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Transcript of Sweating the UX Details
Sweating U X D E T A I L ST H E
Stephen P. Anderson @stephenanderson #uxlondont
I really, really wanted give a talk all about
craftsmanship
I really, really wanted give a talk all about
craftsmanship
It’s 2012…
“a publishing platform…”
It’s 2012…
you can write and publish online articles
other people can comment on your articles
you can share articles
bookmark articles
It’s 2012…“a publishing platform…”
you can write and publish online articles
other people can comment on your articles
you can share articles
bookmark articles
It’s 2012…“a publishing platform…”
?
you can write and publish online articles
other people can comment on your articles
you can share articles
bookmark articles
It’s 2012…“a publishing platform…”
! no customization options
! no custom domains
! royalty-free access to all content
?
?you can write and publish online articles
other people can comment on your articles
you can share articles
bookmark articles
! no customization options
! no custom domains
! royalty-free access to all content
“a publishing platform…”
It’s 2012……a new place on the Internet where people share ideas
and stories that are longer than 140 characters and not
just for friends. It’s designed for little stories that make
your day better and manifestos that change the world.
It’s used by everyone from professional journalists to
amateur cooks. It’s simple, beautiful, collaborative,
and it helps you find the right audience for whatever
you have to say.”
“
“Everything changed for me over the weekend when I took the time to write a blog post on Medium.”
“As someone who writes a lot of stuff and has used a lot of different writing software, I'm telling you that I was blown away by the quality
of the product as a writing tool.”
“The entire process is a breeze. And once published, the article looks pretty good too in terms of typography and appearance.”
“Intuitive enough to seem psychic.”
“Because it is such a pleasure to work with, Medium has become something of a fetish object for writers.”
“It does not take a user experience designer to publish a professional story.”
“A joy to use!”
“It’s so damn beautiful. Medium has removed all the cruft that gets between the reader and the message…”
“Clean design, great concept, full of potential treasures to be read.”
“The best writing tool on the web.”
But here’s the thing: I feel as if the service looks so good that it invites only the best content that I—or anyone—can write before actually hitting publish.
Let’s put it another way: If I’m going to write a post on Medium, I don’t want to let Medium down. (“It’s not you, it’s me.”)
“Part of the reason I haven’t published to Medium is because I’m slightly intimidated. I know that is illogical and insane on the surface, but I feel intimidated and almost as if I have to rise to a higher standard on Medium.” —Christina Warren, senior tech analyst at Mashable
But here’s the thing: I feel as if the service looks so good that it invites only the best content that I—or anyone—can write before actually hitting publish.
Let’s put it another way: If I’m going to write a post on Medium, I don’t want to let Medium down. (“It’s not you, it’s me.”)
“Part of the reason I haven’t published to Medium is because I’m slightly intimidated. I know that is illogical and insane on the surface, but I feel intimidated and almost as if I have to rise to a higher standard on Medium.” —Christina Warren, senior tech analyst at Mashable
A different experience!
Right now, the Internet rewards speed and quantity, and we wanted to make a place where quality matters.”
—Ev Williams
“
https://medium.com/designing-medium/7c03a9274f9
Quality in the Interface
https://medium.com/designing-medium/crafting-link-underlines-on-medium-7c03a9274f9
The Problem:
https://medium.com/designing-medium/crafting-link-underlines-on-medium-7c03a9274f9
Desired:
https://medium.com/designing-medium/crafting-link-underlines-on-medium-7c03a9274f9
https://medium.com/@felixsalmon/the-bitcoin-bubble-and-the-future-of-currency-2b5ef79482cb
Quality Content
• you can write and publish online articles
• other people can comment on your articles
• you can share articles
• bookmark articles
The obvious “what to build”
features & functionality
• Designed more like a magazine.
• Designed a social system to create a built-in audience for new authors
• Launched with published authors (which set really high bar for content)
• Hired former Wired.com editor Evan Hansen as an editor for the site
• Bought he long-form journalism startup Matter
• Created what is arguably the best writing tool on the planet
• Promoted contextual comments
• Focused on typographic UI details that compete w/ centuries of print (vs other web platforms)
• Focused A LOT on quality content
• Offered pre-publishing feedback
• you can write and publish online articles
• other people can comment on your articles
• you can share articles
• bookmark articles
The obvious “what to build”
features & functionality
The not so obvious “how to build” (& launch)
experience details
• Designed more like a magazine.
