All Natural Skincare, Haircare and Home Cleaning Products “We Believe in Fresh, Organic Beauty + Skincare, as well as non-toxic natural home cleaning”

Sprinkle with Grace presents SWG Media Kit

Email: info@sprinklewithgrace.com www.sprinklewitgrace.com

www.sprinklewithgrace.etsy.com

Sprinkle with Grace | Office (646)-504-6052 | New York, NY 10009 | © 2014 Danielle Lasit & Sprinkle with Grace | Skin Care, Haircare + Homecare Products Good Enough to Eat | Sweet Treats for the Mind + Body

ABOUT SWG… WE CREATE ARTISAN HANDCRAFTED ALL NATURAL SKIN CARE

PRODUCTS GOOD ENOUGH TO EAT! WE ENJOY SHARING OUR PASSION FOR HIGH QUALITY, NATURAL INGREDIENTS THAT CAN PROVIDE A BETTER WAY OF LIVING AND NOURISHMENT FOR OUR

SKIN, BODIES + THE WORLD! SWEET TREATS FOR THE MIND + BODY! OUR COMPANY STANDS FOR:

BUILDING LONG STANDING RELATIONSHIPS, CHANGING LIVES, CREATING OPPORTUNITIES, DELIVERING HIGH VALUE, LIVING OFF THE LAND, PROMOTING GREEN PRACTICES, ENCOURAGING CREATIVE EXPRESSION AND

BUILDING STRONG FAMILIES. WE ARE A FAMILY AND THIS IS OUR PASSION. TOGETHER WE CREATE A PLACE WHERE EACH OF US CAN BE OURSELVES. WE ALWAYS TREAT EACH

OTHER WITH RESPECT, DIGNITY + HONOR! WE ARE CONSISTENTLY UPLIFTING ONE ANOTHER TOWARDS GREATNESS. WE MAKE ALL OUR PRODUCTS FROM FRESH FRUITS AND VEGETABLES BY HAND IN SMALL BATCHES, USING LITTLE OR NO PRESERVATIVES. OUR PRODUCTS ARE NUTRITIOUS FOR THE BODY, SKIN AND MIND. MADE FROM FRESH, WHOLE, AND UNPROCESSED MATERIALS. FULL OF VITAMINS, MINERALS AND ENZYMES NEEDED FOR OPTIMAL HEALING, SOOTHING AND NURTURING OF THE SKIN. WE CARE ABOUT THE PEOPLE THAT USE OUR PRODUCTS AND THE WORLDLEARNING TO LIVE OFF THE LAND. EMPOWERING PEOPLE AND TRANSFORMING LIVES. LEAVING OUR PLOT OF THE WORLD BETTER THAN WHEN WE ARRIVED

SPRINKLE WITH GRACE

& Sealed with a KISS

Handmade with LOVE

“It feels more like working at a Bakery or Juice Bar than in

skincare”

Working in the SWG studio, we use simple culinary equipment to turn wonderful raw materials into luxurious, handmade products for the Home, Skin and Hair! Everything is poured by hand one at a time. It feels more like working in a bakery or a juice bar than in skincare. The handmade nature means that every product is uniquely different and will have a slight difference in shape and color. We have the ability to adjust our methods, temperatures and techniques based on the ingredients and environment conditions. We take immense pride in our work and it always bring us much joy to see customers enjoy our products as much as we enjoyed creating them. ! !

