SwiSS touriSm in figureS 2011 Structure and InduStry data · The data in this publication is the...

SwiSS touriSm in figureS 2011Structure and InduStry dataPartnerSHIP. POLItIcS. QuaLIty.

3

contentS

Edited bySwiss Tourism Federation (STF)

In cooperation withSwiss Federal Statistical Office (SFSO) | GastroSuisse | hotelleriesuisse | Switzerland Tourism (ST) | Swiss Cableways | Public Transport Association | Swiss Federation of Travel Agencies (SFTA) | SwitzerlandMobility | Swiss Hiking Trails

ImprintProduction: Béatrice Herrmann, STF | Photo: Yoshiko Kusano, Bern | Print: Länggass Druck AG, 3000 Bern

The data in this publication is the latest available. The publication is also obtainable on www.swisstourfed.ch. Bern, July 2012

At a glance 4

Legal bases 5

Tourist regions 7

Tourism – an important sector of the economy 8

Travel behaviour of the Swiss residential population 15

Accommodation sector 17

Hotel and restaurant industry 32

Outgoing 37

Tourism infrastructure 38

Formal education 48

International 50

Quality promotion 52

Tourism associations and institutes 55

5

marketing Switzerland aS a touriSt deStination

Federal Act of 21 December 1955 on the Swiss National Tourist Office, from 1995 Switzerland Tourism

(SR 935.21)

Promotion of innovation, cooPeration and knowledge creation in touriSm

Federal Act of 30 September 2011 on the Promotion of Innovation, Cooperation and Knowledge

Creation in Tourism (SR 935.22)

Promotion of the hotel induStry

Federal Act of 20 June 2003 on the Promotion of the Hotel Industry (SR 935.12)

regional Policy

Federal Act of 6 October 2006 on Regional Policy (SR 901.0)

caSinoS

Federal Act of 18 December 1998 on Gambling and Gambling Casinos; (Gambling Act) (SR 935.52)

SPecial rate for accommodation ServiceS

Federal Act of 12 June 2009 on Value Added Tax (VAT Act) (SR 641.20)

touriSm StatiSticS

Ordinance of 30 June 1993 on the Conduct of Federal Statistical Surveys (SR 431.012.1)

nature ParkS

Federal Act of 1 July 1996 on the Protection of Nature and Cultural Heritage (SR 451)

cablecarS and chairliftS

Federal Act of 23 June 2006 on Cableways for Passenger Transport (Cableways Act) (SR 743.01)

Source: terMdat, terminology database of the Swiss Federal administration

at a glance

4

legal baSeSnational touriSm lawS

Due to reference sources, figures either concern the year 2010 or 2011.

earningS and emPloyment 2010

total revenue from Swiss tourism 35.5 billion

revenue from tourist accommodation, meals or transportation 18 billion

tourism employment 144 800 full-time employees

Share of touriSm ProductS 2010 (tOurISM SateLLIte accOunt)

Tourist demand in billion CHF

accommodation services 5.2

Food and beverage serving services 5.2

Passenger transport services 7.6

travel agency, tour operator and tourist guide services 2.6

cultural services 0.3

recreation and other entertainment services 1.0

Miscellaneous tourism services 0.5

tourism-connected products 5.2

non-tourism-specific products 7.8

total 35.5

exPort revenue 2011

Industry in billion CHF

1. chemical industry 74.6

2. Metal and machine industry 64.0

3. Watchmaking industry 19.3

4. tourism (tourism Balance of Payments) 15.6

touriSm balance of PaymentS 2011

Revenue from foreign tourists in Switzerland in billion CHF

tourism, including overnight stays 10.5

Visitors staying in lodging facilities and with relatives 7.7

educational & medical stays 2.7

excursionists, transit visitors, other tourism 2.9

consumption expenditure of border-zone inhabitants incl. short-term residents (< 4 months) 2.3

total 15.6

Source: Swiss Federal Statistical Office

7

touriSt regionS

0 25 50 km

1 graubünden: canton of Graubünden.

2 eastern Switzerland: cantons of Glarus, appenzell ausserrhoden, appenzell Innerrhoden, thurgau, Schaffhausen (excluding

parts of the district of Schaffhausen) and St. Gallen (excluding parts of the district of See-Gaster).

3 zurich region: cantons of Zurich, of Zug; canton of aargau: parts of the districts of Baden, Bremgarten and Zurzach; canton of

Schwyz: district of Höfe and part of district of March; canton of St. Gallen: parts of See-Gaster district; canton of Schaffhausen:

part of district Schaffhausen.

4 lucerne / lake lucerne: cantons of Luzern, uri, Obwalden and nidwalden; canton of Schwyz (excluding the district of Höfe

and parts of the district of March); canton of aargau: district Muri, parts of Kulm and Lenzburg districts.

5 basel region: cantons of Basel-Stadt and Basel-Landschaft; canton of Solothurn: districts dorneck and thierstein, parts of

districts thal and Gösgen; canton of aargau: districts Laufenburg, rheinfelden, parts of districts of Zurzach, aarau and Brugg.

6 bern region: canton of Bern: districts of emmental, Oberaargau, Bern-Mittelland, parts of districts of Seeland and of thun;

canton of Solothurn: districts of Olten, Gäu, parts of district of Gösgen; canton aargau: district of Zofingen, parts of district

aarau, Baden, Brugg, Bremgarten, Kulm and Lenzburg.

7 bernese oberland: canton of Bern: districts of Frutigen-niedersimmental, Interlaken-Oberhasli, Obersimmental-Saanen,

part of the district of thun.

8 Jura & three-lakes: cantons of neuchâtel, Jura; canton of Bern: districts of Bernese Jura, Biel / Bienne, part of Seeland;

canton of Solothurn: district of Solothurn, Bucheggberg, Lebern, part of the districts of thal and Wasseramt.

9 lake geneva region (vaud): canton of Vaud.

10 geneva: canton of Geneva.

11 valais: canton of Valais.

12 ticino: canton of ticino.

13 fribourg region: canton of Fribourg.

© Swiss Federal Statistical Office, themaKart as of 2011

cantonal touriSm lawS

Canton Internet Law

aargau www.ag.ch Location development act of 1 January 2010

appenzell Innerrhoden www.ai.ch Promotion of tourism act of 25 april 1999

appenzell ausserrhoden www.ar.ch tourism act of 22 September 2003

Basel-Landschaft www.bl.ch tourism act of 19 June 2003

Basel-Stadt www.bs.ch Location development act of 29 June 2006

Bern www.be.ch tourism development act of 20 June 2005

Fribourg www.fr.ch tourism act of 13 October 2005

Geneva www.ge.ch tourism act of 24 June 1993

Glarus www.gl.ch tourism development act of 6 May 2007

Graubünden www.gr.ch economic development act of 11 February 2004

Jura www.ju.ch tourism act of 31 May 1990

Lucerne www.lu.ch tourism act of 30 January 1996

neuchâtel www.ne.ch tourism act of 25 June 1986

nidwalden www.nw.ch tourism act of 25 april 1971

Obwalden www.ow.ch tourism act of 8 June 1997

St. Gallen www.sg.ch tourism act of 26 november 1995

Schaffhausen www.sh.ch Law on contributions to the cantonal tourism Organisation of 16 June 2008

Solothurn www.so.ch no tourism law

Schwyz www.sz.ch Law on economic development of 27 november 1986

thurgau www.tg.ch Law on actions against unemployment and for Location development

of 1 January 2006

ticino www.ti.ch tourism act of 30 november 1998

uri www.ur.ch regulation of 4 april 2004 on the Promotion of tourism

Vaud www.vd.ch Promotion of tourism act of 12 June 2007

Valais www.vs.ch tourism act of 9 February 1996

Zug www.zg.ch tourism act of 27 March 2003

Zurich www.zh.ch no tourism law

6 LeGaL BaSeS

9 tOurISM – an IMPOrtant SectOr OF tHe ecOnOMy

Switzerland’s income and expenditures related to travel are reflected in the Tourism Balance of Pay-

ments. On the assets side, it reports Switzerland’s income from travel by foreign visitors in Switzer-

land, and on the liabilities side, it shows expenditure by the resident Swiss population while abroad.

For system-related reasons, the figures in the Tourism Balance of Payments differ slightly from the

values in the Tourism Satellite Account. See the footnote 1 on the previous page regarding this point.

The Tourism Balance of Payments is based on numerous data sources including surveys of visitors

and households as well as accommodation statistics.

touriSm balance of PaymentS

Revenue / Expenditure in billion CHFRevenue from foreign tourists

2011 2 2010 1 2009Expenditure of Swiss tourists abroad

2011 2 2010 1 2009

tourism, including overnight stays 10.5 10.5 10.1 9.4 8.9 9.5

Visitors staying in lodging facilities and

with relatives

7.7 7.9 7.6

educational & medical stays 2.7 2.6 2.5

excursionists, transit visitors, other tourism 2.9 2.9 3.5 3.0 2.7 2.4

consumption expenditure of border-zone inha-

bitants incl. short-term residents (< 4 months)

2.3 2.1 1.7

total 15.6 15.6 15.4 12.4 11.6 11.8

1 revised figures2 Provisional figuresSource: Swiss Federal Statistical Office

largeSt Share of income from travel with overnight StayS

8

touriSm – an imPortant Sector of the economy

Domestic and international tourism are important factors in the Swiss economy. Of a total revenue

of CHF 35.5 billion in 2010, 18 billion or almost 51 % came from tourist accommodation, meals or

transportation. These three tourism products are responsible for 58 % of the total value added from

tourism.

touriSm – an inviSible exPort

The expenditure of foreign guests in Switzerland has the same effect on the Swiss balance of payments

as the export of goods and services. Approximately 6 % of Switzerland’s export revenue come from

tourism. 1

exPort revenue

Industry 22011 2010 2009

in billion CHF2008 2007

1. chemical industry 74.6 75.9 71.8 71.9 68.8

2. Metal and machine industry 64.0 63.6 58.1 74.0 72.5

3. Watchmaking industry 19.3 16.2 13.2 17.0 16.0

4. tourism (tourism Balance of Payments) 15.6 15.6 15.4 15.6 14.6

5. textile industry 3.2 3.4 3.7 4.5 4.6

1 the figures in the table above are based on the tourism Balance of Payments. For system-related reasons, however, they differ slightly from the values in the tourism Satellite account. the tourism Balance of Payments, for instance, also reports expenditure by foreign cross-border commuters and short-stay residents, foreign students at Swiss private schools and foreign students at Swiss colleges and universities, which are not included in the tourism Satellite account. On the other hand, the tourism Balance of Payments does not include purchases of tickets (air travel and international rail tickets) from Swiss transportation enterprises made by foreign visitors abroad.

2 excluding labour and property income from abroadSource: Swiss Federal Statistical Office


Share of individual touriSm ProductS in total touriSt demand

After a steep decline of all aggregates in 2009, the tourism industry had a positive year in 2010.

Despite a decline in demand for tourist accommodation (−0.5 %), demand for characteristic tourism

products showed above-average growth (+2.7 %). In addition to the growing demand for meals in

restaurants and hotels (+2.6 %), this was due to additional demand for tourism products in passenger

traffic (+5.8 %) and air traffic in particular (+9.1 %).

