance Marketing Strategies – Tools for Competitive Differentiation of Product – Strategies for

Competitors – Leaders, Challenges, Follower & niches- Marketing of Services – Consumerism

and Consumer Protections. Evaluating & Controlling Marketing Performance. Direct Selling,

Direct Marketing. Laws regulating marketing in India

Text Book:

Marketing Management – Ramaswamy & Namakumari McGraw Hill 5th

Edition 2013

Reference Books:

1. Marketing – V S RAMASAMY & NAMAKUMARI, McMillian

2. Fundamentals of Marketing – WILLIAM STANTON, Tata McGraw Hill

3. Marketing – BENNET, Tata Mcgraw Hill

4. Marketing Management – Philip Kotler PHI

SEMESTER - II Course Code: P16MS209

Core-IX PRODUCTION AND OPERATIONS MANAGEMENT

Objective: The purpose of this course is to accustom the students with the wide framework of

Production Management and its principles to produce goods services of right quality and

quantity at right time and right manufacturing cost with specific reference to the current business

economic scenario.

Unit-I Introduction to Production and Operations Management

Production function-an introduction-definitions and types of production systems - Strategic

planning decisions for operations – Demand forecasting for operations

Unit-II

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Plant Layout and Capacity Planning

Technology and Design of products and services – capacity planning-location- Introduction to

Flexible/cell manufacturing systems, Facility Layout- 5S Housekeeping.

Unit-III Planning and Controlling

Operations planning and control – planning aggregate production, work force and inventory

levels-inventory replenishment policies Just in Time and Kaizen

Unit-IV Maintenance and Quality Control

Maintaining system reliability- maintenance SPC and Statistical quality control, quality

assurance, quality circles total quality control and the emerging concept like ISO Series, LEAN,

MANU and TQM, Six Sigma, FMEA, QFD.

Unit-V World Class Manufacturing

Industrial scheduling systems- Maintenance and World Class Manufacturing, Benchmarking and

Concepts like TPM.

Text Books: 1. Production and Operations Management – Kanishka Bedi Oxford University Press

2. Modern Production, Operations Management - E.S. Buffa Latest Edition.

3. Production and Operations – R B Khanna

Reference Books: 1. Production and Operations Management by Raymond R. Mayol

2. Production Management by Keith Lockyer

3. Production – Inventory Systems: Planning and Control by Buffs and Miller.

4. Operations Management – Lee – Krajewski and Larry Ritzman – Pearsons Publication.


Core-X FINANCIAL MANAGEMENT

Objectives: The purpose of this course is to acquaint the students with the broad framework of

financial decision making in a organisation.

Unit-I Financial and Profit Analysis

Aims and objectives of financial management, Aim and role of the finance manager, Financial

goal of the firm, Financial Statements, Financial analysis and control, operating and financial

leverage(shareholders return), Financial and Profit Planning.

207


Unit-II Valuation Concepts and Investment Decisions

Concepts of Value and Return(future value, present value, NPV), Present Value of Bonds(Yield

to Maturity) Shares and Preference shares, Analysis of Capital Budgeting Decisions(Discounted

Cash flow and Non Discounted Cash Flow), Cost of Capital(Debt, Preference, Equity), Weighted

average Cost of Capital.

Unit-III Financing and Dividend Decisions

Capital Structure(Net Income Approach, Irrelevance of capital structure, Relevance), Capital

Structure Planning and Policy, Optimum Capital Structure, Dividend theory(Dividend relevance,

irrelevance), Dividend Policy under market imperfections.

Unit-IV Working Capital Management

Short – Term financing investments, Management of Working Capital (Permanent and variable

WC), Cash (facets of Cash management), receivables (need for credit, Credit policy, monitoring

receivables) and inventory management(need, objectives, inventory control systems).

Unit-V Long Term Sources of Finance

Capital Market(Primary and Secondary market), Long term sources of funds(Shares, Preference

shares, Debentures, Term Loans, rights issue of equity shares,), Venture Capital(methods of

venture financing), Mergers and Acquisitions(types, trends in India,value creation) , Financial

Policy.

Text Books: 1. Financial Management- I M Pandey, Vikas Publications.

2. Financial Management- Theory and Practice by Prasanna Chandra, Tata McGraw Hill.

Suggested Text: 1.Bhalla , VK. financial management and policy, 2

nd ed, new Delhi, Anmol.1998.

2.Van horne, james c. financial management and policy. 10th

ed. New delhi, prentice hall of

India, 1997.


Core-XI HUMAN RESOURCE MANAGEMENT

Objectives:

This course aims at (1) providing a conceptual frame work on Personnel management and

Industrial Relations, (2) acquainting the participants with the Personnel and Industrial Relations

Policies and Practices observable in industry, and (3) testing the Indian policies and practices

against the conceptual framework referred to with respect to enhancing their effectiveness in

utilizing human resources.

Unit-I Human Resource Functions

The Human Resource function- evolution of personnel management and Human Resource

Management- status and role of Human Resource Manager-organization of HR Department.

208


Organization planning- Human Resource planning – job analysis- job description- recruitment-

selection with special reference to testing and interviewing.

Unit-II Training and Development

Training and Development with special reference to methodologies of training – learning – job

changes – job enlargement – job enrichment – Job enhancement –– Job Evaluation -

Performance Appraisal methods.

Unit-III Wage and Salary Administration Wage and salary administration including emerging compensation structure like ESOP, ESOS

Etc., Incentive payments- employee, health, safety and welfare-social security-personnel

research- separation - QWL

Unit-IV Industrial relations Industrial relations theories- state and industrial relations labour policy and legislative

framework- administrative dimensions of labour laws-trade unions, functions, structure and

policy – employers Associations.

Unit-V Labor management relations and recent trends in knowledge Industries

Labour Management relations- industrial conflict – collective bargaining – participative

management- Human Resource management in small and medium organizations. Emerging

Trends in Knowledge Industries – BPO, ITES and other software companies.

Suggested Readings: 1. L.M.Prasad – Human Resource Management

2. C.B.Mammoria – Personnel Management

3. Edwin B Flippo – Personnel Management

4. Monappa & Saiyadin – Personnel Management

5. R. S Dwivedi – Man Power Management.

SEMESTER – II

Course Code: P08MS2E1

FUNDAMENTALS OF MANAGEMENT – (EXTRA-DISCIPLINARY COURSE-1)

OBJECTIVES

The objectives of the course are: To familiarize the participants with the managerial patterns at

various levels in the context of an organization, which in its turn is influenced by the

209


environment enveloping it. The ability of the participants to understand the organization, in these

areas of knowledge, will be enhanced.

UNIT 1 – The Basis of Global Management Theory and Practice

Definition of management: Its nature and Purpose, Managing: Science or Art, Evolution of

management thought, Introduction to various schools of management, Contributions of various

thinkers –Taylor, Fayol, Peter Drucker, The Functions of Managers, Mintzberg‟s managerial

roles, Managers Skill’s, Goal of a Manager.

UNIT 2 - Management and Society: The external Environment, Social Responsibility,

Ethics and International Management.

Structure of Organization, Role of Information technology in the organization, Operating in a

Pluralistic society, Social responsibility of mangers, Ethics in managing, Trust as the basis for

change management. International Management and the multi-national companies, Japanese

management and theory Z.

UNIT 3 - Planning

Essentials of planning and Managing by Objectives, Types of plans, Steps in Planning, How to

set objectives, The Strategic planning policies, Decision making, Development of alternatives,

Selecting an alternatives – three approaches(experience, experimentation & research and

analysis), Decision making under certainty, uncertainty and risk.

UNIT 4 – Organizing

Formal and Informal Organization, Span of management, Departmentation, Virtual

Organization, Authority and Power, Delegation, Making Staff work effective, Avoiding conflict,

Promoting Organization culture.

UNIT 5 - Leading

Human factors and Motivation, Maslows hierarchy of needs, Motivation Techniques, Leadership

Behavior and styles, Nature of committees and teams, Communication process, Effective

communication, Controlling Process, Control as a feedback mechanism, Co-ordination

.

Text Book:

Harold Koontz, Heinz Weihrich - Essentials of Management – „An international Perspective‟, 7e

Tata Mcgraw Hill Publishing Company Limited. New Delhi.

