SWOC Analysis

employment

Sl. No. Crop

Pre-NHM Scenario Post - NHM Scenario

Area

(Ha.)

Production

(Lakh M.Tons)

Productivity

(M.T/Ha.)

Area Upto

2007-08

(Ha.)

Production

(Lakh M.Tons)

Productivity

(M.T/Ha.)

1 Mango 391896 31.35 8 48348041.58

(Estimated) 8.6

2 Sweet Orange 109316 14.21 13 19439526.24

(Estimated) 13.5

3 Banana 53465 12.3 23 75177 26.31 35

4 Sapota 13973 1.38 9.87 18731 1.87 10

5 Acid Lime 50791 6.6 13 58866 8.83 15

6 Pomegranate 5761 0.48 8.3 5700 0.57 10

7 Cashew 150352 0.75 0.5 1661631.13

(Estimated) 0.68

8 Papaya 11438 8.75 76.5 14945 11.96 80

Pre and Post NHM Trends – Crop Wise

Pre-Post NHM Trends – Crop Wise

Increase the contribution of Horticulture sector from 5.77 to 6.0 through

• Ssustained effort to increase production and productivity of marketable Horticultural produce

GSDPContribution

Productivity increase in Focus Crops• Reducing the yield gap

Productivity

Post Harvest

ExportRevenues

SHMVision

Reduce Post Harvest losses from the present 30-35% to 25% through

• Promotion of establishment of Post Harvest infrastructure

• HRD of the growers & field staff

• Tie-up between production clusters & Private players

Enhance export revenues from Rs.816 crores during 2008-09 to Rs.1000 crores by 2012.

• Focus Produce – Mango Pulp, Spices (Chillies & Turmeric) Pomegranate, Banana and Cashew.

Vision and Strategy

Self Sufficiency

Self sufficiency in vegetable production @ 15% increase in area and production.

Vision and Strategy (Contd...)

CropPresent

productivity per Ha. (MTs)

Maximum productivity per

Ha.(MTs)

Target productivity per Ha.(MTs)

Mango 8.6 12.20 (Uttar Pradesh) 9.00

Cashew 0.68 1.26 (Maharastra) 0.75

Pomegranate 10.00 11.40 (Karnatka) 10.80

Banana 35.00 62.00 (Maharastra) 40.00

Vegetables 16.80 30.40 (Tamilnadu) 20.00

SL.No. COMPONENT PRESENT AREA 2008-09 (Ha.) (Estimated)

PROJECTED AREA (Ha.)

PROPOSED ADDITIONAL

AREA (Ha.)

% OF INCREASE

1 FRESH FRUITS 935913 1059956 114043 12.19

2 PLANTATION CROPS 385599 408258 22659 5.88

3 VEGETABLES & TUBER CROPS

324522 373252 48730 15.02

4 SPICES 303244 366190 62946 20.76

5 FLOWERS 19450 21338 1888 9.71

3 Years - Road Map (2009-2012)

PRESENT AND PROJECTED AREA BY THE YEAR 2012

3 Years - Road Map (2009-2012) Contd...

Projected

3 Years - Road Map (2009-2012)

1,45,544 Ha. of additional area brought under Horticulture crops

Coverage of Small & Marginal farmers (68%)

Non-traditional areas.

Integration with Micro-irrigation (70%)

Convergence with NREGS (40%)

Crop diversification – Shifting from high risk crops to Horticulture crops.

Improved Plant / Seed Material (T.C. Banana, Turmeric, Papaya)

Perceptible increase in Productivity (Tons/ Ha.)

Sl. No.

