S.W.O.T. Analysis for Entrepreneurs

Michelle FontaineFBSmarty

Nancy DubeDube Consulting

S.W.O.T. Social Media Bootcamp, Sept 7, 2012Visit http://swotsocialmediabootcamp.eventbrite.com/

FBSmarty ~ Michelle Fontaine www.fbsmarty.com

• From an Entrepreneur’s Perspective• Organize your Thoughts• Channel your Focus and Energy

SWOT ANALYSIS


Entrepreneurial S.W.O.T.Internal Factors (Strengths

and Weaknesses)

Do you?

Embrace Technology when appropriate to your business?

Yes? Then it is a Strength

Learn (Take Classes, Attend Seminars, Read) .

Practice (Implement).

Utilize a social media manager or consultant as necessary.

No? Then it is a Weakness

Out-Source to a qualified consultant for initial strategy and implementation.

Participate - Be involved with interacting, posting… only you can be you!


Strengths and Weaknesses

Are you…

A Natural networker?

A Good communicator?

Yes, then it is a Strength

Try different networking groups, go often.

Offer yourself as a speaker to the group.

Develop friendships with synergistic people.

Join Social Network Groups , interact regularly, as a listener to learn and as a contributor to give back.

No, then it is a Weakness

Contact organizer of networking groups, introduce yourself, ask for a mentor or introductions. Seek out ambassadors. Go with the friend than introduced you.

Prepare and practice your ‘Elevator Speech’.

Join on-line Social Network Groups, read regularly – interact when your expertise will be a value-added to the conversation.



Are you…

An Expert in your niche?


Confident and expert in your specialty.

Be a speaker.

Be a blogger.


Become an expert in your niche.

Immerse yourself in industry publications and events.



Are you…

Good at Time Management?


Good for you! Go forth!


Social Media can be a huge time-sucker. Learn the most efficient strategies, learn from experts in that field.

Be disciplined - where do business needs end and personal desires begins



Do you have…

Broad Skill Sets (Graphics, Web, Computer, bookkeeping)

Yes, then it can be a Strength

It’s a money saver to have the skills to brand yourself but it can also divert needed time from your main focus.

As the business grows, decisions should be made as to when outsourcing makes sense.

Remember your strengths and focus on them.


It’s hard to manage and brand your company correctly when budget is tight.

Try bartering or learning some of the skills.

Prioritize what you need and plan to outsource.



Are you…

Analytical?


You’ll have a handle on your business but you can get overwhelmed with the amount of data you can analyze in this data-rich world.

People skills are very important in the social media and networking world so balance is important.

Managing your own books is easier and satisfying.


Knowing your efforts are working by measuring basic data is important.

Develop a routine to export data and study key points… or out-source that task.


Entrepreneurial S.W.O.T.

Are you…

A Writer? Do you understand the importance of writing to improve SEO and enhance your on-line business visibility?


Start a blog that resides inside (or is) your website and has your business domain name.

Write blog posts consistently about your expertise and industry.

Promote through all appropriate channels using latest proven strategies.


IMHO, this is a big weakness as we all need on-line visibility.

Start writing. If you absolutely can’t or don’t want to, find a writer to contribute to your blog.

Create short posts for Facebook and feed them to Twitter. Post to LinkedIn. Interact in Groups.


Entrepreneurial S.W.O.T.External Factors

Little Control – but Awareness is Key

OpportunityNew Social Networks.

Changes in current social networks.

Economy

Collaborations, moving into new market segments.

A market vacated by an ineffective competitor.

From an Entrepreneur’s Perspective.

Little Control but awareness helps in decision-making.

ThreatsNew Social Networks.

Changes in current social networks.

Economy, Taxes, Costs.

A new competitor in your home market.

Price wars with competitors.

A competitor has a new, innovative product or service.


S.W.O.T. Social Media Bootcamp• Gain a Competitive Advantage

– Learn how to measure your competition's effectiveness.– Who are your competitors?– Who should you follow and benchmark against?– What is your competition doing well? Doing poorly?– How can you position your business to strive forward?

• Grow your Lead Generation– Gain 'sticky' followers by learning strategies to convert clients to customers– How many touchpoints do you need today to gain a customer?– What is last-measurement and why is it not realistic?– How to effectively create a landing page.

• Target your Local Audience– Learn how to locally target your marketing and nurture relationships.– What is your local target audience?– "Build it and they come" – True?– How can you combine physical and virtual business for optimal success?


S.W.O.T. Social Media Bootcamp

• Join two experienced Social Media Gurus for an all-day bootcamp focused on Social Media and S.W.O.T.

• Michelle Fontaine and Nancy Dube• Friday, September 7, 2012 in Auburn, MA• Details and Register at

http://swotsocialmediabootcamp.eventbrite.com/ or www.fbsmarty.com

http://swotsocialmediabootcamp.eventbrite.com/



http://www.fbsmarty.com/

S.W.O.T. Analysis for Entrepreneurs

Education

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