SVFI Feb2016 Customer Development - Ben Larson
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@ P i t c h T o B e n
i n . b l a r s o n . c o m
The First Rule of
CUSTOMERDEVELOPMENT& RESEARCH
by Ben Larson
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BLarson.com
@ P i t c h T o
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RULE No.1
CustomerDevelopment
@ P i t c h T o B e n
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STOP TALKING
ABOUT YOUR
IDEA@ P i t c h T o B e n
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BLarson.com
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INTERVIEWS
@ P i t c h T o B e n
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QUESTIONNAIRS
@ P i t c h T o B e n
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@ P i t c h T o B e n
https://blog.kissmetrics.com/26-customer-development-resources/
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PRIMARY GOAL
Reduce Risk@ P i t c h T o B e n
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IDENTIFY YOUR ASSUMPTIONS
@ P i t c h T o B e n
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YOUR JOB:KILL YOUR IDEA
@ P i t c h T o B e n
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The
SeppukuPitch
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BLarson.com
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BLarson.com
article: customers.blarson.com
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I AM NOT
MY IDEA.@ P i t c h T o B e n
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I AM THE
SOLUTION.@ P i t c h T o B e n
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BLarson.com
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The First Rule of
CUSTOMERDEVELOPMENT& RESEARCH
by Ben Larson
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RESEARCH:OWN YOUR DOMAIN
@ P i t c h T o B e n
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@ P i t c h T o B e n
i n . b l a r s o n . c o m
The First Rule of
CUSTOMERDEVELOPMENT& RESEARCH
by Ben Larson