SXSW 2011 Marketing Brochure

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MUSIC March 16-20 | FILM March 11-19 | INTERACTIVE March 11-15 MARKETING 2011 EXHIBITIONS | CUSTOM OPPORTUNITIES | SPONSORSHIP | SPECIAL EVENTS SXSW.COM/BUSINESS EARLY BIRD MARKETING DISCOUNTS Save 20% by September 24, 2010 | Save 10% by November 12, 2010 INTRODUCING THE NEW SXSW TRADE SHOW! The Exhibition for Creative Industries “It is the industry event where buzz is born...” – Newsday

Transcript of SXSW 2011 Marketing Brochure

Page 1: SXSW 2011 Marketing Brochure

Music March 16-20 | FilM March 11-19 | interactive March 11-15

Marketing 2011Exhibitions | CUstoM oPPoRtUnitiEs | sPonsoRshiP | sPECial EvEnts

SXSW.com/buSineSS

early bird marketing diScountSsave 20% by september 24, 2010 | save 10% by november 12, 2010

introducing the neW SXSW trade ShoW!the Exhibition for Creative industries

“It is the industry event where buzz is born...” – Newsday

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SXSW MuSic | SXSW FilM | SXSW interactive

SXSWeek

demographicS

FridayMarch 11

SaturdayMarch 12

SundayMarch 13

MondayMarch 14

TuesdayMarch 15

WednesdayMarch 16

ThursdayMarch 17

FridayMarch 18

SaturdayMarch 19

SundayMarch 20

March 11-20, 2011

SXSW 2010

Attendance Breakdown & Top Business Professionals Represented

Film DirectorActor/ActressProductionDistributorMedia Electronic Media PrintProducerNon-ProfitStudent Event/Convention

Event/ConventionMarketingMedia PrintMedia ElectronicIndie LabelPromoter/Talent BuyerManagementArtist/PerformerRadioMusic Publishing

MarketingConsultant Web DeveloperNon-ProfitSoftware DevelopmentE-CommerceSocial MediaGame IndustryMedia ElectronicInterface Design

Film 9,500music 13,020 interactive 14,251

2010 total registrants: 36,771 Trade Show Exhibit Spaces: 477

Approximate Flatstock Poster Show Attendance: 20,000

Approximate Number of Media in Attendance: 4,919

Showcasing Acts: 1,978

Number of Stages: 89

Number of Films Screened: 132 features; 145 curated shorts

Screening Filmmakers in Attendance: 978

Interactive Web Awards fiFinalists: 90

Number of Web Awards Attendees: 1,361

Film Festival and Music Single Admission Tickets: 52,000

Countries Represented: 73

Festival & ConFerenCe PartiCiPants

inComeUnder $25,000 7%$25-50,000 14%$50-75,000 17%$75-100,000 18%$100-125,000 13%$125-150,000 8%$150-175,000 6%$175-200,000 4%$200,000 + 6%

agesUnder 21 1%21-30 28%31-40 35%41-50 24%51+ 12%

geograPhiC Breakdown

MidwestSoutheastSouthwestWestNortheastInternational

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MuSic | FilM | inTeracTive

SXSW trade Show!

Music

Film

interactive

introducing the neW

SXSW celebrateS 25 yearS!SXSW 2011 will mark the 25th edition of an event that draws over 30,000 creative professionals from around the world to Austin each March. Born in a time before the web, email, or smart phones, SXSW history bridges the analog and digital eras. As wireless communica-tion has connected people with the entire planet from their desktops, the need for face-to-face encounters has only grown. The value of meeting people to share ideas and do business is what makes SXSW work. SXSW is a yearly reintroduction to the passion and artistry required to produce meaningful creations that can engage the imagination of a global audience.

