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SWAMI VIVEKANAND UNIVERSITY, SIRONJA,SAGAR (M.P.)

SYLLABUS

For

Swami Vivekanand University, Sironja Sagar2012-2014

Page No.01

Page No.2

Scheme of ExaminationFirst Semester- Master of Technology (Ind. Engg and Management)

S.No.Subject

CodeSubject Name

Periods per

weekCredits

Maximum Marks(Theory Slot)

Maximum Marks (PracticalSlot)

TotalMarks

End.

Sem.Exam.

Tests

(Two)

Assign

ments/Quiz

End

Sem.Practical

/Viva

Practical

Record/Assignment/Quiz/Pr

esentatio n

L T P

1. MTIEM-101

AdvancedMathematics

3 1 - 4 70 20 10 - - 100

2. MTIEM-102

Work study &Productivity

Management

3 1 4 70 20 10 100

3. MTIEM-103

Principal & Practicesof Management

3 1 4 70 20 10 100

4. MTIEM-104

QuantitativeTechniques inManagement

3 1 4 70 20 10 100

5. MTIEM-105

OperationsManagement

3 1 - 4 70 20 10 - - 100

6. MTIEM-106

Lab-I - - 6 6 - - - 90 60 150

7. MTIEM-107

Lab-II - - 6 6 - - - 90 60 150

Total 15 5 12 32 350 100 50 180 120 800

L: Lecture - T: Tutorial - P: Practical Lab-I - Industrial Engg / Productivity Lab-II- OROM

Page No.3

Scheme of ExaminationSecond Semester- M.Tech (Industrial Engg. And Management)

S.No. SubjectCode

Name ofSubject

Periods per

week

Cred

its

Maximum Marks(Theory Slot)

Maximum Marks(Practical Slot)

TotalMarks

End Sem.Exam.

Tests(Two)

Assignments/Quiz

End Sem.Practical/ Viva

PracticalRecord/Assignment/Quiz/Presentation

L T P

1. MTIEM- 201 Product Design &Lifecycle Management

3 1 - 4 70 20 10 - - 100

2. MTIEM- 202 Reliability & QualityManagement

3 1 - 4 70 20 10 - - 100

3. MTIEM- 203 Supply ChainManagement

3 1 - 4 70 20 10 - - 100

4. MMIE- 204 Industrial organization &management

3 1 - 4 70 20 10 - - 100

5. MTIEM-205 Managementinformation system ,ERP& CRM

3 1 - 4 70 20 10 - - 100

6. MTIEM-206 Lab-III Managementinformation system ,ERP&CRM

- - 6 6 - - - 90 60 150

7. MTIEM-207 Lab-IV PLM & SCM - - 6 6 - - - 90 60 150

15 5 12 32 350 100 50 180 120 800

L: Lecture - T: Tutorial - P: Practical

Page No.4

Scheme of ExaminationThird Semester- Master of Engineering (Ind. Engg and Management)

S.No.

Subject

Code

Subject Name Periods per

week

Credits Maximum Marks

(Theory Slot)

Maximum Marks

(Practical Slot)

Total

Marks

End

Sem.

Exam.

Tests

(Two)

Assign

ments

/Quiz

End

Sem.

Practic

al/Viva

Practical

Record/

Assignm

ent/Quiz/Present

ation

L T P

1. MTIEM-301 Elective I 3 1 - 4 70 20 10 - - 100

2. MTIEM-302 Elective II 3 1 - 4 70 20 10 - - 100

3. MTIEM-303 Seminar - - 4 4 - - - - 100 100

4. MTIEM-304 Dissertation Part-I

(LiteratureReview/ProblemFormulation/Synopsis)

8 8 120 80 200

Total 6 2 12 20 140 40 20 120 180 500


Elective I Elective IIA) Financial Management A) Marketing ManagementB) Research Methodology

Page No.5

Scheme of ExaminationFourth Semester-M.Tech. (Ind. Engg and Management)

S.No.SubjectCode

Subject Name Periods perweek

Credits Maximum Marks(Theory Slot)

Maximum Marks(Practical Slot)

TotalMarks

EndSem.Exam.

