SXSW 2012 Recap
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Transcript of SXSW 2012 Recap
FRIDAY 03.30.12
with Mark Silva, Brian Brown & Kyle Studstill of ANTHEM Digital
Emerging Platforms & Brand Strategies
Proprietary and Confidential ©2011 ANTHEM! World Wide, Inc. All Rights Reserved
OUR FOCUS AT SXSW★What were the themes of interest developing in the SXSW
community?★What was our impressions of the overall culture? ★What were the emerging apps & platforms? ★What were brands & agencies doing?
©2012 Schawk, Inc. All Rights Reserved
SO WHAT KEY THEMES HAVE SURFACED?
©2012 Schawk, Inc. All Rights Reserved
THEME:THE “EVENT” IS MORE AROUND THE CONFERENCE THAN INSIDE
COMPELLING KEYNOTES
EXHIBITS
LINES EVERYWHERE
©2012 Schawk, Inc. All Rights Reserved
THEME:HOSPITALITY
PARTIES - DONE RIGHT AND WRONG
ALL HAT (NO BULL)
BARBARIAN GROUP + TUMBLR
©2012 Schawk, Inc. All Rights Reserved
THEME:START-UPS EVERYWHERE FROM EVERYWHERE
STARTUP AMERICA SETS UP SHOPhttp://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked
©2012 Schawk, Inc. All Rights Reserved
THEME:UTILITY FOR SELF PROMOTIONBRANDS & AGENCIES
SHUTTLES
RIDES
FOOD DELIVERY
CHARGING STATIONS
RAINY DAYS, PONCHOS & UMBRELLAS
BRANDED FOOD TRUCKS
MORE BRANDED TRUCKS
FOOD + TECH
©2012 Schawk, Inc. All Rights Reserved
THEME:SERENDIPITY, JOY, AND WONDER
SOCIAL DISCOVERY
Audience ShowcaseAUDIENCE SHOWCASE
FROM “POST-DIGITAL” TO “RE-PHYSICAL”
CRITERION 4SQUARE SCAVENGER HUNT
©2012 Schawk, Inc. All Rights Reserved
THEME:BEHAVIOR HACKING
http://ogilvynotes.com/49790/453473/sxsw-2012/wireless-wellness-app-tastic-or-just-fun-games
real-life plus digitalREAL-LIFE PLUS DIGITAL
VISUALIZING AUDIENCE ENTHUSIASM
©2012 Schawk, Inc. All Rights Reserved
THEME:BRANDS COMING ALIVE THROUGH CONTENT AND STORY
OGILVY NOTES
#I JUST PLANTED A TREE
DIGITAL-TO-PHYSICAL STORYTELLING
DIY STUDIOS
BBH HOMELESS HOTSPOTS
INSTANT DISCOUNTS
HANDS-ON DEMOS
©2012 Schawk, Inc. All Rights Reserved
THEME:MATURATION
FROM T-SHIRTS TO SUITS
http://www.flickr.com/photos/alexanderrea/6846735256/sizes/l/in/photostream/
COLLABORATIVE WORK MODELS & SPACES
HOLISTIC APPROACHES TO MOBILE PAYMENTS
DEVELOPING IDEAS IN TRANSMEDIA
©2012 Schawk, Inc. All Rights Reserved
THANKS!
FOR MORE, FOLLOW US ON TWITTER:
@ANTHEMWW@DRATSUM@KYLECAMERON@MARKSILVA