ShareS of the touriSm induStry in Switzerland

Non-tourism-specific products

Tourism-connected products

Miscellaneous tourism services

Recreation andother entertainment services

Cultural services

Travel agency, tour operator andtourist guide services

Passenger transport services

Food and beverage serving services

Accommodation services

0% 5% 10% 15% 20% 25%

2010 ¹2009200820072006

1 First estimateSource: annual indicators of the tourism Satellite account, Swiss Federal Statistical Office


The main challenge in capturing economic statistics of tourism is the fact that economic statistics are

generally supply-side oriented. The NOGA division into different industries is based on the goods

and services they mainly produce. By contrast, tourism as a cross-sectional sector includes several of

these supply-side defined industries like accommodation, restaurant business, transport providers,

travel agencies and tour operators to varying degrees. As such, restaurant services are not generally

touristic but only insofar as they are actually consumed by tourists. Generally speaking, a good only

becomes touristic when being consumed by tourists. Tourism is hence defined by the demand side.

The Tourism Satellite Account TSA represents the basic synthesising statistic to measure these eco-

nomic impacts of tourism.

A Satellite Account was compiled for 2001, 2005 and most recently for 2008. The TSA indicators

are calculated for the interim years. Their aim is to publish initial estimates for the Tourism Satel-

lite Account’s main aggregates in a timely and simplified way. The results of the Tourism Satellite

Account 2008 are part of the complex system of monetary tourism statistics and provide important

information on the structure of the tourism sector in Switzerland. This structural information is then

used to revise the TSA indicators. Since the last Tourism Satellite Account in 2005, there has been no

new information related to the structure of the tourism sector. Especially those shares of tourism, i.e.

the share of demand, added value and employment directly attributable to tourism, can be adapted

to the economic reality thanks to the newly available information for the year 2008.

the Satellite account:caPturing the economic imPortance of touriSm


decline in touriSm emPloyment, higher Productivity

After tourism employment had already declined by 2.7 % in 2009, the downward trend continued in

2010 (−0.4 %). In 2010, tourism employment was the same as in 2007, with 144 800 full-time employ-

ees. This negative trend is confirmed in particular for products like accommodation (−2.5 %) and

meals in restaurants and hotels (−0.3 %), while in passenger traffic (+0.1 %) employment remained

nearly unchanged. When considered together, the decline in tourism employment in 2010 and the

increased tourism value added lead to a significant gain in productivity.

touriSm emPloyment rate according to ProductS (In FuLL-tIMe eQuIVaLentS)

0 10 000 20 000 30 000 40 000

2010¹2009200820072006





Cultural services







mealS in reStaurantS and hotelS:higheSt Share of touriSt value added

Between 2005 and 2009, tourism gross value added as a proportion of total gross value added re-

mained the same at between 2.8 % and 2.9 %. The development of shares of accommodation, meals in

restaurants and hotels and passenger traffic reflects the demand situation. Due to a 2.3 % increase in

demand, total value added also increased by 2 % in 2010. The additional value added in the tourism

industry in 2010 was mainly driven by accommodation (+1.5 %), meals in restaurants and hotels

(+2.6 %) and passenger traffic (+1.8 %).

Share of touriSm groSS value added according to ProductS

0% 5% 10% 15% 20% 25%

2010¹2009200820072006





Cultural services






The high rate of travel participation continued in 2010: 85.5 % of the Swiss resident population 1

undertook trips with at least one overnight stay abroad. A total of 16.6 million trips with overnight

stays were made. On average, 2.6 trips with overnight stays were made per person, of which one trip

had a domestic destination.

While women and men make about the same number of trips, a comparison between different age

groups and language regions shows differences in travel behaviour: whereas people aged 25 to 44 are

the most frequent travellers, taking three trips per year, people aged 65 or over take an average of

1.7 trips. In addition, the Swiss-German population travelled considerably more frequently (2.7 trips

per year) than that of French and Italian-speaking Switzerland (2.3 and 2.1 trips per year, respectively).

number of triPS (In 1000)

2010 2009 2008 2003

trips with overnight stays 16 595 17 183 20 069 17 871

day trips 67 904 75 451 78 654 87 218

In addition to trips with overnight stays, data on day trips were also collected. The permanent resi-

dent population aged 15 or over made a total of 67.9 million day trips in 2010, corresponding to an

average of 10.7 trips per person. This represents a decline from the previous year of 10 % or 1.3 trips

per person.

number of triPS (Per PerSOn)

2010 2009 2008 2003

trips with overnight stays 2.6 2.7 3.2 3.0

day trips 10.7 12.0 12.7 14.8

1 Swiss resident population aged 15 or over: 6 358 397 persons as of 31 december 2009 Source: Survey of travel behaviour 2010, Swiss Federal Statistical Office

15

travel behaviour of the SwiSS reSidential PoPulation


full-time equivalentS according to economic SectorS

(In 1000, annuaL aVeraGe)

2011 2010 2009 2008 2007 2006

Service industry total 2 440.5 2 413.1 2 390.5 2 379.9 2312.9 2 243.2

Men 1 324.2 1 305.0 1 294.2 1 295.9 1 268.3 1 236.4

Women 1 116.3 1 108.1 1 096.3 1 084.0 1 044.6 1 006.8

accommodation total 64.9 67.3 66.9 67.9 65.8 64.4

Men 30.9 31.8 31.0 31.0 29.7 29.2

Women 34.0 35.5 36.0 36.9 36.1 35.2

Food and beverage total 110.7 113.4 114.1 118.2 115.5 113.7service activities

Men 56.2 57.5 56.9 57.8 55.8 54.7

Women 54.5 56.0 57.2 60.4 59.7 59.0

Land transport and total 91.8 90.2 89.3 89.7 87.4 85.4transport via pipelines

Men 79.9 78.4 78.0 78.5 77.2 74.9

Women 11.9 11.7 11.3 11.2 10.3 10.5

Water transport and total 11.8 10.6 10.8 11.1 10.0 9.3air transport

Men 7.2 6.4 6.4 6.5 6.1 5.7

Women 4.6 4.2 4.4 4.6 3.9 3.6

JobS StatiSticS: accommodation and food Service activitieS (In 1000)

20114th quarter

20113th quarter

20112th quarter

20111st quarter

20104th quarter

Full-time jobs (90 % and over) 142.3 141.3 144.7 145.7 146.9

Men 79.2 77.5 80.0 81.3 81.6

Women 63.1 63.8 64.7 64.4 65.3

Part-time jobs I (50 – 89 %) 36.8 37.8 38.2 37.3 35.4

Part-time jobs II (< 50 %) 34.0 35.5 38.1 37.3 40.0

total number of jobs (overall) 213.1 214.6 221.0 220.4 222.4

Men 96.5 95.0 98.0 99.5 100.4

Women 116.6 119.6 123.0 120.9 122.0

Source: employment statistic, Swiss Federal Statistical Office

17

Swiss tourism statistics break accommodation options down into hotel accommodation and supple-

mentary accommodation.

hotel accomodation

Hotels:Hotels, boarding houses, guesthouses, motels

Health establishments:Sanatoria which are not subsidised by the canton and convalescent homes with medical manage-

ment or support, Alpine health establishments, altitude clinics, rheumatic clinics, public spas.

SuPPlementary accommodation

Private rooms (holiday homes and apartments):These are properties which are offered for rental to third parties. They exclude properties which are

solely occupied by the owners or long-term tenants, or their family members.

Campsites:Demarcated sites which are accessible to everyone for the temporary parking of caravans and motor

homes in which they travel, and for the temporary erection of tents.

Group accommodation:Dormitories for tourists and groups, club and association houses, mountain refuges and huts.

Youth hostels:Switzerland’s official youth hostels.

Agritourism:Agritourism or Farm Holidays refers to tourist offers in the country which, generally speaking, are or-

ganised by farmers themselves and represent an additional source of income. The three most popular

offers in Switzerland are: ‘Swiss Holiday Farms’, ‘Sleep in Straw’ and ‘tourisme-rural.ch’ (combined in

the ‘Agritourism Switzerland’ umbrella organisation since june 2011).

Bed & Breakfast:Bed & Breakfast stands for all kinds of accommodation where a bed and a breakfast are offered.

Accommodation statistics (HESTA) replace the statistics for hotels and health establishments which

date back to 1934 but which were discontinued in 2003 due to budget restrictions. In methodological

terms, these figures cannot be compared to the old statistics; HESTA has been in operation since

1st January 2005.


accommodation Sectoroverview

16 traVeL BeHaVIOur OF tHe SWISS reSIdentIaL POPuLatIOn

duration and PurPoSe of travel

Trips with up to 7 overnight stays declined compared with 2009, particularly domestic trips with

4–7 overnight stays. But trips with 8–14 overnight stays increased, particularly those with foreign des-

tinations. While trips with 1–2 overnight stays are mainly undertaken in Switzerland, most longer

journeys have foreign destinations. Holidays and recreation were once again in 2010 by far the main

reasons for trips with overnight stays. They were cited as the reasons for 66 % of trips, two thirds of

which were holiday trips abroad. The next most often cited reason was visits to relatives and friends

(19 % of trips). Business trips, usually with a foreign destination, accounted for only 6 %.

travel deStinationS

In 2010, 6.6 million trips with overnight stays had a domestic destination and 10 million had a foreign

destination, for the most part to Italy, Germany and France. Compared with the previous year, mark-

edly fewer trips to France were registered (−28 %) but more trips to Italy (+19 %). For the other foreign

destinations, hardly any changes compared with the previous year were observed.

number of triPS with overnight StayS according to deStinationS (In 1000)

2010 2009 2008 2003

Switzerland 6 584 6 730 8 922 9 097

Germany 1 911 2 011 2 776 1 502

austria 763 942 825 524

Italy 2 060 1 738 1 691 1 859

France 1 1 267 1 764 1 870 1 773

Southeast europe 2 864 801 688 573

Southwest europe 3 860 721 890 685

the rest of europe 1 000 1 239 1 123 768

the rest of the world 1 280 1 217 1 268 937

unknown 7 20 16 152

total 16 595 17 183 20 069 17 872

1 Including overseas departments and Monaco2 Greece, turkey, croatia, Bosnia and Herzegovina, Serbia, albania, Slovenia, Montenegro, Kosovo,rumania, Bulgaria, Macedonia3 Spain, Portugal, andorra, GibraltarSource: Survey of travel behaviour 2010, Swiss Federal Statistical Office

19 HOteL accOMMOdatIOn

overnight StayS by country of reSidence of viSitorS (In MILLIOnS, rOunded VaLueS)

Country of residence of visitors Calendar year 2011 Winter season 10/11 Summer season 2011

total 35.5 15.8 19.8

Switzerland 15.8 7.1 8.7

Foreign countries 19.7 8.8 11.1

europe total (excl. Switzerland) 14.1 6.9 7.4

Germany 5.2 2.5 2.8

united Kingdom 1 1.7 0.8 0.9

France 1.4 0.7 0.7

Italy 1.0 0.5 0.5

netherlands 0.8 0.4 0.5

Belgium 0.7 0.3 0.3

nordic countries 2 0.5 0.3 0.3

russia 0.5 0.3 0.2

Spain 0.5 0.2 0.3

austria 0.4 0.2 0.2

Other countries europe 1.4 0.7 0.7

america total 2.1 0.8 1.3

united States 1.5 0.5 1.0

canada 0.2 0.1 0.1

Brazil 0.2 0.1 0.1

Other countries america 0.2 0.1 0.1

asia total 3.0 0.9 2.1

Japan 0.5 0.1 0.4

china (incl. Hong Kong) 0.7 0.2 0.5

republic of Korea 0.2 0.1 0.1

Israel 0.2 0.1 0.1

India 0.5 0.1 0.4

Other countries asia 1.0 0.4 0.6

africa total 0.3 0.1 0.2

australia, oceania total 0.3 0.1 0.2

1 Great Britain and northern Ireland2 denmark, Finland, norway, Sweden, IcelandSource: Swiss Federal Statistical Office

18

In 2011, the Swiss hotel industry recorded a total of 35.5 million overnight stays which was 2 % less

than in the previous year. Swiss demand amounted to 15.8 million overnight stays, which corresponds

to a slight fall of 0.1 % compared with 2010. Foreign guests generated 19.7 million overnight stays, i.e.