Tests(Two)

Assignments/Quiz

EndSem.Practical/Viva

PracticalRecord/Assignment/Quiz/Presentation

L T P

1. MTIEM-401

Dissertation Part- II - - 20 20 - - - 300 200 500

Total - - 20 20 - - - 300 200 500


Page No.6

Swami Vivekanand University,Sironja Sagar (M.P.)

MTIEM - 101 Advanced Mathematics

UNIT 1

Linear Algebra: Linear transformation, vector spaces, hash function, Hermite polynomial,Heavisite's unit function and error function. Elementary concepts of Modular mathematics

UNIT 2

Solution of Partial Differential Equation (PDE) by separation of variable method, numericalsolution of PDE (Laplace, Poisson's, Parabolic) using finite difference methods, Elementaryproperties of FT, DFT, WFT, Wavelet transform, Haar transform.

UNIT 3

Probability, compound probability and discrete random variable, Binomial, Normal and Poisson'sdistributions, Sampling distribution, elementary concept of estimation and theory of hypothesis,recurred relations.

UNIT 4

Stochastic process, Markov process transition probability transition probability matrix, just andhigher order Markov process, Application of Eigen value problems in Markov Process, Markovchain. Queuing system, transient and steady state, traffic intensity, distribution queuing system,concepts of queuing models (M/M/1: Infinity/ Infinity/ FC FS), (M/M/1: N/ Infinity/ FC FS),(M/M/S: Infinity/ Infinity/ FC FS)

UNIT 5

FEM: Variational functionals, Euler Lagrange's equation, Variational forms, Ritz method, Galerkin'smethod, descretization, finite elements method for one dimensional problem.

Reference Books:

1. Higher Engineering Mathematics by B.V. Ramana, Tata Mc Hill.

2. Advance Engineering Mathematics by Ervin Kreszig, Wiley Easten Edd.3. Applied Numerical Methods with MATLAB by Steven C Chapra, TMH.4. Introductory Methods of Numerical Analysis by S.S. Shastry,5. Introduction of Numerical Analysis by Forberg6. Numerical Solution of Differential Equation by M. K. Jain7. Numerical Mathematical Analysis By James B. Scarborogh8. Fourier Transforms by J. N. Sheddon9. Advance Mathematics for Engr and Sc, Spiegel, Schaum Series, TMH

Page No.7


MTIEM - 102 Work Study and Productivity management

Unit 1Productivity Management: Concept of Productivity, Factors affecting Productivity, Totalproductivity model. Short term and Long term Productivity Planning Models. Productivityimprovement Techniques: Technology based, Material based, Employee based, Product and Timebased P.I. Techniques, Work Study: Definition, objectives and areas of application of work study inindustries, Historical review,; Human aspects of work-study, Role of work-study in productivityimprovement

Unit 2Interrelation between method study and work measurement, Method Study: Definition andobjectives; Engineering approach to methods analysis and improvement, Data collection andrecording techniques; critical examination and development, creative thinking, tools of creativity,Installation and maintenance of the new improved methods. Motion Economy and Analysis:Principles of motion economy, motion analysis; Micro motion and memo motion study; Therbligsand Simo charts

Unit 3Work Measurement: Definition and objectives; work measurement techniques, Stop watch timestudy, Principles and procedures, Systems of performance rating; calculation of basic time,allowances and standard time, predetermined motion time and other standard systems,introduction to MOST, Work Sampling : principles and techniques, application of work samplingstudies.

Unit 4Introduction to Ergonomics: Ergonomics as a multi-disciplinary field, components, Importance ofergonomics in equipment and work design, Concept of man-machine system; Types andcharacteristics of Man-machine systems, Rest Pause design based on physiological consideration,Anthropometry and Work place design.