• Designed a social system to create a built-in audience for new authors
• Launched with published authors (which set really high bar for content)
• Hired former Wired.com editor Evan Hansen as an editor for the site
• Bought he long-form journalism startup Matter
• Created what is arguably the best writing tool on the planet
• Promoted contextual comments
• Focused on typographic UI details that compete w/ centuries of print (vs other web platforms)
• Focused A LOT on quality content
• Offered pre-publishing feedback
• you can write and publish online articles
• other people can comment on your articles
• you can share articles
• bookmark articles
The obvious “what to build”
features & functionality
The not so obvious “how to build” (& launch)
experience details
Product
• Designed more like a magazine.
• Designed a social system to create a built-in audience for new authors
• Launched with published authors (which set really high bar for content)
• Hired former Wired.com editor Evan Hansen as an editor for the site
• Bought he long-form journalism startup Matter
• Created what is arguably the best writing tool on the planet
• Promoted contextual comments
• Focused on typographic UI details that compete w/ centuries of print (vs other web platforms)
• Focused A LOT on quality content
• Offered pre-publishing feedback
• you can write and publish online articles
• other people can comment on your articles
• you can share articles
• bookmark articles
The obvious “what to build”
features & functionality
The not so obvious “how to build” (& launch)
experience details
Experiences
Product
Most businesses desire to create (and most individuals enjoy) well-designed,
high-quality experiences
BUT THESE THINGS GET IN THE WAY…
Individual Beliefs Many team members don’t really
understand the cost or value of quality
ProcessesProduct design and development
processes tend to scope out quality
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t prioritize quality
Most businesses desire to create (and most individuals enjoy) well-designed,
high-quality experiences
BUT THESE THINGS GET IN THE WAY…
Individual Beliefs Many team members don’t really
understand the cost or value of quality
ProcessesProduct design and development
processes tend to scope out quality
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t prioritize quality
Most businesses desire to create (and most individuals enjoy) well-designed,
high-quality experiences
BUT THESE THINGS GET IN THE WAY…
Individual Beliefs Many team members don’t really
understand the cost or value of quality
ProcessesProduct design and development
processes tend to scope out quality
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t prioritize quality
Most businesses desire to create (and most individuals enjoy) well-designed,
high-quality experiences
BUT THESE THINGS GET IN THE WAY…
Individual Beliefs Many team members don’t really
understand the cost or value of quality
ProcessesProduct design and development
processes tend to scope out quality
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t prioritize quality
Most businesses desire to create (and most individuals enjoy) well-designed,
high-quality experiences
BUT THESE THINGS GET IN THE WAY…
Individual Beliefs Many team members don’t really
understand the cost or value of quality
ProcessesProduct design and development
processes tend to scope out quality
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t prioritize quality
Why focus on Quality?
Most businesses desire to create (and most individuals enjoy) well-designed,
high-quality experiences
BUT THESE THINGS GET IN THE WAY…
Individual Beliefs Many team members don’t really
understand the cost or value of quality
ProcessesProduct design and development
processes tend to scope out quality
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t prioritize quality
Why focus on Quality?
What’s dangerous about our processes?
Most businesses desire to create (and most individuals enjoy) well-designed,
high-quality experiences
BUT THESE THINGS GET IN THE WAY…
Individual Beliefs Many team members don’t really
understand the cost or value of quality
ProcessesProduct design and development
processes tend to scope out quality
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t prioritize quality
Why focus on Quality?
What’s dangerous about our processes?
What does it mean to be design led?
Why focus on Quality?
Individual Beliefs Many team members
don’t really understand
the value of quality
Why focus on Quality?
PrideAnything worth doing,
is worth doing well.
IdealismWhat kind of world do you
want to live in? Trustin expertise of your team
Why focus on Quality?
PrideAnything worth doing,
is worth doing well.
IdealismWhat kind of world do you
want to live in? Trustin expertise of your team
These aren’t very convincing to most business stakeholders.
Why focus on Quality?
User Trustand perceived reliability
ConversionWhat do people actually do?
Usabilityand lower support costs
AffectHow does someone feel
about using your product?
Why focus on Quality?
