syllabus

Master of Business Administration

Master of Business Administration

(International Business)

Programme Code: MIB

Duration 2 Years Full Time

Programme Structure

and

Curriculum & Scheme of Examination

2011

AMITY UNIVERISTY UTTAR PRADESH

GAUTAM BUDDHA NAGARPREAMBLE

Amity University aims to achieve academic excellence by providing multi-faceted education to students and encourage them to reach the pinnacle of success. The University has designed a system that would provide rigorous academic programme with necessary skills to enable them to excel in their careers.

This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of Examination. The Programme Structure includes the courses (Core and Elective), arranged semester wise. The importance of each course is defined in terms of credits attached to it. The credit units attached to each course has been further defined in terms of contact hours i.e. Lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have 3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits.

The Curriculum and Scheme of Examination of each course includes the course objectives, course contents, scheme of examination and the list of text and references. The scheme of examination defines the various components of evaluation and the weightage attached to each component. The different codes used for the components of evaluation and the weightage attached to them are:

Components

Codes

Weightage (%)

Case Discussion/ Presentation/ AnalysisC05 - 10

Home AssignmentH05 - 10

ProjectP05 - 10

Seminar S05 - 10

VivaV05 - 10

QuizQ05 - 10

Class TestCT10 - 10

AttendanceA05

End Semester ExaminationEE70

It is hoped that it will help the students study in a planned and a structured manner and promote effective learning. Wishing you an intellectually stimulating stay at Amity University.

July, 2011

PROGRAMME STRUCTURE

FIRST SEMESTER

Course CodeCourse Title

Lectures (L) Hours per weekTutorial (T) Hours per weekPractical (P) Hours per weekTotal CreditsPage No.

MIB101Principles of Global Business Management4--4

MIB102Marketing Management-A Global Perspective4--4

MIB103Accounting for Managers4--4

MIB104Essential IT Tools & Techniques for Global Managers3-14

MIB105Quantitative Applications in Management 31-4

MIB106Economic Analysis4--4

MIB107Organisational Theory & HRM4--4

MIB142Business Communication I1--1

MIB143Behavioural Science I1--1

MIB144

MIB145

MIB146

MIB147

MIB148Foreign Language I

French

German

Spanish

Japanese

Chinese2--2

MIB130Term Paper---4

TOTAL36

SECOND SEMESTER

MIB201Export Import Documentation & Logistics31-

4

MIB202Business Law & Entrepreneurial Development 4--4

MIB203Business Research Methods4--4

MIB204Growth Prospects of Thrust Areas of Indian Exports3--3

MIB205Cross Cultural Management & Management of Multinational Companies31-4

MIB206International Financial Management4--4

MIB242Business Communication II1--1

MIB243Behavioural Science II1--1

MIB244

MIB245

MIB246

MIB247

MIB248Foreign Language II

French

German

Spanish

Japanese

Chinese2--2

SPECIALIZATION COURSES (BASKET COURSES)

OPERATIONS SPECIALIZATION

MIB207Production & Operations Management31-4

FINANCE SPECIALIZATION

MIB208Financial Modeling & Services314

MARKETING SPECIALIZATION

MIB209Marketing Tools & Techniques31-4

HR SPECIALIZATION

MIB210International HRM314

TOTAL31

Note: The student will opt for the same Elective Basket in Third & Fourth semester as opted in Second Semester

THIRD SEMESTER

MIB301International Strategic Management4--4

MIB302Risk & Insurance in International Trade4--4

MIB303WTO & International Regulatory Environment 4--4

MIB342Business Communication III1--1

MIB343Behavioural Science III1--1

MIB344

MIB345

MIB346

MIB347

MIB348Foreign Language III

French

German

Spanish

Japanese

Chinese2--2

MIB350Summer Internship (Evaluation)---9

Elective Papers for Dual Specialization in IB & Marketing (Select any two)

MIB304Strategic Brand Management31-4

MIB305Sales & Distribution Management31-4

MIB306Integrated Marketing Communications31-4

MIB307Digital Marketing*31-4

Elective Papers for Dual Specialization in IB & Finance (Select any two)

MIB308Mergers, Acquisitions & Re-structuring31-4

MIB309Corporate Tax Planning31-4

MIB310Management of Financial Services*31-4

MIB311Credit Appraisal & Project Financing31-4

Elective Papers for Dual Specialization in IB & HR (Select any two)

MIB312Recruitment, Selection, Training & Development31-4

MIB313Performance Appraisal & Potential Evaluation*31-4

MIB314Organisational Behaviour314

MIB315Compensation Management31-4

Elective Papers for Dual Specialization in IB & Operations Management (Select any two)

MIB316Customer Management*31-4

MIB317Technology Management31-4

MIB318Supply Chain Management314

MIB319Project Management31-4

33

Note: * Universal Courses

In lieu of second elective (Third & Fourth Semester) a student may opt for a universal course.

FOURTH SEMESTER

MIB401Leveraging Information Technology in Global Business3--3

MIB402Global Sourcing & Business Development31-4

MIB442Business Communication IV1--1

MIB443Behavioural Science IV1--1

MIB444

MIB445

MIB446

MIB447

MIB448Foreign Language IV

French

German

Spanish

Japanese

Chinese2--2

MIB455Dissertation---9

Elective Papers for Dual Specialization in IB & Marketing (Select any two)

MIB403Product Strategy & Management*31-4

MIB404Consumer Behaviour31-4

MIB405Marketing of Services31-4

MIB406International Retail Management*31-4

Elective Papers for Dual Specialization in IB & Finance (Select any two)

MIB407Security Analysis & Portfolio Management31-4

MIB408Strategic Financial Management31-4

MIB409Financial Reporting & Decision Making31-4

MIB410Banking & Finance*31-4

Elective Papers for Dual Specialization in IB & HR (Select any two)

MIB411Organisational Psychology*31-4

MIB412Competency Mapping & Assessment31-4

MIB413Organisational Change & Development31-4

MIB414Industrial Relations & Labour Laws31-4

Elective Papers for Dual Specialization in IB & Operations Management (Select any two)

MIB415Corporate Governance & Organisational Effectiveness*31-4

MIB416Management of Quality31-4

MIB417Virtual Enterprise Management*31-4

MIB418Advanced Operations Research31-4

TOTAL28

Note: * Universal Courses

In lieu of second elective (Third & Fourth Semester) a student may opt for a universal course.

Curriculum & Scheme of Examination PRINCIPLES OF GLOBAL BUSINESS MANAGEMENTtc "PRINCIPLES OF GLOBAL BUSINESS MANAGEMENT" \f C \l 2Course Code: MIB 101

Credit Units: 04Course Objective:The main purpose of this paper is to familiarize the participants with the various aspects of Principles of Global Management, with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the concepts of Global Management and also to provoke critical thinking about various principles, guidelines and practices of Global Business Management.

Learning Outcomes:The learning outcomes that students are expected to achieve in this course include:

Develop a clear understanding of the conceptual frameworks and definitions of specific terms that are integral to the international management literature.

Attain a clear understanding of the various factors that help determine the appropriateness of different management strategies for different types of international ventures.

Examine ethical issues that are pertinent to international business management practices and to the personal value system of the student.

Explore and evaluate different career opportunities, specific regional locations, and organizations where the students may seek to pursue an international business management career

Course Contents:Module I: Globalization and trends in Management System

What is Globalization?Drivers of Globalization

Managing in Global Marketplace

Module II: International Trade Theory Benefits of Trade

Comparative Advantage

Heckscher-Ohlin Theory

The Product Life Cycle Theory

Competitive Advantage Porters Diamond Model

Module III: Module International Institutions and Economic IntegrationWorld Trade Organisation

World Bank

International Monetary Fund

Framework of PTAs and FTAs

Major Regional Trade Agreements

Module IV: Global Business Expansion

Entry Decision

Different Entry Modes

Selecting an entry mode

Strategic Alliances

FDI and FII

Module V: Global Business Management

Planning & Control Strategies

Decision Making in International Business

Organization of Global Business

Module VI: The Cultural, Political, Legal and Economic environment facing Global Business

The Cultural Environment

The concept of culture

The strategy for managing across culture

Cross-cultural differences & similarities

The Political and Legal Environment

The Political system and its functions

Impact of Political system on management decision

Legal & political strategies in International Business

The Economic Environment Facing Global Business

Classifying Economic System

Key Macroeconomic issues

Adapting to Foreign Economic System

Module VII: Issues in Functional Areas of Global Business

Global Marketing

Global Production and Operational Strategies

Global Human Resource Management

Global Accounting and Financial Management

Global Strategic Management

Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:ComponentsH1P1C1H2AEE

Weightage (%)51055570

Text & References: Hill Charles W I and Jain Arun Kumar (2009) International Business: Competing in Global Marketplace, Tata McGraw Hills Publishing Co. Ltd.