a decrease of 3.5 %. Germans accounted for the strongest foreign demand with 5.2 million overnight

stays (−10 % compared with 2010), followed by the United Kingdom with 1.7 million (−8.3 %) and

the United States with 1.5 million (−0.9 %) overnight stays, respectively. In terms of tourist regions,

Graubünden recorded the highest number of overnight stays with 5.4 million units (−7.6 %). It was

followed by the Zurich Region with 5.2 million overnight stays (+2.6 %) and the Valais with 4.1 million

overnight stays (−4.4 %). In 2011, visitors stayed an average of 2.2 nights in hotels and health estab-

lishments in Switzerland. For guests from within Switzerland the average length of stay was 2.0 nights

while for those from abroad it was 2.3 nights. Among the tourist regions, Graubünden recorded the

longest average stay with 3.0 nights.

develoPment of overnight StayS

cHanGe In Per cent cOMPared tO tHe SaMe PerIOd OF 2010

Total Foreigners Swiss

January 2.1 0.7 3.9

February −7.5 −8.5 −6.2

March 2.4 1.2 4.0

april 0.6 −0.8 2.3

May −0.5 2.1 −4.0

June 3.0 0.8 6.5

July −3.3 −3.7 −2.6

august −6.2 −9.3 −1.5

September −3.7 −6.5 −0.1

October −3.0 −4.3 −1.7

november 0.1 −1.9 2.4

december −4.9 −7.8 −1.1

entire year −2.0 −3.5 −0.1


hotel accommodationhotelS and health eStabliShmentS


touriSt regionS

Capacity 1 Overnight stays in millions Net occupancy rate in %Tourist regions Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3

Graubünden 18 887 38 767 2.9 2.5 5.4 51.4 42.7

Zurich region 16 953 28 761 1.6 3.6 5.2 62.5 50.4

Valais 14 100 28 829 2.1 2.0 4.1 49.3 42.5

Bernese Oberland 11 844 23 678 1.7 2.0 3.6 52.9 45.7

Lucerne / Lake Lucerne 12 475 24 356 1.5 1.9 3.4 47.2 39.5

Geneva 9 034 14 798 0.6 2.2 2.8 65.1 52.7

Lake Geneva region (Vaud) 9 328 17 744 1.0 1.6 2.6 52.5 41.2

ticino 8 583 16 827 1.4 1.0 2.4 47.4 40.2

eastern Switzerland 9 787 19 208 1.2 0.8 2.0 38.4 29.6

Basel region 5 833 10 127 0.5 0.9 1.5 53.4 39.9

Bern region 5 744 10 081 0.7 0.7 1.4 51.0 40.1

Jura & three-Lakes 4 091 7 755 0.4 0.3 0.7 36.4 26.9

Fribourg region 2 061 4 144 0.3 0.2 0.4 39.0 29.5

total 128 719 245 072 15.8 19.7 35.5 51.6 41.9

toP deStinationS

Capacity 1 Overnight stays in millions Net occupancy rate in %Destinations 4 Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3

Zurich 7 538 12 875 0.6 2.1 2.6 69.3 56.3

Geneva 6 195 10 067 0.3 1.7 1.9 64.7 53.1

Zermatt 3 205 6 235 0.5 0.8 1.3 66.9 61.2

Lucerne 2 925 5 521 0.3 0.8 1.1 66.9 56.5

Basel 3 730 6 304 0.3 0.8 1.1 61.7 46.8

davos 2 858 5 494 0.4 0.4 0.8 55.2 47.7

Lausanne 2 176 3 879 0.2 0.5 0.7 67.0 51.9

St. Moritz 2 250 4 255 0.2 0.5 0.7 61.9 54.4

Bern 2 080 3 591 0.3 0.4 0.7 64.4 53.1

Interlaken 1 615 3 112 0.2 0.5 0.7 65.9 59.4

Lugano 1 620 3 042 0.2 0.3 0.5 56.6 48.3

Opfikon 1 422 2 481 0.1 0.4 0.5 69.9 57.8

Grindelwald 1 434 3 028 0.2 0.3 0.5 60.7 51.5

Lauterbrunnen 1 350 2 703 0.1 0.4 0.5 60.7 56.1

Switzerland 128 719 245 072 15.8 19.7 35.5 51.6 41.9


hotel induStry: SuPPly and demand

cantonS

Capacity 1 Overnight stays in millions Net occupancy rate in %Canton Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3

Graubünden 18 887 38 767 2.9 2.5 5.4 51.4 42.7

Bern 17 032 33 129 2.3 2.6 4.9 51.4 43.2

Zurich 13 641 23 287 1.2 3.2 4.5 65.4 52.9

Valais 14 100 28 829 2.1 2.0 4.1 49.3 42.5

Geneva 9 034 14 798 0.6 2.2 2.8 65.1 52.7

Vaud 9 328 17 744 1.0 1.6 2.6 52.5 41.2

ticino 8 583 16 827 1.4 1.0 2.4 47.4 40.2

Lucerne 5 952 11 211 0.7 1.1 1.7 52.6 43.4

Basel-Stadt 3 820 6 475 0.3 0.8 1.1 60.7 46.0

St. Gallen 5 057 9 690 0.6 0.5 1.1 39.4 31.0

aargau 3 217 5 319 0.4 0.3 0.7 47.0 37.0

Schwyz 2 386 4 621 0.4 0.3 0.6 42.7 39.9

Obwalden 2 184 4 332 0.3 0.3 0.6 45.9 38.9

Fribourg 2 061 4 144 0.3 0.2 0.4 39.0 29.5

thurgau 2 023 3 549 0.2 0.2 0.4 41.7 32.4

Solothurn 1 635 2 801 0.2 0.2 0.4 45.2 35.9

Zug 1 185 1 874 0.1 0.2 0.3 56.1 44.8

Basel-Landschaft 1 369 2 552 0.1 0.1 0.3 41.2 29.6

uri 1 298 2 689 0.1 0.2 0.3 36.7 28.2

neuchâtel 1 243 2 423 0.1 0.1 0.2 37.3 26.9

nidwalden 875 1 851 0.1 0.1 0.2 42.3 32.9

appenzell Innerrhoden 605 1 856 0.1 0.0 0.2 43.5 27.5

appenzell ausserrhoden 964 1 713 0.1 0.0 0.1 29.9 23.8

Schaffhausen 639 1 245 0.1 0.1 0.1 40.8 30.1

Glarus 751 1 623 0.1 0.0 0.1 30.1 24.0

Jura 852 1 725 0.1 0.0 0.1 22.7 17.5

total 128 719 245 072 15.8 19.7 35.5 51.6 41.9

1 Only open establishments (available rooms and beds)2 number of room nights in per cent of the net room capacity3 number of overnight stays in per cent of the net bed capacity4 top 14 destinations based on overnight stays in 2011 Source: Swiss Federal Statistical Office


Although the tourism industry continued to be significantly impacted by the financial crisis in 2011,

the construction activity underwent a turnaround last year. The negative trend triggered by the cri-

sis can be overcome and investments in hotel construction are experiencing a growth spurt. This

is especially also due to a step-up in building construction related to major projects. In 2011, total

investments in hotel and restaurant construction of CHF 1.13 billion were 35.21 % higher than in the

prior year. Total capital expenditures on building are expected to rise slightly in the years ahead to an

amount of approximately CHF 1.15 billion by 2017.

StatiSticS of total loanS in the hoSPitality Service induStry

Source: Swiss national Bank, Monthly Bulletins of Banking Statistics

develoPment of conStruction activitieS in the hotel and reStaurant Sector

0

200

400

600

800

1000

1200

Construction activities, forecastConstruction activities

201720162015201420132012201120102009200820072006200520042003

in million CHF

Source: BaKBaSeL, Hochbauprognose 2011 – 2017

0

2 000

4 000

6 000

8 000

10 000

12 000

UseLimits

2011201020092008200720062005200420032002

in million CHF


SuPPly in hotelS and health eStabliShmentS

YearSurveyed

EstablishmentsSurveyed

RoomsSurveyed

BedsOpen

EstablishmentsAvailable

RoomsAvailable

Beds

2007 5 635 141 596 270 146 4 954 127 710 241 019

2008 5 582 141 680 270 487 4 924 127 923 241 345

2009 5 533 142 551 273 974 4 866 127 758 241 635

2010 5 477 142 815 275 193 4 827 128 865 245 251

2011 5 396 142 101 273 969 4 773 128 719 245 072

Star rating SyStem in hotelS and health eStabliShmentS

CategoryOpen

EstablishmentsAvailable

RoomsAvailable

BedsNet occupancy rate

in % (rooms) 1Net occupancy rate

in % (beds) 2 RevPAR 3

1 star 37 1 395 3 118 63.7 47.5 86.0

2 stars 244 6 976 13 281 58.4 47.4 68.2

3 stars 899 31 813 58 739 57.6 48.0 85.6

4 stars 421 30 353 53 821 61.9 52.2 128.2

5 stars 82 9 875 16 905 55.8 47.3 284.3

no information 2 801 42 217 85 628 37.5 29.6 39.6

no category 290 6 090 13 581 47.9 38.1 65.8

total 4 773 128 719 245 072 51.6 41.9 94.5

Size of hotelS and health eStabliShmentS

Size of establishment Open Establishments Cumulative in % Cumulative

0 to 10 beds 773 773 16.2 16.2

11 to 20 beds 1 038 1 811 21.8 37.9

21 to 50 beds 1 603 3 414 33.6 71.5

51 to 100 beds 859 4 273 18.0 89.5

101 to 150 beds 257 4 530 5.4 94.9

151 to 200 beds 102 4 632 2.1 97.0

201 to 300 beds 81 4 713 1.7 98.7

301 and more beds 61 4 773 1.3 100.0

1 number of room nights in per cent of the net room capacity2 number of overnight-stays in per cent of the net bed capacity3 revPar = revenue / (available rooms * open days), verified by hotelleriesuisseSource: Swiss Federal Statistical Office


room average (In cHF)

The room average indicates the average revenue per room.

Hotel category 3 stars 4 stars 5 stars Mean value

2010 162.15 231.20 533.40 260.76

2009 156.55 232.40 550.90 261.80

2008 156.80 233.70 554.75 275.30

2007 151.15 220.70 492.35 247.85

Source: hotelleriesuisse

occuPancy rate

Occupancy rate based on available days indicates how often a room was occupied on the days on

which it was available.

0

20

40

60

80

2010200920082007

Mean value5 stars4 stars3 stars

in %


revPar

Revenue per available room is a meaningful ratio in terms of value added of available rooms.

0

100

200

300

400

2010200920082007

Mean value5 stars4 stars3 stars

in CHF


More information is provided in the publication ‘Yearbook of the Swiss Hotel Industry’, available from

hotelleriesuisse, P.O. Box, 3001 Bern.