Unit 5Wage Incentives and Job Evaluation: Various types of wage Incentive schemes and their impacton productivity, Comparison of different incentive plans, design of incentive plans, Group systemof Wage payment, Supervisory incentive plans. Job Evaluation: Purpose, Various types of jobsevaluation system and their application of classification. Wage Cure, Designing salary structureand Grade, Merit Rating, Performance Appraisal. Case Studies.

References:1. Sumanth D.J., Productivity Management, TMH.2. I.L.O., Introduction of Work Study, ILO3. Maynard H.B., Industrial Engineering Hand Book.4. Jhamb L.C., Workstudy and Ergonomics.

Page No.8

Swami Vivekanand University,Sironja Sagar (M.P.)MTIEM - 103 Principles and practices of Management

Unit 1Introduction: Definition, Roles and Functions of a Manager, Schools of Management Thought,

Comparison of American, Japanese and Indian Philosophies of Management, Importance andrelation between planning and control, why planning is difficult, types of plans, Objectives ofbusiness, Decision-Making, Policy Formulation and Strategies, Management by Objectives.

Unit 2Organization: Nature and Purpose of Organizing, size ,complexity, centralization and

formalization, Departmentation, Organization Structures, line, staff and matrix organizations,formal and informal organizations, Span of Control, Delegation of Authority.

Unit 3Staffing: Functions of Personnel Managment, Manpower Planning, Selection and Recruitment,Methods & Types of Training, Motivation, Maslow's need hierarchy, role of money, reduction inhierarchy levels, Herzberg hygienic and motivating factors, Leadership Theories, characteristic andstyles of leaderships, Performance Appraisal.

Unit 4Control: Meaning, Process and Evaluations, effectiveness and efficiency controls, feed forward(push) and feedback (pull) controls, Developing and compensating employees, Control Methods,Effective Communication.

Unit 5Understanding Organization Behavior, O B model, Hawthorne studies, Foundations of Individual &Group behavior, Introduction to HRD: Importance & Need of HRD, HRD processes & mechanisms,Planning & organizing HRD, OCTAPAC, KAIZEN, HRIS. TQM. Case Studies.

References:1) Koontz -O'Donnell, Essentials of Management; TMH2) Bhat Anil and Arya k; Management principles processes and practices; Oxford university P.3) Daft; The new era of management; Cengage pub.4) Robbins and Coulter; Management; PHI5) Stoner, Freeman, Gilbert; Management; PHI6) Chhabra T.N., Principles and Practice of Managment.7) Murton- Gulab, Management Today.8) Prasad L.M., Principles and Practice of Management9) Stoner- Philips, Management.10) Terry G.R., Principles of Management.

Page No.9


MTIEM - 104 Quantitative Techniques in Management

Unit 1Introduction: History and Development of O.R. & Linear Programming, Present Trend, Assignmentmodels, Transportation: Optimality Test, Degeneracy unbalanced Problems, Transshipment.

Unit 2Linear Programming: Formulation, Graphical Method, Simplex Method, and Big - M Method, Two-

phase Method, Degeneracy, and Unrestricted variables, Revised Simplex, Duality, and Sensitivityanalysis, Introduction to Integer programming. Branch and Bound Method.

Unit 3Waiting line models: Introduction, Classification, States in queue, Probability distribution of arrivaland service times Birth and Death Process, Single Server Model (M/M/1), Multiple Server Model(M/M/S), Single Server Model with finite capacity.

Unit 4Game Theory: Rectangular, Two persons, Zero Sum Games, Maximum and Minimax Principles,Saddle Point, Dominance, Graphical and Algebraic Methods of solution, transforming into LinearProgramming Problem, Bidding Problems, Introduction to nonlinear and Dynamic Programming

Unit 5Simulation: Building a Simulation Model, Monte-Carlo Simulation and Applications, Random No.,characteristics and generation, pseudorandom nos., mapping to probability distributions,Simulation Software, applications, Decision under uncertainty, Tree diagram, probability trees,Decision tree, Computer Application in O.R. and Case Study.