Weihrich Heinz, Cannice Mark and Koontz Harold (2010), Management: A Global and Entrepreneurial Perspective, Tata McGraw Hills Publishing Co. Ltd.

Daniels John, Radedaugh Lee and Sullivan Daniel (2010), International Business, Pearson Education, 13th Edition

Luthans Fred and and Doh Jonathan. (2008), International Management Cultural Strategy and Behaviour, Tata McGraw Hills Publishing Co. Ltd.

Wild John J., Wild Kenneth L. and Han Jerry C.Y. (2010), International Business: The Challenges of Globalization, Prentice Hall, 5th Edition

Daily Newspaper: Business Standard, Economic Times, Business Line, The Financial Express

Periodicals: The Week, Economist, Business World, Business Week

MARKETING MANAGEMENT- A GLOBAL PERSPECTIVEtc "MARKETING MANAGEMENT" \f C \l 2Course Code: MIB 102 Credit Units: 04

Course Objective:The course aims to provide students with an introductory understanding of Marketing, with a special focus on the role of marketing in an international business context. It provides the students with an awareness and consideration of tools available to a marketer. It will enable the students to realize the importance of customers and their behaviour in the context of marketing decisions.

Learning Outcomes:

At the end of the course students will be able to:

Explain key concepts and elements of marketing management and differentiate between marketing and sales

Examine the 4Ps of Marketing and discuss different strategies

Analyse consumer behaviour for various sectors and assess the STP strategies of different multi-national companies.

Analyse the global marketing environment and new opportunities in global world

Course Contents:

Module I: Marketing - Managing Profitable Customer RelationshipsIntroduction to Marketing

Differentiation between Marketing and Selling.

Marketing Management

4 Ps product, promotion, place, price

Difference in orientation- the Separating Factor between one Concept and the other Customer Relationship Management- Concept and strategies

Important concepts- BCG matrix, GE Matrix, Ansoff Matrix, Green marketing, Services marketing, Direct marketing, Rural marketing (only concepts)

Module II: Global Marketing EnvironmentFactors affecting Marketing Environment- Macro and Micro Factors

Global Demographics

Technology Environment

Competition Environment

Economic Environment

Module III: New-Product Development and Product Life-Cycle StrategiesProduct Attributes

New Product Development strategies- Idea Generation to Commercialization.

Product Life Cycle Strategies- Different Marketing Strategies for Different Stages.

Adoption and Diffusion Process for New Products.

Demand Forecasting- concept

Branding, Packaging and Labeling- concepts

Module IV: Global Marketing Channels and Supply Chain Management

Marketing Channels- concept, importance

Global Retailing

Integrated Supply Chain Management.

Module V: Integrated Marketing Communication Strategy Tools of Marketing Communication Mix.

Process of IMC

AIDA Model and L and S model

Advertisement

Sales Promotion

Personnel Selling.

Module VI: Consumer Markets, Consumer Buyer Behaviour

Define Consumer Market.

Decision Making Process

Types of Buying Decision Behaviour

Factors Influencing Consumer Buyer Behaviour.

Module VII: Building the Right Relationships with the Right Customers- Market Segmenting- Understand the major basis for segmenting consumer and business markets

Market Targeting - Identify attractive market segments and device a target marketing strategy.

Positioning for competitive advantage

Module VIII: Pricing Considerations and ApproachesNew Product Pricing Strategies

Product Mix Pricing Strategies.

Price Adjustment Strategies.

Price Change

Teaching & Learning Methods:

The assessment programme will be student driven, requiring the student to develop his/ her communication skills by presentation and debate. Critical participation of students is expected in each of the assessment programme. The class lectures will focus on an International context to understand the environment in which decisions have to be made and learning of tools of decision-making in marketing. To achieve the aforesaid, a mixed pedagogy will be followed including lectures, profusely illustrated by case examples of Indian and International companies. The students will form a group and each group will pick up any one major product category and select a non Indian company. It will study, and then write about, the marketing strategy followed by this company. Case studies will be discussed by the instructor and accompanied by group presentations - written and oral - by the students under the supervision of the faculty.

Examination Scheme:ComponentsC1VCTAEE


Text & References:

Kotler. P and Keller. K , P.USA, 2005. Marketing Management: Analysis, Planning, Implementation, and Control, 12th ed., Prentice-Hall

Kotler. P, P.Asia, 2003. Marketing Management, 11th ed., Prentice-Hall

Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998

Johannsen. H and Terry. G, International Dictionary of Management, Kogan Page, India, 2002

Ramaswamy V.S., P.1990. Marketing Management: Global Perspective, 4th ed., Macmilan

Kotler P, Armstrong G, Saunders J and V Wong, London, 2001. Principles of Marketing, 3rd European ed. Pearson Education

Winer Russell S, Marketing Management, 3rd ed., Pearson

Harvard Business Review

ACCOUNTING FOR MANAGERSCourse Code: MIB 103 Credit Units: 04

Course Objective:The course aims to develop an understanding of the importance, language and techniques of Financial and Cost accounting along with the skills for preparation and analysis of financial statements for better management planning and control.

Learning Outcomes:At the end of this course the students should be able to:

Demonstrate an understanding of basic accounting concepts and final accounts;

Prepare all major financial statements ;

Understand time value of money and capital budgeting techniques

Determination of cost of capital and capital structure

Course Contents:Module I: Foundation of AccountingBasic Concepts of Accounting

Forms of Business, Terminology

Journal, Ledger, Trial Balance

Profit and Loss Account, Balance Sheet

Module II: Measuring and Reporting Assets, Liabilities and Shareholders Equity

Inventory Valuation and Income Measurement

Determining and Pricing the Physical Inventory;

Estimating Inventory Value,

Fixed Assets

Determining acquiring cost

Depreciation - Methods

Capital and Revenue Expenditure

Liabilities

Current

Contingent long-term

Debentures Payable

Shareholders Equity-

The Corporate OrganizationShare Capital, Dividends

Accounting for share capital

Preference share capital

Reserves

Module III: Understanding Corporate Financial Statements and Other Financial Reports Included in Annual Reports

Annual Report Case Study

Corporate Balance Sheet and Profit and Loss Account

Notes to the Accounts and Significant Accounting Policies

Understanding and Constructing Corporate Cash flow Statement

Analysis of Financial Statements: Ratio Analysis, Common Size

Other Financial Reports: I Auditors' Report and Directors' Report

Other Financial Reports: II Corporate Governance Report

Module IV: Time Value of Money, Capital Budgeting,

Understanding Time Value of Money

Present Value, Future Value

Annuity, Perpetuity

Capital Budgeting Techniques NPV, IRR, ARR, PI

Module V: Cost of Capital, Capital Structure,

Introduction to Cost of Capital

Book Value, Market Value, Weighted Average Cost of Capital

Cost of Equity, Debt, Preference Shares, Retained EarningsCapital Structure, MM Model

Tax Implications


The following pedagogical tools will be used to teach this course:

Lectures and Discussions

Assignments and Presentations

Case Analysis Module III

Examination Scheme:

ComponentsC1VACTEE


Text & References:

Gupta, Ambrish (May 25, 2009) Financial Accounting for Management: An Analytical Perspective. 3rd Edition. Pearson Education

Chandra P., Financial Management, Tata Mc-Graw Hill Education

Khan MY & Jain PK, Financial Management, Tata Mc-Graw Hill Education

Ramchandran N, Kakani Ram Kumar- Financial Accounting for Management.2nd Edition. Tata Mc Graw hill

Anthony Robert N, Hawkins David F, Merchant Kenneth A (2007) Accounting: Text and Case. 12th Edition. The McGraw- Hill companies

Bhattacharya S. K. , Dearden John (2008) Accounting for Management. 3rd Edition. Vikas Publishing House

ESSENTIAL IT TOOLS AND TECHNIQUES FOR GLOBAL MANAGERSCourse Code:

MIB 104

Credit Units: 04

Course Objective:

Essential IT Tools & Techniques for Global Managers is anything that involves doing business electronically. It obviously includes commerce conducted over the internet, but it can include other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses heavily on the internet; but covers other aspects of e commerce as well. This course aims to develop the students ability to manage commercial transactions electronically, particularly through the internet. The course is concerned with the main functional areas of management and processing in the world of international business.