User Trustand perceived reliability
ConversionWhat do people actually do?
Usabilityand lower support costs
These are all about perceptions.
AffectHow does someone feel
about using your product?
http://www.google.com/design/spec/animation/meaningful-transitions.html#meaningful-transitions-visual-continuity
http://www.google.com/design/spec/animation/meaningful-transitions.html#meaningful-transitions-visual-continuity
http://www2.psych.ubc.ca/~rensink/flicker/index.html
http://www2.psych.ubc.ca/~rensink/flicker/index.html
http://www2.psych.ubc.ca/~rensink/flicker/index.html
http://www2.psych.ubc.ca/~rensink/flicker/index.html
http://www2.psych.ubc.ca/~rensink/flicker/index.html
“change blindness”To see an object change, it is necessary to attend to it.
http://www.google.com/design/spec/animation/meaningful-transitions.html#meaningful-transitions-visual-continuity
http://www.google.com/design/spec/animation/meaningful-transitions.html#meaningful-transitions-visual-continuity
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1950440/
“Gaze Cueing of Attention”
http://www.neubible.co/
A Bible reading experience that exceeds any other that I’ve tried. Attention to typography and usability greatly outweigh the limited number of translations available at launch. Absolutely worth the price to have God’s word presented in such a thoughtful manner.”
“
http://blog.pickcrew.com/the-science-behind-fonts-and-how-they-make-you-feel/
People exposed to the well-designed layout were found to have higher cognitive focus, more efficient mental processes, and a stronger sense of clarity.”
Do font and layout affect our emotions?
“
What is the effect of typefaces on legal briefs?
http://www.ca7.uscourts.gov/Rules/Painting_with_Print.pdf , http://www.typographyforlawyers.com/ and http://www.amsciepub.com/doi/abs/10.2466/pms.106.1.35-42
Motion, typography, layout, images…These are functional things.
“we’re going to push off some styling stuff to hit the deadline”
“we’re going to push off some styling stuff to hit the deadline”
NoOO!!
‘functional’ is relative
use cases & unit tests
user perceptions and behaviors
‘functional’ is relative
use cases & unit tests
user perceptions and behaviors
Experiences
Product
Maturityof the space we play in
Why focus on Quality?
Quality
Time
Quality
Time
“good enough”
“would be nice”
Quality
Time
“good enough”
“not a priority”
“would be nice”
Quality
Time
“good enough”
“not a priority”
“nice to have”
“NOT ACCEPTABLE”
“MUST HAVE”
NoOO!!
Quality
Time
“good enough”
“not a priority”
“nice to have”
“NOT ACCEPTABLE”
“MUST HAVE”
NoOO!!What is the maturity of the space we’re competing in?
http://daringfireball.net/2015/02/60_frames_per_second_and_the_web
http://daringfireball.net/2015/02/60_frames_per_second_and_the_web
60 frames per second is not “would be nice.” It’s “must have.”
2014 wasn’t a good year to be average. Since 2007, the average customer experience in the industries that Forrester tracks has gone up across the board, and the number of truly awful experiences has dropped like a rock.
In 2015, the race from good to great CX will speed up.”
—Harley Manning, Forrester “The Race from Good to Great Customer Experience Intensifies”
“
Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional (Useful)
Focused on
Experiences(People, Activities, Context)
Focused on
Tasks(Products, Features)
© 2006 Stephen P. Anderson | poetpainter.com
SUBJECTIVE / QUALITATIVE
OBJECTIVE / QUANTIFIABLE
Has personal significance
Memorable experience worth sharing
Super easy to use, works like I think
Can be used without difficulty
Is available and accurate
Works as programmed
Prioritize Aesthetics (no, not Graphic Design) (visual, behaviors, sounds, psychology)
Design for FLOW (boredom vs anxiety)
Leverage Game Mechanics/Learning Theory (completeness)
Have a Personality
Create conversational and context aware interactions (“Adaptive Interfaces”; narrative IA structures)
Elicit Desire (Limited availability, limited access, curious and seductive experiences)Simplify, organize, and clarify
Display information visually
Reduce features and complexity
Use language for more natural
Add features that support desired ine browsing)
Have a believable story
Co-create value with customers
Connect people in community
Are part of a bigger system
Appeal to emotional, spiritual, and
Create a tolerance for faults at
Are tied to a person’s self-image, highly personal
Creating Pleasurable Interfaces: Getting fom Tasks to Experiencespresented by Stephen P. Anderson | Nov 8, 2006
“It is not enough that we build products that function, that are understandable and usable -we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty, to people’s lives.”
THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS
Experiences
Product
Experiences
Product
Experiences
Product
people, activities & context
tasks & features
outcomes and experiences
output and functionality
perceptions, emotions, attention, memory…
interfaces, interactions, usability, etc.
Why focus on Quality?
Context(and tolerance for friction)
HIGH TOLERANCEFOR FRICTION
NO TOLERANCEFOR FRICTION
Enterprise Productivity Appused to solve a work-related functional needs; little to no choice; training often required
Consumer Recreational App
Consumer Productivity App
used for enjoyment when one is not working; requires change in habits
Plus Tools for Remote Collaboration
used to solve a functional need; high degree of choice
Why focus on Quality?
To CreateAwesome
Users*
* just read or watch everything you can find from Kathy Sierra!
https://medium.com/@johntmeyer/medium-is-for-nobodies-like-me-f7dfa4c0625a
When I write in Medium I seem to transform into Mark Twain or Ernest Hemingway. I feel like the tap of each keystroke is like the swoosh of a quill pen. I don’t think about the interface or user-experience. I’m not overwhelmed by features or tools. Medium is just a blank canvas and my ideas.”
Example of User Awesome:
“
Example of User Awesome:
I find the clean organization of Ulysses gets out of my way, and when I’m writing—it’s as smooth as silk. In a subtle way, I feel inspired by Ulysses and consequentially, I end up spending more time with my butt in the chair, actually writing because I’m enjoying myself.”
—Micah Moss, Screenwriter and Novelist
“
ProcessesProduct design and development processes tend to scope out quality
What’s dangerous about our processes?
The MINEFIELD of dangerous ideas:The MINEFIELD of dangerous ideas:
Not necessarily bad, just highly volatile and easily misunderstood!
The MINEFIELD of dangerous ideas:The MINEFIELD of dangerous ideas:
MVP(Minimum Viable Product)LONG SENTENCE
Scope creepPerfection
P0, P1, P2, P3...
Functional Business Units
Process & Documentation
(reductionist) Scoping +
Estimation
Not necessarily bad, just highly volatile and easily misunderstood!
LONG SENTENCE
LONG SENTENCE
What’s dangerous about our processes?
Scope creep
https://medium.com/@rjs/what-happens-to-user-experience-in-a-minimum-viable-product-5917f88079a1?s=9-what-happens-to-user-experience-in-a-minimum-viable-product
Scope
https://medium.com/@rjs/what-happens-to-user-experience-in-a-minimum-viable-product-5917f88079a1?s=9-what-happens-to-user-experience-in-a-minimum-viable-product
ScopeScope
https://medium.com/@rjs/what-happens-to-user-experience-in-a-minimum-viable-product-5917f88079a1?s=9-what-happens-to-user-experience-in-a-minimum-viable-product
ScopeScope
Scope
https://medium.com/@rjs/what-happens-to-user-experience-in-a-minimum-viable-product-5917f88079a1?s=9-what-happens-to-user-experience-in-a-minimum-viable-product
Scope
Quality
ScopeScope
https://medium.com/@rjs/what-happens-to-user-experience-in-a-minimum-viable-product-5917f88079a1?s=9-what-happens-to-user-experience-in-a-minimum-viable-product
“The set of features you choose to build is one thing. The level you choose to execute at is another.”
—Ryan Singer
Scope
Quality
ScopeScope
What’s dangerous about our processes?
Perfection
Me: “good is the enemy of great”
Him: “perfect is the enemy of good”
Him: “touché”
Me: “good is the enemy of great”
Him: “perfect is the enemy of good”
There’s a difference between perfection and excellence.
Him: “touché”
MVP(Minimum Viable Product)
What’s dangerous about our processes?
http://uxreactions.com/post/114498637514/minimum-viable-product
Minimum Viable Product
Product
?“A donut w/o glaze
ain’t no donut to me.”
Huh? Minimum Viable Product
ProductYuck!Insufficient Features. Incomplete. Poor quality compromises testing.