Danielle Lasit + The SWG Crew

Daily Happenings at SWG

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SPRINKLE WITH GRACE: Sprinkle grace on your mistakes and the mistakes of others. Set yourself up to succeed not fail. Look back and see what you need to work on.. What didn't work and what did. Re-Evaluate what works and what didn't ~ Sprinkle with Grace ~ It's ok that you fell short! Now, how can you move forward & achieve what you need to achieve. Focus on what steps you are taking correctly, focus on Your Achievements + Forgive yourself, You have a chance to do better next time. It will build confidence. One small goal at a time! !ORGANIC, ALL NATURAL + HANDMADE We create handcrafted soaps, all natural body care, haircare and home cleaning products in small batches by hand the "old fashion way" in our Studio. Delivering satisfying and luxurious skin, hair and home care products, Good Enough to Eat! !Mother Nature makes some awesomely powerful ingredients all on her own, and if used properly, they’re all you need for great, effective skincare, haircare and home cleaning. All SWG products are made from only natural ingredients and organic, when possible. We hand make highly effective, products for bath, shower, skin, hair and body loaded with fresh fruits and vegetables, gorgeous essential oils, lovely moisturizing milks and minimal preservatives. We have a “fresh” policy which means we can minimize the use of synthetics and create high quality products on a daily basis. !Each product you see on our shelves has been lovingly handcrafted by a member of the SWG crew who slice, squeeze and mix up fresh batches every day of the week. The SWG crew handwrites merchandising materials, and even our product signs are handcrafted! There are real, smiling people behind every aspect of our business. Everything we do is made for us, by us. We know the exact conditions under which it was produced, and which materials were used. This way, we can be absolutely sure that our products are of the finest quality. !SHIPPING + PACKAGING All of our packaging materials are handcrafted from reusable + recyclable materials. Our soaps are wrapped in 100% recycled paper. recyclable paper bags to take home items. Recycled cardboard packages, fabric wrap, craft paper and newspapers to cut down the amount of waste that can be produced from flashy packaging. !FAMILY OWNED + OPERATED Together we all pitch in with the daily responsibilities. Hard work and responsibility builds character. We have a love and passion for all things natural! Working + Playing alongside my children as they grow is a blessing all in itself and one of the main reasons we decided to pursue our passion and turn it into a full-time business. We love to share information with our community and people in general. We offer a wide variety/range of handcrafted products in our fully stocked (online) boutique! !MINIMAL PRESERVATIVES Of the 300+ products we lovingly make by hand we ask that you use within 6 months of purchase and keep away from water. We use fresh ingredients and only preserve products which contain water to prevent bacteria from growing. The two preservatives we do use are the safest, mildest ones we can find, and have been used in cosmetics and skin care for 60 years. Using more or stronger synthetics would mean compromising the benefits to your skin and we don’t want that! The one main reason we started creating products where to eliminate the use of toxic chemicals that can be absorbed through the skin!

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In addition to our online store we are looking to increase production and open up a brick + mortar location. There is nothing quite like a brick and mortar store to display your creations and interact face to face with customers. Our focus is that it is fun for our children and to be part of our neighbor/community. To create a fun and unique shopping experience, a place for crafting that is comfortable for all ages.!The SWG cosmetic deli/bath bakery/candy confections shop will showcase SWG’s products with soap piled high like the sweetest candy treats, bath bombs presented like perfectly packaged cupcakes. The new shop will include a cozy kitchen table, where customers can sit and discuss their skin and hair care needs with one of SWG’s team members. !This genuine “back to basics” approach will encourage a laid-back shopping experience with friendly advice. Immense work will go into ensuring an eco-friendly design in-store, a fundamental concept that runs throughout every facet of the business. There is nothing quite like a brick and mortar store to display your creations and interact face to face with customers.!We want to invest in this neighborhood in a way that will make it stronger, and in a way that will bring people together. So, in addition to offering a fresh variety of skincare, haircare + home care products, we will provide many workshops to help inform and encourage our neighbors and friends, have a fresh juice bar, and be an advocate for healthy lifestyle choices. !We will offer workshops in person and online based on: Life skills, Home Management, Health, Play, Finances, Behavior + Discipline, Teachings in the form of: Meal Planning, Exercising, Crocheting, Sewing, Gardening, Urban Farming, etc. Learning how to live a healthier more positive + less wasteful lifestyle. !Learning & sharing how to live a healthier, less wasteful lifestyle. Forming lasting relationships & making sweet memories along the way! Striving to be a positive influence in all lives we touch. Additionally, we will offer weekly cooking classes + nutrition classes, family fitness events, an educational play space, gardening workshops and more!!Attend DIY classes, parties and workshops. We will offer several classes per week. The type of workshops we will provide will include but not limited to: Natural Green Cleaning, Yoga, Sewing, Gardening, Composting, Nail Art Bar, All Natural Juicing Classes as well as Soap Making Classes of course, etc.. In order to build an promote an environment for families and children to learn grow and feel welcome. A place where everyone can come and obtain resources to nurture and grow happy + healthy families.!Read aloud workshops: Everyday Story Hour, Mommy + Baby Time we will provide coffee, natural juice and sensory play for everyone. !Our Fun with the Littles Workshops include but not limited to: Play Dough Fun, Where we will provide different colored and scented molding clay as well as instructions to create all sorts of play-dough people and even hand out free play-mats & DIY Ebooks for the parents. Bubble Making fun, Ice Cream Dough Making Fun, Sidewalk Chalk Art & Finger Painting Play! As well as Party Playdates such as sensory play workshops including the SWG Black Light Small Group Play for children.!We are also looking forward to Launching our in-store party venues: Birthday Parties, Staff Activity Nights, Mother’s Groups, Child Day Spa, Product Bottling Parties, you name it! Our doors will be open after hours to help celebrate for any occasion.