Learning Outcomes:At the end of the course students will be able to:

Explore EIITGM dimensions, including driving forces and impact on business, individuals, culture, and global economics.

Examine the evolution, role, function and impact of E commerce in global business operation.

Use common models to describe business to business and business to customer transactions.

Understand business security issues, including internet risks, protections, privacy, policies, and emerging business practices on the Net.

Track electronic payment systems, explaining online advertising, promotional strategies, and public policies.

Describe ethical dimensions of the Internet in a local, regional, national, and global perspective.

Explore needed features for building an effective web site.

Module Title:Prerequisite Module

Fundamentals of Information and Communication Technology (ICT)

Using the Computer and Managing Files

Basics of Word Processing, Spreadsheets, Databases, Presentation

Web Browsing and Communication & IT Security

Module I: Foundation of ICT & E-business/E-commerceIntroduction of ICT for Managers

Fundamentals of ICT (Office Automation & Communication Technologies)

Definitions and content of E-business/E-commerce

Case Study

Presentation & Internal Assessment

Module II: Office Automation I: Advanced Word Processing & PresentationAdvanced Word Processing

Editing

Formatting

Referencing

Productivity Tools

Prepare Outputs: Sections, Document setup, Print

Advanced Presentation

Presentation Planning

Audience and Environment

Design, Content and Layout

Slide Masters and Templates

Graphical Objects

Charts and Diagrams

Multimedia

Enhancing Productivity

Managing Presentations

Module III: Office Automation II: Advanced Spreadsheets

Formatting

Advanced Spreadsheets

Functions and Formulas

Charts

Analysis

Validating and Auditing

Enhancing Productivity

Collaborative Editing

Commercial Package: Microsoft Excel

Module IV: Launching an E-Business: E-Business Models, E- Marketing, E-Tailing

E-Strategy - Hosting an E-Business

Things that can go wrong - Site visibility

Evaluation of web sites and usability testing

Web site Optimization, content and traffic management

E-business & various models

E-marketing & advertising

Module V: E-commerce:

Electronic Payment Systems & E-Security, M-Commerce & Future of EC in Global

Scenario

E-banking

Payment System Models

The Risks & threats in Cyberspace

Protection and Recovery -Encryption

Legal & ethical issues E-governance

Cyber Laws: A Global Perspective

M-commerce in Indian and global perspective

Global EC

Future of EC

Learning Methods:

This course is based upon interaction between the students and the teachers. Wherever possible a link will be made between the academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and limitations of using e commerce in organisations.

A hands on approach will ensure that students can develop a wide range of knowledge of different applications of e commerce. The practical knowledge can be used to develop an awareness of how e commerce can be adopted by organisations to improve business efficiency. This will be achieved via a combination of case studies, evaluations of actual e commerce projects, guest lectures and self study sessions. It is very important that the students go through the textbook chapter(s) and other reference material before coming to the class.

Examination Scheme:

ComponentsP1C1CT1AEE


Text & References:

Turban, Lee, King and Chung, 2005, Electronic Commerce- A Managerial Perspective, Pearson Education

Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition

Joseph P T, 2000- Electronic Commerce: A Managerial Perspective Prentice Hall.

Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi)

Kennith Laudon and Jane Laudon Management Information Systems: Managing the Digital Firm 2005, (Ninth Edition) Prentice Hall.

Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall

QUANTITATIVE APPLICATIONS IN MANAGEMENTtc "QUANTITATIVE APPLICATIONS IN MANAGEMENT" \f C \l 2Course Code: MIB 105

Credit Units: 04Course Objective:

The objective of this course is to develop the understanding of the various statistical models, used for decisions making in the functions of the management of any organization with respect to International Business. To equip the students with tools and techniques for application of concepts to real life problems for efficient managerial decision making.

Learning Outcomes:

At the end of the course students will be able to:

Use statistical techniques to collect and analyse data Produce forecasts using statistical packages

Apply quantitative techniques to business situations.

Course Contents:

Module I: Introduction

Quantitative Decision Making - An Overview,

Collection, Classification & Presentation of Data,

Measures of Central Tendency - Mean, Median, Mode, Geometric Mean & Harmonic

Mean,

Measures of Dispersion Range, Quartile Deviation, Average Deviation & Standard Deviation.

Module II: Forecasting Techniques & Time Series Analysis Business ForecastingCorrelation

Regression analysis & its Applications for Managers Various Components of Time Series & their Analysis

Use of Statistical Packages such as MS Excel /SPSS for Forecasting & Analysis

Module III: Sampling, Sampling Distributions & Testing of HypothesisSampling Fundamentals

Different Methods of sampling Sampling DistributionsTesting of Hypotheses: Hypothesis Testing for Means & Proportions

Module IV: Probability, Probability Distributions & Decision theoryBasic Concepts of ProbabilityDiscrete Probability DistributionContinuous Probability DistributionsDecision Theory : Introduction to Decision Making , Decision Environments & Decision Trees

Module V: Linear Programming

Introduction of Operations Research,

Scope and Models in Operations Research,

Introduction of Linear Programming, Formulation of LPP & its Applications to Managers.

Learning Methods:

A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to quantitatively study the various aspects of international business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.

Examination Scheme:

ComponentsC1CTVAEE


Text & References:

Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition

Arora P.N., Arora Sumeet, Arora S., 2008, Comperihensive Statistical Methods, 2nd Edition, S. Chand

Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management: Modern Techniques and Applications Chapman & Hall/Crc Financial Mathematics Series, 2007 Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India

Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons

Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd.

Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication, New Delhi

Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory and Applications, 1995ECONOMIC ANALYSIS

Course Code:

MIB 106

Credit Units: 04

Course Objective:

This course aims to integrate various principles and concepts from different fields of economics with typical problems of managerial decision-making and policy formulation in business organizations whether in a local or global context. Understanding the application of economic principles to key management decisions will provide guidance to increase value creation within organizations, and allows a better understanding of the external business environment in which organizations operate.

Learning Outcomes:At the end of this course the student will be able to

Use the theory of the firm to model business organizations

Apply demand theory to establish the elasticity of demand

Use demand estimation to forecast demand trends and change

Apply production theory to manage production

Use cost theory to establish short and long run behavior

Describe market structures to establish market equilibrium

Use pricing strategies to enable organizational coherence

Use macroeconomic principles to address market failures

Course Contents:

Module I: Introduction to Economic Analysis

Micro Economics

Macro Economics

Tools of Economics

Mathematics, Statistics, Software

Module II: Economy at a Glance

Circular flow of Economic Activities

Values and Measurement of Economic Activities

Measurement of National Income

Module III: Demand, Supply and Market Equilibrium

Demand

Meaning of Demand

Law of Demand

Demand Function; Determinants of Market Demand

Elasticity of Demand Price Elasticity, Income Elasticity,

Cross Elasticity

Relationship of price elasticity of demand with Total and

Marginal Revenue

Elasticity in Decision Making

Supply & Market Equilibrium

Determinants of Market Supply

Law of Supply

Determination of Market Equilibrium

Module IV: Analysis of Production and Cost; Theory and Estimation

Production Function

Production Function with one variable input short run analysis

Production Function with two variable input long run analysis

Isoquant

Optimal combination of Inputs

Economies and Diseconomies of Scale

Cost Function

Economic concepts of cost

Cost and Output Relationship in short run

Cost and Output Relationship in Long run

Break Even Analysis

Module V: Price and Output Decisions in Product MarketPrice output under Perfect Competition

Price output under Monopoly

Price output under Monopolistic Competition

Price output under Oligopoly

Module VI: Money Output and Price

Demand and Supply of Money

Measurement of Money Supply

Monetary Phenomenon of Inflation, Deflation, Stagflation, Dis-inflation, Reflation, and Business Cycle Impact of Monetary Phenomenon on Price and Output

Module VII: Macro Economic Policies

Monetary Policy

Fiscal Policy

Industrial Policy

Learning Methods:

A series of case studies based lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international economic business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.

