1. 1. THE WORLDS SAFEST Feining HUHAND SWEDISH POST
2. 2. YOU MAY KNOW THIS
3. 3. LBS + SMARTPHONE APP?Swedish Post++
4. 4. THE WORLDS SAFEST HAND 1. Donwnload app 2. New missioneveryday convey apackage on your phone 3. All people certainsame place for certainmission If you are more quicklythan others, you winthe package! (DigitalCamera, tablet, ect)
5. 5. LOCATION BASED If you are out of the safety percentage, you can walk to anearby post to gain it.
6. 6. HOW IT WORKS?
7. 7. THE CAMPAIGN Swedish agency, online and offline areAkestam Holst seamlessly blendedinto a skill based Epica, 2012 (Bronze)challenge that takesfor Consumer Services place in the real world& Household Share with friends Competition About the city postoffice time-relevance Branding, safety
8. 8. IS THIS CAMPAIGN PERFECTlacking a strong social media component to keep participants engaged throughout the day.
9. 9. SWEDISH POST IS A VERY INTERSTING ORGANISATION
10. 10. THANKSFEINING HU