Natalie Scott, Alan SincichMolly Welch, & Justin Williams

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Agenda

1. Project Objective2. Data Collection3. Data Results

a. Recruitmentb. Retentionc. Specific to Swank

4. Recommendations

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Project Objective

Understanding and recommending ways to increase Millennial recruitment and retention in order to grow and develop Swank’s workforce.

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2. Data Collection

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Data Collection ● Conducted research on Millennial preferences● Created survey to validate research and collect data

on Millennials ● Distributed the survey using Amazon Mechanical Turk

o Offered 10 cents/survey to incentivize respondents

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Processing the Data● 14 question survey

● Collected 236 responses

● Respondents ages ranged from 20-53o Filtered out 9 respondents over the age of 36

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3. Data Results3a. Recruitment3b. Retention3c. Specific to Swank

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3a. Recruitment Data Please rate the following outlets that you would most likely use when searching for potential job openings:

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3a. Recruitment DataPlease rate how likely you would use the following social media platforms when searching for job openings:

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3a. Recruitment Data

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3a. Recruitment Data

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3a. Recruitment Data

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3b. Retention Data

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3b. Retention Data

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3c. Specific to Swank DataImportance of Geographic Location

Importance of Company’s Website

Importance of Community Involvement

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3c. Specific to Swank Data

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3c. Specific to Swank DataHow often would you like to be evaluated on your work performance per year?

Percentage of Respondents 17

4. Recommendations

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Recommendations● Update web presence:

o Easier navigation o More pictures/videos o Attractions in the St. Louis areao Mission statement o Improve social media presence

LinkedIn & Indeed

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Recommendations Continued● When discussing Swank’s company culture with a

potential hire, focus on: o Career advancemento Employee engagemento Work-life balance

● While community involvement is important, it should not be the leading focus of company culture

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Recommendations Continued● The length of time spent in an entry level position

should not exceed two yearso Allow for faster upward mobility

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Recommendations Continued ● Implement a quarterly performance appraisal review

○ Swank currently uses an annual employee appraisal system

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Questions?Questions?

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