When design is not enough…© 2014 Olga Steidl | Linko for SXC14 | @olgasteidl

“A lot is not a number” (c) me !!

Olga Steidl Growth at Linko @olgasteidl

We don’t build startups We build businesses

There is no Business without a Product

New type of Product: where the feedback loop is almost immediate

Why despite a great design some products still fail?

//1 Development team has never seen a user

//2 Market is too small … too early

… too late

//3 Friction is too high

//4 Lack of traffic

//5 You have only ONE product message

//6 Sales Cycle is too long

//7 Client never comes back

//8 You are technology dependant

//9 You hire too early

//10 You are running out of money

DON’T PANIC

sometimes we fall down because there is something down there we're supposed to find !(c) unknown

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@olgasteidl | http://linko.io