SWOT analysis of TJX LTD
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Transcript of SWOT analysis of TJX LTD
Presentation on SWOT Analysis of TJX ltd.
Colgate House
SWOT
• SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the– Strengths(S)– Weaknesses(W)– Opportunities(O)– Threats(T)involved in a project or in a business venture.
Strengths: characteristics of the business or project that give it an advantage over others
Weaknesses: are characteristics that place the team at a disadvantage relative to others
Opportunities: elements that the project could exploit to its advantage
Threats: elements in the environment that could cause trouble for the business or project
Company Profile
• TJX is the most famous, leading and the largest home fashion and apparel departmental store with chains and outlets across the globe.
• It is headquartered in Framingham, Massachusetts.• The department store specializes in selling products like house wares, beauty products, cosmetics, jewelry, furniture, clothing and footwear.
• The company employs a total of 154000 employs from across the world.
• The recorded annual revenue of TJX for the year 2012-13 was at $1.9 billions.
Strengths of TJX
• One of the foremost strong points of TJX is its dominating position in the market.
• It has a very strong network of outlets.• TJX is renowned for its high quality.• It has a very proper, technologically advanced and efficient system of inventory management.
Strengths of TJX
• All the inventories are sent out from the main store thereby ensuring that no defaulted or low quality product is retailed.
• There is a very proper and straight organizational chart and a very strong management team.
• The communication methods used are very efficient.
• Together, all this combination gives it the right professional look.
Weaknesses of TJX
• Most of the retailing stores of TJX are concentrated within the US market.
• Conclusively, it is over-dependant on United States for its survival and if there is a slight change in the structure of economy, it can face a huge loss in revenues.
• Concentration within the United States ahs limited its access to other foreign countries.
Opportunities for TJX
• It has wide and terrific opportunities to explore the vast, emerging markets of developing countries like India and China.
• European Union can be a smart choice.• It could diversify into the production of other products like interior designing goods or some electrical equipment.
• If it expands its online existence, through its own site and through the social networking sites, it can remain one of the top selling companies in the future too.
Threats for TJX
• Many businesses are in line that offers cheaper products than does TJX.
• There is a cut-throat competition as the prices of commodities are hiking.
• People will likely prefer cheap alternatives to TJX.
• A slight growth in a competitor’s expansion may affect TJX and its revenue negatively.
Bibliography
• http://www.tjx.com/• http://en.wikipedia.org/wiki/TJX_Companies• http://www.wikiwealth.com/swot-analysis:tjx• http://www.docstoc.com/docs/110238621/The-TJX-Companies-Inc-Company-Profile-and-SWOT-Analysis.
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