SVCC - Stop looking for a technical cofounder and just do it
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Transcript of SVCC - Stop looking for a technical cofounder and just do it
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Stephen McCurryWantrepreneur + Producteer
Stop looking for a technical cofounder and just do it
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Engineer Project Manager B. School Product
Manager Wantrepreneur
Stephen McCurry- Career Synopsis
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EXECUTION is everything!
Ideas are cheap
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1. The plan
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Timeline
Killer Idea Meet cofounder Funding Build
ProductBuild
Business
Roadblock
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• Building a startup is a non linear process
• Focus on short term milestones
• Constantly reevaluate priorities and roadblocks
The plan
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Focus• Be selective over what meetings, conferences
and calls you take
• Constantly reevaluate priorities with respect to the next milestone
• Say no
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2. Where to start
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Where to start
• Product market fit• Validation• Understanding customer needs
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Product market fit
• Being in a good market with a product that can satisfy that market.
• Requires iteration and likely to result in divergence from original plan – plan C, D etc.
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• What assumptions are you making?
• What evidence do you have to support your assumptions?
Validation
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Understanding customer needs
• Communicate
• Listen
• Empathize
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Talking
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No Business plan survives first contact with customersSteve Blank
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Prototype
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Iteration
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Tools
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Tools for early stage validation
• Validation baordValidation
• Proto.ioPrototyping
• Launch Rock• Rocket StartLanding pages
• 99 designsCompany logos
• Google adwords• Facebook adsAd trials
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3. Building
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Introspection
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Build options
• Outsource• Timeshare• DIY
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Break it Down
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Making Technology Decisions
1. Analyze options based on requirements2. Justify decision3. Experiment and adjust if necessary
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Outsourcing / Nearshoring / Offshoring Development
e.g. Elance, Odesk
Tips:• Clearly define the requirements both functional and non functional
system requirement• Provide visual designs designs or mocks• Run a small project first as a trial• Have regular checkins and milestones, e.g. daily, weekly• You usually get what you pay for• Try to find a personal recommendation versus blind referral• At first it will sound great but chances of success are relatively low• Collboration tools – Bitbucket, Asana, Pivotal Tracker
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Outsourcing
Project doesn’t end when final product is delivered.
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Timeshare
• Get blocks of hours from developers you know
• Use people you know as technical advisors
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Getting good at sales
• Define your business in 1 sentence
• Define the key features, benefits and needs you are solving in a 60 second pitch
• Practice your pitch
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Product Definition• Use cases
• Acceptance criteria
• Wireframes
• Visual Design
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Use cases
Example:
A Doctor logs onto the system to check their schedule for today
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Acceptance criteria
• Doctor enters their user name and password then clicks login.
• The system loads the home screen for the logged in user.
• The users name and profile photo appear in the top right of the screen.
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Wireframes
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Visual Designs
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Tools for defining the product
• Jira• Pivotal trackerRequirements
• Balsamiq• Proto.ioWireframing
• Photoshop (Creative Cloud)Visual design
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DIY - Learning to code
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After Just Four Weeks, The Homeless Man Learning To Code Has Almost Finished His First App
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My day and most nights
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Learning Resources
• GithubOpen source
• Udemy• Code AcademyOnline Learning
• General AssemblyOffline courses
• RailscastsBlogs
• Stackoverflow• Air PairCommunity
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Standing on the shoulders of giants
• Nitrous.ioDevelopment environment
• ParseMobile Backend
• Urban airship• TwilioMobile messaging
• Socialize• KinveySocial platforms
• FirebaseCloud based backend
• ShopifyeCommerce
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Building a landing page
www.workabout.me
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Anatomy of a landing pageOption1 Option2
Hosting Heroku Linode – LAMP on Ubuntu
Technology HTML / Ruby on Rails
HTML / PHP
Domain GoDaddy GoDaddy
DNS DNSimple GoDaddy
Lead capture Database Mailchimp
Source code Github na
Splash image Shutterstock Shutterstock
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Creativity takes courage (Henri Matisse)