For almost 70 years hotelleriesuisse has been organising and coordinating the exchange of information

between its members through professional discussion forums. The results of the discussion forums of

hotelleriesuisse (approximately 160 operations) cannot claim to be representative or complete. How-

ever, they provide valuable information from a group of leading and larger operations regarding devel-

opments and changes during the fiscal year. All figures are averages.

hotel benchmark 2010 (In %)

Hotel category (in %)Number of hotels

3 stars50

4 stars73

5 stars26

Sales revenue 41.0 41.7 37.2

revenue rooms excluding breakfast 55.0 51.3 54.1

revenue from other services 4.1 7.0 8.8

total sales 100.0 100.0 100.0

direct operating expenses −15.8 −15.1 −13.8

Gross profit I 84.2 84.9 86.2

Personnel expenditures −38.0 −39.8 −42.3

Gross profit II 46.3 45.1 44.0

Other operating expenses −15.9 −15.7 −17.8

Operating result I 30.4 29.4 26.1

Hotel management expenditures −5.6 −4.2 −2.4

Operating result II 24.8 25.3 23.8

Maintenance and replacement −5.7 −6.3 −6.9

Gross Operating Profit (GOP) 19.1 19.0 16.9

Key figures

number of rooms 45.3 81.2 137.4

Occupancy rate based on available days in % 68.6 67.1 61.3

average stay in days 2.51 2.62 3.15

room average in cHF 162.15 231.20 533.40

revenue per room in cHF 36 702 50 902 101 553

return on food sales in % 61.1 67.7 67.9

return on beverage sales in % 68.4 69.9 74.2

F & B return in % 61.6 68.8 69.8

total sales in cHF 3 439 129 8 366 822 26 128 436


factS and figureS from ProfeSSional diScuSSion forumS (2010)

27 SuPPLeMentary accOMMOdatIOn

holiday aPartmentS by regionS

Tourist region Total

Bern region 0 7 40 25 4 76

Bernese Oberland 51 532 1 643 468 67 2 761

Fribourg region 1 22 151 61 5 240

Geneva 1 6 0 1 0 8

Lake Geneva region 32 174 394 164 9 773

Graubünden 110 1 053 3 906 998 101 6 168

Jura & three-Lakes 0 23 177 110 25 335

Lucerne / Lake Lucerne 12 89 643 199 33 976

eastern Switzerland / Liechtenstein 1 81 331 120 34 567

ticino 26 222 929 217 25 1 419

Valais 285 1 531 4 800 1 295 92 8 003

Zurich region 0 1 73 6 0 80

total 519 3 741 13 087 3 664 395 21 406

gueSt roomS by regionS

Tourist region Total

Basel region 0 1 0 0 0 1

Bernese Oberland 1 0 15 10 0 26

Fribourg region 0 1 7 1 0 9


Graubünden 0 0 1 2 0 3

Jura & three-Lakes 0 5 68 41 3 117

Lucerne / Lake Lucerne 0 4 3 8 1 16

eastern Switzerland / Liechtenstein 0 2 7 9 1 19

Valais 0 0 3 2 0 5

total 7 26 141 77 6 257

For more information on the classification of holiday apartments and guest rooms, please go to page 54 of this brochure.Source: Swiss tourism Federation

claSSified holiday aPartmentS & gueSt roomS

26

SuPPlementary accommodationholiday aPartmentS

number of Permanently and Part-time occuPied aPartmentS

Apartments total Permanently occupied Occupied part-time Unoccupied

Switzerland 3 569 181 3 027 829 419 819 121 533

Source: Swiss Federal Statistical Office, as of census 2000

analySeS of SuPPlementary accommodation ‘PaSta light’

The precise number of touristic second homes in Switzerland is currently not known. The following

analyses are based on reports and information regarding residential units used for tourism, which

were collected by municipalities, tourism offices, STF classification offices and reservation systems.

The reported figures therefore do not reflect the total non-hotel overnight stays in Switzerland.

One third of all reported destinations have no record of overnight stays or the number of holiday

apartments – around half declare the number of overnight stays for each calendar year and approxi-

mately a sixth of all destination reports the amount of overnight stays for the tourism year (summer

and winter season). The total amount of overnight stays in Swiss holiday apartments is estimated in

the region of 18 million (basis: last census FSO 2003).

OVernIGHt StayS HOLIday aPartMentS

Apartments Overnight stays Apartments Overnight stays

calendar year 23 522 4 611 955 tourism year 2010 / 2011 10 732 765 380

GueStS’ cOuntry OF OrIGInin % Rest of the world – in detail in %

Switzerland 63.0 united States 21.0

Germany 15.0 India 18.0

netherlands 6.0 Israel 17.0

France 3.0 united arab emirates 7.0

Great Britain 2.5 Kuwait 6.0

Belgium 2.5 australia 5.5

russia (russian Federation) 1.0 Saudi arabia 5.0

Italy 1.0 Japan 4.5

Other europe 3.0 canada 3.5

rest of the world 3.0 Other countries 12.5

1 non-hotel accommodationSource: Swiss tourism Federation

1


grouP lodgingS

In 2011 CONTACT groups.ch transmitted 2 271 784 overnight stays (−0.8 %) to 679 affiliated group

accommodations (+0.6 %) in Switzerland. Swiss guests were responsible for 1 775 017 overnight stays.

The strongest foreign demand came from Germany with 298 086 overnight stays.

The average group size was 30 persons (+3.4 %). Guests stayed on average for 4.7 nights (unchanged).

Stays in summer increased by 4.9 % and in winter they decreased by 8.8 %.

In the seminar sector the following purposes of stay were mentioned: courses, conferences, workshops,

team building, management retreats and events. In the leisure sector the following occasions played

an important role: club trips, sport trainings, holidays for seniors, project weeks, apprentices’ camps,

holidays for persons with special needs, family holidays, music rehearsals, school trips, youth camps,

jubilees, birthdays, weddings.

SuPPly and demand

Region 1 Establishments Beds Groups ArrivalsOvernight

staysDuration

of stayGroup

size

Bernese Oberland 123 8 085 2 773 72 937 351 188 4.8 28

Fribourg / neuchâtel 35 2 320 1 229 42 696 168 951 4 37

Lake Geneva region 25 2 028 776 23 081 94 904 4.1 33

Graubünden 127 8 766 3 024 83 372 454 728 5.5 30

Jura 34 1 897 1 071 33 448 133 519 4 33

Schweizer Mittelland 12 785 287 7914 29 341 3.7 28

eastern Switzerland 56 3 871 1 785 52 582 230 526 4.4 31

Basel region 4 311 154 3 632 11 063 3 24

Valais 162 10 809 3 319 88 208 451 575 5.1 29

Zurich region 6 295 180 4 518 13 054 2.9 26

ticino 25 1 054 953 19 634 95 072 4.8 20

central Switzerland 70 4 843 1 837 56 286 237 864 4.2 33

total 679 45 064 17 388 488 308 2 271 784 4.7 30

1 Old FSO definition of regionsSource: cOntact groups.ch


youth hoStelS

In 2011, youth hostels based in Switzerland recorded a total of 905 000 overnight stays or 3.6 % less

than during the previous year. Domestic demand was at 529 000 overnight stays, which corresponds

to a decrease of 2.8 %. Foreign demand generated 376 000 overnight stays or 4.7 % less than in 2010.

German guests accounted for the largest share of foreign demand with 128 000 overnight stays

(−8.8 % compared with 2010), followed by guests from France with 25 000 overnight stays (−13 %)

and guests from the United Kingdom with 23 000 overnight stays (−9.9 %). In terms of tourist regions,

Graubünden recorded the largest number of overnight stays with 148 000 units (+2.7 %), followed by

Zurich Region with 110 000 overnight stays (−7.8 %) and Ticino with 102 000 overnight stays (−4.1 %).

In 2011, the average duration of stay in the youth hostels was 2 nights at national level. This number

applies to both Swiss citizens and foreign guests. In terms of tourist regions, the largest length of stay

was registered in Graubünden with a result of 2.6 nights.

SuPPly and demand

Tourist Region

Surveyed establishments

Surveyedbeds

Arrivalsin 1000

Overnight stays in 1000

Average duration of stay

Graubünden 8 1 030 57 148 2.6

eastern Switzerland 6 524 31 51 1.6

Zurich region 7 735 59 110 1.9

Lucerne / Lake Lucerne 6 552 43 76 1.8

Basel region 3 398 x x x

Bern region 4 332 31 52 1.7

Bernese Oberland 5 476 25 54 2.1

Jura & three-Lakes 3 266 x x x

Lake Geneva region (Vaud) 4 550 44 92 2.1

Geneva 1 334 x x x

Valais 3 341 24 50 2.1

ticino 4 602 47 102 2.2

Fribourg region 1 76 x x x

total 55 6 216 453 905 2.0

x = omitted for purposes of data protection (less than 3 open establishments)Source: Swiss Federal Statistical Office


agritouriSm

With approximately 240 000 overnight stays 1 it was a successful year for agritourism in Switzerland.

The office of the umbrella organisation Agritourism Switzerland opened up on 1st June 2011. Its pur-

pose is to coordinate the activities of the three founding organisations, ‘Swiss Holiday Farms’, ‘Sleep

in Straw!’ and ‘tourisme-rural.ch’ and improve the general conditions for service providers through-

out Switzerland, while focusing on increasing the value added of the member operations (over 600

providers).

‘SwiSS holiday farmS’ and ‘SleeP in Straw!’: overnight StayS and eStabliShmentS

Tourist region 2

Overnight stays‘Swiss Holiday Farms’

Overnight stays‘Sleep in Straw!’

Total 2011

Graubünden 4 634 3 152 7 786

eastern Switzerland 22 858 4 757 27 615

Zurich region 7 657 2 464 10 121

Basel region 2 859 3 282 6 141

central Switzerland 24 920 9 736 34 656

Schweizer Mittelland 26 304 4 390 30 694

Western Switzerland 3 5 689 7 005 12 694

Bernese Oberland 2 862 2 669 5 531

ticino 2 383 464 2 847

Valais 778 867 1 645

total 100 944 38 786 139 730

number of establishments 181 172 353

1 Of which approx. 100 000 overnight stays are attributable to ‘tourisme-rural.ch’2 Old FSO definition of regions3 Fribourg region, Geneva, Lake Geneva region (Vaud), neuchâtel / Jura / Bernese Jura combinedSource: agritourism Switzerland, ‘Swiss Holiday Farms’, ‘Sleep in Straw!’

bed and breakfaSt

Number of establishments 4 Rooms Beds Arrivals

Overnight staysSwiss

Overnight stays foreigners

Overnight stays total

2011 912 2662 5528 170 760 189 421 215 177 404 598

2010 933 2 717 5 602 157 060 168 711 200 151 368 862

2009 867 2 592 5 385 147 511 155 680 199 877 355 557

2008 827 2 532 5 191 142 840 146 216 202 475 348 691

4 the accommodation units stem exclusively from the list of members of the Bed and Breakfast Switzerland organisation and can be hotel establishments and holiday apartments.

Source: Bed and Breakfast Switzerland GmbH


camPSiteS 1

In 2011, the campsites recorded 3.1 million overnight stays representing a decrease of 6.8 % compared

with the previous year. Swiss guests accounted for 1.7 million overnight stays, down 2.3 %. Foreign

guests generated 1.3 million overnight stays, down 12 %. German guests accounted for 496 000 over-

night stays (−11 % compared with 2010), which corresponds to the highest absolute result among the

foreign countries. They were followed by visitors from the Netherlands with 414 000 (−21 %), and France

and the United Kingdom each with 87 000 (−3 % and −4.5 %, respectively) overnight stays. With a total

of 817 000 overnight stays for 2011, Ticino saw a 11 % decrease compared with the previous year, rank-

ing first among all tourist regions in terms of absolute overnight stays. It was followed by Valais with

450 000 (−14 %) and Bernese Oberland with 361 000 (−1.2 %) overnight stays, respectively. For Swit-

zerland as a whole the average length of stay was 3.4 nights in 2011. Swiss guests spent an average

of 3.6 nights on campsites while for foreign guests the number was 3.1 nights. Of all tourist regions

Ticino recorded the longest average length of stay with 4.3 nights.

