Swatch Watch Process Book
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Transcript of Swatch Watch Process Book
CONVERSION COLLECTION
SWATCH
AnnaMarie VaughanAccademia Ital iana
BA Graphic Design & Visual CommunicationCorporate Design I - V Sem
Prof. Fadi Bassi l
INDE X
HI S TOR Y
B R A NDING
S WATC HE S
Nick Hayek ------------ 4 + 5
Timeline --------------- 6 + 7
Quote from CEO ------ 8 + 9
Length ------------------ 14 + 15
Speed -------------------- 16 + 17
Clothing ---------------- 18 + 19
Liquid ------------------- 20 + 21
Energ y ------------------ 22 + 23
Cooking ----------------- 24 + 25
Weight ------------------ 26 + 27
Surface Area ---------- 28 + 29
Astronomical ---------- 30 +31
Temperature ----------- 32 + 33
Personal ---------------- 34 + 35
Swatch Famil ies ----- 10 + 11
Vintage - --------------- 12 + 13
Swatch watches are a European spe-ciality. The Corporate Design class was given an assignment to design ten Swatch watches. The ten designs need to follow a theme. The backs of the Swatches should also be consid-ered. It is important to look towards previous Swatch designs. Research about the Swatch dynasty, company, and current events is necessary.I have chosen to design a collection of swatches that can be used as reference for different universal conversions. Each swatch contains a different con-version topic along with a “fun-fact” on the face/back of the watch. The goal of this is to act as a memory sen-sor for each conversion.
INDE X
S WATC HE S
Under the guidance of Hayek, the f irst l ine of Swatch watches made
its debut in Zurich in 1983. The Swatch, or “Second Watch,” was an innovative concept of l ight-
weight, plast ic watches, avai lable in funky designs and colors. Apart
from becoming a fashion acces-sor y, these styl ish yet inexpensive
watches encouraged the concept of mult iple watch ow nership.
The chief architect be-hind these projects and the Swatch group’s success has been Nicolas Hayek, who, at
more than 70 years of age remains company chair-
man. Hayek is credited w ith leading Swatch from the
bankruptcy of its founding companies to more than SFr 3 .05 bi l l ion in annual sa les
in 1997.
T HE B EGINNING
NIC K H AY E K
Many people know the Swatch Group above a l l as the world’s top producer
of f in ished watches. What is less wel l know n is that the Swatch Group is a ver t ica l enter pr ise in the watch pro-
duct ion business, w ith the capabi l-it y to manufacture a l l the necessar y
components for the production of both mechanica l and quar tz watches. An enter pr ise that enables us to design, produce and distr ibute our brands’ products completely independently.
- Nick Hayek JrCEO of Swatch
““
S WATC H OR IGIN A L S WATC H IR ON Y
Stainless steel and alu-minum wrist watches that come in a variety
of t imeless designs.
The original family of Swatch watches which began with the Swatch
Gent. These watches are characterized by their plastic housing,
strap etc.
At a thickness of just 3 .9mm, also includes: Skin Chrono and Skin
.beat.
S WATC H S K IN
THE F IVE FAMI L IES of swatch
At a thickness of just 3 .9mm, also includes: Skin Chrono and Skin
.beat.
The digital Col lection from Swatch; includes
Internet Time.
The Swatch fashion-jewelr y Col lection
which uti l izes unex-pected shapes, materi-als and colors to grace
the skin.
S WATC H S K IN S WATC H B E AT S WATC H B I JOU X
THE F IVE FAMI L IES of swatch
1990-1999
POP
In the mid-1980s, mainstream Swatch fashion statements came about in the ris-ing hip-hop scene with the introduction of various colored and interchangeable watch faces and wrist bands (made of vi-nyl). Colors included bright, day-glow and pastels. The key standard accessory was the Swatch Guard, a thin, rubber-band like strip that would stretch over the watch face. A good number of “Swatchies” sported two Swatch Guards of different colors, twisted or braided together across the Swatch face.
Bold. Br ight. Br i l l iant.
v I N TAG E
1990-1999
POP
length
DID YOU KNOW? HOW HIGH CAN YOU CLIMB?
the themethe sketches
In my or ig inal sketches I had planned to cre-ate t wo di ffer-ent swatches for length; the im-per ia l and the metr ic system. I then decided that in order for us-ers to understand the conversion bet ween the t wo I must create one swatch v isual ly show ing this im-por tance.