“If you are looking to get your brand in front of the most connected and wired people in the interactive market, SXSW is where you need to be. Best money I spent for the company and would repeat without hesitation. SXSW is where it’s at. Not to mention a total blast”– Jonathan levitt, vice President, Marketing, Tungle corporation

SESAC has proudly sponsored the SXSW Day Stage for the past three years and it has proven to be a wonderful opportunity to showcase our incredibly talented bands and songwriters in front of an attentive and passionate audience. – ellen Truley, SeSac

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Stand SizeS

eXhibitNeW SXSW trade ShoW!

Monday-thursday | March 14-17, 2011

the eXhibitioN for creative iNduStrieSStake a claim on tomorrow with the new SXSW Trade Show: The exhibition for creative industries, a four-day exhibition uniting the three SXSW Conferences – Film, Interactive and Music – all under one roof. The convergence of these interrelated industries will ignite the next generation of business, relationships and ideas. More than 36,000 SXSW registrants seeking to discover unprecedented creative possibilities will fuel the energy of the reinvented SXSW Trade Show.

20’ x 10’ • Two 6' covered tables • Four side chairs• Carpet• Four Exhibitor Passes

10’ x 10’ • One 6' covered table • Two side chairs• Carpet• Two Exhibitor Passes

large eNdcaP• 20' x 20' open space • Four 6' covered tables• Eight side chairs• Carpet• Eight Exhibitor Passes

SMall eNdcaP• 20' x 10' open space • Two 6' covered tables• Four side chairs• Carpet• Four Exhibitor Passes

30’ x 10’ • Three 6' covered tables • Six side chairs• Carpet• Six Exhibitor Passes

Who Should eXhibit at SXSW?If you want to realize new lasting relationships, extend your company’s recognition and add lift to your bottom line, then you’ll want to take a stand at the new SXSW Trade Show. The high-energy atmosphere celebrates the convergence of the music, film and interactive technology industries. Here is a sample of the types of businesses that exhibit at the SXSW Trade Show:Online ServicesSoftware/Web ToolsMarketing/Promotions/PRMediaAssociations/OrganizationsEducation/UniversitiesIndustry Events/ConventionsEquipment/Hardware

Manufacturer/MerchandisingFilm CommissionsOnline EntertainmentDistributionIndustry-Related Non-ProfitsFilm Services/EquipmentManagementTalent Agencies

eXhibitor beNefitS> (1) SXSW Platinum Registration> Discount on additional registrations when ordered with stand> Hotel booking services for stand staff> Profile in all three SXSW Program Directories> Expanded Profile on SXSW.com

“SXSW proved to be the perfect place to launch the new Louisiana Entertainment brand ... our stand created a home base for the many Louisiana businesses attending SXSW, offered great visibility and increased our website traffic by over 400%!”– Sherri Mcconnell, executive director, louisiana entertainment

sXsw 2010 trade show Bar

discount deadlines20% discount by september 24, 2010 10% discount by november 12, 2010

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2 Magazine ads - 10% off each3 Magazine ads - 20% off each4 Magazine ads - 30% off each5 Magazine ads - 40% off each

Magazine Ad purchasedwith Directory Ad

SXSWorld coverS

Inside Front Cover Inside Back Cover Outside Back Cover

PrograM directory ad rateS

Inside Front CoverInside Back CoverOutside Back Cover

1/4 Page1/2 PageFull PageTwo Page Spread (excludes covers)

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filM iNteractive MuSic

discount deadlines20% discount by september 24, 2010 | 10% discount by november 12, 2010

advertiSeSXSW PrograM directorieSThree often-referenced print resources, the SXSW Program Directories (Film, Interactive and Music) will deliver your advertising to industry audiences through-out the year. The directories include registrant, artist and filmmaker listings, band, film and panel schedules, maps, trade show overviews, parties and more. Final ad submission deadline is Friday, February 4, 2011.

diStributioNEstimated 2011 Distribution: Film 9,000 – 11,000 Interactive 16,000 – 20,000 • Music 13,000 – 17,000

may 2010

SXSW 2010

RECAP in stories

and photos begins on pg.12

MAY/JUNE 2010

Interactive’s Record Year

pg. 34

The Memories of Michel Gondry

pg. 38

Raphael Saadiq

Lights, Camera and Heart-pounding Action: Inside Kathryn Bigelow’s The Hurt Lockerp. 18

