SXSW 2013
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Transcript of SXSW 2013
SXSW 2013Lessons from the hippest playground on earth
DRAW SOMETHINGThe world doesn’t care about your ‘idea’, we only care that you did something about it. The more you create, the faster you learn what works and what is just more noise
Forget everything you think you know about Texas. Austin is an oasis of curiosity and innovation
USA! USA!
TECH AIN’T OVERDespite the douchebags & talk of the bubble bursting... The opportunity to innovate just keeps growing and shifting.Focus on the nuanced experience wherever possible
OPEN YOUR EYESInspiration is everywhere in Austin. EVERYWHERE!
GET REALThe best things at a tech conference are rarely tech related. Remind yourself what it’s like to be a consumer by testing some of your ideas offline. KEEP AUSTIN WEIRD!
Dual output Mophie Juice Pack. Multi-Vitamins, sleep & WholeFoods FTW. Oh, and international adapters are a great way to make friends on the road
STAY CHARGED
HINT TO BRANDS: Solve my problems, let me love you
GET COMFORTABLEWhether you’re applying to work at a local bikini bar or rushing to yet another talk about applying anarchist principles to quantum computing, you’ll need some quality footwear.
Or get upside down. SXSW is designed to change your perspective, so just let go... Man
GET HIGH
STAND ASIDEForget the backseat bandits, at SXSW it’s the door dwellers who win. Stay close to the exit in case you suddenly realise you’re in the wrong talk... Or just need another taco
BE PREPARED
But most importantly, book your appointments ahead of time... Often the people you most want to see or speak to in person are only in town for a day or two
Read blogs. Listen to locals. RSVP to everything.
THINK WAY, WAY BIGGER
Solving everyday problems is pretty cool, but you know what’s really cool? Solving things nobody is even thinking about yet [ solveforx.com ]
The only thing better than a keynote by Elon Musk is a random conversation with someone who was in the audience of another talk you missed. Buy them a round and yearn to learn
BAR-HOP & WORKSHOP
GO BIG OR GO HOMEThis is Texas, baby
Presentation & photography by
Murray GalbraithCREATIVE DIRECTOR | DIGITAL
Working Three, Melbourne
8 Cities in 14 Days | More photos @ MurrayGalbraith.com
@MurrayDG
#SXSW
WorkingThree.com