SWOT analysis of SWOT analysis of Natural Rainbow Natural Rainbow

handmade soap shophandmade soap shop

By Group 5By Group 5

strengthstrength

Wide selection of products cater Wide selection of products cater to customers with different needs to customers with different needs

Affordable price Affordable price Good product image: Good product image:

environmental friendlyenvironmental friendly Easy to operate Easy to operate

weaknessweakness

sole proprietorship :sole proprietorship :

Limited money for promotion Limited money for promotion

Difficult to enlarge the businessDifficult to enlarge the business

Decision made by only one personDecision made by only one person Handmade soap is a new product tHandmade soap is a new product t

o customerso customers

Opportunities Opportunities

The research shows that many cThe research shows that many consumers have interest in handonsumers have interest in handmade soaps and willing to buy tmade soaps and willing to buy them, which means there is a larhem, which means there is a large marketge market

Different people are willing to paDifferent people are willing to pay different pricey different price

Threats Threats

There will be competitor when There will be competitor when the product get the consumers’ the product get the consumers’ attention attention

Price warPrice war Copy Copy