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Safe, Meaningful Social Networking for All Ages
Jim DonnellyCEO, Kin Valley
Big Opportunity: In 2011, online social networking will reach over 58% of the total U.S. online population (expected to reach 65% by 2015) and offer advertisers access to potential consumer expenditure close to $9 trillion
And families are becoming a larger part of the space…
• 16 million moms use social networks 3-5 hours a day• In 2010, grandparents were the fastest growing segment on Facebook
(+124%)• Over 20 million children and teenagers use virtual worlds monthly
Families Need a Better Solution
COPPA prohibits anyone under 13 from using Facebook, but 7-8 million kids are still using the site
Facebook is one of the top cited contributors for divorce in the U.S.
Privacy and data safety problems have been detailed in the media
Cyber-bullying has become a real issue for teenagers and kids
But Existing Social Networks Create Big Issues For Families…
Supporting Opportunity: Organizations that provide solutions involving kids under 13 have an issue with existing social networking solutions. This includes organizations like schools, churches, Girl / Boy Scouts, sports leagues, non-profits, home school programs, AARP, and the military.
Organizations that deal with kids are struggling with a social media strategy…
• With nearly 4 mm active members, the Girl Scouts do not have a workable social network
• AARP has over 40 million members and no solution for grandparents to interact with grandkids.
• Numerous school districts involved in litigation around the use of Facebook by students.
Organizations That Support Families Also Need A Solution
Organizations afraid of litigation in case of rogue adult with child.
Closed networks don’t address key organizational needs such as fundraising, recruiting, external exposure.
Adult mentors / teachers not allowed to interact with kids under 13.
Because Existing Social Networks Create Big Issues…
Don’t have the expertise to deal with issues created by current social networking solutions.
Gap in the market
A Complete Solution For Families and Organizations Serving Families is Needed
Competitive Landscape: No one is bridging the gap…
The people who really matter vs. every person you’ve every known.
What is “safe” for adults?
What is super safe (and legal) for kids?
What becomes possible in a space with just the people you really care about?
How can a social network become better over time?
What is required for kids and adults to communicate freely online?
How do you create a social product that works for all of the needs of a multi-dimensional adult?
How do you get seniors in a social network designed for the whole family?
Our elders have lessons to share and things to learn.
How do you integrate teachers, coaches, troop leaders, care givers and other important adults in social network for the family?
Thank you for your time
Contact:Jim Donnelly, [email protected]