SXSW 2015 - Deciphering the Code for Immersive Experiences
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Transcript of SXSW 2015 - Deciphering the Code for Immersive Experiences
DECIPHERING THE CODE FOR IMMERSIVE EXPERIENCES
Darren (Daz) McColl, SapientNitro
@Daz_Mcstoryscaping.com
The code for immersive experiences; Ideas that Organize & Systems for Stories.
@Daz_Mcstoryscaping.com
ORGANIZING IDEASAn active statement that defines
what the brand must do to change consumer behavior.
It inspires the type of experiencesthat are created through what we call the Storyscape.
@Daz_Mcstoryscaping.com
STORY SYSTEMSA measured and structured system of connected channels and
touch points (things, people and places) optimized for effectiveness to business goals through the application of the
Organizing Idea, data and technology.
Essential for non-linear storytelling through experiences.
@Daz_Mcstoryscaping.com
AT SAPIENTNITRO WE USE A 3D INTERACTIVE VISUALIZATION,
PRIORITIZATION, BUSINESS GOAL DRIVEN, COLLABORATIVE, ONLINE STORY SYSTEM TOOL