SVA PR

PUBLIC RELATIONS

COMMUNICATIONS

Best Practice

The way

Our PR campaigns are delivered by a diverse and multi-disciplinary team of young minded senior communication experts.

The team includes marketing and digital experts, political strategists, journalists and public opinion researchers who have a proven record for pioneering many of the industry's best practice.

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Smart, result-oriented ideas that will drive earned media coverage and social participation programs are an integral part of all planning, developments

and estimations of successes especially in corporate and brand PR.

Activities

Core Competencies

• Corporate strategic planning

• Behavior change communication

• Influence mechanism developments

• Brand PR plans• B2C & B2B relations• External communication

tactics• Internal communication

tactics• Crisis PR• Financial public relations • Consumer/lifestyle public

relations• Industry relations• Government relations and

public affairs • Media relations

+Emergency if needed (Crisis PR)

Mitigate damage

Ability to blend deep issues and crisis expertise with unique insight – drawn from market research, behavioral economics – into the factors that influence public opinion. Close, intensive, long-term connections with key media chief editors, owners and influencers. We leverage key insights to provide our clients with a tailored approach that shields brand and company reputation from risk, or leads clients in the midst of a crisis to a quick and lasting recovery.We have been trusted with some of the most complicated issues, crisis and reputation management campaigns of recent years.

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Projects

Public Event

UEFA Trophy Tour in Belgrade 2011 - UniCredit

Bank

Two VIP events – for 200 and 700 guests and

21,000 visitors.

The event resulted in 456 media pieces.

AVE over 248,000 EUR.

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News Conference

Hypo Alpe-Adria-Leasing

News conference about annual results and plans.

The event resulted in 51 media pieces. AVE over

42,000 EUR.

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B2B relations: Live Streaming

Microsoft Srbija

After work party and presentation of new MS

Windows Azure with live streaming presentation

from San Francisco.


34,000 EUR.

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Media Event

Samsung SMART TV

Media event turned into an unforgettable Samsung

gym and Samsung playground.


48,000 EUR

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Launching Event

Samsung

New flagship devices launch, Samsung Galaxy S4, Samsung Galaxy S5,

UHD TV etc.

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Sustainable Environment PR

Serbian Ministry of Health and EU Commission

The public awareness

campaign with the message "Ne odlaži

odlaganje" (“Don't delay the disposal”)

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Corporate Responsibility Projects

Vojvodjanska banka

Social inclusion project for children without parental

care. Motivational trainings in 17 cities

around Serbia.PR support

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Trainings and capacity building

Serbian Ministry of Health and EU commission

PR handbooks and trainings for health

professionals within the framework of the

„Implementation of the National Screening

Program"

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Brand PR

Podravka

Campaign for Vegeta brand"The Original at hand"

The promo teams cruised the city in an old timer

cabriolet and handed out Vegeta samples and

material in popular coffee shops and restaurants.

The main message of the campaign was that great originals are always a la

mode!Free media. Over 30

media pieces

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Industry relations

Republic Agency for Electronic

Communications(RATEL)

Mobile Network Portability Figures

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Results

When competition becomes invisible: Samsung

Samsung yearly coverage results vs. competition

Year 2013

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Type of media pieces: Podravka

Podravka yearly results, Quality of PR presence,

Year 2013

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Sentiment Radar Insights

Sentiment Radar is SVA tool for early sensing, analysis, influencers detection and impact

measurement

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SVA PR

Marketing

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