Predicting Industry Trends with the PanelPickerpg. 10

NOVEMBER 2009 / $4 .95

Rock Schools’ Growing Legitimacypg. 28

IN FOCUS:The Hague,

Netherlandspg. 36

FEBRUARY 2010

2010 MUSIC KEYNOTE

SMOKEY ROBINSONpg. 44

SXSW Film Plans Kick-Ass Opening pg. 26

Daniel Ek: Giving the People What They Wantpg. 18

SXSWIS NOW!

Up-to-the-Minute Coverage

pg. 3MARCH 2010

And so we begin ...SXSW 2010 Opens With a Flourish

Evan Williams Sees the Future, 140 Characters at a Time pg. 22

MacGruber’s Big Screen Mission Ready to Debutpg. 28

SXSWIS NOW!

Up-to-Date Coverage

pg. 5MARCH 2010

Spoon Runs Away with SXSW Music’s

Opening NightMusic Blogs’ Influence Reaches New Heights

pg. 28

Hip-Hop Travels Around the World and Back to SXSW

pg. 38

november 2009 February 2010 march* 2010 march* 2010

november (Vol 5 Issue 1)Ads due Sept. 24, 2010Mails on or around Oct. 25, 2010

February (Vol 5 Issue 2)Ads due Jan. 7, 2011Mails on or around Jan. 31, 2011

march (Vol 5 Issue 3)Ads due Feb. 4, 2011 Distribution Sunday, March 13, 2011

march (Vol 5 Issue 4)Ads due Feb. 4, 2011Distribution Friday, March 18, 2011

may (Vol 5 Issue 5)Ads due Apr. 15, 2011Mails on or around May 3, 2011NXNE Distribution June 13, 2011

MagaziNe ad deadliNeS:

diStributioNMore than 22,000 copies per issue for November, February, and May. * More than 10,000 each of March Issues 3 and 4 are distributed to SXSW attendees in downtown Austin hotels and the Austin Convention Center.

SXSWorld MagaziNeSXSWORLD Magazine is published five times annually to offer you visibility before, during and after SXSW. With industry and cultural features, interviews and news, SXSWORLD influences readers from the film, interactive and music industries and beyond. Now, in addition to the print version, SXSWORLD can be viewed via a new iPad app and an online version of the magazine on SXSW.com to give your click-thru ad a broader audience.

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1X StandaloneMagazine Ad

Magazine Cover Ad(color only)

Frequency Discounts - Magazine ads purchased with Directory Ad

1/4 Page1/2 PageFull PageTwo Page Spread**

$1260$1755$2990

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$7315$7060$7535

SXSWorld 2011 ad rateS

B & W Color w/directory ad w/o directory ad

** (excludes covers)

w/directory ad

infocus Section

We also offer special multi-page InFocus editorial and advertising sections in each issue. Ask your account executive for details!

infocus commitment deadlines:

november (Vol 5 Issue 1) august 25, 2010February (Vol 5 Issue 2) november 12, 2010march (Vol 5 Issue 3 + 4) December 10, 2010may (Vol 5 Issue 5) February 11, 201126 S X S W O R L D / N O V E M B E R 2 0 0 9

Connect with

The Heartof

EnglandThe digital media industry is exploding in the Heart of England thanks in part to the unique

collaborative atmosphere that exists between businesses in the region. To support that, a new digital media academy is being developed to introduce new skills and keep the region

at the forefront of the industry. Plus there’s 4iP, a $16million fund supporting digital media ideas that help improve people’s lives. We are showcasing all this and more at SXSWi and Hello Digital, a “digital extravaganza” in Birmingham, UK which is being streamed live at www.hellodigital.net

theheartofengland.co.uk

A3W_C1076_SXSW_$40_11x8.5.indd 1 29/9/09 10:21:31

26 SXSWorld In Focus: West Midlands

he Heart of England in the West Midlands is a hub of talent and knowledge when it comes to the gaming sector, so it is only natural that Birmingham City University has become a leading light in supplying the industry with job-

ready graduates. Now, the university is set to further support the sector by launching the first Gamer Camp, an innovative course which condenses the historically lengthy games development process into a four week pro-gram that results in the creation of a game for the Apple iPhone / iPod touch platform.

