SWOT Analysis
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Transcript of SWOT Analysis
SWOT A N A L Y S I S
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SWOT
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A N A L Y S I S
SWOT
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A s t u d y u n d e r t a k e n b y a n
o r g a n i z a t i o n t o i d e n t i f y
i t s i n t e r n a l s t r e n g t h s a n d
w e a k n e s s e s , a s w e l l a s
i t s e x t e r n a l o p p o r t u n i t i e s
a n d t h r e a t s .
A N A L Y S I S
STRENGTH
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STRENGTH
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Characteristics of the business or project that
give it an advantage over others.
WEAKNESS
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WEAKNESS
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Characteristics that place the business or project
that at a disadvantage relative to others.
OPPORTUNITY
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OPPORTUNITY
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Circumstances or elements that the business or
project could exploit for its advantage.
THREAT
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THREAT
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Circumstances or elements in the environment
that could cause trouble for the business or
project.
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IMPORTANCE
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SWOT analysis is important
because it can help inform
later decisions to achieve an
objective.
IMPORTANCE