Swatteam.presentation.v03.brands

MIAMI NEW YORK SAN FRANCISCO MINNEAPOLIS HAMBURG BERLIN MADRID ISTANBUL SAO PAULO MUMBAI BUENOS AIRES MEXICO CITY SYDNEY RIO DE JANEIRO

Tuesday, October 29, 13

HAVING A HARD TIME REACHING MILLENNIALS?

LOOKING FOR MORE THAN THREE APPROACHES TO A PROBLEM?

WANT SOLUTIONS BEYOND TRADITIONAL MEDIA?



The Millennial Advertising Agency within Miami Ad School.

The SWAT TEAM handles a wide variety of projects for global brands with guidance from industry professionals.


[4] Reasons TO WORK WITH MIAMI AD SCHOOL’S SWAT TEAM

We’re Millennial.We know how to talk to your market because we grew up in the digital age and live our lives online.

We’re Global.We can crowdsource the hundreds of creatives and strategist at our 14 school locations around the world and focus our international talent on your project.

You Need Unbiased Creative.Our students are outside the traditional agency/client relationship. Their work has no preconceived ideas of media, application or content direction.

We’re Proven.Proven 20 year track record. Award show domination. Our high standards make us the go-to choice for brands looking to solve a problem with global creative talent.



Brands Asked Us for Millennial Insights on:


How do we reinvigorate the Green card making it relevant to a younger audience?

How do we enter the breakfast market?

How do we get Latinos to break from the traditional and drink cold coffee?

How do we sell casual wear?

How do we make a family car sexy?

What product should we invent for guys on the go?


We Deliver the New Generation’s Thinking and Creativity. We put up to100 of the brightest millennial minds to work on your project. The future thought leaders of tomorrow collaborate with you to generate strategic and insightful, creative solutions.



We are Coached and Trained

by the Collective Genius of the Industry.



PREVIOUS CLIENTS SAID:

UNICEFNicholas Ledner Social Media, Trends Coordinator

“The Lab is incredibly structured and reliable.

The ideas that approximately 30 teams came up with were

creative, forward thinking, and useful.”


Wendy’s InternationalIan Rowden EVP, CMO

“To put it simply, the quality of thinking, level of creativity,

passion and insight was nothing short of remarkable.

The students displayed experience well beyond their years.”




“The insight, enthusiasm and creativity of these students is really something to experience.

I have worked with the Lab twice and was very pleased with the level of work.

The students were on strategy and had a huge breadth of creativity.

Do this for yourself, but more than that, do this for your business.”

Office MaxMark Andeer VP of Creative


VW: Pay By PiecePay By Piece created an innovative new transactional model for young people buying their first car that compares car parts (right front door) to the price they would pay for a product on Amazon (a Kindle). These interactive and social experiences allow family & friends to participate by tagging themselves on parts of the car on Facebook and paying for them as presents. The young purchasers can also determine how much to pay each month based on the remaining unpaid parts. The work was recognized by award shows including Young Guns, Future Lions, NY Festival and Great Wall China.

See What We Can Do.


http://youtu.be/CB27XTw5e6A


















See What We Can Do.

Keep The Meter RunningHomeless Youth Alliance

Keep the Meter Running was a big idea that created awareness for a homeless youth shelter that lost 1/3 of its funding earlier in the year. With only $108 in quarters, a bed and a parking space, $43,000 was raised in one week, along with the attention of national news channels and online news outlets. Although there were no clear cut categories to enter the work into at the awards competitions, Keep the Meter Running won ANDY Best of Show, ADDY Best of Show, BEES Best of Show, CLIO Gold, ADC Gold and Great Wall China Gold. Bennett now works at Goodby Silverstein & Partners.


http://youtu.be/NnX2aHlxFyE


















See What We Can Do.

Worldwide Coca-Cola MachineThe First Machine That Accepts Many Currencies

This one of a kind machine would be placed at international airports and will accept any kind of currency because no matter where you come from, Coca-Cola is also from there.


See What We Can Do For You.

The Process is Easy and Flexible. > Identify an initiative and brief the teams.



http://miamiadschoollabs.com/#


> Collaborate during the development process.

> Return for the final review. See the insights, results and select the winner.

> Make a contribution to the scholarship fund.

> Take the ideas with you. They are yours.

The Process is Easy and Flexible.













UNICEF: Sahel ProjectMiami Ad School Global Project.

Unicef Social Media marketing group asked if Miami Ad School could work on an initiative with them to create an awareness campaign to end starvation in the Sahel section of Africa. Within one week’s time, the Miami Ad School mobilized 30 teams from all of its global locations and delivered the solutions to the client. UNICEF liked the winning team’s idea so much they produced it. You can find this application on Facebook.

Take a look at what we did for UNICEF.


http://youtu.be/6K6k6dz3AYU


















our commitment2 -10 weeks

20 -100 creative, strategic and international minds

countless ideas

your commitment2 -10 weeks

1 briefing, 1or 2 brainstorming sessions, 1 review

scholarship fund donation based on the scope of your brief



CONTACT US

Mark T SmithDirector Brand Synergy

Miami Ad School [email protected]

305-538-3193 x 1017Skype: smith_mas



mailto:[email protected]

mailto:[email protected]

Swatteam.presentation.v03.brands

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