Crop Pre-NHM Scenario

Post-NHM Scenario

1 Banana 23 35

2 Papaya 76.5 80

ESTABLISHMENT OF NEW GARDENS/ AREA EXPANSION

Progress at a Glance

MODEL NURSERY – GOPANNAPALEM (W. GODAVARI)

MANGO & CASHEW GRAFTS

MAJOR COMPONENTS OF STATE HORTICULTURE MISSION

ESTABLISHMENT OF NEW GARDENS / AREA EXPANSION AND MAINTENANCE

•C. Saraswathi Dumpalagattu, KADAPA (Marigold)•Silarapu Raghavulu, Ayyaparajugudem, W.G. (Cocoa)

•Nagamotu Saibabu, Y. PALEM, PRAKASHAM (S.Orange)

AREA EXPANSION

VAMSHI PRIYA, BEEMADOLU, W.G. (Sapota)

P.Nagaraju Godisalapalli, ANANTHAPUR (Pomegranate)VENKATESHWARA RAO PEDAVEGI, W.G. (Cocoa)

G. MOHAN REDDY NAGULAGUDA, W.G. (Mango)

ESTABLISHMENT OF NEW GARDENS / AREA EXPANSION

Paramjyothi Ponnu Swamy MEDAK M. ESHWARYA NALLAGUNDUVARIPALLY, KADAPA

K. RAJESHWAR REDDY, ICHODA, ADILABAD

Mango, Sweet Orange, Pomegranate & Cashew – Focus Crops.

Cluster approach. Minimum of 25 Ha.

Integrated package – GMP + IPM + INM.

Technical support through Technical Support Group.

Tribal areas – Focused approach

Demonstrative approach.

REJUVENATION

MANGO REJUVENATION / REPLACEMENT OF SENILE ORCHARDS

HORTICULTURE OFFICER/ TSG - DEMONSTRATING THE TECHNOLOGY

CASHEW REJUVENATION – SEETAMPETA TRIBAL AREA OF SRIKAKULAM DISTRICTS

HORTICULTURE OFFICER/ TSG - DEMONSTRATING THE TECHNOLOGY

Cluster approach – through experienced NGOs.

Technical support – through TSG.

Concurrent evaluation – through third party.

Strengthening infrastructure for production of bio-inputs locally.

Market support – chillies by ITC and Bharat Exports – in Guntur Dist., Cashew In Srikakulam - by Sreshta Exports

ORGANIC FARMING

ORGANIC FARMING

P. SRI LAKSHMI MARKAPUR PRAKASHAM

J. SRINIVASA REDDYTHOKAPALLY, PRAKASHAM

M. SHANKAR RAOTHOKAPALLY, PRAKASHAM

P.Adinarayanareddy, Singanamala, ATP

MODEL NURSERY, K.PATNEM, PRAKASHAM

ORGANIC FARMING - TRAINING PROGRAMMES

KADAPA DISTRICTS

Mango, Sweet Orange, Cashew, Chillies, Vegetables.

Addressing problem / pests / diseases effecting quality & productivity.

IPM /INM in Nalgonda Dist – Visible Impact in 2007-08

Locating bio control labs and plant health clinics in production clusters

Entering MOU with promoters for supplying inputs/delivery of services at reasonable prices

Sl. No. Crop Problems addressed

1 Mango Mango Hoppers, Powderymildew, Anthroc-nose, Micronutrient deficiency,

2 Sweet Orange Dry Root-rot, Mangu disease, Micronutrient deficiency

3 Cashew Stemborer, Tea Mosquito

4 Chillies Sucking pest complex

5 Vegetables Leaf spot, Leaf Curl, Die back

IPM

Focus Crops

Establishment of Regional Training Centers.

Preparing District wise training Calendar.

Empanelment of resource persons from reputed Institutes.

Exposure Visits.

Training Field Staff & Para Workers

HUMAN RESOURCE DEVELOPMENT

REGIONAL HORTICULTURE TRAINING INSTITUTE

FARMERS TRAINED AT RHTI, KADAPA.