The idea behind Gamer Camp was developed after a delegation from Birmingham City University, BBC and Channel 4 took part in a fact-finding mission to Hyper Island in Sweden, which runs a hugely suc-cessful graduate training operation.

“When we got back to the U.K., we wanted to adapt the approach we’d experienced from Hyper Island and add to the existing talent base here,” comments Oliver Williams from Birmingham City University. “By collaborating with leading gaming companies in the Heart of England, Codemasters and Blitz Games, as well as working with Apple and games industry veteran Guy Wilday, we have been able to design a training and mentoring program that we believe will have a positive impact on the region’s games sector.

“According to a report published by University of Wolverhampton, 25% of the games industry is based in the Heart of England, meaning that the region is a hot-bed of innovation, collaboration and expertise when it comes to the future of the U.K. gaming industry. Gamer Camp further helps us to feed local companies with an abundance of this new talent year-on-year.”

Gamer Camp will fast-track learning and give people the skills they need to go into the industry locally, or help local companies offer a service to their clients to develop games to sit on applications.

Twelve applicants will take part in the inaugural Gamer Camp in November 2009. The main application criteria included an experience of game developing, but not necessarily a degree, and living in the Heart of England.

“Successful applicants receive one week of professional training in either game programming or interface designing, followed by three weeks of mentoring in which they’ll work with other participants to produce their game. Topics covered during the week include game design principles, advanced tuition in the iPhone software development kit and special skills such as optimisation techniques and cool tricks,” explained Rebecca Ashby, commercial Project manager at Birmingham City University’s Screen Media Lab.

Course attendees will reap a number of benefits, including the chance to be mentored by a leading light in the industry, Guy Wilday, Codemasters and Sega Racing Studio veteran, who was responsible for much of the Colin McRae Rally series. Guy will also lead separate workshops for coders and games artists, along with three evening master classes on games industry topics, which will be open to people outside the course.

iPhone games produced as a result of Gamer Camp will be free for anyone in the world to download via the massively-popular iPhone store (publication subject to approval by Apple). Teams of budding game-makers will also present their game to a panel of industry experts, including a representative from 4iP (a fund for interactive media projects with potential public good), at the culmination of the four weeks. n

The Heart of England Spawns the Next Generation of Gamers in Just Four Weeks

T

Birmingham City University

sXsW Music | sXsW FilM | sXsW interactive

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advertiSe

ScreenburnSXSW ScreenBurn is the video game extension of South by Southwest interactive, complete with a stimulating curriculum of panels, an awards presentation, Austin-style B-to-B networking events and the exhilarating hands-on ScreenBurn Arcade video game exhibition.

eXhibitScreeNburN arcade StaNdS friday-Sunday | March 11-13

The ScreenBurn Arcade is the perfect environment to host an exciting video game tournament or to launch your company’s latest gaming technol-ogy for the gaming enthusiasts at-large, SXSW conference attendees and the general public. Visit sxswscreenburn.com for more details.

20’ x 10’ • Two 6' covered tables • Four side chairs• Carpet• Four Exhibitor Passes

10’ x 10’ • One 6' covered table • Two side chairs• Carpet• Two Exhibitor Passes

large eNdcaP• 20' x 20' open space • Four 6' covered tables• Eight side chairs• Carpet• Eight Exhibitor Passes

SMall eNdcaP• 20' x 10' open space • Two 6' covered tables• Four side chairs• Carpet• Four Exhibitor Passes