?“A donut w/o glaze
ain’t no donut to me.”
EVP — Exceptional Viable Product
MQP — Minimum Quality Product
MDP — Minimum Desirable Product
MVPP — Minimum Viable Product we’re Proud of
Minimum Viable Product has become…
MVE — Minimum Viable Experience
etc.
What’s dangerous about our processes?
Our reductionist Approach to
Scoping + Estimation
“The Whole is Other than the Sum of the Parts”
“An Experience is Other than the Sum of the Parts”
!=
The pieces are the same…
…but the final experience here is just WRONG!
Product
Experiences Product
Production. Direction. Balance. Orchestration. Choreography.
The universal constant behind all these process conversations…
Delivery VS Qualityrelease early and often. you can’t release half a product
You never want to dig a deep hole in the wrong spot. You only get one chance to make a first impression.
“good enough” “good is the enemy of great”
“experimentation & learning” “thoughtful planning”
Always be shipping We can’t ship this crap!
“done” “done right”
“nice to have” “must have”everything is a test
You can’t predict what customers will want, you have to test and experiment, release early and often.
“some things you just know” (common sense, intuition, abductive reasoning, experience)
Is this a P0, P1 P2…? “Quality is a bar, not a feature that can be scoped out”
(Both perspectives are true, at different times, under various circumstances)
(Both perspectives are true, at different times, under various circumstances)
Delivery VS Qualityrelease early and often. you can’t release half a product
You never want to dig a deep hole in the wrong spot. You only get one chance to make a first impression.
“good enough” “good is the enemy of great”
“experimentation & learning” “thoughtful planning”
Always be shipping We can’t ship this crap!
“done” “done right”
“nice to have” “must have”everything is a test
You can’t predict what customers will want, you have to test and experiment, release early and often.
“some things you just know” (common sense, intuition, abductive reasoning, experience)
Is this a P0, P1 P2…? “Quality is a bar, not a feature that can be scoped out”
At our core, we are a companythat values _______________,though we make exceptions for ____________ when it seems right.”
“
Delivery or Quality?
(Both perspectives are true, at different times, under various circumstances)
Delivery VS Qualityrelease early and often. you can’t release half a product
You never want to dig a deep hole in the wrong spot. You only get one chance to make a first impression.
“good enough” “good is the enemy of great”
“experimentation & learning” “thoughtful planning”
Always be shipping We can’t ship this crap!
“done” “done right”
“nice to have” “must have”everything is a test
You can’t predict what customers will want, you have to test and experiment, release early and often.
“some things you just know” (common sense, intuition, abductive reasoning, experience)
Is this a P0, P1 P2…? “Quality is a bar, not a feature that can be scoped out”
At our core, we are a companythat values _______________,though we make exceptions for ____________ when it seems right.”
“
Delivery or Quality?
DELIVERY?
QUALITY?
What does it mean to be a design-led company?
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t value quality
Most businesses want these types of outcomes…
Most businesses want these types of outcomes…
…but are they ready to change how they operate and what they value?
Most businesses want these types of outcomes…
What does it mean to be a design-led company?
THE MILLION-DOLLAR QUESTION:
Design-led !=
pixel perfectionism, necessarily.
Design-led !=
pixel perfectionism, necessarily.
the design team calling the shots.
Design-led = aligning the entire organization around the experiential needs of customers
…and if something isn’t quite right, you don’t ship it.
…and if something isn’t quite right, you don’t ship it.
Experiences
Product
http://www.inc.com/mark-kawano/lessons-from-my-time-at-apple-ship-something-you-re-proud-of.html
Not only does the company set internal deadlines, it also creates deadlines for deadlines that have their own deadlines. Every aspect of the company's production cycle, from conception to ship date, is calculated. But—and this is a big "but"—what makes Apple different is that it is a company that is willing to move those deadlines. If a product in development isn't ready to be released, the deadline is pushed back. If an idea isn't perfect, or isn't considered truly magical and delightful internally, it's held back, revised, and the product given an entirely new launch date.”