210



1 Strategic Management P16MS312

2 International Business Management P16MS313

3 Operations Research P16MS314

ELECTIVE COURSE

Any Four from Elective List-I

Semester III (Any Four to be Chosen)

Marketing

Sales and Distribution Management P16MS3M1

Advertising and sales promotion P16MS3M2

Strategic Brand Management P16MS3M3

Finance

Global Financial Management P16MS3F1

Project Appraisal Planning & Control P16MS3F2

Security Analysis & Portfolio Management P16MS3F3

Micro Finance P16MS3F4

Commercial Banking Management P16MS3F5

Human Resource

Managing Interpersonal Effectiveness P16MS3H1

Organizational Change & Development P16MS3H2

Labour Legislation P16MS3H3

Training and Development P16MS3H4

Systems

Knowledge Management P16MS3S1

Enterprise-wide Information Systems P16MS3S2

Information Security and Control P16MS3S3

System Analysis and Design P16MS3S4

Digital Economy and E-Business P16MS3S5

Extra Credit Course: Consumer Behaviour PXMS3:1

SEMESTER – III

211



Core-XII MANAGEMENT INFORMATION SYSTEMS

Objectives: The basic purpose of this course is students should understand the concept of MIS

and ERP and its applications

UNIT -I Information Systems For Managerial Decision Support:

Management Information & Decision Support Systems-Management Information Systems-

Expert Systems-Examples, Executive Information Systems- Artificial Intelligence Technologies.

UNIT –II Business Process Re-engineering (BPR):

Emergence of reengineering concept- Business process restructuring Vs Business process

reengineering- Ford Mazda reengineering experience- Transition from Functional focused

Vertical organization to process focused Horizontal organization- Porter‟s value chain –

Transition of old economy (Brick and Mortar) company to new economy (Click and mortar)

company- Creating customer focused organization Chimney to grid, grid to bubble-

Identification re engineering need- preparing for reengineering- Global and Indian Practices of

BPR Implementations.

UNIT – III Enterprise Resource Planning (ERPI):

Business Information Systems-Marketing Information Systems-Manufacturing Information

Systems-Human Resource Information Systems-Accounting Information Systems, Financial

Information Systems-Transaction Processing System. Evolution of ERP- MRP-MRP II and

MRP III Problems of system island and need for system integration- Various ERP packages-

Evolution of SAP R/3 product- ERP and BPR- ERP and SCM- WEB enabled ERP.

UNIT – IV Enterprise Resource Planning (ERPII):

Process of ERP implementation- ERP implementation strategies- Personnel involved in ERP

implementation- Consultant‟s way of selecting ERP package – CEO‟s way of selection of ERP

packages – Successful ERP implementation practice in global level and in India.

UNIT – V Management Information Systems:

Enterprise management-Information Resource Management-Strategic management, Operational

Management-Resource Management-Technology management- Distributed management.

Organizing Planning – IS planning methodologies-Critical Success Factors- Business Systems

planning- computer Aided planning Tools. Security & Ethical Challenges: IS Controls- Facility

Controls-Procedural Controls-Computer Crime-Privacy Issues. Introduction to Supply Chain

Management and Customer Relationship Management.

Text Books

1. O‟Brien, J.A. “Management Information Systems” Tat McGraw Hill Publications.

2. EIS by Prof.Balasubramanian

References

1. McLoed, J.R.R “ Management Information Systems” Maxwell McMillan International

2. Kroenke D and et al “ Management Information Systems- An Introduction” McGraw Hill

Publications.

3. Kenneth Loudon – Management Information Systems – Pearson‟s Publication.

SEMESTER – III

212



Core-XIII INTERNATIONAL BUSINESS MANAGEMENT

Course Objectives: The objective of this course is to introduce the students to the world of

International Business and Management by studying cultural influences, government and business

structures in our global economy. Students also learn about trade relations, international finance, legal

and labor agreements.

Unit-I Introduction to International Business

Definition- Trade and Investment flow : Economic theories – Forms of International Business.

FDI, FII‟S Trade theories

Unit-II

GATT and Global Liberalisation International Business Environment: Globalization of Business – WTO and trade Liberalization

– emerging issues – implication for India – Regional Trade Blocks – Inter- regional trade among

regional groups, GATT,GATS TRIPS, TRIMS.

Unit-III

Multinational corporations Global Business Strategic Management: Structural Design of MNC‟s – Strategic Planning –

Strategic Considerations – National Vs Global competitiveness.

Unit-IV

MN’s approaches to control Control for MN‟s approaches to control- the role of Information systems- performance

measurement- mechanics of measurement- various performance indicators- Evaluation and

Evaluation systems.

Unit-V

Conflict management in International Business Conflict in International Business and Negotiations:

Factors causing conflict: Conflict resolution actions- the role of negotiations in international

business- the role international agencies in conflict resolutions.

Text Books: 1. John D Daniels and Lee H Radebangh, international Business, Pearson Education

2. Richard M Hodgetts and Fred Luthans, International Maangement, Irwin Mcgraw Hill

Reference Books: 1. International Business by Charles W L Hill, Irwin Mcgraw Hill

2. Anand K Sundaram and Stewart Black, The International Business Environment, prentice

Hall of India

3. Michael R czinkota, Ekka A Ronkainen and Michael H Moffeff, International Business-

Harcourt Thompson Learning, Singapore.

4. Don Ball and Wendell McCulloch, International Business, Irwin Mcgraw Hill, Newyourk.

5. Roger Bennett, International Business, Pearson Education.

213


SEMESTER – III Course Code: P16MS314

Core-XIV RESEARCH METHODOLOGY

Objective: To impart knowledge of the concepts and tools of Research methodology and help them to grasp

the significance of writing a report for the research work.

Unit-I Introduction to Research Methodology

Research: Definition, Meaning, Characteristics, Scientific attitude. Research Process:

Significance, Scope, Research need, formulating the problem, designing, sampling, pilot testing,

data collection, analysis and interpretation and report. Research Design: Exploratory,

Descriptive, Diagnostic and Experimental- Review of Literature - Hypothesis meaning, types

Unit-II Measurement and Scaling Techniques

Measurement: Nature, scales, sources and characteristics of sound measurement tool. Scaling:

Nature, methods and scale construction techniques. Variables: Meaning and types.

Sampling: Nature, simple probability and complex probability; Non-probability sampling.

Unit-III Methods of Data Collection

Sources and collection of data: Primary and secondary sources- Questionnaire – Checking the

validity and reliability - survey observation, experimentation-details and evaluation.

Determination of sample size. Analysis and presentation: Coding, data entry, tabulation & cross

tabulation. Hypothesis meaning, types, TYPE I & TYPE II errors.

Unit-IV Testing of Hypothesis

Statistical Significance – Testing, Procedures and Applications. Test of significance: Z test,

t – test, F – test, Chi square test, ANOVA, its application to managerial decision making simple

correlation, simple regression, Introduction to Factor Analysis (only basic theory concepts)

Unit-V Report Writing

Presenting results: Written and oral reports, the written research report, preparatory items,

introduction, methodology, findings and conclusions. Preparation and presentation of research

reports in various specializations. Referencing.

Practicles in :- SYSTAT and other related packages. (Exposure)

Recommended Text:

C R Kothari- Research methodology

Anderson - ATW

Rao K V- Research Methods for Management and Commerce, Sterling.

EMORY AND COOPER- Business Research Methods.

214


TULL & HAWKINS – Marketing Research: Measurements & methods, Prentice Hall

SEMESTER – III (Electives) MARKETING

Course Code: P16MS3M1

SALES AND DISTRIBUTION MANAGEMENT

Objective: To make the students aware about the various concepts in Sales and Distribution

Management. To highlight the various decisions to be taken in the market by the Field executives

and managers. This course will help the students of Marketing who will take up sales and

distribution as a career.

Unit-I Introduction to Sales Management: Concept of Sales Management- Nature, Need and Extent

of Application. The Sales Manager – Introduction and Functions, Sales Planning, Organizing

sales Activities, Managing sales force.

Unit-II Sales Strategy: Direct marketing, channel sales and personal selling. Various selling objectives

and sales related marketing policies, and formulating personal selling strategies. The sales

department: Various functional roles in the sales department, Relationship Marketing.

Unit-III Sales Force Management: Recruitment, Selection and Training of Sales Personnel, Motivation

and Compensation, Sales meeting and Sales Contests.

Controlling the Sales Effort: Sales forecasting and budgeting, Quotas, Territories, Branch

Administration.

Unit-IV Logistics and Physical Distribution: Channel Strategy and Positioning. Channel Member

Selection and Development, Problems of working with channel members (Including Motivation

and Compensation) and Channel Evaluation and control. Efficient stock replenishment plans –

win-win situation for channel partners.

Unit-V Emerging trends in sales and distribution Management, Various ERP Packages, Sales

Management in Various sectors like FMCG, Consumer Durables, Pharmaceuticals, Software,

Services etc. Introduction to industrial selling.

Case Studies.

