In partnership with Nestlé and Z Energy

Avis are launching a promotion in mid-march, designed to inspire people to get out and explore more of New Zealand, whilst reinforcing a DriveSafe message for those travelling on our roads.

We’ll be asking people to select their preferred itinerary from a selection of 8 New Zealand road trips, for the chance to win their dream drive with 10 free days of Avis car rental, including a $1000 Z fuel voucher, $2000 towards accommodation, free flights and free activities enroute, and that’s where you come in…

Sweet Red Strawberries Kumeu, Auckland

Jump aboard the Avis Big Break

Outer Glow 75% Outer Glow 85%

On-going exposure on

avis.co.nz itinerary pages

Regular eDM comms to all entrants

20,000 walk-ups per month at 40+ branches nationwide

approximately $40,000 of digital media spend with over 4 million estimated impressions

60,000 unique visits per month to avis.co.nz

Social media posts to KIT KAT, Z Energy and all participating activity providers Facebook communities

KIT KAT fans:

78,201Z Energy fans:

278,000

Let your brand shine.To bring these trips to life we want to showcase some of New Zealand’s most popular tourism activities, giving up to 4 operators per itinerary the chance to enjoy valuable exposure to both the domestic and international markets.

1. Enjoy exposure on the BIG BREAK competition microsite including: • Logo on itinerary map • Mention of activity within itinerary with links to your website • Activity image within image carousel on itinerary pages

2. Discount coupon emailed to all entrants at close of competition

3. On-going exposure on itinerary pages on avis.co.nz, with links to your website

CHECK OUT THE EIGHT ITINERARIES HERE >>

NOTE: These itineraries are fixed, but we will consider activities within a 50km drive of the main itinerary route.

Your brand here

(Indicative design)

How will the AVIS BIG BREAK be promoted.*

Redwood Forest Rotoura

*Exposure detailed above is subject to change

Maukatia (Maori Bay) Muriwai

1. Commit to honour a 20% Off discount coupon (valid for 12 months), emailed to all entrants at the end of the promotion - target entries – 5-10k

2. Provide 2 x free activity vouchers for the Big Break prize winner (valid for 12 months)

3. Promote the promotion with a post on your company Facebook page

4. Provide brand logo and image assets for unrestricted use across promotional creative

What we need from you

If you’re interested in participating in this promotion please email my colleague at skipper.lomiwes@abgroup.co.nz, by 4pm, 19th February, 2016.

Please note, the final activity selection will be decided by Avis with a view to showcasing a variety of operators within each of the 8 itineraries.

We look forward to having you aboard the Avis Big Break.

Kind regards,

Toby Butland, Brand Manager, Avis Budget Group

Next steps

Outer Glow 75% Outer Glow 85%