SWOT ANALYSISSWOT ANALYSISOF NOKIAOF NOKIA

Course Facilitator:Course Facilitator: Mudassir Mudassir JalalJalal

Presented by: Presented by: Muhammad Danish Muhammad Danish RafiqueRafique

SStrengthtrength

WWeaknesseakness

OOpportunitiespportunities

TThreatshreats

ENVIORMENTAL FORCESENVIORMENTAL FORCES

INTERNAL FORCES:INTERNAL FORCES: Factors with in the Factors with in the organization which can be control by the organization which can be control by the organization are called internal forces.organization are called internal forces.

EXTERNAL FORCES: EXTERNAL FORCES: Factors found outside Factors found outside the organization which cannot be controlled by the organization which cannot be controlled by the organization are called external forces.the organization are called external forces.

SWOT analysis is a strategic planning method utilized to access the Strength, Weakness, Opportunities and Threats engaged in a business.

It also identifies the internal and external factors of organization which are favorable and unfavorable to accomplish any objective.

WHAT IS SWOTWHAT IS SWOT

About Nokia:About Nokia:

Nokia Corporation is one of the world’s largest telecommunication equipments manufacture. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunication industry.

Latest Models Of Nokia MobilesLatest Models Of Nokia Mobiles

X7 X101 C2X7 X101 C2

Upcoming Models Of Nokia Upcoming Models Of Nokia MobilesMobiles

STRENGTH:STRENGTH:

• Good quality products.Good quality products.

• Better coverage of Product.Better coverage of Product.

• Wide range of Product for all class.Wide range of Product for all class.

• Strong distribution & selling network.Strong distribution & selling network.

• Various selling outlets all over the world in Various selling outlets all over the world in 160 countries.160 countries.

• Intense staff commitment and loyalty.Intense staff commitment and loyalty.

• Latest machinery for developing product.Latest machinery for developing product.

STRENGTH:STRENGTH:

• Well trained staffed employed.Well trained staffed employed.

• Latest technology mobiles Latest technology mobiles

• Durable products.Durable products.

• 12 month warranty of all products.12 month warranty of all products.

• 24/7 customer care support.24/7 customer care support.

• Easy connection to social networking. Easy connection to social networking.

• Dual Sims.Dual Sims.

WEAKNESSWEAKNESS

• Other companies also launching low price Other companies also launching low price phones.phones.

• Lack of secrecy.Lack of secrecy.

• Software Problems in new launched Software Problems in new launched phones.phones.

• Nokia mobiles have high prices as Nokia mobiles have high prices as compared to other mobile phones.compared to other mobile phones.

OPPORTUNITIESOPPORTUNITIES

• Nokia has 50-50 join venture with Nokia has 50-50 join venture with siemens of Germany which provide siemens of Germany which provide opportunity to increases business in opportunity to increases business in Europe.Europe.

• New fashionable mobiles attract people.New fashionable mobiles attract people.• Organization geographic location.Organization geographic location.• Latest technology.Latest technology.• Introducing new products.Introducing new products.• Marketing the new products.Marketing the new products.• Training programs.Training programs.

THREATS:THREATS:

• Government Policies.Government Policies.

• Political Conditions of the country.Political Conditions of the country.

• Competitor company launched new Competitor company launched new technology.technology.

• Rapidly changing technology.Rapidly changing technology.

• New competitor enters.New competitor enters.

• New china mobile phone companiesNew china mobile phone companies

• Recession.Recession.