WHAT’S HAPPENING AT SWG

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Learning to live off the land. Empowering people and transforming lives. Leaving our plot of the world better than when we arrived. Oasis in the City. !Mission Our mission is to create an abundance of food for people in need by inspiring and educating all people and to create an economically sustainable system to uplift communities. One way we do this is by encouraging the establishment of gardens and raising awareness for health and wellness. As well as hosting informational and training workshops. !Description !SWG Urban City Oasis is a vision that sees a future in which good health, innovation and productivity are an inherent part of life. We believe in empowering people and transforming lives - to live vibrant, productive, healthy and less wasteful lifestyles. !Learning the ways of our ancestors and going back to simpler times. Consuming less and creating more. Adding to the Earth instead of taking away from it. Eating food we've raised or grown ourself. Leaving our plot of the world better than when we arrived. Oasis in the City. Urban homesteader !SWG Urban Oasis provides refuge, relief + pleasant contrast. A public open space, located in between buildings or formed by surrounding buildings in an Urban setting. The Oasis is used by residents of the community during everyday activities. The Urban Oasis offers many benefits to the community by inviting people to stop, sit, eat, play + relax. The oasis adds value to cities, and neighborhoods while providing identity, and economic benefit. !Environmental benefits including the perception of a landscape as naturally beautiful, increasing plant reliability and decreasing costs, improving planting success, richer living environment, or preventing habitats, are gained from urban oases. Our appreciation of the natural environment is enhanced by vegetation. Which adds open space and creates animal + bird habitat areas. !Fruit receives a constant flow of energy from the tree. The minute it leaves the branch it starts to decompose. The sooner we use it, the higher its nutrients and the greater the benefit to your skin. It’s for this reason that we use the freshest ingredients possible and one of the main reasons to pursue our goal of SWG Urban Oasis to deliver Fresh fruit, flowers, herbs and vegetables from our own back door to quickly get to work slicing, squeezing and mixing them into expertly-formulated recipes.

SWG Urban Oasis

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SWG is the ultimate beauty bakery. We consider ourselves a skincare grocer with our fresh, handmade, and inventive products loaded with the finest natural ingredients; we adore using fresh fruits and vegetables, butters and milks. Sprinkle with Grace, founded by Danielle Lasit and her children, is a company built upon the belief of creating fresh, non-toxic + all natural home care, skincare and haircare products. The SWG Journey started in 2009. Danielle had to figure out a way to provide for her little children as well as figure out alternative, non-toxic hygienic beauty care regimen for her growing girls. It all started with finding a chemical free deodorant to make for her daughter, whom at the time was only five years old. Through lots of dedication, handwork and a belief that she could create an avenue to provide for her growing family. That is when SWG was born. !The plan was to make skincare, haircare and hygienic products that were as natural as possible and to avoid using synthetic preservatives. Every SWG product is jam packed with the highest quality natural ingredients such as: butters, herbs, fruit, flowers, milks, vegetables and essential oils. The inspiration behind the company design is: Farmer’s Market, Local Juice Bar, Sweet Bakery/Candy confections created from the love of sweet confections, cupcake shops, juice bars and farmers markets that the SWG Children love to frequent.!Working in the SWG studio, we use simple culinary equipment to turn wonderful raw materials into luxurious, handmade products for the Home, Skin and Hair! Everything is poured by hand one at a time. It feels more like working in a bakery or a juice bar than in skincare. !The handmade nature means that every product is uniquely different and will have a slight difference in shape and color. We have the ability to adjust our methods, temperatures and techniques based on the ingredients and environment conditions. We take immense pride in our work and it always bring us much joy to see customers enjoy our products as much as we enjoyed creating them.!Our focus is that it is fun for our children and to be part of our neighbor/community. To create a fun and unique shopping experience, a place for crafting that is comfortable for all ages. We want to invest in the neighborhood in a way that will make it stronger, and in a way that will bring people together. So, in addition to offering a fresh variety of skincare, haircare + home care products, we will provide many workshops to help inform and encourage our neighbors and friends, have a fresh juice bar, and be an advocate for healthy lifestyle choices.