Text Book: 1. Sales Management: Richard R Still and Edward D Cundiff Norman A P Govani

PHI-Fifth Edition

Reference Books: 1. Marketing Management: Ramasami and Namakumari/ Macmillan

2. Marketing Management: Douglas J Dalrymple and Leonard Parsons

215


3. Management of a Sales force – Spiro Stanton Rich Tata McGraw Hill – 11th

Edition 2005

4. Warehouse Management & Inventory Control by JP Saxena – VIKAS Publishing 2009

SEMESTER – III (Electives) MARKETING Course Code: P16MS3M2

ADVERTISING AND SALES PROMOTION

OBJECTIVES: The aim of the paper is to acquaint the students with concepts, techniques and

give experience in the application of concepts for developing an effective advertising and sales

promotion programme.

Unit-I

Advertising’s role and Marketing communication Advertising‟s role in the marketing process: legal ethical and social aspects of advertising:

process of communication. Two step flow of communication, theory of Cognitive Dissonance

and clues for advertising strategists.

Unit-II

Building of Advertising Programme Stimulation of primary and selective demand - Objective setting and market positioning:

Dagmar approach- Determination of target audience: Building of advertising programme-

message, headlines, copy, logo, illustration, appeal, layout.

Unit-III

Media Planning and Budgeting Campaign planning; media planning : budgeting: evaluation- rationale of testing opinion and

aptitude tests, recognition, recall, experimental designs: advertising organization – Introduction

to online advertising.

Unit-IV

Advertising Agency Selection compensation and appraisal of an agency: electronic media buying. Advertising

campaign- advertising V/S consumer behaviour.

Unit-V

Sales Promotion Sales promotion – role of creative strategies – different methods of sales promotion- - evaluating

effectiveness of different promotional strategies. Differences between Advertising, Sales

Promotion, Publicity, Public Relations.

TEXT BOOKS: Advertising Management – Crow Baack, PHI, Pearsons.

SUGGESTED BOOKS:

1. Aaker David Advertising Management, 4th Edition. New Delhi, PHI

2. Belch, George E and Belch Michael A. Introduction to Advertising and Promotion. 3rd

ed. Chicago,

lrwin, 1995.

3. Borden , William H . Advertising. Newyork. John wiley,1981.

216


4. Hard, Norman. The practice of Advertising oxford, butterworth Heinemann,1995.

Ogilvy David - Ogilvy on Advertising. London, longman, 1983. 6. Sengupta subroto. Brand Positioning , Strategies for Competitive Advantages, Tata Mcgraw

7. Behind Powerful Brands – John Philip Jones

SEMESTER – III MARKETING


STRATEGIC BRAND MANAGEMENT

Objectives:

The objective is to impart in – depth knowledge regarding the theory & practice of Brand

management.

Unit-I

Understanding brands:

Hierarchy: personality – image –identity, Positioning.

Unit-II Evaluating and Measuring Brands:

Brand equity, equity Measurements, Value addition, brand, customer relationships, Brand

loyalty & Customer Loyalty.

Unit-III Expansion and Building strong brands:

Managing Brands, Brand Creation, Brand Extension, Brand- product Relationships, Brand

Portfolio, Brand assessment through research.

Unit-IV Financial aspects of branding

Brand and Balance Sheet impact - financial aspects of Branding- Brand revitalization,

Brand success.

Unit-V How branding works in various sectors

Branding in different sectors, customer, industrial, retail & service brands – Brand Audit

Text Book:

1. Strategic Brand Management – Jean Noel Kapferer

Reference Books:

1. David Aaker- Building strong Brands

2. Brand Management by Kevin Lane Keller

3. Brand Management – YLR Moorthy

217


SEMESTER – III (Elective) FINANCE

Course Code: P16MS3F1

GLOBAL FINANCIAL MANAGEMENT

Course Objective:

This course never loses sight in aiming to enlighten students on how to make financial

managerial decisions. Global financial management is founded on the belief that the

fundamental job of the financial manager is to maximize shareholders wealth. This belief

permeates the decision making process to reinforce the managerial perspective.

Unit-I Foundations of International Financial Management:

Globalization and Multinational Firm, International Monetary System, (EMF), Balance of

payments, IMF and other International Financial Institutions.

Unit-II World Financial Market and Institution:

International Money Market, International Bond Market, International Equity Market.

Unit-III Foreign Exchange Exposure and Management:

Management of Economic Exposure, Management of Transaction Exposure, Management of

Translation Exposure.

Unit-IV Financial Management of Multinational Firm:

Foreign Direct Investment, Cross border acquisitions, International capital structure, cost of

capital, International capital budgeting.

Unit-V Cash Management and Corporate Governance

Multinational Cash Management, Exports and Imports, Transfer pricing, Corporate governance

around the world.

218


Text book: 1.International Financial Management by EUN/Resnick

References Books:

1. International Financial Management by Maurice D Levi, Mcgraw Hill

2. Exchange rate arithmetic by C Jeevanandham, Sultan Chand



PROJECT APPRAISAL PLANNING AND CONTROL

Objective: This course provides a) An understanding of the conceptual framework underlying

Projects appraisal b) Selection and Planning circumscribing an investment and c) Some insights

into the operations and control of projects.

Unit I: Planning

Overview (Phases of capital budgeting, decision making, feasibility study), Resource allocation

(portfolio planning tools, strategic position and action evaluation), Idea generations (monitoring

the environment, corporate appraisal, scouting for project ideas), Screening of Projects.

Unit II: Feasibility

Market and Demand Feasibility (situational analysis, specification of objectives, conduct of

market survey, demand forecasting and market planning), Technical Feasibility (material input

and utilities, manufacturing process and technology, product mix, plant location, machineries

and equipment, structures and civil works), Financial analysis (cost of project, cost of

production, working capital requirements).

Unit III: Financial feasibility

Projected Cash flows (components of cash flow stream, viewing project from different point of

view), Time value of money, Identify the project cost, Cost of Capital (debt, equity, preference,

return expected by investors), Appraisal Criteria (Net Present Value, Benefit Cost Ratio, Internal

Rate of Return, Payback Period).

Unit IV: Analysis of Risk

Types and measures of project risk, Analytical Derivation or Simple Estimation, Sensitivity

Analysis, Scenario Analysis, Monte Carlo Simulation, Decision Tree Analysis, Risk Analysis in

Practice.

Unit V: Implementation and Review

219


Project Management (Project planning and project control), Project Review and administrative

Aspects (initial review, performance evaluation), Evaluating the Capital Budgeting system of an

organization.

Text Book:

1. Projects Planning Analysis, Selection, Implementation and Review by Prasanna Chandra, Tata

Mcgraw Hill Companies.

References Books:

1. Effective Project Management, by CLEMENTS / GIDO, Thomson, 2007 edition.



SECURTIY ANALYSIS & PORTFOLIO MANAGEMENT

Objective:

This course provides (a) an understanding of the conceptual framework underlying security

analysis & portfolio management; and (b) an appreciation of the regulatory and tax framework

circumscribing investment in securities; and (c) some insights into the operations of the Indian

stock market.

Unit – I Introduction

Investment Alternatives, Securities market, Risk and return.

Unit – II Analytical Methods

Time Value of Money, Financial Statement Analysis.

Unit – III Portfolio theory and Capital Asset Pricing

Benefits of Diversification, CAPM & APT.

Unit – IV Security Analysis and Valuation

Analysis and Valuation of Debt, Equity, Fundamental Analysis, Technical Analysis, Efficient

Markets Hypothesis

Unit – V Derivates

Options, Futures, Applications of Options and Futures in Portfolio Management, Portfolio

Management the grand design.

Text Book:

220


1. Investment Analysis and Portfolio Management by Prasanna Chandra

References Books:

1. “ Investment Management” by V.K. Bhalla

2. “Management of Investment” by Francis

3. “Security Analysis and Portfolio Management” by Fisher and Jordan.

SEMESTER – III (Elective)

FINANCE


MICRO FINANCE

Course Objectives: The primary thrust of the course is to provide an understanding of the evolution of

Micro Finance as a new development in the financial services industry. The course emphasizes on the

metrics used for assessing the financial and social performance of MF participants in India.

Unit-I Evolution & Principles

Evolution of Micro Finance, Principles of MF [approaches, methodologies and delivery system]

Unit-II Indian Scenario

Micro Finance in India, Self Help Group [SHG] -Bank linkage programmes,

Unit-III Micro finance Institutions

Portfolio financing and financial performance of MFI, Social performance of MFIs,

Unit-IV Rating and Regulation

Micro Finance Rating, Regulating Micro Finance industry

Unit-V Recent developments

Recent Developments in the Micro-Finance Services Industry, and the Foreign Funding Agencies.

221


Reference books:

Rural Credit and Self-Help Groups, K.G.Karmakar, SAGE Publications,Thir Edition,2002.