Examination Scheme:

ComponentsCase 1Case 2Case 3Case 4VivaAttendanceEE


Text & References:

Damodaran, Suma, 2nd edition, Managerial Economics, Oxford Publication

Dwivedi, D. N. (2006), Managerial Economics, Vikas Publishing House.

Goodvin, Nelson, Ackerman and Weisskopf, 2nd ed.,2009, Micro economics in context, PHI learning Private Ltd.

Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw Hill

Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005

Economics, 3rd edition, Sloman, Prentice hall of India, 2004

Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005

Chaturvedi, D D, Managerial Economics: Text and Cases, Brijwasi Book, 2003

Gupta, A C, Business Economics, Rawat Publication, 2003

Mansfield, E. (1996), Managerial Economics- Theory Application, and Cases, W.W. Norton and Co., New York.

Koutsoyiannis, A. (1979), Modern Microeconomics, Macmillan, London.

Ivan Png (2004), Managerial Economics, 2nd Edition, Blackwell Publishers.

RH Dholakia and A.N Oza (1997), Microeconomics for Management Studies, Oxford University Press.

Brownong, E.K. and Brownong, J.M., Microeconomic Theory and Application, Scott Foresman and Co., London.

Allen, R.G.D. (1956), Mathematical Analysis for Economists, Macmillan, London.

Salvatore, D. (1989), Managerial Economics, McGraw Hill, New York.

Parl R Ferguson, Glenys J Ferguson (2000), Business Economics, Macmillan, London.

K. E. Boulding (1948), Economic Analysis Harper and Bros., New York.

Pindyek & Rubinfield (2004), Microeconomics, Prentice Hall of India, New Delhi.

Shapiro, Edward, Macroeconomic Analysis, Harcourt Brace Jovanovich, New York.

Prabhat Patnaik (1997), Macroeconomics, Oxford University Press.

Bhole, L.M. (2004), Financial Institutions and Markets: Structure, Growth and Innovations, Fourth Edition, Tata McGraw-Hill Publishing Co., New Delhi.

Gupta, Suraj B. (1999), Monetary planning for India, Oxford University Press. New Delhi.

Economic Survey (2007-08)

Bhatia, H.L., Public Finance, Vikas Publishing House.

H.G. Mannur (1999), International Economics, Oscar Publications.

Sawyer & Sprinkle (2004), International Economics, Prentice Hall of India.

ORGANISATIONAL THEORY AND HRMCourse Code:

MIB 107

Credit Units: 04

Course Objective:

The course aims to give the basic knowledge of the HR concepts and their usefulness in the organizations. The classes are designed to familiarize participants with current human resource practices and organizational behavior that apply to their careers regardless of their field. The course also gives the insights about the importance of training and performance evaluation in ones job.

Learning Outcomes:

At the end of the course, the student should be able to: Understand the basic concepts of HR

Effective ways to recruit and retain people in an organization

Understand effective corporate training techniques

Know the basic concepts of Organization Behaviour

Importance of IT through Live Projects in various HR applications

Know Performance Appraisal, Potential Appraisal and Career development

Manpower Planning in an organization

Course Contents:

Module I: Organisational TheoryFoundation of Organisational TheoryDifferent Approaches of Organisational TheoryOrganisational Theory ModelsCurrent Idea of OrganisationModels of Organisational EffectivenessModule II: Concept and the Importance of HRMIntroduction, objective, nature, scope, evolution of Human Resource Management

Role of HR manager

Opportunities and new Challenges in Human Resource Management.

Module III: Acquisition of an effective Workforce Pool

Human Resource Planning

Job Analysis, Job Description, Job Specification, Job evaluation

Job Design- Nature, Job Characteristics, Reengineering Jobs.

Recruitment

Most Effective Recruitment Trends Approaches,

Advantages and Disadvantages of Internal vs. External Recruiting, Person Job Fit, Person Organization Fit

Promotion, Transfer, Job Rotation

Selection

Process

Placement

Induction of employees

Module IV: Training and Development of Human Resources:

Training: Definition

Difference between Training Development and EducationConducting Needs Assessment

Designing a Training Program

Different methods of training, Training Delivery

Evaluation of Training,

Module V: Performance, Potential Appraisal and Career DevelopmentPerformance Appraisal

Introduction, Meaning, Objectives,

Different Methods of Appraisal

Limitations of Performance Appraisal,

360 degree Appraisal,

Post Appraisal Feedback.

Career Development

Essential Components of Career Development Systems

Designing Career Programs such As Fast Track, Near Retirement, Coasters, and

Other Identifiable Subgroups.

Module VI: Understanding Organizational Behavior:Introduction, Nature, Scope and Disciplines Contributing to Organisation Behavior.

Understanding Human Behavior, Various management skills & roles,

OB today The Info Tech age, various challenges & Opportunities.

Organisation Behavior Models: Autocratic Model, Custodian Model, Supportive Model,

Collegelial Model and SOBC

Module VII: Quality of Work life and Emerging Trend in Human Resource Management

Concept of Quality of Work life (QWL),

Work life Balance,

Emerging Trends-outsourcing, PCMM. GHRM

Module VIII: Human Resource Information SystemLive projects based on different sectors viz. retail, manufacturing, Banking and Insurance, FMCG, Service sector etc.


A series of lectures will impart information and be complemented by interactive discussion. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international financial business environment. Formative tasks, case discussions and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.

Examination Scheme:

ComponentsC1VCTAttendanceEE


Text & References:

Gary Dessler and Biju Varkkey. (2010) Human Resource Management. Pearson Education

Snell and Bohlander. (2007) Human Resource Management. Cengage Learning

David Lepak and Mary Gowan. (2009) Human Resource Management. Pearson Education

Aswathappa, (2006) Human Resource and Personnel Management. Tata McGraw-Hill.

Manas K Mandal. (2008) In Search of the Right Personnel. Macmillan

George, J. M. and Jones, G. R. (2002) Organizational behaviour. 3rd edn. Harlow: Pearson Education.

Gareth Roberts . (2008) Recruitment and Selection. Jaico,

Roberts Gareth, 2008, Recruitment and Selection, Jaico

Cynthia D. Fisher, Lyle F. Schoenfeldt and James B. (2006) Managing Human Resource Shaw. Cengage .

Alan M. Saks and Robert R. Haccoum. (2008) Performance Management through Training and Development. Cengage.

Journals:

Paul Schumann, A Moral Principles Framework for HRM Ethics, Human Resource Management Review 11 (2004), p94.

Janet Adams, Code of Ethics as Signals for Behavior, Journal of Business Ethics, February 2001, vol.29, no.3, pp.199-211.

Kelly Mollica, Perceptions of Fairness, HR Magazine, June 2004, pp. 169-171.

Morris Attaway,Privacy in the Workplace on the Web, Internal Auditor 58, no.1 (February 2001),p.30.

Leonard and France, Workplace Monitoring, p.4.

Leon Grunberg, Sarah Moore, and Edward Greenberg, Managers Reactions to Implementing Layoffs: Relationship to Health Problems and Withdrawal Behaviors, Human Resource Management, Summer 2006, vol.45, no.2, pp. 159-178.

Cynthia Ross, How to Protect the Aging Workforce, Occupational Hazards, February 2005, pp.52-54.

Facing Facts About Workplace Substance Abuse, Rough Notes 144,no.5 (May 2001)pp.114-118

Kapur, P.K., Khurana, Dinesh and Seth, Ashish (2008), Chapter 12, In Search of The Right Personnel: Macmillan India Ltd.

Terpestra, D. (1996) Recruitment and Selection: The Search For Effective Methods, HR Focus 16-17, May.

BUSINESS COMMUNICATION - I

Course Code: MIB 142


One cannotnot communicate. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level.

Course Contents:

Module I: Fundamentals of communication Relevance of communication

Effective communication

Models of communication

Effective use of language

Module II: Tools of communication

Proficiency in English The international

Language of business

Building vocabulary

(Denotative & connotative)

Extensive vocabulary drills

(Synonyms / Antonyms / Homonyms)

One Word substitution

Idioms & phrases

Mechanics and Semantics of sentences

Writing sentences that really communicate

(Brevity, Clarity, and Simplicity)

Improving the tone and style of sentences

Module III: Barriers to Effective use of languageAvoiding clichs

Removing redundancies

Getting rid of ambiguity

Euphemism

Jargons

Code switching

Examination Scheme:

ComponentsCT1CT2CAFVGDGPA

Weightage (%)2020251010105

CAF Communication Assessment File

GD Group Discussion

GP Group Presentation

Text & References:

Working in English, Jones, Cambridge Business Communication, Raman Prakash, Oxford Echoes: Jha Madhulika: Orient Longman

Practical English Usage, Swan M , Cambridge

BEHAVIOURAL SCIENCE - I

(SELF-DEVELOPMENT AND INTERPERSONAL SKILLS)


Credit Units: 01Course Objective:This course aims at imparting an understanding of:

Self and the process of self exploration

Learning strategies for development of a healthy self esteem

Importance of attitudes and their effect on work behaviour

Effective management of emotions and building interpersonal competence.