References:1. Taha H. Operation Research, PHI2. Hillier F and Liberman G; Introduction to Operations research; TMH3. Bronson Richard; Schaum's Outline of OR; TMH.4. Philip, Ravindran, Operation Research, John Wiley.5. Heera and Gupta, Operation Research, s. Chand.6. Sharma S.D. Operation Research7. Vohra N.D., Operation Research, TMH

Page No.10


MTIEM - 105 Operations Management

Unit 1Operations Management: Introduction, Systems concept, Decisions, Organization, Objectivesand Evolution of Operations Management, comparing production of tangible goods and services,Operations Strategy, Type of Production Systems, Role of Production Manager.

Unit 2Facilities Planning & Production Planning Control: Plant location, Plant layout and Material

Handling, Layout analysis, Procedures such as CORELAP, CRAFT etc. Organization & Functions ofPPC CAPP, Make or Buy Decision, Forecasting Methods & its relationship with Product Life Cycle,Case Studies.

Unit 3Aggregate Planning and Master Scheduling: Strategies of Aggregate Planning, Graphic & andCharting methods, Application of LP, Master Scheduling, Job Shop Scheduling and SequencingAlgorithms Gantt Chart, Line Balancing, LOB, Case Studies.

Unit 4Maintenance Management: Types of maintenance strategies, Breakdown, Preventive and

Predictive maintenance, Individual and Group Replacement Policies, Case Studies.

Unit 5Materials Management as part of supply chain, Purchasing, stores and vendor selection,

Inventory Models, Selective Inventory Control, MRP, MRP-II, Lot size Techniques, Just - In - Timesystem of manufacturing, Kaizen, Total Productive Maintenance (TPM), BPR, SCM, ERP etc.& CaseStudies.

References:1. Hop W, Spearman M; Factory Physics; TMH2. Charry S.N.; Production & Operations Management; TMH.3. Chase, Acquilino, Production & Operations Managment, TMH.4. Eilon S. Production Planning and Control, McMillon Pub.5. Vollmann; Mfg planning and control for SCM; TMH6. Nahmias Steven; Production and Operations analysis; TMH7. Bedi Kaniska; Production and Operations Management; Oxford Pub8. Dobler & Lee, Purchasing & Materials Management, PHI.9. Chitle A.K., Gupta R.C. Materials Management, PHI.10. Monk Joseph; Schaum's outline of Operations Management; McGraw Hill.

Page No.11


MTIEM - 201 Product Design and Lifecycle Management

Unit 1

Product Design : Product specifications, concept development, configuration design involvingsynthesis, analysis and optimization, Detailed design, Presentation of design, Oral and Visualpresentations, various types of models used in product design, Design through creative routes,Adaptive and variant design, Concurrent Engineering theory.

Unit 2

Product Lifecycle Management definitions, Product data management, Evolution of PLM, Pre-requisites for PLM, PLM benefits, PLM implementation methods, Product Lifecycle Engineering:Design for X, Components of DFX.

Unit 3

Design for manufacturing and Design for assembly, Role of Aesthetics and Ergonomics in design,Robust Design using Taguchi methods, Reliability based design, Modular versus integral design,Design for environment (DFE), Life cycle assessment (LCA), Steps of LCA, Determining systemboundaries, Life Cycle Inventory compilation, Common LCA methods and their impactcategories, Applying DFE through LCA, Case studies.

Unit 4

Value analysis: scope, techniques and job plan, Standardization, Renard series, Simplificationversus Variety in products, Patents, copyright and Intellectual Property Rights.

Unit 5

Marketing Management: Philosophies of Marketing, Market and Product strategies, BCG matrix,Portfolio management, New Product development strategy. Marketing channels, Pricingstrategies and Promotional strategies, Consumer behavior, Sales Management, Planning of sales,Sales skills, evaluation and promotion, Advertising methods, preparation of advertising briefs.