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PRECISELY WHAT IS ORGANIC SKIN CARE ANYHOW? Lots of people think about just what organic skin care is, exactly. It is very similar such as organic food but made from premium quality substances, uncontaminated by chemicals together with all natural ingredients that are meticulously screened. They're about as natural as skin care products go and they use the entire idea of hypoallergenic, non-harmful products to a completely new phase! Organic skin care products are typically produced by smaller companies and generally by companies that do not test out on animals. Actually there are plenty of organic skincare ranges around that are suitable for vegans as well. In short, organic skin care is all about setting aside many of the bad stuff from skin care and making sure you receive a whole lot of the beneficial stuff. It is the same kind of thing as producing your own all natural, all organic skin care solutions at home when you wish them - but without the trouble. !STAY AWAY FROM CHEMICALS The main problem with using the cheap skin products based in petroleum is that human skin has natural and protective oil layers called sebum which detergents and harsh chemicals strip away. When our natural shield is removed, any nasty chemicals in the synthetically derived “Beauty Bar “ are free to damage unprotected skin cells. With a real bar of natural soap, you get a moisturizing and cleansing bar soap that is gentle on your skin and still has the naturally occurring glycerin !EXACTLY WHY IS ORGANIC SKINCARE A GREAT IDEA? The important reason that organic skin care is a good idea is that your skin absorbs all sorts of chemicals and compounds from whatever it comes into contact with. Individuals have been proven to die from contact with toxins through their very own skin although this is less likely to happen with commercially produced skin care products. It still implies that any kind of chemicals in the products tend to be making their means through your skin and within the circulatory system. In fact, you may choose to reason that ingesting an organic diet and not using organic skin products is a major deterrent as all the good you are going through using your diet is going to be undone by the products you put on your skin! So if you are thinking about your state of health, you desire to ensure that anything you use is created sustainably and you still wish to look great, then organic skin products are the way to go! !DID YOU KNOW Did you know that Organically farmed fruits and vegetables contain between 30-50% vitamins and minerals? We at SWG create an antioxidant rich organic juice base, which means that every drop feeds your skin with powerful antioxidants, nutrients, vitamins, minerals and more! This organic juice base is included in the majority of our products along with luxurious organic shea, jojoba, argan, aloe, grape seed and organic juices, bringing our total organic content to a very high level. And All of those antioxidants are feeding your skin! !EVERY DROP FEEDS YOUR SKIN SWG's skin-care line features healthy ingredients which contain no parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes, or synthetic fragrances. Many consumers have started purchasing organic food because they do not want to be exposed to harmful pesticides and chemicals. That’s the same reason consumers have turned to SWG products made with natural, organic ingredients; they want to have all the benefits of great beauty products without any unhealthy ingredients. Just like with food, your skin absorbs up to 64% of what you place on it, so instead of harmful ingredients use healthy ingredients. Most women switch to an organic lifestyle when they are pregnant because they want to protect their unborn child from harmful toxins. We’re here to convince you to stick with these healthy habits because your kids and family care about your health and you care about looking fabulous! It’s never too early or too late to start using natural! !!!!