Course Contents:

Module I: Understanding Self

Formation of self concept

Dimension of Self

Components of self

Self Competency

Module II: Self-Esteem: Sense of Worth

Meaning and Nature of Self Esteem

Characteristics of High and Low Self Esteem

Importance & need of Self Esteem

Self esteem at work

Steps to enhance Self Esteem

Module III: Emotional Intelligence: Brain Power

Introduction to EI

Difference between IQ, EQ and SQ

Relevance of EI at workplace

Self assessment, analysis and action plan

Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions

Healthy and Unhealthy expression of emotions

Anger: Conceptualization and Cycle

Developing emotional and interpersonal competence

Self assessment, analysis and action plan

Module V: Leading Through Positive Attitude

Understanding Attitudes

Formation of Attitudes

Types of Attitudes

Effects of Attitude on

Behaviour

Perception

Motivation

Stress

Adjustment

Time Management

Effective Performance

Building Positive Attitude

Module VI: End-of-Semester Appraisal

Viva based on personal journal

Assessment of Behavioural change as a result of training

Exit Level Rating by Self and Observer

Examination Scheme:

ComponentsSAPAMid Term Test (CT)VIVAJournal for Success (JOS)

Weightage (%)2005203025

Text & References:

Towers, Marc: Self Esteem, 1st Edition 1997, American Media

Pedler Mike, Burgoyne John, Boydell Tom, A Managers Guide to Self-Development: Second edition, McGraw-Hill Book Company.

Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd.

Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan

Gegax Tom, Winning in the Game of Life: 1st Edition, Harmony Books

Chatterjee Debashish, Leading Consciously: 1998 1st Edition, Viva Books Pvt Ltd.

Dr. Dinkmeyer Don, Dr. Losoncy Lewis, The Skills of Encouragement: St. Lucie Press.

Singh, Dalip, 2002, Emotional Intelligence at work; First Edition, Sage Publications.

Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books

Goleman, Daniel: Working with E.I., 1998 Edition, Bantam Books.

FRENCH - ICourse Code: MIB 144


To familiarize the students with the French language

with the phonetic system

with the accents

with the manners

with the cultural aspects

To enable the students

to establish first contacts

to identify things and talk about things

Course Contents:

Unit 1, 2: pp. 01 to 37

Contenu lexical: Unit 1: Premiers contacts1. Nommer des objets, sadresser poliment quelquun

2. se prsenter, prsenter quelquun

3. entrer en contact: dire tu ou vous, peler

4. dire o on travaille, ce quon fait

5. communiquer ses coordonnes

Unit 2: Objets

1. Identifier des objets, expliquer leur usage

2. Dire ce quon possde, faire un achat, discuter le prix.

3. Monter et situer des objets

4. Dcrire des objets

5. comparer des objets, expliquer ses prfrences

Contenu grammatical: 1. articles indfinis, masculin et fminin des noms, pluriel des noms

2. Je, il, elle sujets, verbes parler, habiter, sappeler, tre, avoir, masculin et

fminin des adjectifs de nationalit

3. tu, vous sujets, verbes parler, aller, tre, cest moi/cest toi

4. verbes faire, connatre, vendre, cest/il est + profession, qui est-ce? quest-

ce que ...?

5. article dfini, complment du nom avec de, quel interrogatif

6. adjectifs possessifs (1), pour + infinitif

7. verbe avoir, ne...pas/pas de, question avec est-ce que?, question ngative,

rponse Si

8. Prpositions de lieu, il y a/quest-ce quil y a

9. accord et place des adjectifs qualificatifs, il manque...

10. comparatifs et superlatifs, pronoms toniques, pronom on

Examination Scheme:

ComponentsCT1CT2CIVA

Weightage (%)20202020155

C Project +Presentation

I Interaction/Conversation Practice

Text & References:

le livre a suivre: franais.com (debutant)GERMAN - I



To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language.

To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany

Course Contents:


Self introduction: heissen, kommen, wohnwn, lernen, arbeiten, trinken, etc.

All personal pronouns in relation to the verbs taught so far.

Greetings: Guten Morgen!, Guten Tag!, Guten Abend!, Gute Nacht!, Danke sehr!, Danke!, Vielen Dank!, (es tut mir Leid!),

Hallo, wie gehts?: Danke gut!, sehr gut!, prima!, ausgezeichnet!,

Es geht!, nicht so gut!, so la la!, miserabel!

Module II: Interviewspiel

To assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview game for self introduction.

Module III: Phonetics Sound system of the language with special stress on Dipthongs

Module IV: Countries, nationalities and their languages

To make the students acquainted with the most widely used country names, their nationalitie and the language spoken in that country.

Module V: Articles The definite and indefinite articles in masculine, feminine and neuter gender. All Vegetables, Fruits, Animals, Furniture, Eatables, modes of Transport

Module VI: Professions

To acquaint the students with professions in both the genders with the help of the verb sein.

Module VII: Pronouns

Simple possessive pronouns, the use of my, your, etc.

The family members, family Tree with the help of the verb to have

Module VIII: Colours

All the color and color related vocabulary colored, colorful, colorless, pale, light, dark, etc.

Module IX: Numbers and calculations verb kosten

The counting, plural structures and simple calculation like addition, subtraction, multiplication and division to test the knowledge of numbers.

Wie viel kostet das?

Module X: Revision list of Question pronouns

W Questions like who, what, where, when, which, how, how many, how much, etc.

Examination Scheme:


Weightage (%)20202020155



Text & References:

Wolfgang Hieber, Lernziel Deutsch

Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach, Deutsche Sprachlehre fr Auslnder P.L Aneja, Deutsch Interessant - 1, 2 & 3

Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2

Braun, Nieder, Schme, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH I



To enable students acquire the relevance of the Spanish language in todays global context, how to greet each other. How to present / introduce each other using basic verbs and vocabulary

Course Contents:

Module IA brief history of Spain, Latin America, the language, the cultureand the relevance of Spanish language in todays global context.

Introduction to alphabets

Module II

Introduction to Saludos (How to greet each other. How to present/ introduce each other).

Goodbyes (despedidas)

The verb llamarse and practice of it.

Module III

Concept of Gender and Number

Months of the years, days of the week, seasons. Introduction to numbers 1-100, Colors, Revision of numbers and introduction to ordinal numbers.

Module IVIntroduction to SER and ESTAR (both of which mean To Be).Revision of Saludos and Llamarse. Some adjectives, nationalities, professions, physical/geographical location, the fact that spanish adjectives have to agree with gender and number of their nouns. Exercises highlighting usage of Ser and Estar.

Module V

Time, demonstrative pronoun (Este/esta, Aquel/aquella etc)

Module VI

Introduction to some key AR /ER/IR ending regular verbs.

Examination Scheme:


Weightage (%)20202020155



Text & References:

Espaol, En Directo I A

Espaol Sin Fronteras

JAPANESE - I



To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that will later help them to strengthen their language.

Course Contents:

Module I: Salutations

Self introduction, Asking and answering to small general questions

Module II: Cardinal Numbers

Numerals, Expression of time and period, Days, months

Module III: Tenses

Present Tense, Future tense

Module IV: Prepositions

Particles, possession, Forming questions

Module V: Demonstratives

Interrogatives, pronoun and adjectives

Module VI: Description

Common phrases, Adjectives to describe a person

Module VII: Schedule

Time Table, everyday routine etc.

Module VIII: Outings

Going to see a movie, party, friends house etc.

