SXSW Notes, 2014
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Transcript of SXSW Notes, 2014
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South By Southwest (SXSW) 2014
#sxsw2014
South By Southwest (SXSW) 2014
#sxsw2014
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What is SXSW?
• Interactive Media, Film and Music Festivals in Austin, TX
• 75,000 or more participants each year in the three festivals
• Interactive Media: Hands-on training to big-picture analysis of the future– 30,000 participants– 74 countries– 21st year
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Before and After
• Before–Panel Picker: Crowdsourcing
panel selection–SxSocial: Social app/site for
those going (NDSU connection)
• After– LinkedIn– Internship possibilities– Guest lecturer– Opportunity to test software
SXSW App screen shot
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Key TakeawaysWe live in a period of significant disruption in the arts, media and communication industries.
– Technology has removed the gatekeepers.• Social media builds fans, mobilizes critics.
– Content drives monetization.– Data informs decision-making.– We are at a crossroads in discussions about privacy.
How can we teach our students to develop meaningful ideas and content?
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Workshop
• Longer periods to learn about a topic
• “Visual Storytelling”– Move audience from what
is to what can be– Audience is the hero– STAR moment
Nancy Duarte conducts a workshop on visual storytelling.
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Entrepreneurship Topics
• Regionalization of entrepreneurship
• Using infrastructure and apps to disrupt traditional business practices
• Must have a network around your product
• Sharing economy Steve Case, founder of America Online, interviewed by Emily Chang, reporter for Bloomberg Media.
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Digital Manufacturing
• Digital manufacturing has reduced the cost and scale of manufacturing
Chicago Mayor Rahm Emmanuel demonstrates a CNC milling machine with Inventables founder, Zach Kaplan.
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Chelsea Clinton
• “I’m obsessed with diarhea in children.”
• Apps used• Need for transparency• Need for common health
metrics and a neutral site to track and measure international health data Chelsea Clinton interviewed
by editor of Fast Company, Robert Safian, following her keynote presentation.
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Are We All Producers?
• Netflix is changing the distribution process
• Engage the second screen• Know your audience--50
Shades• 30% of Sundance movies
were crowdfunded• Have a good story Dana Butelli, Producer of House
of Cards, 50 Shades of Gray and others, interviewed by Randi Zuckerberg, of Zuckerberg Media (and the sister of Facebook founder, Mark.)
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Instagramming the News
• Instragram goes alongside traditional photo work (iPhone as second camera)
• Instragram has power to influence international action
• Stories told in real-time• Herefeed.com Head of Time photo department
interviews Dan Toffey, who runs community program of Instragram, and Daniel Guttenfelder, photojournalist.
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Dr. Neill deGrasse TysonDr. Neill deGrasse Tyson"How much do you still wonder about the world around you?" "How much do you still wonder about the world around you?"
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Adam SavageAdam Savage"Art and science have always been the twin engines pushing our species forward."
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Leadership Insights• Flatter organizations• Power is not based on knowledge• Coaching more than managing• Tolerance for making mistakes• Employees are measured like never
before • More autonomy to staff• Work and personal are merging• Collaborative work space • Recharge and reflect on weekend• Culture of the company comes from
the top "
Joanna Coles, editor of Cosmo, interviews Pete Cashmore, founder of Mashable, and Olivier Fleurot, CEO of MSLGroup, a strategic marketing company.
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Branding Everything
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Awards and Competitions
• Student Entrepreneurship competition
• Interactive Media Awards• Accelerator sessions
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Parties
• Networking Opportunities• Showcase of New Products• Opportunities to Promote a
Brand• Free food and drink