Swiss Standards submission boards
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Transcript of Swiss Standards submission boards
Max Gregory
OUGD301
Level 6
1/3
Range of posters exploring the term
‘standards’ within Swiss design typographi-
cally, bound to make a publication.
Create a series of posters exploring the term
‘standards’ within Swiss design. This should be in
both the content and the process by which they
are produced. Making use specifically of the grid
and standard formats throughout. The challenge
here will be to keep the series interesting and
original whilst working to set formats.
Background
A specific theme for each poster in the series
will come from research into Swiss design. This
should also inform & be informed by my disserta-
tion research based upon standardisation within
Swiss modernist graphic design. The posters should
be informative and act as an exercise in layout of
information informed by Swiss design.
Mandatory requirements
Posters need to be interesting and ideally will act
as an exercise in improving my ability to present &
layout information in a manner that will inform
my practice.
Range
Series of posters (weekly)
Bound to make publication
Swiss Design Standards Brief
Swiss GraphicDesign
Standards
SchweizerGrafikNormen
Max Gregory
OUGD301
Level 6
2/3
10 double-sided posters
3 x A2
5 x A3
2 x A4
Series of ten posters based on standard practice
of Swiss modernist designers. These are intended
as an exercise in layout and presentation of
information aswell as informing my own knowledge
on the practice of Swiss designers for my
dissertation.
Posters are designed as double sided documents,
with one side acting as an informational page that
reads like the pages of a book. When the poster is
flipped there is a poster based on the theme of the
previous page.
The majority of the information is set in Univers,
a typeface that was designed as a result of Swiss
modernist design. Some sections are set in
Akzidenz-Grotesk, Futura, and Helvetica, where
relevant. All typefaces synonymous with Swiss
graphic design.
Body Copy
7 / 11pt leading
8 / 12pt
(format dependant)
Titles
14 / 20pt
20 / 24pt
Swiss Design Standards Posters
Max Gregory
OUGD301
Level 6
3/3
10 Posters
Stitch Bound
A5 format Book
Pages vary in format
Black and white
& Full colour digital print
(dependant on stock choice)
The ten posters are then loosely stitch bound so as
to be seen as a coherent whole with the possibility
of being sold as a book rather than as ten separate
posters. The double sided nature of the posters
means that it will read like a book on one side then
act as posters when unbound.
The pictures above show the book being unbound,
it allows the book to be very simply taken apart by
cutting one of the bindings revealing the posters
inside the pages.
Swiss Design Standards Book