NATURAL LIGHTING SYSTEM

Over 70% of people spend with artificial light turned on 6 hours or more per day*

NATURAL LIGHTING

Improper lighting can cause:

Increasing fatigue

Stress

Disturbed sleep and insomnia

And as a result decreased productivity

* Source: A.T. Kearney, Canazei el al.. Licht wissen и Fraunhofer IAO

Nowadays people spend more time indoors

NATURAL LIGHTING

New standards for houses for past 100 years:

Individual control for heating

Ventilation control and conditioning

More and bigger windows to get more natural light

But the lighting is still static with a standard on-off switch on the wall or a dimmer at least

SVET - artificial lighting close to the natural one

NATURAL LIGHTING

CRI > 85 from 3000K to 6000KWide spectrumWireless controlDynamic scenarios

Lighting control sostwareAlgorithms of adapting the light by time of day and season

Server side sostware for the analysis of behavioral patterns

From sunrise till sundown at the right time

Lighting modes for reading, relaxation, concentration dynamically changing by time of day

SVET automatically adjusts lighting repeating the spectrum change of sunlight

NATURAL LIGHTING

SVET for home - full-color LED light bulb

NATURAL LIGHTING

ZigBee LightLink allows to communicate with external sensors

IP and research activities

NATURAL LIGHTING

IP:

2 patents issued

1 patent is pending

Registered trademark “SVET”

Research activities with Fraunhofer IAO:

Spectral characteristics for different activities

Spectral adjustments by time of a day and season

Limitations of stimulating lighting

Dynamic logic of lighting control

Only SVET lighting repeats natural patterns in automatic mode

NATURAL LIGHTING

Philips Hue LiFX SVET

x ✓ ✓

80-90 60-90 85-95

General lighting (>800 lm)

Lighting modes

High CRI

Natural patterns

Lümen iLumi

✓

60-80

N/A

xx✓ ✓

x x

Halcyon

x

N/A

x

✓ ✓

European human centric lighting market

NATURAL LIGHTING

Worldwide LED home lighting:

in 2014 - 4.8 billion €

Source: A.T. Kearney, Canazei el al.. Licht wissen

million € 2014 2017 2020Total 83.6 264.6 1428.5

Residential 53.4 153.4 701.1

Other 30.2 111.2 727.4

Human centric lighting:

Sales strategy and partners

NATURAL LIGHTING

Light bulbsand fixtures

for residential lighting

Residentallighting

(flats and houses)B2C

Online distribution

Key suppliers: Key R&D partners:

Distributors

Distributors

Retail

OEM electronics

and light bulbs

Retail price of one SVET light bulb - 80-100$

Prime cost - 45-50$ (BOM, packaging, logistics)

Profit by sales

NATURAL LIGHTING

Y2 - 100 000 sets of electronics per year:

Annual turnover $8,1M

Annual profit $1,5M

Y3 - 200 000 sets of electronics per year:

Annual turnover $12,5M

Annual profit $3,8M

Product to market:

Preorders (crowdfunding)

Online distribution

Retail distributors

SVET team

NATURAL LIGHTING

Dubov Aleksey, CEO

Expertise: project management, R&D activities, IPExperience: 9 years in hardware startups, seting up production in Bulgaria, Czech Republic and China, expanding russian project to europeaen market

Skvortsov Sergey, chief engineer

Expertise: hardware design, production, certification and quality controlExperience: 6 years in engineering

Devyaterikov Egor, PCB engineer

Expertise: PCB, low-level programmingExperience: 4 years in engineering and 5 years in scientific field

Our team is in LED industry since 2010. Our main expertise and experience are in hardware design, mechatronics and system automatisation.

And two iOS/Android developers

Hardware R&D

Results and past activities

NATURAL LIGHTING

Total pre-order requests: 182for about 300 light bulbs

Light quality R&D Marketing

2011 2014

2012 Own design1000 lm, high CRI

RGB light bulb w/ Bluetooth400 lm, low CRI

Website + facebook pageExhibitions: Open Innovation

2014

Exhibitions: ПродЭкспо, GreenOffice, MATE Expo, Экология Мозга Associations: GreenAgency, МАЭК, АМД

The requirements for static and adaptive lighting modes. LEDs are selected for the full spectrum.

+ ZigBee 600 lm, low CRI

2014 2015

Preproduction 2015

Natural lighting modesDynamic scenarios

2015

We need $200k for marketing and sales channels development

NATURAL LIGHTING

Crowdfunding campaign

Certification

First batch and sales

2015Q4

2016Q2

2016Q3

Light is one of the most important parts of our lives and we know how it should work!

Contacts:Aleksey Dubov+7 (903) 796 10 97dubov@svet.iowww.svet.io

2015 - crowdfunding (pre-orders)2016 - sales