Swarovski and Misfit Introduce World’s First Solar-Powered...
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LAS VEGAS, NV January 5, 2015-- Misfit, maker of wearable and smart home products, today announced Swarovski Shine, an exclusive collection of two new wearable products and nine unique, sparkling accessories, developed and designed by Swarovski and Misfit. The Swarovski Shine Collection reinterprets iconic Swarovski jewelry and introduces brand-new designs, all incorporating Swarovski’s signature crystal and Misfit’s wireless activity and sleep tracking technology, for a collection that is glamorous, modern, and versatile. Two new, fully-waterproof wearables comprise the core of the Collection: 1) a clear Swarovski Shine with a brilliant crystal face and 2) a violet Swarovski Shine which uses a patented “energy crystal” technology to allow for efficient solar charging on a small surface to power itself. The latter is the world’s first wireless activity and sleep tracker that utilizes an energy harvesting technology to eliminate the need for charging or replaceable batteries. Users simply expose Swarovski Shine to light to keep it charged. Swarovski and Misfit Introduce World’s First Solar-Powered Wearable Both designs feature a large faceted crystal integrated into Misfit’s hardware, and automatically track steps, distance, calories burned, and sleep quality and duration. “Shine is the first truly fashion forward activity tracker, and Swarovski leads the way in the fashion jewelry and accessories market globally. This collaboration pushes the envelope as to how beautiful technology can be,” said wearables designer and author of Fashioning Tech, Syuzi Pakhchyan. The Collection is now available for pre-order in the US exclusively on misfit.com, and will be for sale this spring in Swarovski retail locations in the US, Hong Kong, and China and on Swarovski.com. The Collection is available for viewing at International CES at the Misfit booth (#73521, Tech West Sands Expo). About Misfit Misfit invents and manufactures wearable and smart home products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and former CTO of AgaMatrix. About Swarovski Swarovski is the leading producer of cut crystal in the world. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. Misfit product images and videos: http://www.misfit.com/media © 2015 Misfit Wearables Corporation. All rights reserved. Media contact: Amy Puliafito apuliafito@misfit.com
Transcript of Swarovski and Misfit Introduce World’s First Solar-Powered...
LAS VEGAS, NV January 5, 2015-- Misfit, maker of wearable and smart home products, today announced
Swarovski Shine, an exclusive collection of two new wearable products and nine unique, sparkling accessories,
developed and designed by Swarovski and Misfit.
The Swarovski Shine Collection reinterprets iconic Swarovski jewelry and introduces brand-new designs, all
incorporating Swarovski’s signature crystal and Misfit’s wireless activity and sleep tracking technology, for a
collection that is glamorous, modern, and versatile.
Two new, fully-waterproof wearables comprise the core of the Collection: 1) a clear Swarovski Shine with a
brilliant crystal face and 2) a violet Swarovski Shine which uses a patented “energy crystal” technology to allow
for e�cient solar charging on a small surface to power itself. The latter is the world’s first wireless activity and
sleep tracker that utilizes an energy harvesting technology to eliminate the need for charging or replaceable
batteries. Users simply expose Swarovski Shine to light to keep it charged.
Swarovski and Misfit Introduce World’s First
Solar-Powered Wearable
Both designs feature a large faceted crystal integrated into
Misfit’s hardware, and automatically track steps, distance, calories
burned, and sleep quality and duration.
“Shine is the first truly fashion forward activity tracker, and
Swarovski leads the way in the fashion jewelry and accessories
market globally. This collaboration pushes the envelope as to
how beautiful technology can be,” said wearables designer and
author of Fashioning Tech, Syuzi Pakhchyan.
The Collection is now available for pre-order in the US exclusively
on misfit.com, and will be for sale this spring in Swarovski retail
locations in the US, Hong Kong, and China and on Swarovski.com.
The Collection is available for viewing at International CES at the
Misfit booth (#73521, Tech West Sands Expo).
About MisfitMisfit invents and manufactures wearable and smart home products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and former CTO of AgaMatrix.
About SwarovskiSwarovski is the leading producer of cut crystal in the world. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting.
Misfit product images and videos: http://www.misfit.com/media © 2015 Misfit Wearables Corporation. All rights reserved.
Media contact:Amy [email protected]