MICROFINANCE-Emerging Challenges, Krishanjit Basu and Krishan Jinda Tata McGraw-Hill

Publishing Company Limited, 2000.

Indian Microfinance, The Challenges of Rapid Growth, Prabhu Ghate, SAG Publications, First edition,

2007.

THE FORTUNE AT THE BOTTOM OF THE PYRAMID, ERADICATING POVERTY THROUGH

PROFITS, C.K.PRAHALAD, Pearson Education, ™ First Edition, 2006.



COMMERCIAL BANKING MANAGEMENT

Course Objective: This course deals with understanding the assets and liability businesses of banks

and its various functions.

Unit I Banking - Introduction

The Business of Banking, The Indian Banking Structure, The Role of the Central Bank and How it

influences the banking environment.

Unit II Assests and Liability

Asset – Liability Management, Cash Reserve Ratio, Fixation of interest rates.

Unit III Portfolio management

Management of Investment Portfolios, How profits are generated, Other income generated,

Bancasssurance.

Unit IV Loans and Funds

Managing the sources of funds and providing loans to business and consumers.

Unit V

222


Case studies and analysis.

Text Books:

1. Management of Indian Financial Institutions – Srivastava, Divya Nigam, Himalaya

Publishing Home.

2. Indian Financial System – M Y Khan.

3. Bank management –Timothy w. Koch by Tata Mc-Graw Hill

Reference Books: 1. Commercial bank financial management –Joseph f Sinkey

2. Commercial Banking – the management of risk - James W Kolari

SEMESTER – III (Elective) HUMAN RESOURCE

Course Code: P16MS3H1

MANAGING INTERPERSONAL EFFECTIVENESS

Course Objective: To enable the students to understand the importance of interpersonal

effectiveness and the various facets that affect interpersonal relationships so as to help them to be

better managers.

Unit-I: Self and Communication Self: Defining and Perceiving, Self effectiveness, Self Perception, Motives and Strategies.

Developing Inter-personal skills. Effective listening skills.

Unit-II: Transactional Analysis Importance of TA in organizational communication. How to use the knowledge of strokes and

stamps. How are you doing and what do you do next.

Unit-III: Stress Management

Stress – Symptoms, Individual stress. Work related stress, burnout, coping with stress,

Developing a sense of humour, using humour at work, working women and stress on working

women.

Unit-IV: Counseling

Managerial counseling: Styles of helping, counseling and performance appraisal, Skills and

effective counselor.

Unit-V: Attitude +Assertiveness Attitude: Importance, factors that determine attitude, Positive and negative attitude, changing

attitudes.

223


Assertiveness: Nature, Importance and Relevance, How to improve assertiveness. Individual

assertive communication exercise.

References Books:

1. Thomas Harris – I‟m OK , You‟re OK

2. John B Miner – Theories of Organisational Behavior

3. Marian Thomas – A new attitude – Jaico Publishing House.

4. Susasn Cartwright, Cary L Cooper – Managing work place stress. Sage Publications.

5. Haney W V – Communication and Organisational Behaviour.



ORGANISATION CHANGE AND DEVELOPMENT

Objective: To enable the students need for organizational change and various principles of

developing organizations.

Unit-I Introduction to OCD Organisational Change – Need – Objective – Nature of Change – Transactional &

Transformational Change – Models of Change or Theories of Change.

Unit-II Organisational development OD – Need – Objectives – OD Process –Nature & Scope – Characteristics – Historical

Perspectives – Operational Components of OD – Action Research.

Unit-III Interventions in OD OD Interventions – Need – Personal and Interpersonal and Group process Interventions – Team

Interventions – Inter group Interventions.

Unit-IV Interventions and Types Comprehensive Interventions & Structural Interventions – Issues in Consultant & Client

Relations – M, O, CA.

Unit-V Implementation and assessment of OD

224


Implementation and assessment of OD – Implementation Conditions for Failure & Success in

OD – Impact of OD – Future of OD – OD in Indian Organisations.

References Books:

1. French and Bell: Organisation Development.

2. Rosaboth Moss Kanter: The Change Master.



LABOUR LEGISLATION

OBJECTIVE: The purpose of this paper is to acquaint the student with various labour laws and

welfare schemes for employees.

Unit-I LABOUR LEGISLATIONS Introduction - The Concept of Labour Legislations, Industrial Revolution and the need for

Labour Legislations, A brief over view of Fundamental Rights and Directive Principles of State

Policy, Principles of Natural Justice - Labour Policy of Government of India, ILO and Indian

Labour,

Unit-II FACTORIES ACT Factory and wages law - Factories Act: 1948, Payment of Wages Act 1936, Payment of Bonus

Act. 1965, Minimum Wages Act 1948,

Unit-III INDUSTRIAL ACT Trade union and industrial disputes laws - Trade Unions Act 1926. Industrial Dispute Act 1947,

Industrial Employment (Standing Orders) Act 1946

225


Unit-IV WELFARE ACT-I Welfare laws- Workmen‟s Compensation Act 1923, Employment State Insurance Act 1948,

Maternity Benefit Act 1961.

Unit-V WELFARE ACT-II The Employee‟s Provident Fund & Misc. Act, 1952, Payment of Gratuity Act 1972. Apprentices

Act 1961, Equal Remuneration Act 1976.

REFERENCE BOOKS:

1. Industrial Law, N.D. Kapoor : Sultan Chand & Sons, New Delhi.

2. Labour & Industrial Law, Dr. V.G. Goswami, Central Law Agency.

3. Industrial Relations, Arun Monappa: Tata McGraw Hill, New Delhi.

4. Srivastava, „Industrial Relations and Labour laws‟, Vikas, 4th edition,

SEMESTER – III (Elective)


TRAINING AND DEVELOPMENT

Course objective: To familiarize the concepts associated with corporate training and to make

the students understand the transition of training to development.

Unit I : Introduction and need analysis

Introduction to training design & implementation. Needs analysis and needs assessment,

Performance Analysis, Job Analysis, Task Analysis, Learner Analysis, Context analysis and

Skill Gap Analysis.

Unit II : Training Design

Training objectives, Training deliverables and Instruction strategies, Training design, Budgets

and schedules, Training project management, Design blue prints and proto types.

Unit III : Tools and Techniques

Drafting training materials, Developing Tests/ Assessments, Quality Control issues and full scale

production

Unit IV : Training methods

226


Train the trainer programs, classroom delivering of training, non class room delivering

techniques

Unit V : Evaluation

Role of evaluation, evaluating reactions and learning, evaluating transfer of training, evaluating

results of training, past and future analysis

REFERENCE BOOKS:

1. Devendra Agochiya,” Every Trainer‟s Handbook” 2nd Edition, Sage publications

2. Udai Pareek ,”Training and Development@

3. “Training Handbook”, Tata Mcgraw hill

SYSTEMS

SEMESTER-III (ELECTIVE)

Course Code: P16MS3S1

KNOWLEDGE MANAGEMENT

Objectives: To familiarize the students with Knowledge management and make them

understand the relevant concepts associated with knowledge management

Unit-I

Knowledge society

Knowledge society - From data to information to knowledge - Drivers of knowledge

management - Intellectual capital - KM and learning organizations - Case studies.

Unit-II Strategies

Strategic alignment- creating awareness-articulation- Evaluation and strategic alignment-

Infrastructural development and deployment- Leadership, measurement and refinement

Role of CKO

227


Unit-III Business environment and Knowledge management

Analyzing Business environment - Knowledge audit and analysis - Designing KM team -

Creating KM system blue print – implementation – Capture - stores and sharing.

Unit-IV Components

Technology components - intranet and Groupware solutions - Tools for collaborative

intelligence -web 2.0 - social networking - package choices - knowledge security.

Unit-V Web based knowledge management

Integrating with web - Based and internal operational & support systems - Change

management -reward systems - conditions improvement - case studies.

REFERENCES BOOKS:

HBR on knowledge Management, Peter Ducker, Harvard University press,1995

Knowledge Management, Fernandez, Gonzalez & Sabherwal, Pearson Pubs, 2004

SEMESTER – III


Elective Course (Systems) - Enterprise-wide Information systems

Objectives: To make students understand the Enterprise wide information systems

and to gain insight about supply chain management and customer support

management.