The height of Mt. Ever-est was an average of 6 d i f ferent measures
then adding it t wo feet to avoid any skewed
data making the moun-ta in 29,062 feet ta l l .
FACT:
DID YOU KNOW? HOW HIGH CAN YOU CLIMB?
LENGTH
CE
NT
IM
ET
ER
IN
CH
12
3
6
9
2.54 cm = 1 in
10 mm = 1 cm
12 in = 1 ft
1 m = 3.28 ft
1 mi = 5280 ft
1 mi = 1609.34 m
1 sq ft =144 sq in
1 sq yd = 9 sq ft
The height of Mt. Everest was an average of 6
different measures then adding it two feet to avoid
any skewed data making the mountain 29,062 feet tall.
DID YOU KNOW? HOW HIGH CAN YOU CLIMB?
the theme
the colors
the swatch
DID YOU KNOW? HOW HIGH CAN YOU CLIMB?
LENGTH
CE
NT
IM
ET
ER
IN
CH
12
3
6
9
2.54 cm = 1 in
10 mm = 1 cm
12 in = 1 ft
1 m = 3.28 ft
1 mi = 5280 ft
1 mi = 1609.34 m
1 sq ft =144 sq in
1 sq yd = 9 sq ft
The height of Mt. Everest was an average of 6
different measures then adding it two feet to avoid
any skewed data making the mountain 29,062 feet tall.
BACK
The colors were chosen to at tract a neutra l gender au-dience. Pr imar y colors red and yel-low were used to pop out and stand strongly against the cold blue hues.
speed
HOW FAST DO YOU MOVE?
the themethe sketches
Snai l = .03 mphDeer = 32 mph
Human = 27.89 mphCheetah = 70 mphTrain = 250 mphJet = 2 , 1933 mph
FACT:
Narrow ing dow n the many di f-fernt speeds found was key in l ink-ing the audi-ence to the swatch. Us-ing ever yday objects as a “fun-fact” helps the v iewer to relate. Plac-ing one of those ordi-nar y objects on the face of the watch a lso ser ves as a memor y image when relat ing back to that cer-tain conver-sion.
WHAT’S YOUR SPEED?
12
3
6
9
SPEED
1 m/sec = 2.33 mi/hr
1 mph = 1.6 kmh
Speed of Light = 670616629.4 mph
1 knot = 1.151 mph
Speed of Sound = 760 mph
Freezing Point = 32ºF
1 sq ft =144 sq in
1 sq yd = 9 sq ft
Snail = .03 mphDeer = 32 mph
Human = 27.89 mphCheetah = 70 mphTrain = 250 mphJet = 2, 1933 mph
HOW FAST DO YOU MOVE?
the theme
the swatch
the colors
WHAT’S YOUR SPEED?
12
3
6
9
SPEED
1 m/sec = 2.33 mi/hr
1 mph = 1.6 kmh
Speed of Light = 670616629.4 mph
1 knot = 1.151 mph
Speed of Sound = 760 mph
Freezing Point = 32ºF
1 sq ft =144 sq in
1 sq yd = 9 sq ft
Snail = .03 mphDeer = 32 mph
Human = 27.89 mphCheetah = 70 mphTrain = 250 mphJet = 2, 1933 mph
BACK
The color for the speed watch were pul led from the the overal l theme - colors from snai ls , cheetahs, deer, trains and jet-planes.
sizes
WHAT’S YOUR SIZE?
the themethe sketches
The size swatch w i l l be used most-ly by travel-ers who need to know their c lothing size in another countr y, on the f ly. The US, UK and Europe (EU) are the three most com-monly v isited locations.
The US recently changed their c lothing
sizes so that size 8 i s what used to be size 10
in order to make the consumer happy.
FACT:
WHAT’S YOUR SIZE?
12
3
6
9
SIZES
1 sq ft =144 sq in
1 sq yd = 9 sq ft
US UK EU
4 6 34
6 8 36
8 10 38
10 12 40
12 14 42
The US recently changed their clothing sizes so that size 8 is
what used to be size 10 in order to make the
consumer happy.
