SXSW highlights 2014

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HUSET MARKEDSFØRING, DIRECT MARKETING BESTYRELSEN Highlights fra SXSW 2014 Morten Hershøj, Thorkild Bjerre, Niels Chr. Møller, Ida Riviére Le Quement, Emil Spangenberg og Kamilla Harritsø København, 25. april 2014

Transcript of SXSW highlights 2014

HUSET MARKEDSFØRING, DIRECT MARKETING BESTYRELSEN

Highlights fra SXSW 2014Morten Hershøj, Thorkild Bjerre, Niels Chr. Møller, Ida Riviére Le Quement, Emil Spangenberg og Kamilla Harritsø

København, 25. april 2014

AGENDA

From Conference to Festival to MegabrandEmil Spangenberg, Head of Communication, Wonderful Copenhagen

Back to BasicsKamilla Harritsø, Chef for R&D, Fynske Medier

Making Creativity your BusinessMorten Hershøj og Thorkild Bjerre, Co-founders, Another

Intro til SXSW InteractiveMorten Hershøj, Co-founder, AnotherNiels Chr. Møller, Adm. direktør, Express

Mine Top 2 Take-AwaysIda Riviére Le Quement Marketing Manager Forretningsudvikling, Post Danmark

Online Privacy og Democray &From Real-Time to Context Driven CommunicationNiels Chr. Møller, Adm. direktør, Express

HIGHLIGHTS FRA SXSW 2014

Intro to SXSW InteractiveNiels Chr. Møller og Morten Hershøj

The South by Southwest Conference & Festivals offer the unique convergence of music, films, and emerging technologies

To create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas.

Austin, Texas is the scene

Convergence of original music, independent films, and emerging technologies.

Tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas.

Austin, Texas, is the scene.

SXSW Co-founder, Louis Black

SXSWInteractive32.798 deltagere fra 82 lande1.110 sessions, 2.377 speakers

Music27.991 deltagere fra 82 lande2.371 acts fra 58 lande111 festival stages214 sessions, 811 speakers

Film18.747 deltagere200 sessions, 566 speakers

216 deltagere fra Danmark, 712 fra Norden

Afholdes på ca. 25 forskellige faste lokationer

127 officielle SXSW Parties!

SXSWiAn incubator of cutting-edge technologies and digital creativity

From hands-on training to big-picture analysis of the future

Interactive has become the place to preview the technology of tomorrow today

• SXSW Accelerator (Startup Village)

• SXSW Gaming Expo

• SXSW Trade Show (568 exhibitors)

• SXSW Create (Makers, Hackers and DIYers Unite)

• Digital Creative Job Market

• SXSW Interactive Awards

SXSWi SessionsTypes of Sessions:

• Keynotes

• Featured Sessions (Solo, Dual and Panels)

• Core Conversations

• Book Readings

• Workshops

• Future15s

• Meet Ups

• Mentor Sessions

SXSWi SessionsSession Tracks:

• Art, Science and Inspiration

• Content and Distribution

• Design and Development

• Entertainment and Immersion

• Film Festivals

• Gaming and Create

• Global Impact and Policy

• Health and Business

• Intelligent Future

• Social and Privacy

• Social and Relationships

• Startup Village

• SXSports

• WTF and Beyond

• Work and Career

HIGHLIGHTS FRA SXSW 2014

Online Privacy & DemocracyNiels Chr. Møller, Adm. direktør, Fluid A/S

“They (NSA) are setting fire to the future of the internet. …you guys are all the firefighters”

Edward SnowdenSXSW 2014

"There has been a military occupation of Internet space“

“We’re all being watched”

Julian AssangeSpokesman, WikiLeaksSXSW 2014

"We were attacked by the Chinese in 2010 and the NSA in 2013“

Eric SchmidtGoogle ChairmanSXSW 2014The Internet Is Accelerating Social Change On A Global Scale

What it isA mass electronic surveillance data miningprogram launched in 2007 by NSA

Providers (compelled by law)Allegedly Google, Microsoft, Facebook, Apple, Yahoo, Skype, Youtube, AOL and PalTalk

SurveillanceE-mails, chat, video, voice photos, storeddata, fil transfers, video conferencing, online social networking details etc.

PRISM

“In general, the reality is this: If an NSA, FBI, CIA, DIA, etc. analyst has access to query raw SIGNIT [signals intelligence] databases, they can enter and get results for anything they want.“

Edward SnowdenInternational Business Times, 2013

Microsoft to strengthen security over NSA surveillance fearsSiteProNews, 2013

Yahoo Launches Post-Snowden Security BoostTechWeek, 2014

Facebook rolls out SSL data encryption for all its web traffic to combat NSA spying techniquesWired, 2014

President Obama to introduce bill that would end NSA's bulk data collectionNew York Times, 2014

75% of respondents indicated that The Edward Snowden incident has changed their companies’ cybersecurity practices ThreatTrack Security Survey, 2014

The Snowden Effect

The Snowden Effect Merkel's phone may have been monitored 'for over 10 years‘The Observer, 2013

In wake of Snowden revelations, German Chancellor Angela Merkel proposes secure European webBBC News, 2013

"We are pretty sure the information that is inside of Google right now is safe”

Eric SchmidtGoogle ChairmanSXSW 2014The Internet Is Accelerating Social Change On A Global Scale

“One of the things I would say to a large company is not that you can’t collect any data it is that you should only collect the data and hold it for as long as necessary for the operation of the business”

Edward SnowdenSXSW 2014

“Government has the ability to deprive you of rights. …They have police powers, they have military powers, they have intelligence powers they can literally kill you, they can jail you, they can surveil you.”

“Companies can surveil you to sell you products, to sell you information to other companies. That can be bad, but you have legal records.”

Edward SnowdenSXSW 2014

“Data should not be collected without people’s knowledge and consent”

“Governments are prioritizing data collection. We need to prioritize data security.”

“.. encryption does work”

Edward SnowdenSXSW 2014

The Bottom Line

Hart Research Associates, 2013

AnonymityIs Stagning a Comeback

A Hub for Your Life on the WebFavePersonal allows you to own your data and your online presence while presenting your content as photos, status updates, quotes, links and videos.

Owning your Online Identity

You become a firefighter

“We need a global constitution – a bill of rights.”Tim Berners-LeeWorld Wide Web InventorSXSW 2014

and as a company?

You develop a CRM Data Strategy, now!

and as a company?

You give your customers Choice, Control and Infos

and as a company?

You prioritize data securitybefore data collection

and as a company?

This is a marketing-driven job involving board and management!

“I urge you –Make the web that we want”

Tim Berners-LeeWorld Wide Web Inventor

SXSW 2014

HIGHLIGHTS FRA SXSW 2014

From Real-Time to Context Driven CommunicationNiels Chr. Møller, Adm. direktør, Fluid A/S

SituationLocationTimeMedia

ProfileConsumptionOpinionExperience

What theySay

ThinkDo

The Six Cases of Real-Time Marketing

“The strategy and practice of responding with immediacy to external events and triggers.

It’s arguably the most relevant form of marketing, achieved by listening to and/or anticipating consumer

interest and needs”(Altimeter Group)

How one little cookie changed the Super Bowl ad game

AMARA’s LAW

“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run."

Roy AmaraPast president of The Institute for the Future

Bridging the Gab between Art, Copy and Code