Aims

To introduce

SWOT analysis

Students will be able to:

describe what is meant by SWOT analysis

examine the usefulness of SWOT

Make judgements about the benefits and

limitations of SWOT analysis.

Objectives

characteristics of the business, or project team that give it an advantage over other

Strength

are characteristics that place the team or the business at a disadvantage relative to others

Weaknesses

external chances to improve performance (e.g. make greater profits) in the environment

Opportunities

external elements in the environment that could cause trouble for the business or project

Threats

It helps in identifying core competencies of the firm.

It helps in setting of objectives for strategic planning.

understand your business better address weaknesses deter threats capitalize on opportunities take advantage of your strengths

SWOT Usefulness

doesn't prioritize issues doesn't provide solutions or offer alternative

decisions can generate too many ideas but not help

you choose which one is best can produce a lot of information, but not all

of it is useful.

Swot Limitations

What is meant by SWOT ?

How useful is a SWOT ,What are the benefits of a SWOT?

What are the limitations of a SWOT ?

Conclusion