WHAT’S YOUR SIZE?
the theme
the swatchthe colors
WHAT’S YOUR SIZE?
12
3
6
9
SIZES
1 sq ft =144 sq in
1 sq yd = 9 sq ft
US UK EU
4 6 34
6 8 36
8 10 38
10 12 40
12 14 42
The US recently changed their clothing sizes so that size 8 is
what used to be size 10 in order to make the
consumer happy.
BACK
The colors for the sizes swatch were simply colors pul led out of t y pic
l iqu id
HOW MANY DROPS?
the themethe sketches
The l iquid swatch was bui ld to real-ly give a cool l iquid v ibe tw isted w ith a fun pattern. The simple shape of a water drop-let would be recognizeable yet the pat-tern would draw interest to the audi-ence.
About 20 drops ofwater make up
1 mi l l i l iter
FACT:
VOLUME
12
3
6
9
VOLUME
1 quarts = 32 oz
1 pint = 16 0z
1 liter = 2.11 pints
1 gallon = 4 quarts
1 cup = 8 oz
1 gallon = 128 oz
1 sq ft =144 sq in
1 sq yd = 9 sq ft
About 20 drops ofwater make up
1 milliliter
HOW MANY DROPS?
the theme
the swatchthe colors
VOLUME
12
3
6
9
VOLUME
1 quarts = 32 oz
1 pint = 16 0z
1 liter = 2.11 pints
1 gallon = 4 quarts
1 cup = 8 oz
1 gallon = 128 oz
1 sq ft =144 sq in
1 sq yd = 9 sq ft
About 20 drops ofwater make up
1 milliliter
BACK
The di fferent hues and shades of blue correspond w ith l iquid and water droplets.
energy
CAN YOU SCREAM?
the themethe sketches
The coffee cup is meant to be a staple icon to help remember energ y con-versions. The fun-fact is “wowable” enough to never forget and the fa-mil iar ity of a nice cup of coffee {hot at that} is com-for ting as wel l .
FACT:If you yel led for 8
years, 7 months and 6 days it would produce enough ever y to heat a
cup of coffee
MEASUREMENTSDID YOU KNOW?
12
3
6
9
ENERGY
1 cal = 4.1868 J
1 J = 10000000 erg
1 W-h = 3600 J
1 kcal = 4186.8 J
1 cal = 41868000 erg
1 J = 1E-9 GJ
1 sq ft =144 sq in
1 sq yd = 9 sq ft
If you yelled for 8 years, 7 months and 6 days it would
produce enough every to heat a cup of coffee
CAN YOU SCREAM?
the theme
the swatchthe colors
MEASUREMENTSDID YOU KNOW?
12
3
6
9
ENERGY
1 cal = 4.1868 J
1 J = 10000000 erg
1 W-h = 3600 J
1 kcal = 4186.8 J
1 cal = 41868000 erg
1 J = 1E-9 GJ
1 sq ft =144 sq in
1 sq yd = 9 sq ft
If you yelled for 8 years, 7 months and 6 days it would
produce enough every to heat a cup of coffee
BACK
The colors for the energ y watch were chosen because of the context. Green = energ y Brow n = Coffee Coral = A warm pop - the per fect mix!
cooking
HOW MANY LEMONS?
the themethe sketches
In the cook-ing swatch famil iar items/utin-sels were paired w ith the “fun-fact” object to give even an audi-ence unable to read an idea of what the watch may be used for.
FACT:4 large lemons
makes about 1 cup of juice
MEASUREMENTS
12
3
6
9
MEASUREMENTS
2.54 cm = 1 in
10 mm = 1 cm
12 in = 1 ft
1 m = 3.28 ft
1 mi = 5280 ft
1 mi = 1609.34 m
1 C = 8 oz
1 oz = 6 tsp
1 pint = 2 cups
1 tsp = 1/3 tbsp
1 cup = 48 tsp
1 pint = 2 cups
1 sq ft =144 sq in
1 sq yd = 9 sq ft
4 large lemons make about 1 cup of juice
HOW MANY LEMONS?
