Implementing Organizational Change: Theory into Practice Walter Mareovich
Swot and organizational practice
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OVERVIEW OFCONCORD ENTERTAINMENT CO. LTD.
Prepared By
Faria Mirza 111 121 349
Arefin rahman 111 121
323
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ABOUT CONCORD GROUP
Sister concern of Concord Group.
Concord set up Fantasy Kingdom in 2002 in Ashulia,
Dhaka.
Fantasy kingdom is Bangladesh’s first and only theme
park.
Concord’s parks are visited by over 2 million guests
annually.
The main purpose is to provide entertainment to the
tourists and people of Bangladesh.
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STRENGTH
Strong brand image and
goodwill
Strong human resources
Liquid money
Strong media backup
Strong marketing and sales
team
Strong cash flow
Lack of Electricity power
Lack of technology
Huge amount of loan
Lack of ride operators
Lack of mechanist
Rainy season
WEAKNESS
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OPPORTUNITY
The only theme park in
Bangladesh
Adequate space and finance
to establish new rides and
infrastructures
Special selling opportunity –
different seasonal cultural
and religious festivals
Unstable political situation
Current threat – Nondon and
dream holiday park
Upcoming threat – Jamuna
Future park
Foreign Entertainment parks
THREAT
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JOB DESIGN
Priorities and responsibilities according to
job
Skill level for well performance
the level of desired specialization
education background
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JOB SPECIALIZATION
Over all jobs broken down to form specialized jobs
Specific tasks to accomplish
Advantage:
› Increases productivity
Disadvantege:
› Makes the job less interesting
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ALTERNATIVES TO SPECIALIZATION
Job rotation
› Employees are switched between jobs
Job Enlargement
› More jobs are given to able employees
Job Enrichment
› More authority provided
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FUNCTIONAL DEPARTMENTALIZATION
Marketing
Accounts and Admins
Food and beverage
Ride maintenance
Security
Creative department
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MARKETING DEPARTMENT
No. of Employees: 50
Advertisements:
› TVC
› RDC
› Press Advertisement
New product creation
Arranging concerts and activations
Branding
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MARKETING DEPARTMENT CONT..
Sales Department
› No of Employees: 33
› Direct door to door sell
› Call centre
Creative Department
› No of employees: 7
› Graphics and design
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ACCOUNTS AND ADMIN DEPARTMENT
No of Employees: 12
Keepin accounts using software
Hard disk as storage
Keeping backups of information
Bill submission
Collection of tax and vat
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INFORMATION TECHNOLOGY DEPARTMENT
No of employees: 25
Security management
› Monitoring video camera
› Monitoring access through punch card
Software production
Technical support
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REPORTING RELATIONSHIP
Chain of Command› Clear and distinct lines of authority from
bottom level managers to top level
Scalar Principle› Clear and unbroken line of authority that
extends from lowest to highest position in the organization.
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WIDESPAN OF MANAGEMENT
Less requirement of interaction
Tasks are always repeated
Challenging jobs are given seldom
More problems occur due to challenges
faced
Very less freedom of subordinates.
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DISTRIBUTION OF AUTHORITY
Delegation
› Major parts of the job are done by subordinates
› Manager can be where he is needed the most
› Exercised during concerts held at Fantasy
Kingdom and Foy’s Lake Entertainment
Complex.
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Problems in delegation from manager’s viewpoint
Less interested to delegate power but huge
amount of work forces them to delegation.
Can not always rely upon the subordinate’s
ability
Threat to the position of the manager.
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Problems in delegation from subordinate’s viewpoint
Possibility of reward is far less than
expectation.
Possibility of failure during big events
Enough resource is not provided
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CENTRALIZED AUTHORITY
Business environment is certain
Almost all the decisions are costly
concerning installment of very expensive
rides and machineries.
Very less authority is provided
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COORDINATING ACTIVITIES
Pooled Interdependence
› Fantasy Kingdom and Foy’s Lake is not depended on each other
› but the over all performance of these two departments ultimately
affects the company.
Managerial Hierarchy
› The general manager alone maintains the link between Fantasy
Kingdom and Foy’s Lake.
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ORGANIZATIONAL PERFORMANCE
External Environmental Issues Political issues
› Unstable politics
› Riots throughout the country
› Huge loss of the company
Cultural issues› Many cultural festivals
› Concerts during festivals
Demographic Issues› Maximum profit because of huge population
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ORGANIZATIONAL PERFORMANCE CONT…
Organizational Motivation Issues
› Fair amount of compensation
› Many benefits
› Special rewards
› Encouragement from employeer
› A courier
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Thank You