Mingle juiceTaste till last drop

S.W.O.T Analysis of mingle juice

Presented By• Rakib Ullah Khan

» ID: 121200016

Rakib Ullah Khan

CEO of Mingle Juice

Brand Name:

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Slogan: Taste till last drop

SWOT Analysis

“A widely used framework for organizing and utilizing the pieces of data and information gained from the situation analysis…”

The SWOT Matrix

The Elements of a SWOT Analysis

• Strengths and Weaknesses (Internal)– Scale and Cost Economies– Size and Financial Resources– Intellectual, Legal, and Reputational Resources

• Opportunities and Threats (External)– Trends in the Technological Environment– Trends in the Sociocultural Environment

Directives for a ProductiveSWOT Analysis• Stay Focused

– It is a mistake to complete one generic SWOT analysis for the entire organization or business unit.

• Search Extensively for Competitors

• Brand, Product, Generic, Total budget competitors

Directives for a ProductiveSWOT Analysis

• Examine Issues from the Customers’ Perspective– What do customers (and non-customers) believe

about us?– What do customers (and non-customers) think of

our product quality, customer service, price, overall value, convenience, and promotional messages in comparison to our competitors?

• Taking the customers’ perspective is the cornerstone of a well done SWOT analysis.

Directives for a ProductiveSWOT Analysis• Look for Causes, Not Characteristics

– Causes for each issue in a SWOT analysis can often be found in the firm’s and competitors’ resources.

– Major types of resources:• Financial, intellectual, human, organizational, informational,

legal, relational, reputational, etc

Directives for a ProductiveSWOT Analysis• Separate Internal Issues from External Issues • Failure to understand the difference between

internal and external issues is one of the major reasons for a poorly conducted SWOT analysis.

• Socratic Advice:– “Know thyself”– “Know thy customer”– “Know thy competitors”– “Know thy environment”

After analyzing

Our Strengths

Healthy Eco-Friendly

Diverse Benefits Natural Juice

No added sugar or preservatives

High Price

Low Customer Awareness

Weaknesses

Opportunities

Health-conscious attitudes present an increasingly growing market.

Owned by Mingle juice which offers increased product distribution.

Pran Juice

Natural Disaster

Slice

Frutica Juice

Threats

Thank You For Your Attention

I will be happy to answer your question if I can.