Learning Outcome

Students can speak the basic language describing above mentioned topicsMethods of Private study /Self help

Handouts, audio-aids, and self-do assignments and role-plays will support classroom teaching

Examination Scheme:


Weightage (%)20202020155



Text & References:

Text:

Teach yourself Japanese

References:

Shin Nihongo no kiso 1

CHINESE I



There are many dialects spoken in China, but the language which will help you through wherever you go is Mandarin, or Putonghua, as it is called in Chinese. The most widely spoken forms of Chinese are Mandarin, Cantonese, Gan, Hakka, Min, Wu and Xiang. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

Course Contents:

Module I

Show pictures, dialogue and retell.

Getting to know each other.

Practicing chart with Initials and Finals. (CHART The Chinese Phonetic Alphabet Called Hanyu Pinyin in Mandarin Chinese.)

Practicing of Tones as it is a tonal language.

Changes in 3rd tone and Neutral Tone.

Module II

Greetings

Let me Introduce

The modal particle ne.

Use of Please qing sit, have tea .. etc.

A brief self introduction Ni hao ma? Zaijian!

Use of bu negative.

Module III

Attributives showing possession

How is your Health? Thank you

Where are you from?

A few Professions like Engineer, Businessman, Doctor, Teacher, Worker.

Are you busy with your work?

May I know your name?

Module IV

Use of How many People in your family?

Use of zhe and na.

Use of interrogative particle shenme, shui, ma and nar.

How to make interrogative sentences ending with ma.

Structural particle de.

Use of Nin when and where to use and with whom. Use of guixing.

Use of verb zuo and how to make sentences with it.

Module V

Family structure and Relations.

Use of you mei you.

Measure words

Days and Weekdays.

Numbers.

Maps, different languages and Countries.

Examination Scheme:


Weightage (%)20202020155



Text & References:

Elementary Chinese Reader Part I Lesson 1-10

TERM PAPERCourse Code: MIB 130 Credit Units: 04

Course Objective:The aim of the term paper is to provide the students with an opportunity to further enhance their knowledge in a sector of their choice by undertaking a significant practical unit of examining and analyzing various aspects of business management at a level commensurate with the learning outcomes of the various courses taken up y them in the ongoing semester.

For students of the first semester, the required term paper is primarily a self worded structured report written by the students after interpreting & analyzing various primary & secondary records of intelligent interviews/readings from several sources on a particular sector.

Conduct of Term Paper

The term paper will be executed & submitted by students in groups. (Maximum four students in each group)

The students are to form groups of four and decide the sector of study / company of interest within two weeks of the start of the semester.

A Faculty Mentor will be assigned to each group of students undertaking a Team Paper.

Special Time slot to conduct the research will be included in the timetable.

The Mentor will conduct weekly sessions to guide & follow up the students as well as to clarify any queries or problem faced by the students.

Weekly review of the Work in Progress will be maintained by Faculty Mentor & will carry 20% weightage during the final evaluation. This will be substantiated through a proper economic diary maintained by the students documenting their daily objectives, plan of action, activities undertaken, documentation of reading & referencing material, analysis (if any) & learning outcomes. Students may use innovative tools & techniques to maintain this diary such as e-concepts, online blogs, charts, graphs etc. Student will be given some discretion in the choice of sector for the term paper and the approach to be adopted. The term paper has to be formulated with multi disciplinary aspects explained in the section below.

Focus Areas of Study

1. Principles of Global Business Management (PGBM)Analysis of International Business Expansion Strategy of 5 companies within the chosen sector while maintaining a scrap book of the latest news & views2. Marketing Management-A Global Perspective (MMAGP) General

Market Description and Current Marketing Situation with analysis using SWOT & PEST

Marketing Strategy Assessment

Competitive Assessment

Identifying the products' benefits in terms of clinical differentiation. For a specific Company within the sector

Product Assessment and Review for a company within the sector

Identifying a critical unmet need from the customer and whether the customer will use/buy it

Obtaining the optimal product profile from customers

Channel Assessment: Success in existing sales, marketing and service programmes and channels, New Programmes and Channels that could increase revenue etc.

Brand Assessment, impact of existing campaigns, testing of new positioning initiatives etc.

Pricing Assessment: Understanding Different pricing strategies adopted by different players

3. Accounting for Managers (AFM)a. Analysis of Financial Statements of selected 5 companies of the sector.4. Essential IT Tools & Techniques for Global Managers (EITTGM)a. Use Statistical Tools & Techniques (predominantly MS Excel & SPPS) to analyze various facts, figures & trends as well as carry out projections & sensitivity analysis.b. Analysis of ICT trends in the sector5. Quantitative Applications in Management (QAM)a. Practical Application of all methods learnt on some form of live data collected for the sector/ company(s) therein.6. Economic Analysis (EA)a. Nature of Competition (Number of companies, market share, market dominance, entry and exit barriers etc.)b. Impact of change in the National Income on the growth of the sector.c. Impact on the performance (revenue) of chosen sector due to change in technology, foreign investment and Government Policiesd. Major Mergers, collaborations or Takeovers that have taken place in the sector.7. Organizational Theory & HRM (OT&HRM)a. HRM Policies and Best Practices followed in the sectorb. Cross Analysis of various data related to any one major aspect such as employee turnover/satisfaction/training etc.Needless to add, effective deployment of Self Devleopment, Interpersonal Skills & techniques of Business Communication is integral to all aspects of the term paper and will be evaluated accordingly.General Guidelines Each group must submit an independently written report of their term paper project. All contents need to be sourced from reliable primary & secondary sources; references for which MUST be maintained in proper format. At least one middle level or senior level person of a company from the chosen sector has to be interviewed face to face Though the term paper is more a descriptive report covering the What, Why and How aspects; participation in leg work or field research of a company(s) will add value to the study. The paper should utilise class room learning and industry exposure to evaluate issues on hand and suggest remedial/progressive measures that may be taken by a company(s)Assessment & Evaluation:

The term paper will be in the form of an integrated report and assignment.

A board consisting of all the faculty members who are teaching the students in the first semester will conduct the final evaluation.

The faculty mentor assigned to the group will do the continuous evaluation.

All reports will be examined most strictly for plagiarism

The groups with the best papers will be given the opportunity to present them in a workshop.

ComponentsContinuous Assessment & Economic DiaryPresentationContent & Layout of ReportAnalysisConclusion & RecommendationsViva/ Defending Questions

Weightage (%)20%15%20%20%10%15%

EXPORT IMPORT DOCUMENTATION AND LOGISTICS TC "EXPORT IMPORT DUCUMENTATION AND LOGISTICS" \f C \l "2" Course Code: MIB 201

Credit Units: 04

Course Objective:

Trade procedures and documentation formalities are a critical part of international business management. This subject aims at imparting knowledge of trade procedures and documentation formalities with a view to enable the participants to develop a systematic approach in handling trade transaction and incidental paper work.

Learning Outcomes:

On completion of this module students will have:

Considered the framework of export and import documentation

Evaluated and justified the various documents for processing export and import orders

Evaluated the legal implications in the area of exports and imports

Assessed the various terms and conditions of export finance

Developed the ability to critically examine the EXIM policy framework

Course Contents:


Export Documentation Framework

Module II: Documents for processing export order and legal implications

Processing of an Export Order

INCO Terms

Foreign Exchange Regulation Act and introduction to FEMA

Module III: Export Finance and documents

Export Payment Terms

Export Finance

Forward Exchange Cover

Module IV: Central excise clearance

Customs Clearance of Export Cargo

Customs Clearance of Import Cargo

Role of Clearing and Forwarding Agents

Shipment of Export Cargo

Negotiation of Export Documents

Module V: EXIM Policy Framework

EPCG Scheme

Duty Exemption Scheme

Export Oriented Units and Export processing Zones

Exercise on Negotiation of Export Documents.

Learning Methods:

Class room lectures: Each class is intended to be approximately 60 minutes of lecture and 15 minutes in discussion. The discussion period may involve newsworthy events related to EXIM policy etc. The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data. A few additional journal articles related to topics discussed will be made available at the Library. The latest articles on international policies on exports and imports will be distributed for discussion.

Examination Scheme:

ComponentsC1VACTEE


Text & References:

Khurana P K, 2007, Export Management, Galgotia Publications, 7th edition.