ON FARM TRAINING CUM FIELD DEMONSTRATIONS

PRAKASHAM DISTRICT

Exposure Visits – KADAPA FARMERS

Exposure Visit to IIHR, Bangalore

Exposure Visit to NRC Banana, Tiruchi, TN Exposure Visit to Hosur Dist., Tamilnadu

Exposure Visit to Agricultural University Navasari,GJ

POST HARVEST MANAGEMENT

Promoting PHM infrastructure in Production Clusters.

Example:

- Cold Storages in Chittoor, Kadapa, Anantapur & Guntur Districts.

- Ripening Chambers in Kurnool & Kadapa - Banana Cluster

Entering MOU with promoter for delivery of services to growers at reasonable price

Organizing Exposure Visits to the farmer to PHM Infrastructure.

Farmers realizing better price for their produce by utilizing PHM Infrastructure. Eg; Banana farmers of Kurnool district are able to get better price for ripened fruit; chilly farmers of Guntur benefiting by storing Chillies when the market prices are low.

POST HARVEST MANAGEMENT

HERITAGE COLD STORAGES – CHITTOOR

DURGA COLD STORAGES - GUNTUR

INITIATIVES FOR THE LINKAGES BETWEEN PRODUCTION CLUSTERS & PRIVATE SECTOR

Encouraging formation of Growers Co-operatives for Focus Crops.

Market exposure given to the Co-operatives.

Interaction organized between bulk Traders & Growers in Production clusters – Banana, Papaya, Clusters in Kadapa and Ananthapur.

Adoption of Organic Farming – tie-up with exporters –

- ITC & Bharat Exports - Organic Chillies in Guntur,

- Shrestha Exports - Organic Clusters of Cashew & Mango in Srikakulam Dist.

Understanding with Safal Exchange for procurement of Banana in Kadapa. 3700 tons traded in 08-09

Buy backup with Cadburys for procurement of Cocoa.

Opening of Organic Outlets in Rythu Bazar for marketing of Organic Vegetables.

Direct Marketing facility for the Tribal’s in Paderu Dist to sell their Horticulture produce to consumers.

ACTION PLAN – 2009-10

SNO. COMPONENTSMAJOR PHYSICAL TARGET

PROPOSED

TARGET

PHYSICAL

(Ha./ Nos.)FINANCIAL (Rs. in Lakhs)

1PLANTATION INFRASTRUCTURE AND DEVELOPMENT (Nos.)

Model Nurseries - Public 38.00 61.50

Small Nurseries (Private) 5

2ESTABLISHMENT OF NEW GARDENS/ AREA EXPANSION (Ha.)

Mango 6,000.00

18,325.00 1,935.60

Sweet Orange 4,275.00

Banana 1105.00

Papaya 1170.00

3MAINTENANCE OF THE GARDEN - III Year (Ha.)

 -  - 30,633.39 1,950.19

4MAINTENANCE OF THE GARDEN - II Year (Ha.)

 - -  43,253.71 1,764.51

5 REJUVENATION (Ha.)Mango 4,000.00

8,600.00 984.10Citrus 2,000.00Cashew 2,000.00

6 PROTECTED CULTIVATION (Ha.)Green Houses 10.4

301.35 402.75 Mulching 220.5Shade Nets 70.45

7 IPM/ INM

Chillies/ Ginger 3,132.00

3,138.00 311.49

Bio control lab (public) 2.00

Bio control lab (private) 2.00

Plant health clinic (private) 2.00

COMPONENT WISE ACTION PLAN – 2009-10

SNO. COMPONENTSMAJOR PHYSICAL TARGET

PROPOSED

TARGET

PHYSICAL

(Ha./ Nos.)

FINANCIAL

(Rs. In Lakhs)

8 ORGANIC FARMING

Vermi Compost

Units (No.)1000 9,000.00 1,000.00

O.F. - Fruits 4,000.00    

9HUMAN RESOURCE DEVELOPMENT (No.)

 Training of Farmers 44000 46,536.00 380.60

Exposure Visits 2195

10CREATION OF WATER RESOURCES (No.)