SuPPly and demand

Tourist regionSurveyed

establishmentsTotal

campsites

Overnight leased

campsites

Permanentlyleased

campsitesArrivals in 1000

Overnight stays

in 1000

Average duration

of stay

Graubünden 45 5 115 3 543 1 572 73 251 3.4

eastern Switzerland 37 4 692 1 714 2 978 58 146 2.5

Zurich region 28 3 370 1 412 1 958 42 116 2.8

Lucerne / Lake Lucerne 40 5 463 2 625 2 837 110 270 2.5

Basel region 10 802 252 550 8 21 2.6

Bern region 10 1 226 858 368 26 60 2.3

Bernese Oberland 54 5 213 3 352 1 860 108 361 3.3

Jura & three-Lakes 36 5 953 2 566 3 387 67 209 3.1

Lake Geneva region (Vaud)and Geneva 2

44 7 893 3 503 4 390 86 307 3.6

Valais 65 8 152 6 350 1 801 118 450 3.8

ticino 36 6 239 5 216 1 022 190 817 4.3

Fribourg region 14 2 703 708 1 995 21 50 2.4

total 420 56 821 32 100 24 721 907 3 057 3.4

1 Only campsites which are included in the Swiss Business and enterprise register (Ber). note: the methodology for calculating the statistic of campsites has been reworked in 2010. More information on: www.tourismus.bfs.admin.ch (in German or French)

2 two regions combined due to data protection (less than 3 establishments in the Geneva tourist region)Source: Swiss Federal Statistical Office

33 HOteL and reStaurant InduStry

SaleS develoPment comPared to Same quarter of the PreviouS year

–12

–10

–8

–6

–4

–2

0

2

4

6

8

RestaurantHotel Hotel and restauration industry

201120102009200820072006200520042003

Source: Survey KOF (economic research department of the Swiss Federal Institute of technology, Zurich) in cooperation with GastroSuisse

hotel and reStaurant induStry (reStaurant and accommodation):

change in SaleS comPared to the Prior year quarter

1st quarter – 2.2 % 3rd quarter – 6.2 %

2nd quarter – 1.8 % 4th quarter – 4.4 %

Source: GastroSuisse

Sales in the hospitality industry fell markedly in the year 2011. Year on year, industry turnover was

down in all four quarters. It can be assumed that the declining consumer sentiment has increasingly

affected sales in the hospitality industry.

reStaurantS:





hotel and reStaurant induStrymaJor emPloyer in Switzerland

32

217 282 employees (2011)

8 973 trainees in basic vocational education and training (2010)

26 800 hotel and restaurant establishments (2009)

27.7 billion francs annual turnover in catering business and hotels (2009)

913.8 million francs paid in Vat (after pre-tax deduction) (2009)

or

9.2 % of the overall net Federal tax administration (Fta) receivables (2009)

Switzerland’s hotel and restaurant industry, with its 217 282 employees, is an important employer

in Switzerland. Some 5 % of the country’s employees work in the hotel and restaurant industry. In

addition, this industry employs some 9 000 young people as trainees (apprentices) within the frame-

work of basic vocational education and training. In addition to the jobs in the hotel and restaurant

industry itself, the sector indirectly generates many other jobs – within the construction industry, in

agriculture, and in specialised trade. For instance, half of the meat in Switzerland is consumed in the

restaurant industry. This means that jobs are created both in agriculture and the butchery business.

The current census by the Federal Statistical Office (2008) counts some 26 800 hotel and restaurant

establishments in Switzerland. Of these, 81.6 % are restaurants, 18.4 % hotels with restaurants, 6.4 %

bars and 1.2 % hotels without a restaurant. The hotel and restaurant industry generated an annual

turnover of around CHF 27.7 billion. The hotel and restaurant industry makes a substantial contri-

bution to VAT revenues. In 2009, it paid the net sum of CHF 913.8 million in VAT. The approximately

26 874 restaurants and hotels liable for tax thus contributed 9.2 % of the overall Federal Tax Adminis-

tration volume of CHF 9.9 billion.

Source: GastroSuisse, Industry report 2012


About a third of all hotel and restaurant establishments (34.1 %) generate maximum annual sales of

up to CHF 350 000. Another large share (43.5 %) attains sales between CHF 350 001 and CHF 850 000,

while the remainder (22.4 %) reports between CHF 850 001 and 5 million.

an overview of imPortant key ratioS for the hotel and reStaurant induStry 2010

total turnover per operating day 2 249 cHF

total turnover per employee 106 198 cHF

total turnover per employee and operating day 387 cHF

turnover per restaurant per seat 7 820 cHF

turnover per restaurant per seat and operating day 28 cHF

turnover from food preparation per seat 5 005 cHF

turnover from food preparation per seat and operating day 18 cHF


In restaurants, the turnover generated per person employed was on average CHF 106 198; and in

hotels with a restaurant the corresponding amount is higher at CHF 110 308. Total turnover per

operating day in restaurants was on average CHF 2 249, and in hotels with a restaurant CHF 3 474.

Turnover per seat in a restaurant totalled CHF 7 820 or CHF 18 per day of operation.

For more information, check the publication from GastroSuisse ‘Branchenspiegel 2012’ (‘Industry

Report 2011’), available from GastroSuisse (phone: 0848 377 111) for CHF 35.


The catering industry saw significant falls in sales in 2011 compared to the previous year. The third

quarter stood out as particularly negative compared to 2010. Small businesses with fewer than ten

employees were particularly affected by the dismal economic situation last year.

accommodation:





Following a first half of the year that was reasonably good in comparison to the catering industry,

sales in the hotel industry fell sharply in the third quarter compared to the previous year. In the fourth

quarter too – in which the catering industry showed a slight recovery – hotel sales continued to fall

significantly.

turnover Per eStabliShment

0 5 10 15 20

more than 5 000 000

2 000 001– 5 000 000

1 500 001– 2 000 000

1 100 001–1 500 000

850 001–1 100 000

550 001– 850 000

350 001– 550 000

250 001– 350 000

150 001– 250 000

up to 150 000

Annual turnover in CHF

Turnover per establishment in %Source: GastroSuisse, Industry report 2012

37

outgoingkey figureS from SwiSS travel agencieS

Around 85 % of travel agencies are exclusively active in the ‘Retail’ field and focus on the sales of

holiday travel. On average, the equivalent of 3.3 full-time employees is engaged per travel agency.

Average sales per travel agency remained virtually stable compared to the prior year, including sales

per employee. In 2010, 213 students commenced their traineeship as ‘salesman / saleswoman in the

travel agency branch’ in 135 training establishments.

Jobs and employees 2010 1 2009 1 2008 1

extrapolated turnover, Swiss travel agencies in billions of cHF 12.5 11.7 13.4

average number of full-time-equivalent employees per travel agency 3.3 3.0 4.3

number of employees, extrapolated to the entire sector – – 10 750

Quota of women approx. 83 % approx. 79 % approx. 75 %

Retailer figures (in CHF) 2010 1 2009 1 2008 1

annual payroll total per travel agency 268 433 268 900 367 200

annual payroll total per full-time-equivalent employee 82 119 105 000 85 400

Gross turnover per travel agency 5 317 000 5 300 000 6 700 000

Gross turnover per full-time-equivalent employee 1 047 000 1 059 500 1 230 000

1 Business yearSource: Survey by Swiss Federation of travel agencies and university of St. Gallen (Institute for Systemic Management and Public Governance)


buSineSS Size:

number of SeatS Per reStaurant

0 5 10 15 20 25 30

201 and more seats

101– 200 seats

76 –100 seats

51–75 seats

26– 50 seats

1– 25 seats

Portion of businesses in %

buSineSS tyPe:

from diScothequeS to mountain reStaurantS

9.5 % Beverage-oriented businesses

68.4 % Bars

14.8 % Pubs, wine bars

9.1 % Discotheques, dance halls

100 % Catering trade

90.5 % Restaurants

43.0 % Traditional restaurants

12.7 % Country inn, inn

8.1 % Café, tea room, bistro, brasserie

6.8 % Italian cuisine, incl. pizzerias

6.3 % Local restaurants

6.1 % Mountain restaurants

3.8 % Country-specific restaurants, excl. Italian cuisine

2.7 % Take-away, snack bar

1.6 % Catering in sports centres

0.8 % System catering incl. fast food

0.8 % System catering excl. fast food

1.4 % Canteen or cafeteria in companies, hospitals, schools, etc.

0.2 % Event catering

5.8 % Other restaurant types

7.7 % Night clubs, cabarets


39 tOurISM InFraStructure

navigation: active lake and river cruiSing in Switzerland

In 2011 the 16 companies joined together in the Association of Swiss Navigation Companies (ASNC)

transported a total of 12.46 million passengers with 149 boats, approximately 2 % more than in 2010

with 12.18 million passengers.

Lake Lucerne once again topped the list with 2.39 million passengers, followed by the Lake Zurich

Horgen–Meilen ferry with 2.19 million passengers, Lake Geneva with 2 million passengers, and Lake

Zurich (incl. Limmat River) with 1.82 million passengers. In terms of distance, on the other hand,

performance declined from 2.45 to 2.42 million, which indicates a more efficient use of boats. Inland

waterway transportation covers a network of approx. 1 200 kilometres.

Source: LItra, public transport information service

air traffic: almoSt 43 million air PaSSengerS

In 2011, Switzerland’s airports recorded some 450 690 flight movements (take-offs and landings, only

schedule and charter flights), 8 % more than in 2010. Of the 42.9 million passengers taking off from or

landing in Switzerland, about 131 200 used Switzerland as a transit station.

FLIGHt MOVeMentS and PaSSenGerS

Airport

Movements

Local and transfer passengers

Transitpassengers

Totalpassengers

Basel Mulhouse 62 169 5 020 987 22 482 5 043 469

Bern Belp 7 185 169 288 477 169 765

Genève cointrin 133 755 13 003 611 45 349 13 048 960

Lugano agno 5 412 165 054 – 165 054

Sion 557 6 315 – 6 315

St. Gallen altenrhein 3 043 94 834 – 94 834

Zurich Kloten 238 569 24 313 250 62 892 24 376 142

total 450 690 42 773 339 131 200 42 904 539

Source: Federal Office of civil aviation, Swiss Federal Statistical Office

38

touriSm infraStructuretranSPort

Public tranSPort

The public transport route network on railways, roads, lakes and rivers adds up to a total of 26 662

kilometres. 30 690 stopping points are served. In 2011, 2.35 million passengers made use of a half-

fare card, 430 000 persons held a general abonnement valid throughout the country and one million

persons obtained a combined season ticket in one of the 20 regional tariff networks.

cLIMate IMPact accOrdInG tO MetHOd OF tranSPOrtatIOn

Method of transportation Climate impact per kilometre

Long-distance rail traffic 7 grams cO2

regional rail traffic 11 grams cO2

Motor coach 53 grams cO2

regional bus 107 grams cO2

Passenger car 194 grams cO2

Source: Public transport association

One OF tHe denSeSt raILWay netWOrKS In tHe WOrLd

The railroad network of Switzerland totals 5 242 kilometres. 2 992 kilometres are part of the Swiss Fed-

eral Railways network. The Swiss railways (SBB) operate up to 7 000 passenger trains or 375 000 train

kilometres per day on their route network. Around half of this consists of long-distance services

(Eurocity, Intercity and express trains), the other half of regional and suburban railway services. In

2011, Swiss Federal Railways carried 347 million passengers. The average journey distance mounted

to 50 kilometres. In addition to Swiss Federal Railways, a further 45 railway companies operate in the

public transport sector.

