Switch gadgets Summative (motivating and leading attention)

Switch. Switch is a store and blog offering the coolest in home gadgetry for the new generation of media savvy twenty somethings and beyond,

from iPod speakers to electronic instruments!

www.switchgadgets.com

What will Switch sell?

From large brands like B&W to smaller brands like Teenage Engineering, Switch will sell a carefully considered selection of

gadgets and home technology that fit the high quality design requirements of our target market!

What will Switch sell?

By creating a niche service that presents itself like a lifestyle brand, Switch can get a head start against its competition!

-  Lives in Peckham, London!-  Works and hangs out in Shoreditch!-  Job: New media!-  Reads The Guardian!-  Apple fan boy (owns an iPhone, iPad

and MacBook)!-  Earns £23k – has some disposable

income!-  Creative social media advocate

(Behance, Instagram, Flickr, Twitter)!

-  Lives in Manchester!-  Often hangs out at home with friends!-  Job: Sales!-  Reads BBC News website!-  Windows and HTC purist (Android

phone, Sony VAIO laptop)!-  Earns £18k – likes to save up for

purchases of new technology!-  Frequent social networker (Facebook,

Twitter, LinkedIn, YouTube)!

Kevin – 28 years old! Lisa – 22 years old!

Target market pro!les

The Switch Blog

An integral part of the Switch website will be the blog. The Switch blog will post interesting tech design news as well as insightful

articles on the products we sell!

Teenage Engineeringʼs!OP-1 Portable Synthesizer!!Posted 14/05/2012 by Switch!!Great things come in small packages and Teenage Engineeringʼs OP-1 is no exception. Fresh from the production line, this synth has#

In"uences

CSS Masonry

SEO and monitoring metrics

Switch was chosen from a list of potential names because itʼs simple, communicates what we sell and has a high monthly search rate!

We will consider titles and metadata with appropriate keywords too!!

(e.g. Switch Gadget Store | Computer speakers, tech news and more)!

6,120,000# 368,000# 201,000#

Weʼll be using keywords in the ʻimg altʼ tags as well as post tags on our WordPress posts!

SEO blog tactics

The Switch blog will not just act as an extension of the website but, having picked up regular readers, will also be a useful SEO vehicle.

Posting blogs about our latest products with tactfully chosen keywords will quickly further our relevance to trawling bots and

secure appearances in more search results!

Teenage Engineeringʼs!OP-1 Portable Synthesizer!!Posted 14/05/2012 by Switch!!Great things come in small packages and Teenage Engineeringʼs OP-1 is no exception. Fresh from the production line, this synth has#

Full product name!

Blog competitions

With the release of every new product we will run a competition via the Switch blog.!

!These competitions will be advertised via mailing list, giving extra

incentive for visitors to read the blog and increase traffic.!

WIN : WESC Bassoon Solid headphones worth £130!!Posted 28/05/2012 by Switch!!WESC (or We Are the Superlative Conspiracy as theyʼre otherwise!

What does WESC stand for?!!A)  We Are the Superlative Conspiracy!B)  Wet Ants that Strip Constantly!

Kiss Metrics

Weʼll use Kiss Metrics for precise and manually crafted monitoring, such as A/B testing for UX design and recording traffic statistics!

(e.g. how many customers drop out of a purchase when prompted to create an account?)!

Principles of User Experience

1) Be fast!2) Be yourself!3) Engage in conversations!4) Be polite!5) Prepare for failure!6) Be reliable!

Stickiness

“They came, they puked, they left.”

Avinash Kaushik

As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you're in excess of 80 percent,

you've got a major problem.!

“The value in web analytics comes from taking action.”

Caleb Whitmore, CEO of Analytics Pros

Stickiness

•  Emergency!•  I am a self confessed shopaholic

and I love the feeling of ge3ng a bargain.!

•  Comparison!•  Seeing things like was £175.43

now £89.99.!

•  Design!•  A well designed site will help to

make user feel more comfortable when using a site. !

Bounce rate

•  You can't stop people from leaving you're site but you can help to lower the bounce rate.

•  hGp://www.lighJnthebox.com/c/shoes_3349?keyword=shoes

•  First things first, think about look and feel, NavigaJon and anything else 'cosmeJc.'

•  Research into what people are searching for and using those keywords.

How we can use this knowledge


•  Look and feel -‐ The first thing you see when you visit our site is the aestheJcs.

•  A good understanding of what our user wants by finding out what they are searching for.

Switch gadgets Summative (motivating and leading attention)

Technology

Transcript of Switch gadgets Summative (motivating and leading attention)