30’ x 10’ • Three 6' covered tables • Six side chairs• Carpet• Six Exhibitor Passes

eXhibitor beNefitS> (1) SXSW Interactive Registration (includes all ScreenBurn Panels + Evening Events)> Discount on additional registrations when ordered with stand> Hotel booking services for stand staff> Company web page on SXSW.com> listing and profile in the SXSW ScreenBurn Guide

ScreeNburN guideThe ScreenBurn Guide is an invaluable resource for SXSW registrants and consumers. It provides panel programming and tournament schedules, onsite exhibitor activations and more.

harmonix/rock Band in 2010 screenBurn arcade

2010 imaginations evening event by massive Black

SCREENBURNATSXSW.COM

ARCADEFREE

& OPEN TO THE PUBLIC

March 12–14, 2010

Austin Convention Center

Friday, March 12 2–6pm

Saturday, March 13 12–6pm

Sunday, March 14 12–6pm

The ScreenBurn Arcade is

where the latest product

demos and exciting game

tournaments happen.

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discount deadlines30% discount by september 24, 2010 15% discount by november 12, 2010

Size cover rateS

1/4 Page1/2 PageFull PageCenter Spread

discount deadline10% discount by november 12, 2010

Inside Front Cover Inside Back Cover Outside Back Cover

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$1095$2630

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SuPer SPoNSorShiPSXSW Super Sponsors are positioned to draw the attention of thousands of influential film, music and interactive industry figures during the three SXSW events. Joining the mix of SXSW partici-pants are tens of thousands of general consumers, as well as representatives from nearly every outlet devoted to the creative industries.

SXSW Super Sponsorships deliver the greatest impact and visibility possible, before, during and after SXSW.

SXSW works closely with sponsors to achieve their marketing objectives, reach their target demo-graphics and hone their sponsorship activation approach. SXSW can help deliver effective brand-specific integrations and activations, aligning the sponsor with SXSW as a top promotional partner. SXSW Super Sponsorships offer category exclusivity.

For more information on SXSW 2011 Music, Interactive and Film sponsorship opportunities, contact: SXSW Sponsors chief: Scott McNearney, [email protected], tel 512/467-7979 ext 213.

auditorium shores stage at lady Bird lake

SponSor

Pepsi PodcastiFC Crossroads housemonster handout on sixth street

“High Beam has been instrumental in helping me pull off amazing events at SXSW for years - including several on short notice. The com-bination of having their client’s best interests in mind, attention to detail, ability to execute on-budget, and creating an atmosphere of fun are second to none. I’d recommend High Beam to anyone. “– Mike Barash, popbox

“Couldn’t praise the team over at High Beam enough! They’ve been consistently such a pleasure to work with; always professional, attentive, creative and last, but definitely not least, such a bunch of cool people! “ – aliki ioannides, Sonicbids

partyMake it official at SXSW!Official networking events are a great way to extend your marketing reach at SXSW. Drive more traffic to your stand, showcase or website by hosting an official party that will be promoted on the SXSW website and in the Program Guide.

high beaM eveNtS High Beam, the Official Party Planner of SXSW, has been producing innovative networking events and parties at SXSW since 2005. Call us today at 512-419-9401 or email us at [email protected] to find out how we can put our experience to work for you!

“Thanks to High Beam, the Mashable MashBash SXSWi 2010 event was a complete success. From start to finish the team was a pleasure to work with, knowledgeable, budget-aware and highly orga-nized. Definitely the best events team I’ve ever worked with!” – adam Hirsch, Mashable.com

interactive happy Cog Party

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sXsW Music | sXsW FilM | sXsW interactive

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attend

SXSW SaleS: North aMericaSXSW HQ USA | tel 512/467-7979 | fax 512/467-2254FIlM: Sara Malek Barney | [email protected]: katie king | [email protected]: luann Williams | [email protected]: Justin Burnham | [email protected]

SXSW SuPer + Major SPoNSorShiPSXSW HQ USA | tel 512/467-7979 | fax 512/467-2254Scott McNearney | [email protected]

SXSW SaleS: iNterNatioNalJAPAN - MUSIC, FIlM & INTERACTIVE: Hiroshi Asada | [email protected] | tel 81-3-5464-3301 | fax 81-3-5464-3944

