SWAROVSKI CORPORATE ARCHIVEDipl.-Arch. Stephanie Bonsack BBA

2. Tag der Unternehmensgeschichte in Wien, 1. Oktober 2013

INHALT

1 VORSTELLUNG1. VORSTELLUNG

2. ANNUAL REPORT 2012

1 ACTIVITIES1. ACTIVITIES

2. QUERIES / PROJECTS

1 VORSTELLUNG1. VORSTELLUNG

Das Swarovski Corporate Archive – ein Konzernarchiv

Gründung 2006/2007

5-7 Mitarbeiter

Zeitraum: 1862 heute Zeitraum: 1862 – heute

SCA STRATEGIE – VISION & MISSION

Vision

Das Corporate Archive ist das Heritage Center von Swarovski, im Wesentlichen der

Swarovski Gruppe und Familie. Es ist der Ansprechpartner für alle Frage rund um die

Swarovski Geschichte.

Mission

Das Swarovski Corporate Archive (SCA) stärkt die Identität und Marke mit dem

Aufbewahren und Managen des historischen Erbes der Swarovski Gruppe und stellt

somit den Zugang zu Beständen genauso wie eine klare und konsistente Historische

Kommunikation sicher. Als Dienstleister unterstützt das SCA die Organisation bei

Projekten, als Abteilung sammelt und schafft es Inhalte unabhängig.

Swarovski Corporate Archive ORGANISATION

Archivgruppen

SCA INHALTSCA INHALT

ProdukteProdukte ObjekteObjekte AktenAkten AV MaterialAV Material

SPCGB

DesignerKunstgegenstände

Museumsstücke

AktenPläne

Clippings

FotosFilme

Tonbänderg

Non-Swarovskipp g

KatalogeMagazine

Tonbänder

SCB OPTIK TYROLIT FAMILIE

Swarovski Corporate Archive – Statistik

Entwicklung der Anfragen an das SCA 2008 - 2012

250

300

200

150 SCA requests

trend of SCA requests

50

100

0

2008 2009 2010 2011 2012 2013

Swarovski Corporate Archive – Statistik

Entwicklung des angefragten Materials aus dem SCA 2008 - 2012

1200

1400

800

1000

600

800

requested material

trend of requested material

200

400

0

200

2008 2009 2010 2011 2012 2013

SWAROVSKI CORPORATE ARCHIVESWAROVSKI CORPORATE ARCHIVEAnnual Report 2012

TABLE OF CONTENT

1. SCA ACTIVITIES

2. QUERIES / BU PROJECTS

3. OUTLOOK 2013

1 ACTIVITIES1. ACTIVITIES

Published first Archive Catalog to show the content of Product Archive

Activities

Since January 2012 the first Archive Catalog is available and shows on more than 800

pages one facet of the entire archive material All images have been shootedpages one facet of the entire archive material. All images have been shooted

professionally in 2012, so we can update the content next year.

New leaflet for better understanding what SCA stands for

Activities

The new SCA leaflet explains short and simple what SCA stands for, what SCA is doing

and what SCA provides Four articles illustrates in German and English the following:and what SCA provides. Four articles illustrates in German and English the following:

• We record history

• We make history come to life

• We have the answer or we will find it

• Seek and you shall find

New SCA presentation on the intranet

Activities

The new site at SIA shows all information about us as well as contact data and provides all

available tools for downloadavailable tools for download.

New Swarovski Milestones

Activities

In 2012 we have reworked the former SIA Milestones and have created a Pdf version for

downloaddownload.

150th Anniversary of Daniel Swarovski and Archive Exhibition at BBB

Activities

• To celebrate the 150th anniversary ofDaniel Swarovski‘s birthday (Oct. 24th) y ( )we created a special Global News atSIA. Beside facts and images of theperson Daniel we have provided also a movie of a speech at his 90th birthdaymovie of a speech at his 90th birthday1952. Until today that is the mostsuccessfull Global News with over 3,000 clicks and 230 „five star“ rates.„

• In November we have organized a littleArchive Exhibition at the BBB in Wattens to show samples of archive content(images, pieces...). It went2 weeks and has beenvery successful! Wereceived lots of positivereceived lots of positive feedback, so there will beone next year as well.

Daily Business

Activities

Main work of the whole team is to organize

and describe all the archive content Alsoand describe all the archive content. Also

in 2012 we have done a lot, e.g.:

• 200 Swarovski Calendars (since 1950s)

• 2200 Optik Plans (1939-1984)

• Part of the File collections until 1970

• Historical images (1860-1920)

• Figurines (2000-2011)

• Description Policies to ensure consistentarchiving and to avoid double entries in gthe database

• Media Archive concept and start ofimplementation

New arrival in 2012 has been the archive

of old machines and tools which is nowof old machines and tools which is now

part of the museum collection.

2 QUERIES / BU PROJECTS2. QUERIES / BU PROJECTS

Over 230 queries received SCA in 2012

Activities Business Units

The number of queries increased from 150 in 2011 to 230 in 2012. However, it was noted

that the scope of the queries had changed again. While in 2011 around 700 pieces,

pictures, or items of information were requested, the figure this year was over 1,000. This

is mainly due to the first SCA catalog and the launch of the media archive project. It

shows that as soon as people know the archive content, they use it for different purposes.

So, we go on with our successful work to support Business Units in their projects.

Sparkling Secrets Exhibition in Shanghai and Korea – CGB and SP

Activities Business Units

The biggest support needed from BU‘s was the Sparkling Secrets Exhibition. Not onlypieces have been requested, also historical images and information. p q , g

Sparkling Secrets Exhibition in Shanghai and Korea – Photoshoot for HB

Activities Business Units

Harper’s Bazaar Korea

CGB Forum Singapore

Activities Business Units

Summer Exhibition Opera Bordeaux

Activities Business Units

The Opera of Bordeaux requested 23 pieces for their Summer Exhibition „Exposition d´Eté 2012 La Route du Baroque “.q

Design Exhibitions CC&DS in Bejing and HongKong

Activities Business Units

Photoshoots of Magazines

Activities Business Units

First Magazine

Photoshoots of Magazines

Activities Business Units

Woman Verve

Photoshoots of Magazines

Activities Business Units

Jewel

Photoshoots of Magazines

Activities Business Units

Material Girl

CGB Press Events in New York and Paris

Activities Business Units

Paris New York

Swarovski Calendar 2013

Activities Business Units

Stages of STS in SKW, Innsbruck and Vienna

Activities Business Units

25th Anniversary SCS in Wattens and Turin

Activities Business Units

Das Swarovski Corporate Archive – ein (Familien)UnternehmensarchivDas Swarovski Corporate Archive ein (Familien)Unternehmensarchiv

- ein 100% Familienunternehmen seit fast 120 Jahrenein 100% Familienunternehmen seit fast 120 Jahren

- Unternehmen und Familie nicht trennbar

- Unterscheidung Familie und Unternehmer

- SCA ist in erster Linie ein Unternehmens-/Konzernarchiv