SXSW 2014 Proposal: Best Practices or Data?
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Transcript of SXSW 2014 Proposal: Best Practices or Data?
Best Practice…or Data?
change sciences
SXSW 2014 Pamela Pavliscak | @paminthelab
Best Practices or Data?
Which should you use to make your designs better?
3 Big Questions
Carousels Scrolling Icons
Should you use a carousel?
“ …tools like carousels are used to keep everyone from beating the shit out of each other.
-Brad Frost
Scroll or No?
“ People tell us they hate scrolling, but their actions say something else.
-Jared Spool
Icon or Word?
GAMES
“ I’ll have to tell [my mom] at that point to search for some icon that looks like a trash can or an X or something.
-Tony Gines
What does the data say?
Results from 250+ sites 10,000 people
How do we use data without losing the insights?
1
How do we put big data and small-batch studies together?
2
How can we connect it all up to the user experience?
3
Answers from real projects combining competitive intelligence, strategy, & ux.
Thanks! changesciences.com
Pamela Pavliscak | @paminthelab
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