FIneLy tuned tranSPOrt netWOrK WItH BuSeS, traMS and tHe POStBuS

In the year 2010, 43 local enterprises carried passengers through cities and small towns on a 3 545 kil-

ometres long transport network, with tram, trolley-bus and bus. The regional bus network, operated

by a total of 68 companies, in addition comprises a further 14 484 kilometres (figures including Post-

Bus). Around 15 500 employees were necessary in order to transport the approximately 1 213 million

passengers with both local and regional buses. The 812 PostBus routes operate a network of more than

11 000 kilometres. 1 815 PostBus employees with 2 145 postal buses conveyed 124 million passengers

(162 000 seats). In the course of this, the vehicles covered a distance of 104 million kilometres. In ad-

dition, 1 566 drivers are employed by PostBus companies.

Source: Public transport association, Swiss railway network, PostBus Switzerland Ltd


The mountain regions within the Alps and their peripheral areas are largely dependent on the income

generated from tourism. The mountain railways occupy a key position in the tourism value creation

chain. They are often the driving force in tourist destinations.

– On 1st April 2010 there were 1 120 cantonally (T-bar lifts and small cableways) and 654 federally

licensed facilities in Switzerland; totalling 1 774 aerial tramways, funiculars, circulating tramways

and T-bar lifts (excluding small ski lifts and conveyor belts). Approximately half of these facilities

are T-bar lifts, and 20 % are circulating tramways (fixed-grip and detachable chair lifts, circulating

cabin cable systems, circulating three-cable tramways and funitels).

– Throughout Switzerland, mountain railways hire 3 266 full-time employees and over 6 600 seasonal

workers in transport operations alone. And 3 729 additional positions of employment are being

offered in other associated branches, such as gastronomy.

– In its core business of passenger transport, Swiss mountain railways achieved in 2011 the sum of

CHF 1.02 billion. This is slightly below the result of the record score made in 2009, but it is nonethel-

ess above average as far as the last five years are concerned.

– The areas where visitors and locals can take advantage of the Swiss mountain railways spread from

the Alps of canton Vaud to Eastern Switzerland and the Graubünden Alps. The cableways from

Valais and Graubünden together generate almost two thirds of all passenger transports’ incomes

in Switzerland.

evolution of trade ProceedS in Switzerland (In 1000)

0

200 000

400 000

600 000

800 000

1 000 000

1 200 000

Trade proceeds summer Trade proceeds winter

2011*201020092008200720062005200420032002

in CHF Trend

* estimate summer 2011Source: Swiss cableways (ScW), Facts and numbers in favour of Swiss cableways Industry 2010; Laurent Vanat, season balance 2010/11


Source: Public transport association and Swiss cableways

Lege

nd:

red

= c

able

way

sgr

ey =

rou

te n

etw

ork

of t

rain

, bus

and

shi

p(w

ithou

t ur

ban

netw

orks

)

overview of Public tranSPort and cablewayS

mountain railwayS:imPortant in termS of regional economicS


SwiSS Ski and Snowboard SchoolS

In around 160 Swiss ski and snowboard schools, approximately 4 000 ski, snowboard, telemark and

nordic instructors are engaged. During the high season, as many as 7 000 teach in these schools that

offer skiing, snowboard, nordic and telemark lessons for both children and adults. On request, there

are also a number of other sportive and comprehensive activities available to guests.

StatiStic teached leSSonS from SwiSS Ski and Snowboard SchoolS

grouP leSSonS – winter 2011/12

Adults 11%

Children 89%

total of teached leSSonS 2011/12

by region

Bern 224 306

Graubünden 642 013

eastern Switzerland 108 672

ticino 197 292

Vaud 539 747

Valais 63 701

Western Switzerland 143 995

central Switzerland 8 869

total 1 928 593

average class size 6.25

Source: SWISS SnOWSPOrtS

42

artificial Snowmaking

Overall ski area accounts for only 0.5 % of Switzerland’s total territory. The slope surface with man-

made snow continues to increase and currently represents 36 % of the ski area (79.2 km2). In order to

develop man-made snow devices, more than CHF 80 million were invested per year in 2008 and 2009.

PercentaGe OF SKI area WItH Man-Made SnOW cOMPared tO OVeraLL PrePared SKI area In SWItZerLand

0

5

10

15

20

25

30

35

40in %

1009*08070605040302010099989796959493929190 Year

Austria: 66% (2009/10), Italy: 70% (2007/08), France: 21% (2009/10), *Estimated values

Source: Swiss cableways (ScW), Facts and numbers in favour of Swiss cableways Industry 2010; aneF; SntF; FSÖ

evolution of Skier-dayS and firSt-time admiSSionS

In addition to leisure trends and consumer sentiment, skier-days (in winter) and first-time admissions

(in summer) largely depend on weather conditions. Substandard snowfall during 2010/11 winter sea-

son and an unfavourable exchange rate led to a diminution of the number of visitors (26 million skier-

days) by 4.6 % in comparison with the 2009/10 winter season. Due to the Swiss franc’s high exchange

rate and long-lasting periods of bad weather, the number of first-time admissions in summer 2011

decreased slightly.

eVOLutIOn OF SKIer-dayS and FIrSt-tIMe adMISSIOnS In SWItZerLand (In 1000)

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

First-time admission (summer) Skier-days (winter)

2011*201020092008200720062005200420032002

* Estimate summer 2011

Source: Swiss cableways (ScW), Facts and numbers in favour of Swiss cableways Industry 2010; Laurent Vanat, season balance 2010/11

tOurISM InFraStructure


SaleS generated aS a reSult of Switzerlandmobility

Since SwitzerlandMobility was launched in the spring of 2008, the interest of the Swiss population

and foreign tourists has grown steadily: while the web portal schweizmobil.ch registered just over

1 million visits in 2008, the number jumped to over 3.4 million in 2011. In 2011 the LINK-Institute

found that about 2 million people, or 24 % of the Swiss population, are familiar with Switzerland-

Mobility.

Day trips in million CHF

Multiple day trips in million CHF

Equipment in million CHF

Total in million CHF

cycling 59 74 187 320

Hiking 70 109 35 214

Mountain biking, Skating, canoeing

6 7Sales already included

in cycling13

total 135 190 222 547

Slow uP

SwitzerlandMobility, jointly with Switzerland Tourism and Health Promotion Switzerland, is a sup-

porter of slowUp projects, car-free days of adventure in all regions of Switzerland.

GrOWtH In nuMBer OF SLOW uP PartIcIPantS 2000 – 2011

0

100 000

200 000

300 000

400 000

500 000

201120102009200820072006200520042003200220012000

Number of slowUp events

1 12

3

6

10

1214 14

1516

18

Participants:

– 50 % each women and men

– Average age: 39.6 years

– Expenditures per person: CHF 24.90

Source: SwitzerlandMobility

44

Switzerlandmobility

tOurISM InFraStructure

SwitzerlandMobility is the national network of non-motorized traffic for leisure and tourism focusing

on the development and communication of the most attractive hiking, cycling, mountain biking,

skating, and canoeing routes in Switzerland. SwitzerlandMobility links these routes with public

transportation and a wide variety of services in the leisure and tourism industry. The supporting body

of the network is the SwitzerlandMobility Foundation.

Switzerlandmobility route network

National routes Regional routes Local routes Number of kilometres

Hiking 7 60 228 11 000

cycling 9 53 59 11 000

Mountain biking 3 14 136 7 200

Skating 3 13 2 1 200

canoeing 1 8 23 330

total 23 148 448 30 730

Status: 31/12/2011

OVerVIeW MaP OF natIOnaL rOuteS

Hiking

Cycling

Mountain biking

Skating

Canoeing

Source: SwitzerlandMobility


StatiSticS for hiking in Switzerland (2008)

There are around 2 million regular hikers in Switzerland and, on average, they do 20 walks a year. The

total number of hiking days per annum is over 40 million.

Place of residence Number of hikers

Number of days walked per person

Number of days walked Day excursions

Swiss 1.96 mn 20 39.24 mn 32.5 mn

abroad 0.43 mn 5 2.26 mn 2.26 mn

total 2.39 mn 17 41.50 mn 34.76 mn

Source: the economic essentials of Swiss hiking trails. Federal roads Office and Swiss Hiking, Bern 2011

breakdown of SPending by hikerS in Switzerland

Switzerland has around 2.4 million hikers and they spend roughly CHF 1.6 billion per annum on this

activity. Of this total, CHF 1.25 billion goes on return travel, mountain railways and meals, as well as

overnight accommodation on excursions lasting longer than a day. Spending on hiking equipment

amounts to CHF 350 million. Spending by foreign visitors acounts for around CHF 200 million of the

total amount spent on hiking.

Walking equipment

Accommodation

Food

Mountain railways

Return travel

28%

7%

24%22%

19%

Source: the economic essentials of Swiss hiking trails. Federal roads Office and Swiss Hiking, Bern 2011


SwiSS hiking trailS

Switzerland’s network of hiking trails constitutes an important element in the country’s basic tour-

ist infrastructure and is intensively used for recreational purposes. Responsibility for the more than

60 000 kilometres network lies with the cantons.

network of hiking trailS Per region

Region 1Total networkof walks (km)

Paved walks (km)

Mountain walks (km)


Schweizer Mittelland 15 612 4 798 2 590

north-West Switzerland 2 850 978 7

Zurich 2 745 972 16

eastern Switzerland 18 924 5 849 9 085

central Switzerland 8 016 1 989 3 076

ticino 4 152 431 3 375

total 64 429 17 663 21 706

1 Official FSO main regions of SwitzerlandSource: Swiss Walks

tyPeS of hiking trailS and their altitude

There are 42 000 kilometres of ordinary hiking trails, 23 000 kilometres of mountain trails and around

600 kilometres of Alpine trails. They range in altitude from the lowest point in the country to more than

3 000 metres above sea level.

0

1 000

2 000

3 000

4 000

5 000

6 000

7 000

8 000

Mountain trails Ordinary hiking trails

200 400 600 800 1 000 1 200 1 400 1 600 1 800 2 000 2 200 2 400 2 600 2 800 3 000

Kilometer

AltitudeSource: Swiss Hiking, Swisstopo

49

federal certificateS Men2010

Women Total2009Total

2008Total

Bereichsleiter/in Hotellerie-Hauswirtschaft 3 79 82 – –

cabin crew Member 23 36 59 30 27

Gastro-Betriebsleiter/-in 10 14 24 – –

Gastronomiekoch/-köchin 69 13 82 72 81

Hotelempfangs- und administrationsleiter/-in – 9 9 – 13

Koch/Köchin der Spital-, Heim- und Gemeinschaftsgastronomie 20 6 26 18 26

restaurationsleiter/ -in 9 15 24 14 13

Fachmann/-frau im tourismus-Management – – – 14 –

tourismus-assistent/ -in 3 22 25 24 18

Bergführer/-in 23 – 23 30 25

Schneesportlehrer/-in 30 8 38 19 8

Seilbahnfachmann/-frau 43 – 43 18 26

Fachmann/-frau im Pisten und rettungsdienst – – – 27 –

federal diPlomaS

Manager/-in Gesundheitstourismus und Bewegung 3 8 11 – 11

Manager/-in öffentlicher Verkehr 20 – 20 – 22

Betriebsleiter/-in der Gemeinschaftsgastronomie – – – 14 –

Küchenchef/-in Produktionsleiter/-in 28 2 30 – 26

restaurateur/-in 11 9 20 28 32

restaurationsleiter/-in 1 5 6 – 1

tourismus-experte/expertin – 2 2 9 17

diPloma of collegeS

Hauswirtschaftliche Betriebsleitung – 15 15 10 31

Hotellerie-Gastronomie 183 228 411 411 422

tourismus 33 137 170 299 307

diPloma of univerSitieS of aPPlied ServiceS

Hotel sector – certificates issued 142 203 345 259 140

tourism sector (since 2008 Bachelor) – certificates issued 46 61 107 55 54

1 data from 2011 will not be available until the end of July 2012.Source: Swiss Federal Statistical Office

higher vocational education and training: final examS 1

FOrMaL educatIOn

formal educationbaSic vocational education and training

48

advanced federal certificate (afc)

