SVPU_11-21-10
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Cold Market Recruiting
Transcript of SVPU_11-21-10
SVP
UNIVERSITY
Cold Market Recruiting
Warm MarketVS
Cold MarketRelationship of Trust=Numbers
The only reason you do Cold Market Recruiting is to get to their Warm
Market…
REMEMBER: This business is only built fast through Warm Market!
Once you get a recruit; find out who they know and follow the 24 hour
game plan!
Ways to Cold Market Recruit:1. In Person2. Collect Business Cards3. Local People that Stand Out4. Leads5. Referrals
In Person:Build a
Relationship of
TRUST
Collect Business Cards Home Shows, Car Shows, Fairs, Businesses, Parade of Homes, etc…
Local People that Stand Out:Call them and use the business card approach except instead of saying you ran across their business card, say you noticed them in the newspaper or local magazine or on the radio etc…
Send them a magazine and DVD in the mail with a letter and then call them the day they receive the info…
LEADS:Call them and use the business card approach except instead of saying you ran across their business card, say HOW that you have their name and number…(as they either replied to Home Business Opportunity or whatever…)
Send them a magazine and DVD in the mail with a letter and then call them the day they receive the info…
Referrals:“Hi___________, You don’t know me, but you know ______________. He/She gave me your name and number and said you were a pretty sharp business person (or whatever person referred you said about them) and probably open to making money outside of what you currently do, is that true?Great! It looks like we need to meet! What is your schedule like on Tues? (no on Tues?) “Okay, I am super busy this week but I could possibly meet Friday” (give them only 2 choices for days and times)
The Key to keeping Cold/Warm Market:
Make the Business Bigger than yourself!! Lend yourself/and the company CREDIBILITY with the magazine/DVD and getting them to an event ASAP!
REMEMBER: This business is only built fast through Warm Market!
Once you get a COLD recruit; find out who they know and follow the
24 hour game plan!
NO EXCUSES!!!!PIQUE 5 Cold PEOPLE A DAY…
6 DAYS A WEEK = 30 PIQUED IN A WEEK6 to 10 PEOPLE SEE IT IN A WEEK
SIGN 1 to 2 in a week
Now work WARM Market with new rep4 to 8 PEOPLE SEE IT IN A WEEK
SIGN 1 to 2 in a week
In a Month:COLD: Sign 4 to 8 personal reps + WARM: Sign 4 to 30 reps
TOTAL for Month= 8 to 38 reps! The more you do this, the better the numbers get!!!
Key to Cold/Warm Market: PERSISTENCE!!!!
“Do you want to achieve success? If your answer is “yes”, then you need to get more “no’s.” Darren Hardy; Publisher of SUCCESS magazine.
GO FOR “NO!” Richard Fenton and Andrea Waltz
“Yes” is the destination, “No” is how you get there!
Book:
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The Key to Success in this business is Daily
Method of Operations!
“What did I do TODAY to get me closer to Financial Independence?”
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SVP
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SVP
UNIVERSITYCall to Greens (3-way is best/but whatever it takes!)
• Welcome them to the team!• Talk to them about their reason why!• Give them confidence that they can SUCCEED!
(Support/System) • Conference Call/Next Event• Game-plan for you? (Launched?)• PBR/How to invite for it?• Exchange #s… “I look forward to working with you!”
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SVP
UNIVERSITYCall to ETT’s/ETL’sMotivate to Action! Make it their Idea…Very Important… You are Not their Boss! You are their SERVANT! Here to Assist them!• Reason Why/How much do you want to make
this month??• Build Confidence/Vision• Give them a plan of Action! • PRODUCTION!!!! 10 days before end of Month!
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UNIVERSITY
SVP
UNIVERSITYTo be accountable…Show your progression and
either have forms in or a quick email summary of what you did in the week by Monday at Midnight!
DMO can be faxed to: 480-718-8270Emailed to: [email protected]
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UNIVERSITY
