Suzuki Motorcycle India Social Media Analysis Q4 2015

SuzukiMotorcycle India

on Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Suzuki India FB

Suzuki Motorcycle India: Social Media Report

This report looks at how

Suzuki Motorcycle Indiaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Suzuki Motorcycle IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,141,688 10,605 .94% IndiaMostly Young, Male and

Single

Suzuki Motorcycle India

Engagement Score

207

Total Posts

129

Total Likes

157,207

Total Comments

2,594

Total Shares

3,857

Most Engaging Content Type

Promotions

Least Engaging Content Type

Ad Campaigns

Most Prolific Content Type

Brand News

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

1,124K

1,126K

1,128K

1,130K

1,132K

1,134K

1,136K

1,138K

1,140K

1,142K

1,144K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

1,141,688

New Fans

10,605

Engagement

0

250

500

750

1,000

1,250

Suzuki Motorcycle India had an average engagement score of 207 and a highest of 1000.

Community Analysis

Suzuki Motorcycle India fans are mostly Young, Male and Single

Suzuki Motorcycle India fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

98%

2%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

India

United States

United Arab Emirates

Bangladesh

Pakistan

Saudi Arabia

Nepal

Indonesia

Philippines

Bulgaria

0

1

1

2

2

3

3

4

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

SuzukiGixxerCup 15

SuzukiGixxer 12

BIC 11

Suzuki 10

SuzukiGixxerSF 10

45%

55%

Brand Participation Brand Non Participation

88%

3% 9%

Posititve Negative Neutral

Brand Posts - Engagement

Suzuki Motorcycle India responded to 58 conversations generated by the 129 Posts they published.

Suzuki Motorcycle India receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

21-DEC-15, MON 6:30AM

Browse, Book and Buy a Suzuki Product through SnapDeal and get 1 year free Insurance! BOOK NOW - htt ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 54,982 218 137 Positive

31-DEC-15, THU 6:30AM

Buy a GSX-S1000 and get a #GenuineLeather Kushitani Riding Jacket FREE! Offer valid till February 20 ..

28-DEC-15, MON 6:33AM

Hope and Smile with #SuzukiIndia with Extended #Warranty, #Free Insurance and #FloodRelief benefits ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

967 22,054 134 127 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

828 11,659 61 38 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/224002724352056/posts/916401628445492



Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120

0 50 100 150 200 250

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25 30

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Suzuki Motorcycle India posts were around 'Features', and posts around 'Promotions' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35 40 45

0 100 200 300 400 500 600 700 800 900 1000

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


In Suzuki Motorcycle India Posts about Automotive, Events in the automotive sector posts received the highest engagement.

In Suzuki Motorcycle India Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Automotive About General Happenings

0 1 2

0 20 40 60 80 100

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 10 20 30

0 50 100 150

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 1 2 3

0 200 400 600 800

Suzuki India KneeDragging Contest

#AETMS2016

#ChennaiFlood

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800

Suzuki India KneeDragging Contest

#AETMS2016

#ChennaiFlood

Number of Posts

Engagement Score


Analysis of

Suzuki Motorcycle IndiaTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

9,544 267 2.88% India

Suzuki Motorcycle India@suzuki2wheelers

Engagement Score

119

Total Proactive Tweets

73

Retweets Total

16

Replies Total

21

Favorites Total

144

Total Mention

296

Total Retweets

121

Response Rate (%)

6.42%

Average Reply Time (mins)

4714

Most Engaging

#AETMS2016

Most Recent

#AETMS2016

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

9K

9K

9K

9K

9K

9K

9K

9K

10K

10K

10K


Follower Growth

Total Followers

9,544

New Followers

267

Engagement

0

250

500

Suzuki Motorcycle India had an average engagement score of 119 and a highest of 427.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

73 16

Picture Credit - Anudeep Hegde #SuzukiIndia

https://t.co/wOydEfLRzP

16-Dec-15, Wed 06:35AM

ENGMT. FAV. REPLIES RETWEETS

485 11 0 9

Top Engaging Tweets

Explore new Horizons with the #SuzukiIndia #WayOfLife

#VStrom

Picture Credit: Bhaskar V https://t.c..

Aggression in an All-new form !

#GSXS-1000F ABS #SuzukiIndia https://t.co/y5XRWjRkfN

29-Dec-15, Tue 06:32AM


427 5 0 8

20-Oct-15, Tue 04:46AM


365 8 0 6

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/suzuki2wheelers/status/677089600209215489



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 10 20 30 40 50 60 70 80

0 20 40 60 80 100 120 140

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60

0 20 40 60 80 100 120

#suzukiindia*

#suzuki*

#dakar2016*

#gixxer*

#review*

#hayabusa*

#letsoverdrive*

#suzukigixxersf*

#gsxr250*

#suzukigixxer*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

5

10

15

20

25

30

35

40

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

suzukiindia suzuki dakar2016 gixxer review

Spread of Hashtags by day

0 50 100 150 200 250

#letsoverdrive*

#suzuki*

#suzukigixxersf*

#gsxr250*

#hayabusa*

#suzukigixxer*

#dakar2016*

#suzukiindia*

#review*

#gixxer*

Engagement Score

Hashtags - Engagement

Average Response Rate : 6.42%

0

2

4

6

8

10

12

14

16

18

20

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 3 days 6 hours 34 minutes

0

2000

4000

6000

8000

10000

12000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

2

4

6

8

10

12

14

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

10

20

30

40

50

60

70

80

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

5

10

15

20

25

30

35

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 121

-2

0

2

4

6

8

10

12

14


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 296

-5

0

5

10

15

20


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

CNBC-TV18 News 44,189 1

NDTV Prime 40,912 1

OVERDRIVE 32,060 1

carandbike 28,067 1

Nisha 23,944 1

TOP 5 INFLUENCERS

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Suzuki Motorcycle India Social Media Analysis Q4 2015

Social Media

Transcript of Suzuki Motorcycle India Social Media Analysis Q4 2015