AUSTRAlIA, NEW ZEAlAND & HAWAII - MUSIC, FIlM & INTERACTIVE: Phil Tripp | [email protected] | tel 61-2-9557-7766 | fax 61-2-9557-7788

Uk & IRElAND - MUSIC: Una Johnston | [email protected] | tel + fax 353-504-26488

CONTINENTAl EUROPE - MUSIC, FIlM & INTERACTIVE / INTERNATIONAl DEVElOPMENT: Mirko Whitfield | [email protected] | tel 49-7071-885-604

hotelS The SXSW Housing Desk offers the best selection of Austin hotels at the best available rates during SXSW. For a list of hotels, rates and amenities visit sxsw.com/hotels.

NeW for 2011!> More non-downtown hotels will have Shuttle Service for Interactive

and Film Conference dates. > Hotel “W” in downtown Austin - more info to be announced.

> Complete your sales agreement by November 11th and be guaranteed your first choice hotel.

For more information, contact the Housing Desk at by email at [email protected] or phone 512/467-7979

travel Stay up to date on the best travel and rental car discounts for SXSW Registrants by visiting sxsw.com/travel. The site will be updated as more information becomes available.For travel within the U.S.,Southwest Airlines is the Official Airline of South by Southwest.

traNSatlaNtic air travelMedia Travel offers great Transatlantic airfares from london with add-ons from other cities in the United kingdom and Europe. See www.mediatravel.com.Contact Carol Winter by email [email protected] or phone +44 20-7627-2200

auStralia/NeW zealaNd air travelEntertainment TravelManagers is SXSW’s preferred air travel provider from Australia and New Zealand. Visit www.travelmanagers.com.au.Contact Brad Thomas by email [email protected] or phone +612 9280 3767hilton hotel + austin Convention Center

Purchase by January 14

Purchase by February 11

$1250$950$750$550$750

$900$650$595$375$450

Platinum BadgeGold BadgeMusic BadgeFilm BadgeInteractive Badge

$1050$800$675$475$600

$995$725$650$425$525

$1150$875$700$500$675

Purchase by September 24

Purchase by November 12

badge tyPe

Walkup rate

discount deadlinesbe an early bird and Save up to 40% off Walkup rate!

sXsw 2010, austin Convention Center

go to sxsw.com/attend to register to attend SXSW. Attend all three events with a Platinum Badge; attend both Film and Interactive with a Gold Badge; or attend the event of your choice. Register early to get the best rates and more hotel choices! SXSW accepts Visa, MasterCard, American Express, Discover and Diners Club. SXSW Registration fees are non-refundable.

register online:

SXSW.coM/atteNd

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SXSW HeadquartersPO Box 4999Austin Texas 78765 US

SXSW 2011Early Bird Marketing Discount and Registration Deadline:September 24, 2010

Find uS on Facebook | tWitter | mySpace | youtube!

Film Closing Party

“Sponsoring the Film Awards was a one of a kind opportunity that put our brand in front of a national community of filmmakers. And the staff at SXSW is a joy to work with!” – Megan Smith, Ovation Tv

SXSW PreMier

MarketiNg oPPortuNitieS What sort of presence do you want at SXSW 2011? Where do you want to direct your market-ing energies? In addition to providing SXSW’s tried and true marketing assets, a SXSW account executive can develop a custom marketing experience. SXSW excels at creating customized opportunities tailored to fit your needs. Here are a few examples:

braNdiNg oPPortuNitieS

Put your name on a Stage or a Theater, Connection Centers, Pedicabs, or Shuttle Buses.

hoStiNg oPPortuNitieS

Host high profile events such as the Interactive Awards, Film Awards, or an Opening or Closing Party.

targeted oPPortuNitieS

Market to a specific group of Registrants through the Panelist Green Rooms, Artist or Filmmaker’s lounges or the Press Suite.

For more information about these custom opportunities, contact your SXSW Account Executive.

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