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KinValley.comConfidential
Safe, Meaningful Social Networking for All Ages
Jim DonnellyCEO, Kin Valley
KinValley.comConfidential
Big Opportunity: In 2011, online social networking will reach over 58% of the total U.S. online population (expected to reach 65% by 2015) and offer advertisers access to potential consumer expenditure close to $9 trillion
And families are becoming a larger part of the space…
• 16 million moms use social networks 3-5 hours a day• In 2010, grandparents were the fastest growing segment on Facebook
(+124%)• Over 20 million children and teenagers use virtual worlds monthly
Families Need a Better Solution
COPPA prohibits anyone under 13 from using Facebook, but 7-8 million kids are still using the site
Facebook is one of the top cited contributors for divorce in the U.S.
Privacy and data safety problems have been detailed in the media
Cyber-bullying has become a real issue for teenagers and kids
But Existing Social Networks Create Big Issues For Families…
KinValley.comConfidential
Supporting Opportunity: Organizations that provide solutions involving kids under 13 have an issue with existing social networking solutions. This includes organizations like schools, churches, Girl / Boy Scouts, sports leagues, non-profits, home school programs, AARP, and the military.
Organizations that deal with kids are struggling with a social media strategy…
• With nearly 4 mm active members, the Girl Scouts do not have a workable social network
• AARP has over 40 million members and no solution for grandparents to interact with grandkids.
• Numerous school districts involved in litigation around the use of Facebook by students.
Organizations That Support Families Also Need A Solution
Organizations afraid of litigation in case of rogue adult with child.
Closed networks don’t address key organizational needs such as fundraising, recruiting, external exposure.
Adult mentors / teachers not allowed to interact with kids under 13.
Because Existing Social Networks Create Big Issues…
Don’t have the expertise to deal with issues created by current social networking solutions.
KinValley.comConfidential
Gap in the market
A Complete Solution For Families and Organizations Serving Families is Needed
ValuedRelationships
Security& Privacy
Family Commerce
KinValley.comConfidential
Competitive Landscape: No one is bridging the gap…
KinValley.comConfidential
The people who really matter vs. every person you’ve every known.
KinValley.comConfidential
What is “safe” for adults?
KinValley.comConfidential
What is super safe (and legal) for kids?
KinValley.comConfidential
What becomes possible in a space with just the people you really care about?
KinValley.comConfidential
How can a social network become better over time?
KinValley.comConfidential
What is required for kids and adults to communicate freely online?
KinValley.comConfidential
How do you create a social product that works for all of the needs of a multi-dimensional adult?
KinValley.comConfidential
How do you get seniors in a social network designed for the whole family?
KinValley.comConfidential
Our elders have lessons to share and things to learn.
KinValley.comConfidential
How do you integrate teachers, coaches, troop leaders, care givers and other important adults in social network for the family?