References:1. John Stark; Product Life Cycle Management: Paradigm for 21st Century; Springer-Verlag.2. Grieves Michael, Product Life Cycle Management, McGraw Hill.3. Chitale A. K. and Gupta R. C.; Product Design and Manufacturing, PHI.4. Gupta V., Lal G.K. and Reddy; Fundamentals of Design and manufacturing; Narosa Publishing.5. James Garrat; Design & Technology; Cambridge University Press6. Dieter; Engineering Design Marketing Management; PHI.7. Kolter, Philip; Marketing Management; PHI.8. Stanton; Principles of Marketing, Prentice Hall.9. Product Life Cycle Engineering and Management, CEP Lecture notes, Prof B Ravi, IIT Bombay

Page No.12


Unit 1MTIEM - 202 Reliability Enqq. & Quality Management

Reliability: Distributions encountered in controlling Reliability, mean time to failure, Exponentialfailure density, MTTF, Weibull, Failure density, Measurement and Tests, Maintenance andReliability, Life testing.Unit 2Quality Control: Definitions, Place of quality control in industries, Taguchi loss function androbust design, Quality control organization. Difference between inspection and quality control.Applications of quality control in industries. Economics of Quality systems. Quality Assurance.Unit 3Statistical process control: Sample size and frequency of sampling and control, Design andapplication of control charts for variable and attribute, Process capability studies, six sigmaconcepts and implementationUnit 4Acceptance Sampling: Single sampling plans. Double sampling and sequential sampling plans.Rectifying inspection for lots. Sampling plans for continuous production. Selection of samplingplans for different situations. Economics of acceptance sampling.Unit 5T.Q.M.: Evolution of total quality management. Historical perspective. Elements of TQM:elimination of waste and problem exposure. Total quality control systems. Demings wheel,Deming 14 points-pros and cons in industrial engineering context, Philip Crosby philosophy, JuranPhilosophy, Ishikawa Diagram. Quality function development, quality circles & ISO 9000.Application of TQM to service type organizations. Various Quality Awards. Costs benefit analysis.Life cycle costing.References:

1. Kapur K.C. and Lamberson; Reliability in Engg. Design; Wiley Eastern.2. Dhillon; Reliability; Wiley Eastern3. O' Connor Patrick DT; Practical Reliability Engg; Wiley.4. Mann Prem S; Statistics; Wiley5. Bedi Kanishka; Quality Management; Oxford University press6. Grant E.L. and Leave Worth; Statistical Quality Control; TMH.7. Juran and Gray, Quality Planning Control, TMH.8. Mood and Gray Bill, Statistics, John Wiley.9. Hansen B.L. and Ghare P.M.; Q C and Application; PHI

Page No.13


Unit 1MTIEM - 203 Supply Chain Management

Introduction to SCM: Understanding supply chain, supply chain drivers and obstacles, inboundand outbound supply chain network, Performance Measures and supply chain performance,Decisions in the Supply Chain, Models for Supply Chain Decision-Making.Unit 2Supply Chain Inventory Management, demand forecasting in supply chain, aggregate planningin supply chain; planning supply and demand; managing predictable variability in supply,transport and demand, Economic Order Quantity Models, Reorder Point Models, Multi -echelonInventory Systems, Inventory Optimization, JIT in SCM.Unit 3Mathematical Foundations of Supply Chain Solutions; Use of Stochastic Models and

Combinatorial Optimization in Supply Chain, Planning, Supply Chain Facilities Layout, CapacityPlanning, Dynamic Routing and Scheduling, Managing economies of supply chain; managinguncertainties in a supply chain; determining optimal levels of product availability.Unit 4Logistics Management: Definition, Logistics role in the economy and in the firm, Components

and requirements, Organization of Logistics functions, Integrating Logistics functions in overallorganization structure, Measurement of performance of Logistics function and functionaries,Supply Management and Logistics - Integrated Logistics Planning; Evolution of World ClassManagement and implication for supply Management, Business Logistics Concept; CustomersSatisfaction, Customers Value Creation, Customer Relationship Management, Cost andrelationship, Lean logistics.Unit 5Transportation, Network Design and Information Technology: Transportation FundamentalsTransportation Decisions, facility Decision; Network design in a supply chain; Informationtechnology and its use in supply chain, Coordination and E-business in a supply chain; financialevaluation in a supply chain, Relation to ERP, E-procurement, E-Logistics, Internet Auctions,Emarkets, Electronic business process optimization