Unit – I Introduction ERP-Introduction-Basic concepts of ERP-Evolution-Risks and benefits of ERP-ERP market-

contracts with package: Vendors, Consultants and Employees

Unit – II Implementation

228


ERP package selection-ERP Implementation life cycle-ERP (Implementation) Transition

strategies-success and failure factors of an ERP Implementation-operation and maintenance

Fundamental concepts-BPR methodology-tools and techniques-implementation strategies

Unit – III Supply Chain management Why SCM – Re-engineering supply chain - SCM framework-SCM implementation-benefits of

SCM - supply chain decisions & modeling approaches-strategies - E-business & the distribution

network-role of IT-forecasting, aggregate planning & supply chain-Electronic data

interchange(EDI)

Unit – IV Customer support management Introduction-preparing for technical implementation-pre-order-customer support issues: Online

visibility via search engines-real time access to product information-shipping and order tracking

Unit – V Point –of-order customer support issues: personalizing the order process-understanding point

of – order issues- providing pricing information. Post-order customer support issues: tracking

orders-problem resolutions.

Reference Books:

Alex Leon, Enterprise resource Planning, TATA McGraw hill, 2ndEd: 2003

Vinodkumar Garg & N.K.Venkitakrishna, Enterprise Resource Planning, PHI, 2ND

EDITION,2002.

SUNIL CHOPRA & PETER MEIINDL, Supply Chain Management – Strategy, planning &

operation, PHI, 2005

John w Gosney & Thomas P Boehm, Customer Relationship Management - Essentials P HI,

2003

SYSTEMS



INFORMATION SECURITY AND CONTROL Course Objective: This course helps the students to undersand the scope of Information and

security control

Unit - I Introduction

Trends in IT applications in Business and Government – The need for secured information

management – Components of IS Society – Case studies. Internet Technologies – TCP/IP

Unit – II

229


Risk Management – Denial of Service – Unauthorized access – Firewalls: Introduction and

types.

Unit – III

Data security: Essentials – Data Encryption – Encryption Standards – Cost and Benefit analysis.

Unit – IV Access controls

Access controls – Systems and approaches for physical security – Biometric controls – Facility

control – Controls against natural calamity – Disaster recovery and Business continuity.

Unit – V Security and contingencies

Planning for security – Planning for contingencies – Policy and Programs – Risk Management:

Risk – Risk Management – People and projects – Personnel and security Law and ethics.

Reference Books:

Ron A Weber, Information Systems Control and Audit, Fifth Edition, Pearson Publications,

2004.

Harold F Tipton, Information Security Management Handbook, Fifth Edition, Pearson

Publications, 2003.

SYSTEMS



SYSTEM ANALYSIS & DESIGN

Course objective: This course will familiarize he students with the role of student analyst and

system related activities including system design and implementation

Unit – I Introduction to system analysis & design Overview of System Analysis & design Software application today –the changing scenarios –

introduction to different methodologies and structured system analysis-problem identification-

requirement analysis: tools and techniques feasibility analysis

-operational, technical and economic feasibility- details of SDLC approach-mini cases

230


Unit – II Tools and Techniques System analysis & Design Tools and Techniques for analysis design –structured concepts-E-R

diagrams-data flow diagrams concepts –components-functions-functional decomposition-

examples and case studies- data dictionary concepts-structure charts-transportation-analysis-

modular programming-cohesion and coupling-I/Q and file design considerations – entity life

histories (ELH)-standards and controls

Unit - III System implementation and maintenance: Implementation strategies-SW/HW selection and

procurement-control and security- issues of designing and implementing on-line systems-data

communication requirements-system conversion approaches and selection issues

Unit – IV Database technologies Introduction to database technologies and CASE tools with specific packages-overview if

relational model- database creation-SQL commands-normalization-designing forms and reports –

using CASE tools for system analysis & design – case studies

Unit – V Project development Project development selection of application - Evaluation of design issued - Costs/benefit

analysis - Project and resource planning - design and development - testing and documentation -

presentation and demonstration.

Reference Books:

Hoffer, George & Valacich, Modern system analysis &design, 5th Edition Pearson Education

,2007

Whitten& Bentley, Systems Analysis and Design methods 6/E – McGraw Hill publications, 2005

SEMESTER – III (Electives) SYSTEMS


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SEMESTER - III

Extra Credit Course: PXMS3:1

CONSUMER BEHAVIOUR

Objectives: The basic purpose of this course is students should understand the notion behind

consumer behavior and its application.

Unit-I CONSUMER BEHAVIOUR: AN INTRODUCTION

What is Consumer Behavior? Why to study Consumer Behavior? Application of Consumer

Behavior principles to Strategic Planning. Role of marketing in consumer behavior, Market

Segmentation and consumer behavior.

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Unit-II CONSUMER AS AN INDIVIDUAL

Consumer needs and motivation, Personality and Consumer Behavior Psychographics,

Consumer Perception, Attitudes, Attitude formation and change and learning.

Unit-III CONSUMER IN A SOCIAL & CULTURAL SETTING

Group Dynamics and Consumer Reference Groups, Family, Social Class and consumer behavior

- The influence of Culture on Consumer Behavior, Sub-cultural and Cross Cultural Consumer

Analysis, Green and Cause related marketing.

Unit-IV CONSUMER DECISION MAKING PROGRESS

Personal influence and the opinion leadership - Diffusion of innovation and process, consumer

Decision making process, Comprehensive models of consumer decision making. New product

purchase and repeat purchase, consumer satisfaction and dissonance.

Unit-V CONSUMER BEHAVIOUR APPLICATIONS

Consumer Behavior application to profit and Non-profit Organizations, Social Marketing

Concept, Marketing Ethics, Consumer Movement, Government Policy and Consumer Protection,

Indian Consumer and Marketing Opportunities in India.

Recommended Books:

Leon G. Schiffman & Leslie Lazar Kanuk: Consumer Behaviour,

David Lydon Consumer Behaviour : Concepts & Application

Albert Biuta – Consumer Behaviour McGraw Hill International

Reynolds & Wells : Consumer Behavior – McGraw Hill International

James F Ingfi Roger D and Blackwell – Consumer Behavior – Dryden Press

SC Mehta – Indian Consumers – Tata McGraw Hill

SEMESTER - IV


1 Strategic Management P16MS415

2 Project -II P16MS4PJ

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ELECTIVE

(Any Two to be Chosen)

Semester IV (Any Two to be Chosen)

Marketing

Rural Marketing P16MS4M1

Planning and Managing Retail Business P16MS4M2

Applied Marketing Research P16MS4M3

Services Marketing P16MS4M4

Customer Relationship Management P16MS4M5

Finance

Financial Services P16MS4F1

Strategic Cost Management P16MS4F2

Corporate Valuation (M & A) P16MS4F3

Human Resource

Compensation Management P16MS4H1

Performance Management P16MS4H2

Strategic Human Resource Development P16MS4H3

Talent Management P16MS4H4

Systems

Software Project Management P16MS4S1

Business Intelligence P16MS4S2

RDBMS with ORACE P16MS4S3

Advanced MS Excel for Managers P16MS4S4

Extra Credit Course: Total Quality Management. PXMS4:1

ED Courses:

1. Fundamentals of Management P08MS2E1

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SEMESTER-IV


STRATEGIC MANAGEMENT

Course Objectives: To develop an understanding of the strategic management concepts and

develop a framework to analyze conceptual skills to understand the global economy and role of

corporate governance.

Unit I Introduction to Strategic Management

Corporate Strategic planning, Mission & Vision of the firm, Development, maintenance & the

role of leader, Strategic Management Process, Merits and limitations of corporate strategic

planning, strategic management in practice.

Unit II Scanning the Environment

General environment scanning, competitive environment analysis, Porter‟s 5 forces model. To

identify opportunities & threat, Assessing internal environment through functional approach and

Process Approach, Identifying critical success factors, to identify the strength & weakness,

SWOT Audit.

Unit III Strategy Formulation

Generic strategies, Grand strategies, Strategies of leading Indian companies, Diversity, Strategic

management at corporate level, at Business level and at Functional level.

Unit IV Concepts and Tools of Strategy Evaluation

Competitive cost dynamics, BCG approach, cash flow implication, GE matrix, A.D. Littles Life,

cycle approach to strategic planning, Assessment of economic contribution of strategy.

Unit V Strategy implementation & Control

Organization structure, leadership and culture. Various approaches to implementation of

strategy, Different approaches-Creative approach, Matching organization structure with strategy,

McKinsey‟s 7S model-strategic control process, Du Pont‟s Control model and other quantitative

and qualitative tools-steps, Future of strategic management, Knowledge management.

Text book: Strategic Management, John A pearce II and Richard B Robinson,Jr, 9e, Tata Mcgraw Hill

Companies.

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SEMESTER – IV MARKETING


RURAL MARKETING

Objectives: The basic purpose of this course is students should understand rural area and its

importance to economic development and rural marketing strategy.