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SHOWER + BATH Fresh fruits and veggies as well as skin loving butters and skin nourishing organic oils are infused with loads of organic vanilla beans and milks loaded with beneficial fats, nutrients and minerals. Milk has a natural ability to calm and hydrate irritated skin and has natural soothing properties that replace moisture in dehydrated skin. that penetrates deep to soothe, heal and pamper your skin.

!HAIRCARE Vegetable and fruit butters contains natural emollient qualities that when applied to the scalp, restores and maintains the moisture and promotes cell regeneration. This all contributes to a healthy scalp that in turn results in healthy hair growth.  Ingredients that contain vitamins A, B and C as well as potassium and calcium to help reduce oily hair, control dandruff and hair loss, great for dry hair, stimulates blood flow to the root of your hair and promotes growth. Natural humectants condition and soothe the hair and scalp, as well as strengthens and repairs hair strands.

!SKINCARE Feed your skin with fresh fruits and vegetables, yogurt, milks, oats and honey all of which are fantastic sources of antioxidants, vitamins and minerals and are natural sources of AHA’s. As well as variety of herbs and essential oils to soften and soothe, unveiling radiant skin no matter the weather.. natural antibacterial and anti-inflammatory, helps prevent aging and keeps the skin hydrated. Normalize the oil levels of your skin and make acne a problem of the past. The antioxidants and phytochemicals neutralize the free radicals of your skin cells which leaves your skin with a younger, softer looking feel.

!SWG HOME Everything you need to create a safe + Loving environment for your family. All natural ingredients and you don’t need a chemistry lesson to understand them! Safe for your family and safe for the environment. Easily transform your space into a sustainable, natural haven with our SWG Naturally Clean Home product line. Straight-from-nature ingredients that purify and freshen and are beautifully designed, with reusable packaging that help you stay stylish and green.

!FUN WITH THE LITTLES AT THE CHILDREN’S CORNER SWG Sensory play activities stimulate your child’s senses: touch, smell, taste, sight and hearing. Spending time stimulating their senses helps children develop cognitively, linguistically, socially and emotionally, physically and creatively. Allow them to explore their senses and entertain them for hours. All of SWG’s unique recipes are made from all natural ingredients. Containing only the best and highest quality ingredients.

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COMPANY: SPRINKLE WITH GRACE

SWG SWEET TREATS FOR THE MIND + BODY

!Founded: 2009 Location: New York, NY Founder: Danielle Lasit Online Shops: http://www.sprinklewithgrace.storenvy.com http://www.sprinklewithgrace.etsy.com Social Media Sites: http://www.youtube.com/sprinklewithgrace http://www.sprinklewithgrace.com http://www.facebook.com/sprinklewgrace http://www.pinterest.com/sprinklewgrace http://www.instagram.com/sprinklewithgrace http://www.twitter.com/sprinklewgrace

MEDIA CONTACT Danielle Lasit email: clientcare@sprinklewithgrace.com Cell: 646.504.6052

Masks for face and body Bath + Body oils Face + Body Scrubs Milk + Tea Bath Soaks Bubble Bars Lotion + Massage Bars Shower Smoothies + Jellies Bath Bombs, Truffles + Melt Solid + Powder Deodorants Oral Hygiene Dusting Powders Balms + Sprays Perfume Oils + Mists Feminine Hygiene

Moisturizers + Serums Hair Masks + Rinse Shampoo + Conditioner Hair Accessories Scalp Scrub Hair Gels + Creams Hand + Foot Scrubs Green Cleaning Products Multi Purpose Cleaners Childs Play Activities Children's Skin + Hair Care Artisan Soap Bars Laundry Care Products Mist + Toners Facial Cloths Lip Scrubs + Balms Soaps + Cleansers

PRODUCTS

SWG Fast Facts

SWG believes that beauty, cleaning and hygiene products should be Fun, Nurturing & Natural. Made from fresh, unprocessed, natural materials containing the highest quality ingredients. With so many so called “Natural” skin care lines, which are loaded with fillers and potentially harmful chemicals, the nourishing formula of SWG protects and restores naturally! Finally, a non-toxic line of skin, hair and home care products you will be proud to use!

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