References:1 Hopp WJ, Spearman, Irwin; Factory Physics: Foundations of Manufacturing; TMH2 Viswanadham N and Kluwer; Analysis of Manufacturing Enterprises; Academic Pub3 Sridhar Tayur, Ganeshan; Quantitative Models for SCM; Academic Publishers4 Handfield RB and Nochols; Introduction to SCM; PHI5 Chopra Sunil and Meindel P; SCM: Strategy, Planning, and Operation; PHI6 Shapiro JF, Duxbury; Modeling the Supply Chain; Thomson Learning,7 Levi DS, Kaminsky, Levi; Designing and Managing the Supply Chain...; TMH8 Chitale AK and Gupta RC; Materials Management; PHI9 Ronald H. Bolau "Business Logistics Management",10 Bowersox D.J.,ClossD.J. & Helferich O.K "Logistical Management",.11 Lambert D.M.& Stock J.R "Strategic Logistics Mnagement",.

Page No.14


MTIEM - 204 Industrial Organization and Management

Unit 1Introduction: Definitions of management, administration and organization, managementfunctions- planning, organizing, leading and controlling, organization performance, managementskills, Mintzberg's three role-category of informational, interpersonal/ HRM and decisional, tenroles of manager, managing in crisis, historical evolution of management thinking: classical,humanistic, modern perspectives and jungle of theories, scientific, bureaucratic, admin istrative,human resources, behavior, system and contingency theories, learning organization, corporate/organization cultures, symbols, stories, heroes, slogans and ceremonies, Informal organizations,ethics and social responsibilities.

Unit 2Planning: Definition, why planning is necessary and difficult, mission, vision, goals, objectives,strategies, plans and schedules, three levels hierarchy of planning and goals, contingency plans,management by objectives (MBO), BCG matrix, SWOT analysis, Porters five factor competency,Organization:-Definition, dimensions of organizations- size/specialization, behavior formalizationand authority centralization, departmentalization, span and line of control, responsibility,authority (to use resources) and accountability, line, staff, matrix and virtual networkorganization, Minzberg's organization typology with techno-structure and support staff,horizontal coordination by task force and project teams, informal groups, Business ProcessReengineering, effect of environment (stable, unstable), strategy (stable/cost-leadership/efficiency, flexible/differentiation/innovative) and Technology (job -shop, batch, mass,lean, TQM, e-business) on structure.

Unit 3Leading and decision making: types of decision- structured (programmed) and unstructured,decision under risk, uncertainty and ambiguity, models likerational/normative/classical, bounded-rationality/satisficing/administrative and political, sixrational decision making steps, personal differences/styles- directive, analytical, conceptual andbehavioral, Vroom-Jago's five leader/ group participation styles of decide, consult-individual/group, facilitate, delegate and the model to decide the styles, new speedy decision processes ofebrainstorming, learning by failures at early, debate and five W's, management in crisis/turbulence and change management.Unit 4

Controlling: mutual relation in plan and control, control loop, administrative and financialcontrols, budgets, types of Ownership, Individual, Partnership: - Joint stock company, Public Ltdand Pvt. Ltd companies, cooperative organization, cooperative Societies, public sectororganization, comparative evaluation of different forms of Business ownership.