Hotel and restaurant

Certificates of qualification issued 2011 2010

Apprentices hired2011 2010

Hotel und Gastrofachmann/-frau 36 39 26 41

Hotelfachmann/-frau eFZ 323 312 379 345

Koch/Köchin eFZ 1 774 1 809 1 969 2 097

restaurationsfachmann/-frau eFZ 741 660 731 786

Transport services

Matrose/Matrosin der Binnenschifffahrt 9 7 9 11

Seilbahn-Mechatroniker/-in eFZ 14 16 24 19

Economy and administration

Kaufmann/-frau B

Hotel-Gastro-tourismus 21 33 11 8

Öffentlicher Verkehr 10 16 0 1

reisebüro 7 13 6 1

transport 7 5 5 2

Kaufmann/-frau e

Hotel-Gastro-tourismus 228 230 147 144

Öffentlicher Verkehr 244 242 307 312

reisebüro 203 206 211 197

transport 34 28 39 47

baSic federal certificate (bfc)

Hotel and restaurant

Hotellerieangestellte/-r eBa 39 44 49 53

Küchenangestellte/-r eBa 264 264 366 343

restaurationsangestellte/-r eBa 101 102 130 147

Seilbahner/-in 8 – 4 5


51

Rank Country of destinationInternational arrivals in million

2010 2009Change in %

20101/09 2009/08

1 France 77.1 76.8 0.5 −3.1

2 uSa 59.8 55.0 8.8 −5.1

3 china 55.7 50.9 9.4 −4.1

4 Spain 52.7 52.2 1.0 −8.8

5 Italy 43.6 43.2 0.9 1.2

6 united Kingdom 28.3 28.2 0.3 −6.4

7 turkey 27.0 25.5 5.9 2.0

8 Germany 26.9 24.2 10.9 −2.7

9 Malaysia 24.6 23.6 3.9 7.2

10 Mexico 22.3 21.5 3.8 −5.2

29 Switzerland 8.6 8.3 4.0 −3.7

Rank Country of destination

International tourism receipts in billion US-$

2010 2009

Change in %based on local currency

20101/09 2009/08

1 uSa 103.5 94.2 9.9 −14.7

2 Spain 52.5 53.2 3.9 −9.0

3 France 46.6 49.5 −1.1 −7.7

4 china 45.8 39.7 15.5 −2.9

5 Italy 38.8 40.2 1.4 −7.2

6 Germany 34.7 34.6 5.3 −8.5

7 united Kingdom 32.4 30.1 8.4 −1.3

8 australia 29.6 25.4 −0.8 10.3

9 Macao (china) 27.8 18.1 53.5 6.6

10 Hong Kong (china) 22.2 16.4 35.4 6.7

16 Switzerland 15.0 14.1 1.5 −1.4

1 estimateSource: World tourism Organization (unWtO)

toP deStinationS

InternatIOnaL

internationaltouriSt arrivalS

50

International arrivals increased by 4.4 % in 2011 to a total of 980 million (939 million in 2010), al-

though the year was impacted by economic turbulences, socio-political change in North Africa and

the Middle East and the nuclear reactor incident in Japan. Europe represented the highest nominal

growth with a plus of 28 million arrivals. Unlike previous years, arrivals in highly advanced economic

areas increased more than those in the threshold countries.

International arrivals in million20111 2010

Change in %20111/10 2010/09

europe 502.8 474.4 6.0 2.9

northern europe 60.9 57.9 5.2 0.1

Western europe 158.3 154.0 2.8 3.7

central / eastern europe 100.8 93.5 7.7 3.7

Southern / Mediter. europe 182.8 169.0 8.1 2.8

asia and Pacific 216.0 204.6 5.6 12.9

north-east asia 115.5 111.6 3.5 13.8

South-east asia 76.2 69.8 9.2 12.5

Oceania 11.6 11.6 0.3 6.1

South asia 12.6 11.6 8.9 14.4

americas 156.2 149.8 4.2 6.5

north america 101.0 98.2 2.9 6.5

caribbean 20.8 20.1 3.6 3.1

central america 8.2 7.9 3.7 3.8

South america 26.1 23.6 10.4 10.3

africa 49.8 49.8 0.0 6.7

north africa 16.4 18.7 −12.0 6.2

Subsaharan africa 33.3 31.1 7.1 6.9

Middle east 55.3 60.2 −8.0 15.1

World 980.0 939.0 4.4 6.5

1 estimateSource: World tourism Organization (unWtO)

quality Promotionquality Programme of SwiSS touriSm

52

The quality programme enables businesses engaged in the tourism sector to examine,

secure and specifically optimise the quality of services. The three-level programme is

supported by twelve industry organisations.

quality labelS awarded

0

100

200

300

400

500

600Level IIILevel IILevel I

20112010200920082007

Total

Since 1998 a total of 9 596 individuals have been trained and 6 031 quality labels have

been awarded. QII- and QIII-level certifications increased sharply in 2011. Never before

have so many quality labels been awarded on these two levels. The quality label is valid

for three years.

labelS Per induStry

Industry Labels in % Industry Labels in %

Hotel industry 249 44.62 Gastronomy 48 8.60

Supplementary accommodation 65 11.65 Snow sport schools 27 4.84

tourism organisations 58 10.39 total 558 100.00

53

Since 1996 Swiss holiday destinations addressing their services to the needs and wishes

of families can apply for the ‘Families welcome’ quality label. In 2011, this quality label

was awarded to 24 destinations.

Since 2008 the Swiss Tourism Federation has been awarding a wellness destination

quality label to Swiss holiday destinations specialising in wellness services. In 2011 this

quality label was awarded to 7 destinations.

deStinationS receiving the label

WeLLneSS deStInatIOnS

Fribourg region a charmey

Bernese Oberland B Gstaad Saanenland

Valais c Leukerbad

Bern region d aargau 1

Lucerne/ Lake Lucerne

e Weggis Vitznau rigi

Zurich region F city of Baden

Graubünden G engadin Scuol

1 Bad Zurzach, Bad Schinznach, rheinfelden

FaMILIeS WeLcOMe

Fribourg region 1 Schwarzsee

Lake Geneva region 2 Villars with Gryon, Bex

Bernese Oberland 3

4

diemtigtal

Lenk Simmental

5 Haslital with Hasliberg, Meiringen

Valais 6

7

8

9

nendaz

crans-Montana

Leukerbad

10

11

12

Bellwald

Grächen

Saas-Fee / Saastal

Lucerne / Lake Lucerne 13 engelberg-titlis

eastern Switzerland /

Liechtenstein

14

15

Sonnenecke Bodensee

toggenburg

16

17

Braunwald-Klausenpass

triesenberg Malbun Steg

Graubünden 18

19

20

21

Flims, Laax, Falera with trin + Sagogn

Brigels

arosa

Lenzerheide

22

23

24

davos Klosters

Savognin

Maloja

Source: Swiss tourism Federation

familieS welcome / wellneSS deStination

QuaLIty PrOMOtIOn

24

1

4

35

16

15

2022

21

23

18

19

17

26

78 9

10

1211

13

14

E

F

G

A

BC

D

Families welcome

Wellness Destination

labelS Per region

0–1516– 3031– 4546– 6061– 95

93

31

50

53

64

79 40

35

37

1

929

6

10

2

12

2

Source: Swiss tourism Federation, Status as of 31/12/2011

aletsch arena with riederalp, Bettmeralp, eggishorn

touriSm aSSociationS and inStituteS

55

Tourism interest groups and professional associations

agritourism Switzerland

Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 40, fax +41 (0)31 307 47 48, www.agrotourismus.ch,

[email protected]. umbrella organisation for the marketing and coordination of agritourist services in Switzerland with

over 600 members.

association of postgraduate hoteliers-restaurateurs Shv/hotelmanager hf-ndS

Secretariat, Zürichstr. 78, 8118 Pfaffhausen, phone +41 (0)43 355 57 82, fax +41 (0)43 355 57 93, www.vdh.ch, [email protected].

networking, further education and friendship care for students of the postdiploma course ‘unternehmensführung resp. nachdiplom-

studium HF-ndS’ of hotelleriesuisse.

association of Swiss tourism managers (aStm)

c/o FSt, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 43, fax +41 (0)31 307 47 48, www.vstm.ch, [email protected].

representation of the professional interests of tourist office managers. Professional development, advisory service, lobbying.

association of the Swiss navigation companies

Mythenquai 333, 8038 Zurich, phone +41 (0)43 243 16 57, fax +41 (0)43 243 16 58, www.vssu.ch.

Safeguarding the interests of the 16 member shipping companies.

bed and breakfast Switzerland gmbh

P.O. Box 190, 1752 Villars-sur-Glâne 1, phone +41 (0)79 627 95 49, fax +41 (0)26 400 06 76, www.bnb.ch, [email protected].

Organisation of Swiss BnB host families. Purpose: information, promotion, publication of the ‘Bed and Breakfast Switzerland Guide’,

quality standards.

community of interest of the higher Schools of tourism management Switzerland

c/o Internationale Schule für touristik aG (ISt), Josefstrasse 59, 8005 Zürich, phone +41 (0)44 440 30 90, fax +41 (0)44 271 71 17,

www.ist-zurich.ch, [email protected]. Safeguarding common interests towards the public authorities, associations and the general

public, promotion of tourism management education and training in Switzerland.

contact groups.ch

Hotels and Holiday Homes for Groups in Switzerland, Spitzackerstrasse 19, P.O. Box, 4410 Liestal, phone +41 (0)61 926 60 00,

fax +41 (0)61 911 88 88, www.groups.ch, www.seminar-groups.ch, m.groups.ch, [email protected]. Organisation of the hotels

and holiday homes for groups in Switzerland. Services: worldwide marketing, consultation and settlement services, travel insurance

specifically for groups, central rental agency (no commissions).

gastroSuisse

Blumenfeldstrasse 20, P.O. Box, 8046 Zurich, phone +41 (0)848 377 111, fax +41 (0)848 377 112, www.gastrosuisse.ch,

[email protected]. GastroSuisse is the association for hotels and restaurants in Switzerland. around 21 000 members organised in

26 cantonal sections and 4 specialist groups belong to Switzerland’s largest employers’ association in the hospitality industry.

hotelleriesuisse (Swiss hotel association)

Monbijoustrasse 130, P.O. Box, 3001 Bern, phone +41 (0)31 370 41 11, fax +41 (0)31 370 44 44, www.hotelleriesuisse.ch,

[email protected]. hotelleriesuisse is the centre of excellence for the Swiss hotel industry and the trade association which

represents the interests of the nationally and internationally oriented hotel establishments. the association is a member of the

european Hotelstars union.

54

claSSification of holiday aPartmentS and gueSt roomS

The Swiss Tourism Federation classifications comply with international standards and

are aimed at providing an idea about the quality and services of holiday apartments

and guest rooms in Switzerland. The compliance to expected standards is monitored

regularly.

Year 2011 2010 2009 2008 2007 2006 2005

classified apartments 21 406 18 546 17 805 16 995 15 195 14 728 14 476

classified guest rooms 257 159 297 104 – – –

a detailed overview of the regional distribution is found on page 27 of this brochure.Source: Swiss tourism Federation

euroPean ecolabel for touriSt accommodation

The European Ecolabel indicates to guests that the marked establishment uses energy

and water sparingly, reduces waste products and has a preference for the use of environ-

mentally friendly materials.

