SXSW 2015 - How a Library Visit Will Differentiate Your Brand



Code for systems & data processing



“Every worker is a knowledge worker.” – peter drucker

“Everybody is a_ knowledge worker.”

– business week__

Image Source: NASA #biblotech | @expressanything | Copyright © 2014 Sapient Corporation



We spend hours looking for one piece of data

Flickr CC: Matt_Walker

Only searches - McKinsey, 2013

1 in 5




“To grasp the meaning of the world of today we use a language created to express the world of yesterday.” – the lost art of finding our way




Your brand




Content

Expert

Targeted

Educate

Enlighten #biblotech | @expressanything Copyright © 2014 Sapient Corporation



Reader’s Advisory

“Data without context tells a misleading story.” – fast company in relation to google flu trends

Flickr CC: Thomas Leth-Olsen, “X” #biblotech | @expressanything | Copyright © 2014 Sapient Corporation



Contextual clues

Intention

Authenticate

Concierge-like suggestions

Mirror language




Non-biased Curation

In-context explanation

Participatory




Information Systems

Image source: /Netflix

Randomly accessible

Declarative accessible




Expert Advisors

“The future will be driven by a smart aggregation of reputation,

not an algorithm.” – rachel botsman




Data, Context & Language

Image Source: NOAA

Pandora 2014 2015



SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation Flickr CC: Kylepost Photography

“We looked at the stars, the

wind, the small clues.

Now we have technology” – the lost art of finding our way




Learn from the librarians. Become a cognitive concierge.


SXSW 2015 - How a Library Visit Will Differentiate Your Brand

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Transcript of SXSW 2015 - How a Library Visit Will Differentiate Your Brand