SVA CE Advertising - Building a Portfoio
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John Rea: Build a Big Idea Portfolio: It’s What You Need to Get a Job Today Tuesday Evenings 6pm-9:30pm
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SVA Course - Build a Big Idea Portfolio: It\'s What You Need to Get a Job Today(ADC-3936-A)http://bit.ly/lSunJUInstructor: John Rea
Transcript of SVA CE Advertising - Building a Portfoio
John Rea:
Build a Big Idea Portfolio: It’s What You Need to Get a Job Today
Tuesday Evenings6pm-9:30pm
John Rea: Creative Director
Advertising:Euro RSCG WorldwideMcCann EricksonWells Rich Greene BDDPJ. Walter Thompson
Design:The Image FactoryRolling Stone Magazine
How does this class work?
• a weekly critique class• brainstorming on strategy • writer/designer partnering (optional)• computer skills are not manditory
...it's a concept/workshop class with take-home assignments each week.
What techniques do I teach? The Ten Disciplines that Stimulate Visual Thinking: 1. Visual Puns 2. Metaphors 3. Metamorphosis 4. Substitution 5. Texture 6. Patterns 7. Composition: Visual Heirarchy 8. Symmetry & Balance 9. Typography 10. Interaction and Alternative Media
(This proprietary lesson is covered in the first class.)
What's in it for you?
Develop a diverse portfolio that reflects what creative recruiters are looking for in a portfolio today.
(and what are creative recruiters looking for in a portfolio...?)
What's in it for you?
Develop a diverse portfolio that reflects what creative recruiters are looking for in a portfolio.
An understanding of large-scale conceptual thinking across all media.A portfolio that screams...I get integrated thinking!”“
What's integrated thinking?
Communicating an idea that usesall media synergistically.Ambient, Digital, Gorilla, Mobile,Traditional, Social, Viral...
What's the philosophy of this class?
A powerful idea today is not always about a cool visual or clever headline.
It's about getting people's attention.
(and what are the ways to capture people's attention...?)
Web:iPhone AppsInternet Blogs, Podcasts,Banner Ads, Pre-Roll VideoSocial Networking SitesE-mail newsletterFrequent Shopper ProgramE-mail CouponsMicrositesViral VideosOnline Review SitesManufacturer’s WebsiteYouTube, Mobile HandsetAugmented RealityCaptcha (Security Codes)
Print:Newsletter, FSI'sCash Register CouponProduct SamplesMagazinesNat'l & Local Newspaper Circulars, StuffersSales LettersCatalogues
Outdoor:Skywriting, BlimpsBillboardsMobil BillboardsDigital Outdoor BillboardsKiosks, Bumper StickersBus Shelters, Bus WrapsAutomobile WrapsSandwichmenWindow DisplaysShowroomsElevator Advertising ATM AdvertisingExhibitionsAirbridges at AirportsMoving WalkwaysEscalatorsCoastersChange MatsIn-Store DisplaysHealth Club EquipmentShopping BagsDry Cleaning CoversBathroom StallsInwindow Outdoor
Ways of getting people's attention:Other:Event SponsorshipTaste TestsRadioFree Trial OfferCinema AdsProduct Placement/CinemaProduct DemonstrationsNews StoriesProduct SamplesWord of MouthTelevisionSpecial Event PromotionsBumper StickersUrban PanelsPRTee ShirtsHatsKeychainsAmbient Gorilla
Student work:
Dramamine
Student work:
Tiger Balm
Student work:
Volvo
John Rea:
Build a Big Idea Portfolio: It’s What You Need to Get a Job Today
Tuesday Evenings6pm-9:30pm
Thanks for watching.