the theme
the swatchthe colors
MEASUREMENTS
12
3
6
9
MEASUREMENTS
2.54 cm = 1 in
10 mm = 1 cm
12 in = 1 ft
1 m = 3.28 ft
1 mi = 5280 ft
1 mi = 1609.34 m
1 C = 8 oz
1 oz = 6 tsp
1 pint = 2 cups
1 tsp = 1/3 tbsp
1 cup = 48 tsp
1 pint = 2 cups
1 sq ft =144 sq in
1 sq yd = 9 sq ft
4 large lemons make about 1 cup of juice
BACK
The colors chosen for the cooking measurements swatch were in-spired from appl i-ances and ut insels in my ow n kitch-en.
weight
56 4
37
HOW HEAVY?
the themethe sketches
In order to get accross the idea of weight w ith out pushing the audi-ence away by relat ing it to their health, i used a fa-mil iar object - produce!
FACT:A papercl ip weighs
about 1 gram
56 4
37
HOW HEAVY?
12
3
6
9
WEIGHT
1 kg = 35.27 oz
1 lbs = 16 oz
1 ton = 2,204.6 lbs
1 lb = 453.6 g
1 sq = 100 sq ft
1 section = 1 sq mi
1 sq ft =144 sq in
1 sq yd = 9 sq ft
A paperclip weighs about 1
gram
56 4
37
HOW HEAVY?
the theme
the colors
56 4
37
HOW HEAVY?
12
3
6
9
WEIGHT
1 kg = 35.27 oz
1 lbs = 16 oz
1 ton = 2,204.6 lbs
1 lb = 453.6 g
1 sq = 100 sq ft
1 section = 1 sq mi
1 sq ft =144 sq in
1 sq yd = 9 sq ft
A paperclip weighs about 1
gram
BACK
These colors were pul led from the colors of ever yday produce and the sca les we use to buy them!
the swatch
sur face area
WHAT’S AN ACRE?
the themethe sketches
Surface area can relate to a lmost any physical object, there-for f inding a f imi lar icon for the face needed to be extremely fa-mil iar. Acres are one of the most im-portant use of surface area and who doesn’t think of trees when they think of surface area!
FACT:The height of Mt. Ever-est was an average of 6 d i f ferent measures
then adding it t wo feet to avoid any skewed
data making the moun-ta in 29,062 feet ta l l .
SURFACE AREA
12
3
6
9
SURFACE AREA
1 sq ft = 144 sq in
1 sq mi = 640 acres
1 hectare = 100 acres
1 sq yd = 9 sq ft
1 sq = 100 sq ft
1 section = 1 sq mi
1 sq ft =144 sq in
1 sq yd = 9 sq ft
The acre was originally the area a yoke of oxen could plow in a day and
therefore differed in size from one locality to
another. It is now fixed as 4, 046.9 sq. m
WHAT’S AN ACRE?
the theme
the colors
SURFACE AREA
12
3
6
9
SURFACE AREA
1 sq ft = 144 sq in
1 sq mi = 640 acres
1 hectare = 100 acres
1 sq yd = 9 sq ft
1 sq = 100 sq ft
1 section = 1 sq mi
1 sq ft =144 sq in
1 sq yd = 9 sq ft
The acre was originally the area a yoke of oxen could plow in a day and
therefore differed in size from one locality to
another. It is now fixed as 4, 046.9 sq. m
BACK
These colors were inspirated by the many greens found in the woods then matches w ith a few pops of color.
the swatch
astronomica l
HOW MANY LIGHTYEARS?
the themethe sketches
Incorporat-ing famil iar planets into the face of the watch would help to connect the audience to the conver-sions of the astronomical unit.
FACT:Light moves at a ve-
locit y of about 300,000 k i lometres each sec-ond, so in one year,
it t ravels about 9,500,000,000,000 k i lo-
metres.
astronomica l
HOW MANY LIGHTYEARS?
12
3
6
9
ASTRONOMICAL
1 sq ft =144 sq in
1 sq yd = 9 sq ft
1 AU = 149 598 000 km
1 parsec = 3.263 ly
1 ly = 10 trillion kilometrs
1 ly = 8 766 light hour
1 parsec = 206 264.8 AU
1 AU = .000 015 ly
A "light year" is a measure of distance, not time. It is defined as the distance light travels in
one year. Light moves at a velocity of about 300,000
kilometres each second, so in one year, it travels about
9,500,000,000,000 kilometres.