Unit 5

System Concepts: Types, definition & characteristics; supra & subsystems, key component;boundary & interface complexity; feedback (pull) & feed forward (push) controls, open flexible-adaptive system, computer as closed system, law of requisite variety; system coupling, stressesand entropy; functional & cross functional system; Steven Alter's nine element work systemmodel and its comparison with IPO (input-processing-output) model, structure and performanceof work systems leading to customer delight.

Page No.15


References:1- Daft R; The new era of management; Cengage.2- Bhat Anil, Arya kumar; Management: Principles, Processes Practices; Oxford higher edu.3- Robbins S P; Organization theory; PHI4- Robbins S P, Judge TA; Organizational Behavior; PHI5- Agrawal RD; Principles of Organization.6- Davis & Olson; Management Information System; TMH.7- Steven Alter; Information systems, Pearson, www.stevenalter.com

Page No.16

Swami Vivekanand University,Sironja Sagar (M.P.)MTIEM - 205 Management Information System , ERP & CRM

UNIT 1

Management Information System (MIS) definition, Objectives and benefits, MIS as strategic tool,obstacles and challenges for MIS, functional and cross functional systems, hierarchical view ofCBIS, structured and unstructured decision, Operation and mgt support, Decision process andMIS, info system components and activities, Value chain and MIS support.

UNIT 2

System concepts: types, definition, characteristics, feedback (Pull) and feed-forward (Push)control, system stress and entropy, computer as closed system, law of requisite variety, open andflexible (Adaptive) systems, work system model and comparison with input-process-outputmodel, five views of work system: structure, performance, infrastructure, context and risk andtheir effect on product performance.

UNIT 3

Info concepts: define data, info, knowledge, intelligence and wisdom. Information characteristicsand attributes, info measurement and probability, characteristics of human as info processor.

UNIT 4

Planning and control Concepts: terminologies, difficulties in planning, system analysis anddevelopment plan-purpose and participants, info planning, (SDLC) system development life cyclefor in-house and licensed sw, system investigation, analysis of needs, design and implementationphases, training of Operational personnel, evaluation, Control and Maintenance of InformationSystems.

UNIT 5

E-business components and interrelationship, Evolution of Enterprise Resource Planning (ERP)from MRP, Supply chain management (SCM) and Customer relationship management (CRM),Integrated data model, strategic and operational issues in ERP, Business Process Re- Engineering(BPR), significance and functions of BPR, information technology and computer NW support toMIS.

UNIT 6ERP Implementation, role of consultants, vendors and users, customization, methodology of ERPimplementation and guidelines for ERP implementation, ERP modules.

References:1. Davis and Olson, MIS, TMH2. James O' Brian, MIS, TMH3. Oz, MIS, Cengage4. Business Process Re-Engineering, Jayaraman, TMH.5. ERP by V.K. Garg, PHI6. ERP by Alex Leon.7. ERP, Monk, Cengage (Thomson)8. Manuals of SAPP, MFG-pro

www.stevenalter.com

Page No.17


Unit 1MTIEM- 301 (A) FINANCIAL MANAGEMENT AND PROJECT MANAGEMENT

Nature and Scope of Financial Management: Role of financial management in business decision,goal of financial management, The Firm and Its Environment: Forms of business ownership,economic and regulatory environment, Tax planning

Unit 2

Balance sheet and profit and loss statements, Tools of Financial Analysis: Funds flow analysis -sources and uses of funds, measurements of cash flow, Revenue costs, Investment Management:Capital Budgeting Techniques. PBP, ARR, Discounted PBP,PI, Time Value of Money, NPV v/s IRR.Risk Analysis, Case Studies

Unit 3

Profit relationships, break even analysis, ratio analysis, of operating and financial leverages,Working Capital Management, Credit Policy, Financial Decision Making: Sources of raising capital,Internal financing, Cost of capital, Balanced Capital Structure. Capital Structure Theories, DividendPolicy & its Theories.

Unit 4Project Management: Definition, characteristics, and life cycle, difference with operationsmanagement, Steps in PM, project manager's jobs, Organization for PM. Market PotentialityAnalysis: Identification of opportunities of new products, Technical Analysis : Materials andInputs, Selection of Appropriate Technology , Product mix, Plant capacity.