 - -  500.00 100.00

11POST HARVEST MANAGEMENT (No.)

Pack Houses 48

1,303.00 1,837.38

Cold Storage 10Ripening chambers 22

Refer Van 4

Drying Platforms

(Turmeric/ Cocoa/ Chillies)

1195

Perishable Cargo facilities at Rajiv Gandhi

International Airport1

12DEVELOPMENT OF MARKET YARDS

 - -  2.00 1,043.00

SNO. COMPONENTSMAJOR PHYSICAL TARGET

PROPOSED

TARGET

PHYSICAL

(Ha./ Nos.)

FINANCIAL

(Rs. In Lakhs)

13 INNOVATIVE SCHEMES (No.)

Tractor Mounted Sprayers

218 

195,256.00 521.63

Imported Power-Weeder and Smart Cultivators

632

Plastic Crates 194050

Onion Storage Structures 110

Poly Dryers for Chillies 23

14FRONTLINE DEMONSTRATION - PUBLIC

 - -  1.00 13.00

15 AWARENESS PROGRAMME  - -  91.00 163.25

16 MISSION MANAGEMENT  - -  

763.58

 Grand Total    

 13,232.57

Action Plan 2009-2010

SUPPLEMENTARY ACTION PLAN FOR 2009-10

Sl. No. Name of the Scheme Funds required

(Rs. In Lakhs)

1. Rejuvenation – Citrus 750.00 Lakhs

2. INM – Mango 100.00 Lakhs

3. Farm Ponds 500.00 Lakhs

4. Area Expansion – Cocoa 53.00 Lakhs

5. Organic Farming Including Certification 400.00 Lakhs

Total : 1803.00 Lakhs

ABSTRACT

SUPPLEMENTARY ACTION PLAN FOR 2009-10

Rejuvenation – Citrus (Sweet Orange)

•Existing area under cultivation – 1.94 Lakh Ha. •Area covered so far under SHM – 16510 Ha. (7.5%) •Major problems effecting productivity – Dry root rot, Mangu (Mites) and Micro nutrient deficiencies.•Proposed area in action plan 2009-10 – 2000 Ha.•Additional target required – 7500 Ha. •Funds required for additional targets – Rs. 750.00 Lakhs

INM – Mango

•To address the problem of decline in productivity & Quality due to Micro nutrient deficiencies i.e. Zinc, Boron, Manganese and Iron. •Proposed to implement in Chittoor District (2nd largest Mango growing district in A.P. – Area Grown – 50000 Ha.) where 80% area is having this problem. •Package recommended by the APHU. •Propose to cover 10,000 Ha. •Funds required – Rs. 100.00 Lakhs

Farm Ponds

• Under Implementation in 7 districts only where shortage of water at critical level of crop -

• Out of the total area covered under perineal crops i.e. 98,618 Lakh Ha., only 1.62% area only linked with farm ponds.

• Huge demand from the farmers.• Additional physical target required – 125 Nos.• Funds required for additional target – Rs. 500.00

Lakhs.

Organic Farming

• Huge demand from the farmers due to awareness created by SHM.

• Based on the implementation during the 2007-08 the same farmers approaching this year.

• Target proposed in the Action Plan 2009-10 – 4000 Ha. • Additional physical target required – 2000 Ha.• Funds required including certification – Rs. 400.00

Lakhs

Area Expansion in Cocoa • Potential to grow an inter crop in Coconut and Oil Palm. • Availability of larger tracts of Coconut and Oil Palm gardens. • Out of the total area under coconut and oil palm i.e. 1.97 Lakhs Ha.

only 14233 Ha. (7.22%) is under cocoa. • Target proposed in the Action Plan 2009-10 – 1000 Ha. • Additional physical target required – 1000 Ha. • Funds required – Rs. 53.00 Lakhs

Thank You.