Swappin is a Movement

We exist to get people the services they need by encouraging them to

use their talents as currency.

We Want a Revolution

U.S. Unemployment is at a 60-year high

with over 15 million people out of workand millions more chronically under

employed. California alone has almost two

million unemployed workers.

The Problem

There is pent up ability to work and provide services; While at the same time there is increasing

demand, for services, that goes unmet due to an inability to pay with cash. This gap is frustrating

and unnecessary…

The Solution

By combining the economic benefits of an online marketplace with the

social benefits of a community network, Swappin will emphasize

relationships over money.

How it Works: Collaborative Consumption

The Swappin community is built when members join and make themselves available to render

services. Each member is both a service purveyor and receiver.

What we stand for…

Our Vision: A world in which people are not defined by their employer.

Our Mission: To liberate human capability.

What Makes Swappin Different?

There are many traditional and a few, very successful, bartering networks that

focus on b2b and product swapping. Almost none specialize in the swapping

of talent. Like many recent sharing startups born of the current economy, Swappin is conceived from a traditional

business model uniting with a collaborative consumption one.

We Have First to Market Advantage

Swappin connects people like a matchmaking service. We don’t swap

products, we don’t use points or credits as a proxy for dollars. Our goal is

member acquisition and we will remain a free service until the first 100k

members. Unlike other sites, Swappin does not look like an ecommerce site. It

looks like a community.

Target Markets:

Though we are attracting a variety of users with talents and services to trade, our primary target groups are:

• Start-up community: Designers, developers, entrepreneurs all have complimentary skills in this start-up space. Health and beauty sector: This is a natural fit as this community often swaps services already and usually has the equipment.

• Collaborative Consumption attitudinal groups: Sharing culture is rapidly expanding across demographics. Within this attitudinal group, we can identify specific targets (artists, local food, etc)

• Un or under-employed: Swappin gives this group a space to create value while getting something in return. Rather than being defined by an employer, people (re)define themselves though what they have to offer.

Member Acquisition:The Hair Stylist Strategy

(Trojan Horse)Hairstylists are just one subgroup of many we’re targeting, but

the following describe why they are a primary target group:• Hairstylists are native traders• Hairstylists see themselves as nonconformists• Hair services are perfect currency • Stylists talk to people all day • They cross-pollinate with estheticians, manicurists, massage

therapists, acupuncturist, tattoo artists, and personal trainers etc…

• They are easy to find… hair shows, hair academies, and salons

• We have a very successful stylist, educator who is part of our acquisition strategy.

StatusWe went live this summer and we

acquired 300 users with no marketing. Our target is 500K users within the first

year.

Our Team

We have a six person, part-time team with experience building and

working with several companies from very small to very large. The

Founder/CEO, currently VP at a local public coffee company, was one of the concept architects for

the Apple retail stores.

Monetization

We have a progressive, subscription based, pricing strategy that kicks

in at 100K users. Our revenue goal for the 1st year is $1.5M, $4M in the second year and $9M by the

end of the third.

Current Funding Goal

We are looking for $200K this round to be used for infrastructure and

marketing.

Join The Revolution

If you are interested in learning more, please contact our founder,

Denyelle Bruno, at Denyelle@swappin.com.

Thank you.

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