SXTXState 2015 Wrap Up
-
Upload
cindy-royal -
Category
Technology
-
view
151 -
download
0
Transcript of SXTXState 2015 Wrap Up
SXTXState Wrap Up
Participants
Kimberly Cook – Site Design
Becky Larson – Content
Carl Clark – Video
Aisling Niestroy – Social Media
Tyler Hammond – Social Media
Faculty – Cindy Royal, Jon Zmikly, Dale
Blasingame, Jacie Yang Grad Student Assistant – Jordon Brown
SXTXState Wrap Up
2014 vs. 2015
2014 Data
Preliminary Posts: 47
Posts at event: 66
Pageviews: 10,869
2015 Data
Preliminary Posts: 55
Posts at event: 68
Pageviews: 13,436
SXTXState Wrap Up
Top Posts: Preliminary (Pageviews)
208
186181
127121
0
50
100
150
200
250
Preview: Is the Internet
the Answer?
Top 5 Panels for Sports
Fans
Preview: Forget Loyalty,
Build Habits
Top 5 Panels for Animal
LoversPreview: You Can’t Sit
With Us – Craft Beer
Subculture
SXTXState Wrap Up
Top Posts: At Event (Pageviews)150
146141
119
92
0
20
40
60
80
100
120
140
160
Lawrence Lessig Fights to
Save Democracy
Decision-Science Secrets
That Drive Behavior
The Case for Design
Thinking in
Communications
5 Digital Habits to Rock
Your Brain
The Millennials:
Empowering a Modern
Workforce
SXTXState Wrap Up
1264
693 663
422
48 40 35 28 20 11 90
200
400
600
800
1000
1200
1400
Sessions
Jan 1 - April 15
Traffic Sources
SXTXState Wrap Up
Country Sources
105100
8781
76
6256
52 50
42
3027
0
20
40
60
80
100
120
Sessions
Jan 1 - April 15
SXTXState Wrap Up
Operating Systems
1716
1339
1087
231 204
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Mac Windows iOS Android Other
Sessions
Jan 1 - April 15
SXTXState Wrap Up
YouTube
• # of videos 105
• Previews 23
• On site 82
• Total Minutes Viewed 1658
• Average Amount of Time Viewed per video 1 min 7 sec
SXTXState Wrap Up
Views Likes Dislikes
Jessica McDonald Gamergate 344 6 51
Lawrence Lessig finance 151 4 0
Francesca Marie Smith Google 114 5 0
Princess Reema's keynote 48 1 0
Mapping your world Carol 40 2 0
Astro Teller talks balloon internet 34 0 0
Back to the Future Ben lere 30 0 0
Krystine connection & Students 24 0 0
Yik Yak Founders 17 0 0
Aisling's Mon @ SXSW 16 0 0
YouTube
SXTXState Wrap Up
Liked
Diversity of panels and themes, something for everyone, lots
to choose
Diversity of people
Innovative ideas, timely topics, people talking about their
passions, excited.
People who are interested in same things I am, willing to talk
Good engagement on social media.
Strong keynotes
Space, journalism, art, culture, comics, politics, sports panels
SXTXState Wrap Up
Liked
Great outside activities, other than panels, speakers
Most locations were close
Lounges, food, drink
Martine Rothblatt, Jonah Peretti, Ben Lerer, Astro Teller, Mark
Duplass, Cast of Community
Meeting people: John Grunsfeld, Colin Cowherd, Bill Simmons
and Serge Ibaka
Interactive Awards as a good closing activity
SXTXState Wrap Up
Wished Better, more consistent WiFi
Fewer rsvps
Improved diversity, some panels women were moderators
Still spread out, wish some venues were closer
Less expensive – badge, parking, Uber
Better transit
Wish I could have attended more
Access to high profile speakers
Better directions to events outside Conv Center
More innovative tech/media for Sports panels
More about Fusion technology
More games and tournaments
More panels on tech that aren’t workshops I need to sign up for.
SXTXState Wrap Up
The App
Good and bad
Liked to use it, liked that you could double/triple book
Had problems, crashed a lot
Good IT support
Would like hashtags, Twitter names and be able to Tweet
from app
Better location services on app
SXTXState Wrap Up
SXTXState Use of social media to document
Working with a team to cover an event.
Liked using Storify
Autonomy to build our own schedule; invested in the project
Having connection with panelists before (doing interviews for project)
Great work on project, worked hard
Taco Party
Online Media Design or equivalent experience as prerequisite for this class
Speakers for previews more accessible
SXTXState Wrap Up
Aha Moments & Takeaways I realized that I’ve made the right choices in my life in terms of
coming to grad school and choosing to study digital media. Interactive was just a constant reminder that I love what I do. Interactive gave me a glimpse of the future, and it only goes up from here. – Aisling
The future of media lies in sharing. Content is no longer the finish line. You can have a well-written story or a well-designed advertisement, but if people don’t drive it forward, the content won’t make a difference. - Aisling
I would say that two of the small panels I attended, Telling Stories with New Screens and Making Music Physical Again, stood out for the enormously talented people speaking as well as their use of digital innovation in their work. Martine Rothblatt’s keynote was another highlight and beyond being mind-boggling subject-wise, it really showed me that anything is possible and the future holds more than we can imagine - Becky
SXTXState Wrap Up
Aha Moments & Takeaways
I was fascinated by Ben Lerer's session. His view on the loop
between commerce and media was a completely new concept
to me. Should media companies own their advertisers? – Kimberly
There was a huge focus on UX and UI across the board. That has
been a focus of the gaming industry for years, but it's really
starting to come of age in the rest of the digital sphere. - Kimberly
My personal takeaway was hope that the people I met,
connections I made, and skill I got to hone will bear fruit in the
future. – Carl
Accept digital and develop a strategy to reach millennials. - Tyler
SXTXState Wrap Up
Panel Proposal Topics 2016
Preparing Generation Z for digital careers - Aisling
LGBT community building in the digital era - Becky
Fan engagement in sports social media - Tyler
Drones and FAA regulations - Kimberly
Relationship between science and art - Carl