HOW MANY LIGHTYEARS?
the theme
the colors
HOW MANY LIGHTYEARS?
12
3
6
9
ASTRONOMICAL
1 sq ft =144 sq in
1 sq yd = 9 sq ft
1 AU = 149 598 000 km
1 parsec = 3.263 ly
1 ly = 10 trillion kilometrs
1 ly = 8 766 light hour
1 parsec = 206 264.8 AU
1 AU = .000 015 ly
A "light year" is a measure of distance, not time. It is defined as the distance light travels in
one year. Light moves at a velocity of about 300,000
kilometres each second, so in one year, it travels about
9,500,000,000,000 kilometres.
BACK
These colors were used in the face to represent fami l iar colors we see in our solar system.
the swatch
temperature
HOT OR COLD?
F C
the themethe sketches
Portray ing the locations of where Fahrenheit is used around the world versus cel-cius was my concept for the face of the swatch. I a lso wanted to include in-formation on the face that would a l-low the used to v isual ly f igure this fact out and then wonder abot the f lag at the bot-tom - which they would then turn the swatch over to discover.
FACT:The lowest recorded temperature on the ear th was 89.2° in
Vostok, Antar t ica in Ju ly of 1983
SURFACE AREA
12
3
6
9
SURFACE AREA
1 sq ft = 144 sq in
1 sq mi = 640 acres
1 hectare = 100 acres
1 sq yd = 9 sq ft
1 sq = 100 sq ft
1 section = 1 sq mi
1 sq ft =144 sq in
1 sq yd = 9 sq ft
The acre was originally the area a yoke of oxen could plow in a day and
therefore differed in size from one locality to
another. It is now fixed as 4, 046.9 sq. m
HOT OR COLD?
F C
the theme
the colors
SURFACE AREA
12
3
6
9
SURFACE AREA
1 sq ft = 144 sq in
1 sq mi = 640 acres
1 hectare = 100 acres
1 sq yd = 9 sq ft
1 sq = 100 sq ft
1 section = 1 sq mi
1 sq ft =144 sq in
1 sq yd = 9 sq ft
The acre was originally the area a yoke of oxen could plow in a day and
therefore differed in size from one locality to
another. It is now fixed as 4, 046.9 sq. m
BACK
These colors were based off the idea of boi l ing point because there is a d i f ferent bet ween F & C where you w i l l f ind the per-fect point. Bold , br ight and hot!
the swatch
persona l
ANNAMARIE LOUISE VAUGHAN
the themethe sketches
The idea of my personal logo was to create a swatch that would act as a busi-ness card. I would create a monogram represent-ing not only my design ski l ls but my personal ity as wel l . The back of the swatch would include my information..
FACT:Graphic Designer
>> Yupp, that ’s me!
ANNAMARIE LOUISE VAUGHAN
12
3
6
9
1 sq ft =144 sq in
1 sq yd = 9 sq ft
Graphic Designer715. 828. 9377
ANNAMARIE LOUISE VAUGHAN
the theme
the colors
ANNAMARIE LOUISE VAUGHAN
12
3
6
9
1 sq ft =144 sq in
1 sq yd = 9 sq ft
Graphic Designer715. 828. 9377
BACK
My favor ite col-ors - the best g irly combo {that sur-pr isingly doesn’t include pink}
the swatch
MEASUREMENTS
12
3
6
9
MEASUREMENTS
2.54 cm = 1 in
10 mm = 1 cm
12 in = 1 ft
1 m = 3.28 ft
1 mi = 5280 ft
1 mi = 1609.34 m
1 C = 8 oz
1 oz = 6 tsp
1 pint = 2 cups
1 tsp = 1/3 tbsp
1 cup = 48 tsp
1 pint = 2 cups
1 sq ft =144 sq in
1 sq yd = 9 sq ft
4 large lemons make about 1 cup of juice
DID YOU KNOW? HOW HIGH CAN YOU CLIMB?