Unit-I

Indian Rural Economy

Rural area – Definition, structure, environment, infrastructure facilities, irrigation potential and

utilization, features of agribusiness, its significant contribution, consumption patterns, productivity in

agribusiness, its significant contribution to economic development: Relationship between agriculture

and non-agriculture sectors, Pura concept (Providing urban amenities in rural areas)

Unit-II

Agri - Input Marketing

Input requirements for agribusiness – Pesticides, farm equipments, irrigation machinery, consumption of

other products: Marketing of products and services to rural population – issues and challenges, e chaupal

– ITC

Unit-III

Segmentation and Targeting Strategy

Rural demand characteristics, rural consumer behaviour, estimating market potential, bases for

segmentation, importance of opinion leadership, targeting decisions..

Unit-IV

Marketing Mix Strategy Decisions

Product mix, pricing strategies, distribution decisions, positioning strategy, planning and executing

promotional programs.

Unit-V

Support Mechanisms

Customer relationship management, customization, financing purchases, post-sales, service, evaluation

of satisfaction and loyalty, rural retailing – emerging trends – real life cases.

Suggested Reading: 1) Rural Marketing – Targeting the non urban consumer by Sanalkumar Velayudhan

2) Rural Marketing by krishnacharyalu and Lalitha, Pearson Education.

3) New Perspectives on rural marketing by Ramkishen, Jaico books.

4) Agriculture economy of India by S Sankaran, Margham Publications.

5) Bottom of Pyramid – Prahalad C K

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PLANNING AND MANAGING RETAIL BUSINESS

Objective: This course will focus on (i) Manufacturers perspective on retailing (ii) Retailers

understanding of the retail business. Equipping the students to work in the Indian and

international retail environment.

Unit-I Broad Introduction to the retail environment An introduction to the retailing system. Retailing mix – social forces – economic forces –

technological forces – competitive forces, Evolution of Retailing and emerging trends.

Unit- Formats and consumer behavior in retailing Retailing definition, structure, different formats – marketing concepts in retailing - consumer

purchase behaviour – cultural – and social group influence on consumer purchase behaviour.

Unit-III In store and Outdoor displays and Retail Promotions Retail store location – traffic flow and analysis – population and its mobility – exteriors and

Interior layout- store design – customer traffic flows and pattern – creative display.

Unit-IV Stock Management and SCM in Retailing Merchandise planning – stock turns, credit management, retail pricing, return on per. Sq. feet of

space – retail promotions – staying ahead of competition.

Retailing and IT Supply Chain management – warehousing – role of IT in supply chain management.

Unit-V Major types of retailing and Use of IT in retailing Franchising, direct marketing/ direct selling – exclusive shops – destination stores – chain stores

– discount stores and other current and emerging formats, MLM – issues and options.

Retail equity, technology in retailing – retailing through the internet online buying, online

payment gateways, Mobile trading

SUGGESTED READING:

1. Retailing – GEORGE H LUCAS, ROBERT P BUSH, LARRY G GRESHAM

2. Retail Management – Chetan Bajaj and Rajnish Tuli, OXFORD University Press -2009

3. Retailing Management – Swapna Pradhan – The McGraw Hill 2010.

4. Retailing – Lamba, Tata Mcgraw Hill.

5. Retailing Management by Gibson G Vedamani JAICO Publishing: 3rd

Edition 2008

237




APPLIED MARKETING RESEARCH

Objectives : To inculcate the students with a fair knowledge on Marketing Research, Product

Research, Pricing Research, Advertising Research and Sales Research

Unit-I Marketing Research

Marketing Research – Meaning, Importance and Scope. Typical applications of MR, Merits and

limitations of MR. Role of MR in Marketing Information Systems. Evolution of MR in India.

Overview of MR process – Research Designs – Research Methods – Questionnaire Design –

Scaling Techniques – Sampling Procedure- Data Collection techniques of MR – Consumer panel

research – retail audit – TV audience measurement – other syndicated research services.

Unit-II Product Research

Product research- New product Development Process- Concept Testing- Test Marketing.

Research for Identifying market segments.

Unit-III Pricing Research

Pricing Research. Distribution Research- Researching for number and location of sales

representatives-Deciding on the number and location of retail outlets and warehouses-

Distributive cost analysis.

Unit-IV Advertising Research

Advertising Research: Copy testing- Evaluating advertising effectiveness research- Before and

after tests. Media Research- Media Selection and Scheduling- Media Audiences Measurements.

Unit-V Sales Research

Sales research – Methods for measuring market potential- Sales forecasting. Sales Analysis-

Sales analysis by territories- Sales Analysis by products- Sales Analysis by customers- Sales

analysis by size of orders.

Reference Books: 1. Harper W Boyd Jr. Ralph Westfall and Stanley F stasch, Marketing Research: Text and Cases,

Seventh Edition, All India Traveller Bookseller Publishers and Distributors, New Delhi 2002.

238


2. Rajendra Nagundkar Marketing Research: TEXT and Cases Second Edition, Tata Mcgraw

Hill Publishing Company Ltd, New Delhi.

3. Ramanuj Majumdar, Marketing Research, Text Applications and Case studies. New Age

International P Ltd. New Delhi 1996.



SERVICES MARKETING

Objectives : To acquaint the students with the recent opportunities in services marketing

and its relationship with the fundamental concepts associated with the marketing mix.

Unit-I Introduction to Services Marketing

Services Marketing – Nature, Need, Classification of Services, Barriers and Issues in Services

Marketing in the Indian Context.

Unit -II Models of Services Quality

Gaps model of service quality, Expectations and perceptions, Measuring service quality, SERVQUAL,

Building customer relationships and service recovery.

Unit-III Positioning Services

Positioning service – Development and designing services, Service Blue printing, Quality Function

Deployment, Adding Value, Physical Evidence and services cape.

Unit-IV Pricing Strategies

Pricing strategies for services. Creating and Managing service delivery, Balancing demand and

capacity, waiting lines and reservation.

Unit-V Promotional Strategies

Integrated services marketing communication, Services advertising strategies, Integrated model of

services quality.

TEXT BOOK:

1. Valarie A Zeithmal and Mary Jo Bitner, “Services Marketing” – Integrating Customer Focus

Across the Firm”, TATA McGRAW HILL, New Delhi – 2002, 2nd

Edition.

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REFERENCE BOOKS:

1. Christopher Lovelock, “Services Marketing – People, Technology, Strategy” Addison Wesley

Longman (Singapore), Pearsons Education Asia – 2001, 4th Edition.

2. Roland T Rust, Anthony J Zahorik and Timothy L Keiningham, “ Services Markeitng”, Addison

Wesley Longman (Singapore).

SEMESTER – IV (Elective) MARKETING


CUSTOMER RELATIONSHIP MANAGEMENT

Course Objectives: This course gives a complete knowledge about service sector. And it exhibits

the effectiveness of CRM and the emerging trends of service sector.

Unit – I Introduction to CRM:

Marketing: Evolution and new Paradigms – CRM – Definition and the Basic concepts. CRM and

Service Marketing – Tools for CRM

Unit – II Customer’s value:

Key accounts management – CRM and knowledge management – Life time value of the customer.

Unit – III Data Mining:

Data Mining and Data Warehousing – Real world applications.

Unit – IV Emerging trends of service sector:

Strategies for profitable dialogue with customers, Sales force automation, Marketing automation, Call

Centres, BPO and KPO.

Unit – V Implementation of CRM in service sector:

CRM implementation and effectiveness – Banking, Health Care, Insurance, Travel Industries.

Text & Reference Books:

1. Stanley A Brown – Customer Relationship Management – Price water coopers

2. Green –CRM at the speed of light – TATA McGraw Hill

3. Jagdish N Sheth and Others – Customer Relationship Management – McGraw Hill

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William G Zikmund – Customer Relationship Management -

SEMESTER – IV (Elective) FINANCE


FINANCIAL SERVICES

Course Objectives:

This course provides an understanding of the following fund-based and fee-based financial services

offered by financial intermediaries such as non-banking finance companies, banks and financial

institutions in the areas of Equipment Leasing, Hire Purchase & Consumer Credit, Bill Discounting &

Factoring, Accessing Capital Market. This course will also focus on issues concerning the financial

management of financial intermediaries.

Unit-I Non-Banking Financial Companies: Overview, RBI act framework, Scope and meaning of NBFC’s,

Credit rating of NBFC’s, Prudential norms and directions, Asset classifications, Capital Adequacy

requirements.

Unit-II Equipment Leasing: Concept and classification, Significance and Limitations, Legal & Tax Aspects,

IAS-17 frame work, Lease Evaluation (Lessee’s Perspective and Lessor’s view point), Lease

Accounting, Recent Developments.

Unit-III Hire Purchase & Consumer Credit: Overview, Conceptual Framework, Legal & Tax Aspects,

Financial Evaluation of Hire Purchase, Accounting for Hire Purchase, Financial Evaluation, Consumer

Credit.