Notes of Amity Distance Education Course for EIDL

E. Johnson, Export/Import Procedures And Documentation (Export/Import Procedures & Documentation, 2002) Thomas A. Cook, The Ultimate Guide To Export Management, 2001

Michael B. Stroh, A Practical Guide To Transportation And Logistics, 2006

Donald F. Wood, Anthony Barone, Paul Murphy, And Daniel L. Wardlow, International Logistics, 2002BUSINESS LAW AND ENTREPRENEURSHIP DEVELOPMENT


Credit Units: 04

Course Objective:

The main purpose of this paper is to familiarize the participants with the various legal aspects of business. This course will provide the students with an integrated and practical approach to understand various legal provisions that impact the conduct and environment of business. The other objective of the program is to impart training in the area of Business Plan Development so that the participants are well versed with the intricacies of Business Plan making procedure.

Learning Outcomes:


Understanding of various provisions of Indian laws such as Indian Contract Act, Negotiable Instruments Act, Consumer Protection Act, Company Law, Competition Laws

Appreciate the impact of the above laws on conduct of business.

Idea generation and Identifying business opportunities

Understanding the Legal aspects of starting New Venture

Shaping the Business Idea into Business Plan.

Designing the Presentation of the Business Plan

Course Contents:

Module I: Indian Contract Act, 1872

Nature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration, Principles Governing Capacity of Parties and Free Consent, Legality of Objects, Performance and Discharge of Contract, Breach of Contract and its Remedies, Basic Elements of Law Relating to Agency, Guarantee and Pledge.

Module II: Negotiable Instruments Act, 1881 and Consumer Protection Act 1986

Meaning of Negotiability and Negotiable Instruments Cheques, Bills of Exchange and Promissory Note, Crossing of Cheques, Endorsement, Dishonour of Cheques. Definitions-Consumer, Complaint, Services, Defect and Deficiency, Complainant. Rights and Reliefs available to consumer. Procedure to file complaint. Consumer Disputes, Redressal Agencies (Composition, Jurisdiction, Powers and Functions.). Procedure followed by Redressal Agencies.

Module III: Company Law

Meaning and types of companies, Formation of a company, Memorandum and Articles of Association, Prospectus and Issue of Shares, Share Capital and Shareholders, Company Meetings and Proceedings, Powers and Liabilities of Directors and Winding up of Company. Reduction of share capital, Buy Back of shares, Borrowing powers and raising funds incorporate loans and investment. Reconstruction amalgamation, merger and takeover. Corporate governance and SEBI Regulations.

Module IV: Introduction to Entrepreneurship Development

Concepts of Entrepreneurship Development, Evolution of the concept of Entrepreneur, Attributes and Characteristics of a successful Entrepreneur, Entrepreneurial Culture, Role of Entrepreneur in Indian economy

Module V: Creativity and Business Idea Generation

Activity based Idea Generation, Tools for Idea Generation (SLEPT Analysis, GAP Analysis etc), Screening of ideas (John Mullins Seven Domain Analysis), Selecting one best idea, Learn to Present Business ideas, Naming of the New VentureModule VI: Elements of Business Plan

Business Planning Process: moving ahead from Business Idea, Understanding the various elements of Business Plan (Marketing Plan, Financial Plan), Understanding a Business Plan worksheet, Annexure and supporting documents needed for a Business Plan, Business Plan Presentation and Elevator pitch

Learning Methods:

Class room lectures: Each class is intended to be approximately 45 minutes of lecture and 15 minutes in discussion. Business Plan formation will be taught in line with obtaining venture funding. Experiential learning will be a major tool in teaching Business Plan making.

Examination Scheme:

ComponentsC1VACTEE


Text & References:

Kapoor ND,(2009), Elements of Mercantile Law; Sultan Chand & Co., New Delhi.

S.S Gulshan and G.K. Kapoor, (2008), Business law including Company Law, New Age international publishers Ltd .

A.K.Majumdar and GK Kapoor,(2009), Company Law, Taxmann publication

K. Aswathappa (2008), International Business, Tata McgrawHill M.c.Kuchhal, (2004), Mercantile Law, Vikas Publishing House. Research Wing of New Century Publication,(2008),Dictionary of International trade and Business, New Century PublicationBUSINESS RESEARCH METHODS


Credit Units: 04Course Objective:The course aims to provide a thorough understanding of the essential characteristics and the basic tenets of research methodology and report preparation. The course will focus on quantitative and descriptive research methods and techniques that are essential for the validity and reliability of the research process.

Learning Outcomes:


Considered the nature of research methods and research methodologies

Evaluated and justified the research methodologies to be employed

Identified the components and problems/constraints underlying a research project and report proposal

Developed the ability to analyze, interpret and conclude research findings and provide relevant recommendations

Course Contents:

Module I: Research Methodology and Research Methods

Objective, significance and types of research

Research Methods vis--vis Methodology

Research Process and criterion for good research

Ethics in Business Research

Module II: Research Problem and Research Design

Identifying and Defining the Research Problem

Meaning of Research Design

Steps to Design the Research

Different research designs

Module III: Sampling Design and Scaling Techniques

Census and sample survey

Criteria for selecting a sampling procedure

Measurement and Scaling techniques

Classification and importance of scaling techniques

Module IV: Methods of data collection, data processing & data analysis

Collection of primary data

Observation method & interview method

Questionnaire & schedules

Collection of secondary data

Analysis of data using statistical software such as Excel

Module V: Testing of Hypothesis (Parametric & Non Parametric Test)

Procedure for Testing a Hypothesis

Parametric Test: Z-test, F-test, T-test

Non-Parametric: Chi-Square Test

Module VI: Design and Analysis of Experiments

Basic Principles of ANOVA

ANOVA Technique

Interpreting ANOVA (One Way and Two Way ANOVA) and its application in various fields of management

Completely Randomized Design

Randomised Block Design

Learning Methods:

Occasional, non-graded homework sets will be handed out in class. It is also expected that students will work the problems as the part of assignments.

The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data.

Examination Scheme:

ComponentsC1C2AEE


Text & References:

Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata Mc Graw Hill

Kothari C R, (1990) Research Methodology: Methods & Techniques, Vikas Publishing House Pvt.Ltd., 1978.

Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of India

Srivastava, Shenoy and Sharma (2002)., Quantitative Techniques for Business Decisions, 4th Ed , Allied Publishers

Dr .S. Shajahan ( 2004) , Research Methods for Management 2nd Edition, Jaico Publishers

Ranjit Kumar, (2005), Research Methodology, Pearson Education, Australia

GROWTH PROSPECTS OF THRUST AREAS OF INDIAN EXPORTS TC "GROWTH PROSPECTS OF THRUST AREAS OF INDIAN EXPORTS" \f C \l "2" Course Code: MIB 204


The course will enable the students to understand trend and composition of Indias export and also the existing and potential export destination of Indian products. The course will also help the students to understand how Foreign Trade policy of India has promoted export from India.

Learning Outcomes:

On the successful completion of this course the student will be able to:

Examine the past and present scenario and trend of Indian exports

Understand the factors effecting Indias international trade

Assess the status, potential, challenges and strategies for furthering exports in key thrust markets

Course Contents:


Indias International Trade-Present Scenario

Trends in Indias Export

Future outlook

Module II: Institutional Framework for Export Promotion of Thrust Sectors

Role of EPCs and other Trade Promotion bodies is promoting Export from India

Role of EoUs, EHTPs, ,STPs, BTPs and SEZs in Indias Export

Module III: Foreign Trade Policy-2009-14Special Focus Initiatives

General Provisions Regarding Imports and Exports

Promotional Measures

Duty Exemption / Remission Schemes

Export Promotion Capital Goods Scheme

Module IV: Focus on Specific Growth Sectors

Gems and Jewellery

Leather and Footwear

Apparel & Textiles

Agriculture and Processed Food

Marine Products

Engineering Sector

Pharmaceutical, Chemical and Allied Products

Handicrafts, Carpets and Handloom

IT Products

Services

Module V: Study of Specific Markets

USA: World biggest importer and Exporter

EU: Single Largest market

Countries under Trade Promotion Program of Ministry of Commerce

Focus Latin American Countries

Focus African Countries

Focus CIS

Focus ASEAN + 2

Learning Methods:

Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:

ComponentsP1C1AH1EE


Text & References:

Text:

Garg Pawan Kumar, 2002, Export of Indias major products: Problem & Prospects, New Century Publications

References:

Foreign Trade Policy of India 2009-14.