Unit 5Project Analysis & controls: Monitoring and Control: Features of control, Project control,Performance analysis and cost control curves, Line of balance, GERT, Financial Analysis :Estimation of cost of project, means of finance, newer modes of financing. Estimation of workingcapital, estimation of cost of production working results and profitability, Project cash flows,Project Report Preparation: Detailed project report preparations for various agencies, Plan ning ofa new enterprise, Introduction to IPR, Procedures and practices.

References:

1. Khan and Jain, Financial management.

2. Kuchchal, Financial management.3. Pandey I M, Financial Management.4. Prasanna Chandra, Project Preparation, Appraisal and Implementation, TMH5. Dennis Lock, Project Management, Galgotia Book Service, New Delhi.6. Chaudhary S., Project Management, TMH

Page No.18


MTIEM-301 (B) RESEARCH METHODOLOGY

Unit 1

Introduction to research methodology: defining the Research Problem & Developing an approach.

Unit 2

Research Design formation: Research design, Exploratory research design: Secondary Data,Qualitative Research, Descriptive Research Design: Survey & Observation, Casual ResearchDesign: Design of Experiments.

Unit 3

Measurement and scaling: Introduction, Fundamentals & Comparative Scaling, Measurement &scaling: Non-comparative scaling techniques, Questionnaire & form design, Sampling: Design &procedures, Sampling: Final & initial sample size determination.

Unit 4

Data collection and preparation: Fieldwork, Data preparation, Frequency distribution,crosstabulation, & hypothesis testing, Analysis of Variance & covariance, Correlation &regression, significance of error R-square, differentiation between correlation and causal analysis

Unit 5

Analysis, and reporting: Discriminate & logic analysis, Factor analysis, Cluster Analysis,Multidimensional scaling & conjoint analysis, Report preparation & presentation, Internationalmarketing research.

References:

1. Bryman Alan and Bell Emma; Business research methods; Oxford University Press

2. Malhotra Naresh K; Market Research3. Bordens; Research Design and Methods; TMH4. Trochim; Research Methods; Wiley5. Churchill Gilbirth and Dawn Iacobucci; Market Research-Methodological Foundation:.6. Pual Haque; Market Research: A Guide to Planning, Methodology and Evolution:.7. Blankeship Albert, George Breen, Alan Dutka; State of the Art Marketing Research:.8. Donald R. Lehman; Marketing Research:.

Page No.19


MTIEM (A) MARKETING MANAGEMENT

Unit 1Introduction: Tasks and Philosophies of Marketing Management differentiation between need,want and demand, marketing system and environment, Systems approach to marketing;Marketing Organization: Organization of Marketing department. Responsibilities and functions ofMarketing managers, Interaction of Marketing with other functions

Unit 2Sales Function: Recruitment, Selection, Training, Motivation and compensation of sales force,Controlling and evaluating, Sales Promotion and evaluation of advertising program

Unit 3Marketing research: Scope and objective, Planning and formulating Marketing Research Projects,Methods of collecting data. Analysis and evaluation of data. Consumer behavior analysis, Vendoranalysis

Unit 4Product Planning: Product Policy decision, Life Cycle, Innovation, Product failure. Introducing newproducts, Product Mix strategies

Unit 5Distribution: Importance of middlemen. Types of distribution channel, design decisions, Problemin Channel Determination and uses.

References:1. Philip Kotler; Marketing Management: Analysis ,Planning Implementation and Control. PHI.2. Stanton; Marketing Management; Mc Graw Hill3. Philip Kotler; Principles of Marketing; PHI4. Rajagopal; Marketing Management: Text and Cases; Vikas Publishing House5. Gandhi; Marketing a managerial Introduction TMH6. Still,Cundiff and Govoni; Sales Management- Decision, strategy and Cases; PHI7. Beri; Marketing Research; PHI

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