Unit-IV Bill Discounting & Factoring: Concept & forms of Bill Discounting, Concept & Types of Factoring,

Bill Discounting Vs Factoring, Financial Evaluation of Factoring, factoring in the Indian Context,

Export Factoring and Forfaiting.

Unit-V Accessing Capital Market: Issue Management Intermediaries (Merchant Banker, Bankers, Brokers,

Registrar’s, Portfolio managers) Fraudulent and unfair Trade Practices, Activities procedures ( Pricing

241


issues, promoters contribution, issue advertisement, book-building, e-ipo), Post issue Obligations,

Regulatory Framework, Credit rating.

Text Book:

1. Financial Services, M Y Khan Tata MacgrawHill, 4th

e

SEMESTER-IV (Elective) FINANCE


STRATEGIC COST MANAGEMENT

Objective:

This paper tries to enrich the advanced cost concepts and apply it in industries during cost cutting

measures.

Unit-I Basic concepts of costing Costing – purpose – utility, Elements of Cost – Cost Sheet- Problems, Designing Cost Systems

for Job and Process oriented manufacturing environments, Cost Reduction and productivity: Cost

reduction value analysis – productivity- value added concepts – Learning curves – Quality

circles.

Unit-II Total cost management Total Cost management – managing process cost – managing production costs – managing

delivery costs – managing structural cost, target costing- cost as a source of competitive

advantage life cycle costing.

Unit-III activity based costing Activity based costing – drawbacks of conventional costing – methodology of ABC – Merits,

Demerits, suitability of ABC – Implementation of ABC Management control systems- evaluating

management control systems- engineered, discretionary and committed costs – responsibility

centers – Evaluation of the performance of different responsibility centers – problems.

Unit-IV Application of models Implications of linear programming for cost accountants – Guidelines for regression analysis-

Applications of regression analysis in cost functions.

Unit-V Strategic control system Strategic control systems – Quality, time and cost as competitive weapons, organization structure

and decentralization – choices about responsibility centers – Market based transfer prices.

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Reference Books:

1. Strategic cost Management- Vijay Govindarajan

2. management Accounting – Antony

3. Management Accounting – Batty

4. Cost Accounting – Horngern.

SEMESTER-IV (Elective) FINANCE


CORPORATE VALUATION (M & A)

Course Objective: The course will familiarize the students with the role of mergers and

related activities including Joint ventures, licensing, spinoffs, equity carveouts, tracking stocks,

restructuring, alliances and other corporate interactions such as network relationships.

Unit-I Change forces and Mergers: Merger Movements, Arbitrage activities, Various type of mergers.

Anti trust policies, various acts governing mergers. Strategy: Strategy formulations, Effective

strategies.

Unit-II Deal structuring: Methods of payment. Mergers and takeovers. Major challenges to Merger

Success. Empirical studies of Merger performance. Calculation of returns. Alternative paths to

growth: Internal base or core growth, Mergers and takeovers, Joint ventures, Alliances and

partnerships, Investments, Exclusive agreements, Licensing and Franchising.

Unit-III Valuation: Analysis, The Use of stock in Acquisitions, Comparable Companies or Comparable

Transactions Approach. Discounted Cash Flow Analysis, Formula Methods in Valuation, Cost

of Equity, Cost of debt.

243


Unit-IV Capital structure and the cost of capital, Valuation in Mergers, Valuation Analysis,

Negotiations.

Unit-V Restructuring and Financial Engineering, Cash Flows, Dividends, and Share repurchases.

Takeover Defences – Operating performance, Financial Techniques and Restructuring and

financial engineering.

Reference Books:

1. Mergers and acquisitions – J Fred Weston, Samuel C Weaver Mcgraw Hill

2. Strategic alliances – Warnock Davies, Jaico Publications.

SEMESTER-IV (Elective) HUMAN RESOURCE


COMPENSATION MANAGEMENT

OBJECTIVE: To familiarize the students with concepts and challenges of managing and developing

compensation management.

Unit – I Conceptual framework

Conceptual and theoretical understanding of economic theory related to Compensation

Management (Wage Concepts and Wage Theories). Employee‟s satisfaction and Motivation issues

in compensation design. Establishing Internal, External and individual equally.

Unit – II Calculation of Group compensation

Strategic importance of variable day-Determination of Inter and Intra industry compensation

differentials. Individual and Group Incentives.

Unit – III Growth in India

Dearness Allowance Concept-Emergence& Growth in India. The role of fringe benefits in reward

systems Retirement Plans including VRS/Golden Handshake Schemes.

Unit – IV Executive compensation

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Executive Compensation. Compensation Systems in Multinational Companies and IT companies

including ESOP.

Unit – V Collective Bargaining

Collective Bargaining Strategies-Long term settlements-cases of Productivity Settlements-

Exercises on drawing up 12(3) and 18(1) settlements. Emerging Trends in IR due to LPG.

TEXT BOOKS:

1. Relevant Bare Acts.

2. Srivastava S.C. Industrial Relations and Labour Law, New Delhi, Vikas 1994.



PERFORMANCE MANAGEMENT

OBJECTIVE: To familiarize the students with concepts and challenges of managing and

developing human performance in organization.

Unit-I Introduction to Performance Management

Performance Management- Meaning- Difference between performance management and

appraisal system- Work and performance – Managing performance – Process of PFM – Keys to

high performance.

Unit-II Individual and organizational performance

Setting Objectives- Individual and Organizational Performance – Role Description- Performance

Standards- Attributes of useful goals- Customizing plan for Manger-Criteria for good plan.

Unit-III Monitoring and Mentoring

Monitoring – Objectives, Process of Monitoring – Communication, Review Discussion, Purpose

Of manager development, process, coach/counsel, Mentoring.

245


Unit-IV Stock Taking and Appraisal system Design

Stock taking performance – Introduction, Process Appraising for recognition and reward – Pros

and cons of appraising, Methods of Appraisal, Appraisal System Design – Implementation and

HR Decisions.

Unit-V Leadership and Team building

Organizational Effectiveness Leadership and Change – Performance Management Skills –

Managing Change, Operationalising Performance management, Team Oriented organizations,

Developing effective teams – Leading high performance teams.

REFERENCE BOOK:

1. Prem Chadha: “Performance Management” McMillan Business Books 2003.



STATEGIC HUMAN RESOURCE DEVELOPMENT Course objective: To provide a strategic perspective in the development of human resource

Unit-I Environment and strategic responses

Introduction, changing environment, Business Complexities, Portfolio, process and structure related

strategic responses

Unit-II The facets of HRD

Significance of HRD, HRD and complexities advantage, Business strategy and HRD, Business policy

and HRD, Life cycle of organizations and HRD, Organizational performance and HRD

246


Unit-III

Practices: SHRD fundamentals, SHRD initiatives, working conditions & family welfare, HR Dept/

function, Training , PA, job Enrichment, Career planning, communication, Empowerment. Facilitators:

Concerns of management, concerns of Trade unions, Concern of frontier officers/supervisors ,concern

of workers, IR Scenario, Trainability, Outsourcing

Unit-IV Strategic responses and HRD systems

Portfolio related strategic responses and Strategic HRD systems, Process related strategic responses and

Strategic HRD systems and structure related strategic responses and Strategic HRD systems

Unit-V Practical exposure to SHRD

Profile of study organizations, strategic responses of study organizations, strategic HRD system in study

organization, relationship between practices and facilitator, alignment between responses and strategic

HRD systems, blocks of alignment and their solutions.

TEXT BOOKS:

1. Strategic Human Resource Development - Srinivas R Kaudula, PHI, 2001

2. Strategic Human Resource Development - Rothvell & Kazauas, PHI, 1989



TALENT MANAGEMENT

Objective: To provide insights into effective management of human talents in as organization.

Unit-I Introduction to Talent Management

Talent Management-Definition-Building blocks of a Talent Management – role and importance of Job

Core Competencies through Job Descriptions, Job Analysis and Job Design – Elements of Talent

Planning – Understand and explain creation of a diversity initiative into the Talent Management process.

Unit-II E- recruitment systems

Talent acquisition - e-recruitment systems and how to evaluate and screen electronic resumes and

applications for the best talent while conforming to the legal issues in the hiring process.

247


Unit-III Recruitment strategies

Performance Management Systems in organizations and their relationship between rewards to

performance. Develop a Career Track Planning Process – Evaluating Internal and External recruitment

strategies selection techniques.

Unit-IV Talent management plan

Develop an understanding of coaching, training and development – Leadership Development –

relationship of the Compensation plan and the implementation of the Talent Management plan.

Unit-V HRIS process

HRIS system and talent Management system – outsourcing, contingent, contract/temporary workforce –

Data security and reporting essentials in a Talent Management System.

