GROUP MEMBERSGROUP MEMBERS

Ali (pUrki) : 72Ali (pUrki) : 72Sidra Zulfiqar: 38Sidra Zulfiqar: 38

B.S ( 3B.S ( 3rdrd) )

FEDERAL URDU UNIVERSITY

KATACHI , PAKISTAN

WEAKNESSES

BAD IMAGEBad image of associate with Paktel. And still now having old staff of paktel.BRAND STANDINGZong have week brand standing as compared to other telecom companies because they are new in the market.BAD MISZong does not have the proper lists of its customers. It has the list but this list is not authentic which is increasing the unauthorized use of its sim specially pre pay.

OPPORTUNITIES:

EXPAND GLOBALLYZONG can expand the globally and can develop it strategy in other countries.ACQUIRE / MERGERAs warid is going in loss and in the condition of liquidations its big opportunity for Zong to acquire warid telecom.NEW PRODUCT DEVELOPMENTZong can introduce new products such as dish TV.PAK CHINA BORDERZong can cover the border of China, with the Karakoram highway (old Silk Route) and can play a vital role in freight transportation.

THREATS:

•Threat of new entrance.•Bargaining power of buyers.•Threat of substitute product.•Law and order situation.•Economic and political condition.

FUTURE STRATEGY

•More transparency and increased of information between CMCC and Zong.•Acquisitica of other cellular companies in Pakistan.•Expand the coverage of Zong all over the world.•Increased probability.