LENGTH
CE
NT
IM
ET
ER
IN
CH
12
3
6
9
2.54 cm = 1 in
10 mm = 1 cm
12 in = 1 ft
1 m = 3.28 ft
1 mi = 5280 ft
1 mi = 1609.34 m
1 sq ft =144 sq in
1 sq yd = 9 sq ft
The height of Mt. Everest was an average of 6
different measures then adding it two feet to avoid
any skewed data making the mountain 29,062 feet tall.
WHAT’S YOUR SPEED?
12
3
6
9
SPEED
1 m/sec = 2.33 mi/hr
1 mph = 1.6 kmh
Speed of Light = 670616629.4 mph
1 knot = 1.151 mph
Speed of Sound = 760 mph
Freezing Point = 32ºF
1 sq ft =144 sq in
1 sq yd = 9 sq ft
Snail = .03 mphDeer = 32 mph
Human = 27.89 mphCheetah = 70 mphTrain = 250 mphJet = 2, 1933 mph
SURFACE AREA
12
3
6
9
SURFACE AREA
1 sq ft = 144 sq in
1 sq mi = 640 acres
1 hectare = 100 acres
1 sq yd = 9 sq ft
1 sq = 100 sq ft
1 section = 1 sq mi
1 sq ft =144 sq in
1 sq yd = 9 sq ft
The acre was originally the area a yoke of oxen could plow in a day and
therefore differed in size from one locality to
another. It is now fixed as 4, 046.9 sq. m
VOLUME
12
3
6
9
VOLUME
1 quarts = 32 oz
1 pint = 16 0z
1 liter = 2.11 pints
1 gallon = 4 quarts
1 cup = 8 oz
1 gallon = 128 oz
1 sq ft =144 sq in
1 sq yd = 9 sq ft
About 20 drops ofwater make up
1 milliliter
convers ion col lect ion
WHAT’S YOUR SIZE?
12
3
6
9
SIZES
1 sq ft =144 sq in
1 sq yd = 9 sq ft
US UK EU
4 6 34
6 8 36
8 10 38
10 12 40
12 14 42
The US recently changed their clothing sizes so that size 8 is
what used to be size 10 in order to make the
consumer happy.
MEASUREMENTSDID YOU KNOW?
12
3
6
9
ENERGY
1 cal = 4.1868 J
1 J = 10000000 erg
1 W-h = 3600 J
1 kcal = 4186.8 J
1 cal = 41868000 erg
1 J = 1E-9 GJ
1 sq ft =144 sq in
1 sq yd = 9 sq ft
If you yelled for 8 years, 7 months and 6 days it would
produce enough every to heat a cup of coffee
C F
TEMPERATURE
F C12
3
6
9
TEMPERATURE
Cº = (Fº-32) x 5/9
Fº = (Cº-1.8) +32
Boiling Point = 100ºC
Boiling Point =212ºF
Freezing Point = 0ºC
Freezing Point = 32ºF
1 sq ft =144 sq in
1 sq yd = 9 sq ft
The lowest recorded temperature on the earth
was 89.2° in Vostok, Antartica in July of 1983
VOLUME
12
3
6
9
VOLUME
1 quarts = 32 oz
1 pint = 16 0z
1 liter = 2.11 pints
1 gallon = 4 quarts
1 cup = 8 oz
1 gallon = 128 oz
1 sq ft =144 sq in
1 sq yd = 9 sq ft
About 20 drops ofwater make up
1 milliliterHOW MANY LIGHTYEARS?
12
3
6
9
ASTRONOMICAL
1 sq ft =144 sq in
1 sq yd = 9 sq ft
1 AU = 149 598 000 km
1 parsec = 3.263 ly
1 ly = 10 trillion kilometrs
1 ly = 8 766 light hour
1 parsec = 206 264.8 AU
1 AU = .000 015 ly
A "light year" is a measure of distance, not time. It is defined as the distance light travels in
one year. Light moves at a velocity of about 300,000
kilometres each second, so in one year, it travels about
9,500,000,000,000 kilometres.
56 4
37
HOW HEAVY?
12
3
6
9
WEIGHT
1 kg = 35.27 oz
1 lbs = 16 oz
1 ton = 2,204.6 lbs
1 lb = 453.6 g
1 sq = 100 sq ft
1 section = 1 sq mi
1 sq ft =144 sq in
1 sq yd = 9 sq ft
A paperclip weighs about 1
gram
convers ion col lect ion