“
The Biggest Lesson I Learned as an Apple Designer
http://www.inc.com/mark-kawano/lessons-from-my-time-at-apple-ship-something-you-re-proud-of.html
Not only does the company set internal deadlines, it also creates deadlines for deadlines that have their own deadlines. Every aspect of the company's production cycle, from conception to ship date, is calculated. But—and this is a big "but"—what makes Apple different is that it is a company that is willing to move those deadlines. If a product in development isn't ready to be released, the deadline is pushed back. If an idea isn't perfect, or isn't considered truly magical and delightful internally, it's held back, revised, and the product given an entirely new launch date.”
The Biggest Lesson I Learned as an Apple Designer
“
http://www.inc.com/mark-kawano/lessons-from-my-time-at-apple-ship-something-you-re-proud-of.html
Not only does the company set internal deadlines, it also creates deadlines for deadlines that have their own deadlines. Every aspect of the company's production cycle, from conception to ship date, is calculated. But—and this is a big "but"—what makes Apple different is that it is a company that is willing to move those deadlines. If a product in development isn't ready to be released, the deadline is pushed back. If an idea isn't perfect, or isn't considered truly magical and delightful internally, it's held back, revised, and the product given an entirely new launch date.”
“
The Biggest Lesson I Learned as an Apple Designer
At our core, we are a companythat values _______________,though we make exceptions for ____________ when it seems right.”
“
DELIVERY
QUALITY
At our core, we are a companythat values _______________,though we make exceptions for ____________ when it seems right.”
“
How would your organization complete this statement?
At our core, we are a companythat values _______________ .At our core, we are a companythat values _______________ though we make exceptions for ____________ when it seems right.”
“
Individual Beliefs
Processes
Cultural Values
Individual Beliefs
Processes
Cultural Values
Not “Design-Led”(Aligned around
some other value)
Individual Beliefs
Processes
Cultural Values
Individual Beliefs
Processes
Cultural Values
“Design-Led”Not “Design-Led”(Aligned around
some other value)
Individual Beliefs
Processes
Cultural Values
Individual Beliefs
Processes
Cultural Values
Individual Beliefs
Processes
Cultural Values
Most “Quality” happens because of individuals who care deeply and
have the necessary skills to make a difference
“Design-Led”Not “Design-Led”(Aligned around
some other value)
Individual Beliefs
Processes
Cultural Values
Individual Beliefs
Processes
Individual Beliefs
Processes
Cultural Values
Individual Beliefs
Processes
Cultural Values
Most “Quality” happens because of individuals who care deeply and
have the necessary skills to make a difference
“Me too!” companies
“We want to be design-led”
“Design-Led”Not “Design-Led”(Aligned around
some other value)
Cultural Values
Individual Beliefs
Processes
Cultural Values
Individual Beliefs
Processes
Individual Beliefs
Processes
Cultural Values
Individual Beliefs
Processes
Cultural Values
Most “Quality” happens because of individuals who care deeply and
have the necessary skills to make a difference
“Me too!” companies
“We want to be design-led”
“Design-Led”Not “Design-Led”(Aligned around
some other value)
Cultural ValuesWhat does your company value?
“What do you reward?”—Jared Spool
Celebrate doing the right thing, not shipping something everyone on the team isn’t proud of.
Set objective standardsthat create means for any team member to stop the assembly line.
“What do you reward?”
Celebrate doing the right thing, not shipping something everyone on the team isn’t proud of.
Set objective standardsthat create means for any team member to stop the assembly line.
“What do you reward?”Not sure what your organization values?
Look at what you informally celebrate and formally reward.
Most businesses desire to create (and most individuals enjoy) well-designed,
high-quality experiences
BUT THESE THINGS GET IN THE WAY…
Individual Beliefs Many team members don’t really
understand the cost or value of quality
ProcessesProduct design and development
processes tend to scope out quality
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t prioritize quality
Most businesses desire to create (and most individuals enjoy) well-designed,
high-quality experiences
BUT THESE THINGS GET IN THE WAY…
Individual Beliefs Many team members don’t really
understand the cost or value of quality
ProcessesProduct design and development
processes tend to scope out quality
Cultural ValuesDay-to-day business decisions unintentionally create a culture that doesn’t prioritize quality
Why I created this talk:
better conversations(partly) the responsibility of CXO
I want to work in a place that values great, well-designed experiencesI’d like to see more businesses
understand and value great design!
Thank you!
getmentalnotes.com
Design for
Understanding
Stephen P. Anderson@stephenanderson