Year 2011 2010 2009 2008 2007 20061 2005

awarded companies 45 35 7 14 1 5 1

1 Official introduction in SwitzerlandSource: SaLadInO umweltprojekte

ibex fairStay (PreVIOuSLy: SteInBOcK LaBeL)

The label examines the sustainable performance of lodging establishments throughout

the country in terms of environment, social aspects, regional roots, efficiency and man-

agement. Ibex fairstay labels are awarded in bronze, silver, gold, or platinum.

Year 2011 2010 2009 2008 2007 2006 2005

awarded certificates 13 17 17 19 0 4 6

awarded companies 61 54 39 31 12 16 18

Source: ibex fairstay, www.ibexfairstay.ch

QuaLIty PrOMOtIOn

57

Swiss holiday farms

Bleihofstrasse, Feierlenhof, 8595 altnau, phone +41 (0)71 695 23 72, fax +41 (0)71 695 23 67, www.agrotourismus.ch, www.bauernhof-

ferien.ch, www.reka.ch, [email protected]. Support of the members, information and consultation services, basic and advanced training

of host families. Quality standards (seal of quality) and classifications. central booking office at Swiss travel Savings Fund.

SwiSS SnowSPortS

Hühnerhubelstrasse 95, 3123 Belp, phone +41 (0)31 810 41 11, fax +41 (0)31 810 41 12, www.snowsports.ch, www.schweizer-

skischule.ch, [email protected], [email protected]. alliance of tourism sector institutions interested in joint promotion of

the Swiss Ski School system. education of ski, snowboard, telemark and cross-country teachers.

Swiss Spa

Via cantonale 25, 6992 Vernate, phone +41 (0)91 604 58 78, Fax +41 (0)91 604 58 77, www.swissthermalspa.ch, [email protected].

to safeguard and promote the economic, legal, social and scientific interests of the Swiss thermal spas. In particular, the association

commits itself to respect the qualitative standards imposed by the legal prescriptions related to thermal spas.

Swiss tourism federation (Stf)

Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 47, fax +41 (0)31 307 47 48, www.swisstourfed.ch,

[email protected]. to safeguard the interests of those responsible for tourism in Switzerland and to participate in all tourism policy

decisions; to provide information about the importance of tourism and to contribute to tourism research.

Swiss travel Savings fund (reka)

neuengasse 15, 3001 Bern, phone +41 (0)31 329 66 33, fax +41 (0)31 329 66 01, www.reka.ch, [email protected]. the promotion of social

and family tourism, vacation financing by issuing reka currency, running of reka vacation centres, vacation apartment rentals.

Swiss youth hostels (Syh)

Schaffhauserstrasse 14, P.O. Box, 8042 Zurich, phone +41 (0)44 360 14 14, fax +41 (0)44 360 14 60, www.youthhostel.ch,

[email protected]. Promotion of youth travel, accommodation for young travellers, youth groups, schools, families, etc.

Switzerlandmobility

Spitalgasse 34, 3011 Bern, phone +41 (0)31 318 01 28, fax +41 (0)31 318 01 29, www.switzerlandmobility.ch,

[email protected]. Quality assurance, information, development of national, regional and local offers for hiking, cycling,

mountain biking, skating and canoeing.

touring club Switzerland (tcS)

ch. de Blandonnet 4, 1214 Vernier, phone +41 (0)58 827 27 27, fax +41 (0)58 527 50 05, www.tcs.ch.

assistance to persons in case of emergency all around the world, emergency road service in europe, tourist service, to safeguard the

interests of the motorists, legal counseling and support.

wellbeing Switzerland

Office of Swiss Health Hotels, Bahnhofstrasse 2, 9100 Herisau, phone +41 (0)71 350 14 14, fax +41 (0)71 350 14 18,

www.wohlbefinden.com, [email protected].

representing the interests of health hotels, rehabilitation and convalescent homes.

Public corporations

Swiss association for hotel credit (Sgh)

Gartenstrasse 25, P.O. Box, 8027 Zurich, phone +41 (0)44 209 16 16, fax +41 (0)44 209 16 17, www.sgh.ch, [email protected].

Financing, appraisals, consulting.

tOurISM aSSOcIatIOnS and InStItuteS56

hotel & gastro union

adligenswilerstrasse 29/22, P.O. Box 4870, 6002 Lucerne, phone +41 (0)41 418 22 22, fax +41 (0)41 412 03 72,

www.hotelgastrounion.ch, [email protected]. union of employees, professionals and management staff of the

hotel / restaurant trade of bakers and confectioners.

Parahotellerie Schweiz

c/o Swiss youth Hostels, Schaffhauserstrasse 14, P.O. Box, 8042 Zurich, phone +41 (0)44 360 14 31, fax +41 (0)44 360 14 25,

[email protected]. representation of the interests of quality-conscious Swiss non-hotel establishments regarding

tourism policy matters and the promotion of meaningful partnerships and activities. Members ensure direct quality definition / quality

control and operate their own online reservation platforms. the current members are Bed and Breakfast Switzerland, Interhome aG,

Swiss travel Fund (reka), Swiss youth Hostels und tcS Schweiz (camping).

Safety in adventures

Office: beco Berner Wirtschaft, Münsterplatz 3, 3011 Bern, www.safetyinadventures.ch, [email protected],

certification Body: SQS, Luigi arigoni, phone +41 (0)81 356 00 21, fax +41 (0)81 356 00 22, [email protected].

the foundation supports the cause of safety for adventure and outdoor activities offered on a commercial basis in Switzerland.

certification procedure on the basis of a safety concept; certified undertakings are awarded a safety label.

‘schlaf im Stroh!’ (siS)

Brünigstrasse 49, 6078 Lungern, phone +41 (0)41 678 12 86, fax +41 (0)41 678 12 88, www.schlaf-im-stroh.ch, [email protected].

the objective of this Swiss association is the promotion of agritourist services associated with the protected trademark ‘schlaf im

Stroh!’ (‘Sleep in Straw’) and its quality charter, as well as supporting the hosts providing these services.

Swiss cableways

dählhölzliweg 12, 3000 Bern 6, phone +41 (0)31 359 23 33, fax +41 (0)31 359 23 10, www.seilbahnen.org, [email protected].

to safeguard the interests of the members, information and consultation services, common policies on tariffs and standardized

tickets, vocational training and advanced training for personnel at all levels.

swisscamps

Swiss camping association, Bahnhofstrasse 5, 3322 Schönbühl, phone +41 (0)31 852 06 26, fax +41 (0)31 852 06 27,

www.swisscamps.ch, [email protected]. established in 1975. Promotion of camping vacations and classification of camp sites.

Swiss centre for mountain regions (Sab)

Seilerstrasse 4, P.O. Box 7836, 3001 Bern, phone +41 (0)31 382 10 10, www.sab.ch, [email protected]. created in 1943. Lobbying for

mountain regions and advisory services for projects in regional development.

SwiSS citieS

c/o Switzerland tourism, tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 13 23, fax +41 (0)44 288 12 07, www.MySwitzerland.com/

cities, [email protected]. community of interests of 23 cities for the marketing in Switzerland and abroad.

Swiss federation of travel agencies (Sfta)

etzelstrasse 42, P.O. Box, 8038 Zurich, phone +41 (0)44 487 30 50, fax +41 (0)44 480 09 45, www.srv.ch, [email protected].

association of qualified travel agencies in Switzerland to develop professional skills, protect the interests of the profession,

professional assistance to SFta members.

Swiss hiking federation

Monbijoustrasse 61, P.O. Box, 3000 Bern, phone +41 (0)31 370 10 20, fax +41 (0)31 370 10 21, www.wandern.ch, [email protected].

umbrella organisation of 26 cantonal hiking associations. Promotes hiking trails and hiking in Switzerland.

tOurISM aSSOcIatIOnS and InStItuteS

59

International Tourism Organisations

european travel commission (etc)

avenue Marnix 19a, 1000 Brussels, Belgium, phone +32 2 502 01 13, fax +32 2 514 18 43, www.etc-corporate.org,

[email protected].

euroStat

Joseph Bech Building, 5, rue alphonse Weicker, 2721 Luxembourg, phone +35 2 4301 33444, fax +35 2 4301 35349,

www.epp.eurostat.ec.europa.eu, [email protected].

hotels, restaurants & cafés in europe (hotrec)

111, Boulevard anspach, P.O. Box 4, 1000 Brussels, Belgium, phone +32 2 548 90 00, fax +32 2 502 41 73, www.hotrec.eu,

[email protected].

world tourism organization (unwto)

capitán Haya 42, 28020 Madrid, Spain, phone +34 91 567 81 00, fax +34 91 571 37 33, www.unwto.org, [email protected].

tOurISM aSSOcIatIOnS and InStItuteS58

Switzerland tourism (St)

tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 11 11, fax +41 (0)44 288 12 05, www.MySwitzerland.com, [email protected].

Offices in 26 countries. Increase the demand for Switzerland as a travel, holiday and congress destination.

Federal institutes

State Secretariat for economic affairs (Seco)

tourism, Holzikofenweg 3b, 3003 Bern, phone +41 (0)31 322 27 58, fax +41 (0)31 323 12 12, www.seco.admin.ch.

central federal authority for national and international tourism policies.

Swiss federal Statistical office

tourism Subdivision, espace de l‘europe 10, 2010 neuchâtel, phone +41 (0)32 867 24 40, fax +41 (0)32 713 62 15,

www.statistik.admin.ch, [email protected]. to provide statistics on Swiss tourism (surveys on infrastructure, arrivals and

overnight stays in hotels, camping places and youth hostels, tourism balance of payments, reports on special subjects).

Institutes of higher education

institute of Systemic management and Public governance at the university of St. gall (imP-hSg)

dufourstrasse 40a, 9000 St. Gall, phone +41 (0)71 224 25 25, fax +41 (0)71 224 25 36, www.imp.unisg.ch.

university lecturing, research, market research, consulting and expertising in the competence fields of tourism and transportation,

regional economic, public management and integrative management.

institute of tourism itw (lucerne university of applied Sciences and arts)

rösslimatte 48, P.O. Box 2940, 6002 Lucerne, phone +41 (0)41 228 41 45, fax +41 (0)41 228 41 44, www.hslu.ch/itw, [email protected].

Study programmes and further education, applied research and consultation in the fields of destination management, sports & events,

wellness and health, sustainability, e-tourism, leisure and tourism-related traffic and public transportation.

institute for tourism (ito), heS-So valais (university of applied Sciences of western Switzerland)

technoPôle 3, 3960 Sierre, phone +41 (0)27 606 90 01, fax +41 (0)27 606 90 00, www.hevs.ch, [email protected].

BSc study programmes and further education, applied research and consulting especially in etourism, monitoring and management

tools in tourism, destination management, sustainable tourism, market research as well as feasibility and impact studies.

institute for tourism and leisure research (itf) at university of applied Sciences htw chur

comercialstrasse 22, 7000 chur, phone +41 (0)81 286 39 54, fax +41 (0)81 286 39 49, www.itf.ch, [email protected].

BSc and MSc study programmes and further education (caS, MaS, eMBa) in tourism and leisure management. applied research and

consultation in the areas of destination management, hospitality, client management, and sustainability.

university of bern, center for regional economic development (cred), research unit tourism

Schanzeneckstrasse 1, P.O. Box 8573, 3001 Bern, phone +41 (0)31 631 37 11, fax +41 (0)31 631 34 15, www.cred.unibe.ch,

[email protected]. teaching, research and consulting, in particular concerning regional-economics, impact research, macroeconomic

questions, sustainability, quality management in tourism and experience economy.

tOurISM aSSOcIatIOnS and InStItuteS

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