Sxsw Huset Markedsføring
-
Upload
digitaslbi-nordics -
Category
Marketing
-
view
416 -
download
2
Transcript of Sxsw Huset Markedsføring
![Page 1: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/1.jpg)
1
SXSW Når digitale initiativer driver vores udvikling
Huset Markedsføring – 30/04/2015
![Page 2: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/2.jpg)
Per A. Knudsen Digital Media Strategist
DigitasLBi @peraknudsen
![Page 3: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/3.jpg)
SXSW HAS MORPHED FROM A SOCIAL MEDIA AND TECH HAVEN TO A DISCUSSION OF HOW TECHNOLOGY AND COMMUNICATIONS CAN SOLVE REAL-WORLD PROBLEMS.
- BEN KUNZ, VP AT MEDIASSOCIATES
![Page 4: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/4.jpg)
Areas to cover
Healthcare Devices Communications
![Page 5: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/5.jpg)
HEALTHCARE
![Page 6: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/6.jpg)
Disruption is needed Healthcare as an industry has many limitations, much bureaucracy and limited action is taken in the ways digital can empower it. PLEASE DISRUPT US!
![Page 7: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/7.jpg)
Tech 4 Health Technology is the big hope across the healthcare industry, from communication, data, IOT etc. This means the big players are entering the healthcare battle.
![Page 8: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/8.jpg)
Eye Exams On Demand EyeNestra have a web based test and a device to give quick and approved ways to test your vision at home or at the office.
![Page 9: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/9.jpg)
IDEO have created the modern pharmacy solution that sends dosage based monthly packages to your home – Introducing PillPack
The Smart Pharmacy
![Page 10: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/10.jpg)
Telehealth For doctor to doctor, doctor to patient or even patient to patient. Even temporary staff (Barton Telehealth).
![Page 11: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/11.jpg)
IOT and robots as a tool for teaching about decease and promote understanding (especially for kids). E.g. Jerry the bear teaches children about diabetes care through playing and friendship.
Health & Learning
![Page 12: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/12.jpg)
Niche Curation App stores for doctors (AppScript), review & recommendation websites for different decease areas etc.
![Page 13: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/13.jpg)
DEVICES
![Page 14: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/14.jpg)
Failing Fast Astro Teller talks about failing fast and why Google glass was a great example of failing fast – Project Makani disrupting the wind turbine industry…
![Page 15: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/15.jpg)
Apple Watch has sparked a new kind of conversation: Wearable's of the future are what? What is a screen/what is a device?
Smart devices
![Page 16: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/16.jpg)
Micro Wearables Barcodes, tattoos etc. Wearables are not a status symbol and should be as little evasive as possible - MC10 is leading the charge
![Page 17: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/17.jpg)
Eco System Under Armour are creating a 360 degree brand experience through strategic acquisitions - and startups are purposely started with acquisition in mind. Third party companies are trying to connect it all e.g. Gyroscope & Philips
![Page 18: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/18.jpg)
COMMUNICATION
![Page 19: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/19.jpg)
Storytelling and experiences continue to dominate the conversations around relevance… Technology is continuously evolving this approach.
Storytelling
![Page 20: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/20.jpg)
Digital Empathy The death of one man is a tragedy. The death of millions is a statistic.
–Josef Stalin
![Page 21: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/21.jpg)
On It’s Head Carrot hunger and apps like the Hater app usher in a counter communications movement where we move away from what is accepted and safe, to what sets us apart.
![Page 22: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/22.jpg)
Chat Design Chat is experiencing a renaissance within social communications – LUKA takes on Yelp/Foursquare/Google maps through this approach. Facebook is also doing this…
![Page 23: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/23.jpg)
• Digital is empowering people more than ever before
• Healthcare needs to be disrupted, not marginally improved
• Devices are becoming smaller, smarter and more connected
• Communication and platforms revolves around people behaviour
Take aways
![Page 24: Sxsw Huset Markedsføring](https://reader033.fdocuments.in/reader033/viewer/2022042907/58d0e2251a28abba558b48e3/html5/thumbnails/24.jpg)
SnapChat as the competition. Porn is free, sites are ad-based instead of subscription. Porn is becoming more mainstream and that can open the door for partnerships/affiliation from more established brands.
Porn!