Annual Economic Survey of India

Press Releases of Department of Commerce

Garg Pawan Kumar, 2002, Export of Indias major products: Problem & Prospects, New Century Publications

Foreign Trade Performance Analysis of Department of Commerce

Pratima, Dikshit, Dynamics of Indian Export Trade, Deep & Deep Publications, 2002

Weiss Kenneth D., Building an Import/Export Business, 3rd Edition, Wiley Authors:, 2002

Website of Ministry of Commerce, www.commin.nic.in

RBI Bulletins

Newsletters of Trade Promotion Organisations and Export Promotion Councils.

CROSS CULTURAL MANAGEMENT AND MANAGEMENT OF MULTINATIONAL COMPANIES

TC "CROSS CULTURAL MANAGEMENT AND MANAGEMENT OF" \f C \l "2" Course Code: MIB 205


The course seeks to impart understanding of Cross Cultural Management, so as to be able to relate it to managerial activity in the new geo-economy. The Course Contents provide exposure to the diverse management styles across the globe and impart understanding of different approaches to comparative analysis of each management style.

The course study provides knowledge of mechanics of doing business abroad. The importance of cultural, economic, political and environmental aspects when doing business abroad is reinstated while highlighting the challenges, which management faces today in a global environment.

The course also introduces the importance of Business Ethics and how it pertains to social responsibility of Cross Cultural Managers and the role ethics play in the management of transnational companies.

Learning Outcomes:

Ability to integrate and apply concepts about managing in different work cultures.

Appreciation cross-cultural and ethical issues faced by managers in global enterprises.

Ability to understand the work culture and management style of Multi National Organisations.

Enhance skill to manage international Business Negotiations

Enhance the ability to work in groups. Provide opportunities for students to exercise leadership skills. Polish verbal and written communication skills, as well as presentation skills through projects.

Course Contents:


The Concept of International Comparative Management

Definition of Culture and impact of the culture on International Business,

Module II: Modalities of Cross-Cultural Dimensions

Kluckhohn and Strodtbeck`s Cultural Dimension

Hofstedes Cultural Dimensions

Trompenaars Cultural Dimensions

Hall and Halls Cultural Dimension

Module III: Styles of Management and its impact on the International Business

Japanese Style of Management

German style of Management

UK style of Management

French style of Management

Spanish style of Management

Style of Management of United States companies

Management Characteristics of West European Companies

Styles of Management in African Countries

Style of Management of Latin American Countries

Indian style of Management

Module IV: Cross Cultural Leadership

Differences in managerial behaviour

Cultural influences on leaders and their behavioural patterns

Module V: Business Ethics with focus on Corporate Governance

Business Ethics and Corporate Governance

Business Ethics and Management of Change in the International Organisation

Comparative Analysis of Cultural Patterns in Different Economics and the issues, which affect the good governance

Module VI: Management of Multinational companies

Management of Multinational Companies - Problems & Prospects of MNCs in an International environment

Module VII: Communication and International Negotiation

Culture and Communication

Major Obstacles to Intercultural Communication

Nonverbal Communication

Subtle art of negotiation

Managing Negotiation with Multinational Companies

Learning Methods:

A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 2 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.

Examination Scheme:

ComponentsC1VACTEE


Text & References:

Text: Daniels, J. D. and Radebaugh, L. H. International Business: Environments and Operations, 10th Edition. Prentice-Hall, Inc., New Jersey. ISBN: 0-13-121726-7. (referred to as D&R)

References: Hill, C. W. (2005). International Business: Competing in the Global Marketplace. McGraw-Hill

Griffin, R. W. and Pustay, M. W. (2002). International Business: A Managerial Perspective. FT/Prentice Hall. 3rd edition.

Griffin, R. W. and Pustay, M. W. (2005). International Business. FT/Prentice Hall. 4th edition.

Hibbert, E. (1997). International Business Strategy and Operations. MacMillan Press Ltd.

Henry, C. M. and Springborg, R. Globalization and the Politics of Development in the Middle East. Cambridge University Press.

Rugman, A. M. and Hodgetts, R. M. (2003). International Business. 3rd Ed. Pearson Education Limited. ISBN: 0-273-67374-2. (referred to as R&H)

Tayeb, M. (2003). International Management: Theories and Practice. Prentice Hall.

Todaro, M. P. (2000). Economic Development, 7th Edition. Pearson Education Limited. ISBN: 0-201-64858-X.

Pandey, Janak, Sinha Durganand, Asian contributions to Cross-Cultural Psychology, SAGE Publications

INTERNATIONAL FINANCIAL MANAGEMENT

Course Code:

MIB 206

Credit Units: 04

Course Objective:

This course focuses on basic aspects of International Finance, International Financial Markets, and Emerging trends in financial markets.

Learning Outcomes:

On the successful completion of the modules the student will be able to:

Understand the basic concepts of International Finance

Have a grasp of the workings of the financial and capital markets

Analyse financial derivatives and Foreign exchange risk

Develop the ability to implement the key forex activities strategically

Course Contents:Module I: Basics of foreign exchange

Definition, Meaning, Determination of foreign exchange Theories, International monetary system (impact) on European monetary system, Convertibility. Basic concepts of Balance of payments

Module II: International Financial Market

Introduction, relevant terminology, international financial market, how international financial markets are classified, the role of international financial markets, participants in international financial markets, location of international financial markets, financial intermediaries, the international monetary system, the changing financial landscape.

Module III: Introduction to Derivatives Market, Future and Forwards

Derivatives defined, Products, participants and functions ,Types of derivatives, Development of exchange-traded derivatives, Global derivatives markets, Exchange-traded vs. OTC derivatives markets, Futures Markets, Definition Of Futures, Difference Between Futures And Forwards, Introduction to options, Option terminology, Introduction to swaps, Interest Rate Swaps and Currency Swaps

Module IV: The Role of the financial system and Banking theory

The financial system and the real economy Role and functioning of International banks commercial banks and creation of money Building Societies, Central Banks , STC

Module V: Emerging trends in International Finance

Euro Market, Bonds Market, Euro Dollar, Petro Dollar, Banking: Investment Banking, Islamic Banking, Carbon Finance, Top 5 Trading Markets

Learning Methods:

Tutorials, Interactive sessions, Case studies, Field visits

Extensive research projects, Seminars, the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:

ComponentsC1VACTEE


Text & References:

L M Bhole, Financial Institutions and Markets, Fourth edition,2008

Siddaiah , Thummuluri, International Financial Management, Pearson Publications,2010

Copeland ,Laurence, Exchange Rates and International Finance,5th edition, Pearson

Sharan V, International Financial Management, 5th edition.

Journal of International Financial Management and Accounting

BUSINESS COMMUNICATION - II



This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca of this endeavour.

Course Contents:

Module I: Communication in Practice

Verbal Communication

1. Communication Networks

2. Developing writing skills

Inter- office communicationThe business letters

E mail Netiquette (etiquette on the mail)

Intra- office communication

Memos

Notices

Circulars

Agenda and Minutes

Business Report writing

Resume writing

Module II: Cross Functional Communication

Marketing/ Integrated marketing communication

Project management communication

Human Resource communication

Financial Communication

Module III: Communication for Public RelationsFunctions and activities of PR

Reputation Management

Building Corporate Image and Identity

Negotiation Techniques

Examination Scheme:

ComponentsCT1CT2CAFVGDGPA

Weightage (%)2020251010105

CAF Communication Assessment File

GD Group Discussion

GP Group Presentation

Text & References:

Business Communication, Raman Prakash, Oxford

The Oxford Handbook of Commercial Correspondence, Ashley A, Oxford Business Communication for Managers: An Advanced Approach, Penrose, Thomson Business Communication, Krizan, Thomson Understanding Human Communication, 9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - II

(BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT)


Credit Units: 01Course Objective:This course aims at imparting an understanding of:

Process of Behavioural communication

Aspects of interpersonal communication and relationship

Management of individual differences as important dimension of IPR

Course Contents:

Module I: Behavioural Communication Scope of Behavioural Communication

Process Personal, Impersonal and Interpersonal Communication

Guidelines for developing Human Communication skills

Relevance of Behavioural Communication in relationship management

Module II: Managing Individual Differences in Relationships

Principles

Types of issues

Approaches

Understanding and importance of self disclosure

Guidelines for effective communication during conflicts

Module III: Communication Climate: Foundation of Interpersonal Relationships

Elements of satisfying relationships

Conforming and Disconfirming Communication

Culturally Relevant Communication

Guideline for Creating and Sustaining Healthy Climate

Module IV: Interpersonal Communication

syllabus

Documents

Transcript of syllabus