REFERENCES BOOKS: 1. Lance A.B. & Berger, D.R. The Talent Management Handbook : Creating Organizational Excellence by

Identifying, Developing, and Positioning Your Best People, McGraw-Hill 2003.

2. Allan Schweyer, Talent Management Systems: Best Practices in Technology Solutions for Recruitment,

Retention and Workforce Planning, Wiley, 2004.

SEMESTER-IV (Elective) SYSTEMS


SOFTWARE PROJECT MANAGEMENT

Course objective: This course helps the students to understand the scope of software project

management

Unit – I Introduction to SPM

Definition-components of SPM- challenges and opportunities- tools and techniques- managing human

resource and technical resource-costing and pricing of projects- training and development-project

management techniques.

Unit – II Software development

248


Monitoring & measuring of SW development –cost, size and time metrics-methods and tools for metrics

– issues of metrics in multiple projects.

Unit – III Quality measurement

Quality in SW development –quality assurance-quality standards and certifications-the process and

issues in obtaining certification- the benefits and implications for the organization and its customers-

change management

Unit – IV Risks involved in SPM

The risk issues in SW development and implementation- identification of risks-resolving and avoiding

risks- tools and methods for identifying risk management.

Unit – V Project implementation

Multiple projects-off-shore development issues-managing human resources-pricing and payments across

countries – remote development and implementation.

REFERENCE BOOKS:

Royce, Walker, Software Project Management, Pearson Education, 2002.

Kelker, S.A Software Project Management, Prentice Hall, 2003.

SEMESTER-IV (Elective) SYSTEMS


BUSINESS INTELLIGENCE

Objective : This course provides information about future trends in business

management through effective handling of MIS

Unit – I Introduction to DSS

249


Framework for computerized decision support – Phases of the decision making process – Components

of DSS – Origins and Drivers of business Intelligence – Successful BI implementation – Structure and

components of BI.

Unit – II Data warehousing

Definitions and concepts – Data warehousing process overview – Architecture – Data integration,

Extraction and load process - Data warehouse development – Security issues.

Unit – III Web intelligence and web analytics

Business analytics: An overview – Online Analytical processing – Reporting and Queries –

Multidimensionality - Data Visualization – Web intelligence and web analytics - Benefits.

Unit – IV Data mining

Data mining concepts – Data Mining techniques and Tools – Text Mining – Web Mining.

Unit – V Artificial networks

Basic concepts – Learning in Artificial Neural Networks – Developing Neural Network systems -

Others Neural Network Paradigms – Applications of Neural Networks.

REFERENCE BOOKS:

Efraim Turban, Jay E. Aronson, Ting-peng Liang and ramesh sharda, “Decision support and Business

intelligence systems”,8/e,Prentice Hall,2007.

Efraim Turban, Jay E. Aronson and David King, ”Business intelligence”, 1/e,Prentice Hall,2008.

SEMESTER-IV (Elective)

SYSTEMS


RDBMS with ORACLE

OBJECTIVE:

The course is aimed at providing skills on developing and implementing applications in ORACLE.

UNIT -I

Overview of Database, DBMS and RDBMS -Introduction to Oracle – Oracle Objects/Tools – Data

Types – SQL Commands: DDL – DML – TCL – DQL - DCL - Locks in Oracle.

UNIT II

250


Operators: Arithmetic – Comparison – Logical; SQL Functions: Date – Numeric – Character –

Conversion – Miscellaneous functions - Group

Functions.

UNIT - III

Joins: Simple Join – Equijoin – Non – equijoin – Self – join – Outer Join; Set operators: Union, Union

all, Minus, Intersect; Sub Queries: Multiple Sub Queries and Correlated Sub Queries; Constraints:

Introduction, Types and Implementation; Report Writing using SQL

UNIT - IV

PL / SQL: Introduction – Advantages – Architecture – PL / SQL blocks - Date types – Attributes –

Basic programs in PL/SQL; Data base triggers: Syntax – Parts – Types – Enabling and Disabling

Triggers - Dropping Triggers;

UNIT - V

Procedures: Definition - Implementation - Execution; Functions: MAX, MIN, SORT, COUNT,

AVERAGE and Factorial; Exceptions: User defined and pre defined exceptions;

TEXT BOOKS:

1. George Koch & Kevin Loney, “ORACLE The complete reference”, TMH, New Delhi

SEMESTER-IV (Elective)

SYSTEMS


ADVANCED MS EXCEL FOR MANAGERS

OBJECTIVES:

To Familiarize Students with Basic to Intermediate Skills for Using Excel in Business Applications. To

Gain Proficiency in MS Excel Utilities and in Creating Solutions for Data Management and Reporting.

UNIT- I

Create a Workbook, Enter Data in a Worksheet; Format a worksheet, Format numbers in a worksheet,

Create an Excel table, Filter data by using an Auto Filter, Sort data by using an Auto Filter. Using Help

251


(F1), Key Board Shortcuts. Formatting Cells, Name Manager. Visualizing Data Using Conditional

Formatting: Apply Conditional Formatting. Print a Worksheet, Using Print Preview & Other Utilities.

UNIT II

Working With Dates & Time – Creating Formulas that Manipulate Text – Upper, Proper, Lower,

Concatenate, Text to Column. Create a Formula – Use a Function in a Formula. Creating a formula

for V Look up, H Look up, Match & Index.

UNIT III

Introduction to Formulas such PV, PMT, NPER, RATE, Creating Balance Sheet, Investment

Calculations, Depreciation Calculations. Chart your data, Creating Spark line Graphics, Using

Insert Tab Utilities.

UNIT IV

Using Custom Number Formats: Right Click, Format Cells Window. Using Data Tab and Data

Validation: Getting external Data, Remove Duplicates, Apply data Validation & Using Utilities

from Data Tab. Protecting Your Work: Using Review Tab Utilities. Performing Spreadsheet

What - If Analysis: Create a Macro, Activate and use an add - in.

UNIT V

Analyzing Data with the Analysis Tool Pak: Anova, Correlation, Covariance, Descriptive Statistics,

Histogram, Random Number Generation, Rank and Percentile, Regression, Test, Z - Text. Create Data

for Pivot, Analyzing Data with Pivot Tables, Producing Report with a Pivot Table.

TEXT BOOK

1 John Walkenbach, Excel 2010 Bible (with CDROM), JohnWiley & Sons, 2010 Edition.

REFERENCE BOOK

1 Greg Harvey, Excel 2007 for Dummies, New Perspectives on Microsoft Office Excel 2007.

SEMESTER-IV

Course Code: PXMS4:1

Extra Credit Course: TOTAL QUALITY MANAGEMENT Objective

This paper is trying to enrich the knowledge of student regarding the total quality management basic

concepts and tools and techniques of quality bench marking.

Unit-I Principles of Total Quality Management: Various definitions of Quality, Dimensions of Quality,

Definition of TQM, Principles of TQM.

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Quality Philosophies of Deming, Crosby and Juran, Deming Wheel, Evolution of TQM, Models of

TQM.

Unit-II Practices of Total Quality Management: Top Management Commitment – Leadership, Vision,

Mission and Quality Policy Statements. Customer focus – Internal and External Customer concept,

Customer Feedback, Customer satisfaction, Customer Retention. Employee Involvement – Team work

and Team building, Empowerment, Motivation and Training. Process Improvement – Continuous

Improvement Strategies, Types of Problems, Problem solving, Kaizen.Systems Methodology – Process

approach, Factual approach to Management, Supplier Partnership.

Unit-III

Tools and Techniques of Total Quality Management: Top Management Commitment: New Seven

Management Tools, Bench Marking. Customer Focus – Quality Function Deployment, Mistake

proofing. Employee Involvement – Quality Circles, 5 S. Process Improvement – Statistical process

Control, Total Productive Maintenance.Systems Methodology – Old Seven QC Tools, JIT and Kanban.

Unit-IV

Quality Imperatives for Business Improvement: Cost of Quality, Business Process Re-engineering,

Reliability Analysis, Process Capability Analysis, ISO 9000:2000 Quality Management System,

ISO 14000: 1998 Environment Management System.

Unit-V

TQM Implementation Strategies: Training for TQM, Road map to TQM, Malcolm Baldridge Quality

Framework, European Model for quality Management, Pitfalls in operationalising TQM.

Text Books:

Total Quality Management – Bale H Besterfield

SYLLABUS - Bishop Heber Collegebhc.edu.in/syllabus2016/mba syllabus 2016 updated.pdf · SYLLABUS...

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Transcript of SYLLABUS - Bishop Heber Collegebhc.edu.in/syllabus2016/mba syllabus 2016 updated.pdf · SYLLABUS...