Sutherland Shire Football Association Strategic Business Plan

Updated July 2010

Vision

Building healthy communities through sport

Sutherland Shire Football Association (SSFA) was established in 1953 and since then has grown to be the largest grassroots Football association within Australia

 The SSFA has over 17,500 members involved in all aspects of the sport, ranging from non competitive small sided football, competitive junior boys, junior girls, men’s and women’s. It is primarily funded through player fees with small amounts of corporate sponsorship.

 The SSFA has affiliation with the Shire Referees Association (SSFRA), Futsal (SSFA) and Premier League club (Sutherland Sharks).

 The SSFA is a member association of Football NSW (FNSW) and ultimately of Football Australia (FFA).

Scope

Sutherland Shire Football Association (SSFA) has 26 Member clubs covering the boundaries of the Shire involving 17500+ players

Membership

We hold games at 30 complexes over 70 separate playing fields. We hold over 700 games each weekend for 18 rounds aggregating

to over 12,000 games in the regular season We have over 11000 junior players of which 3375 are junior girls.

This represents 30% of our junior players and is growing each year. SSFA has 5000 female players across all age groups. Girls and

women represent 30%of our total player numbers. We have another 200+ players in our representative teams We have another 50+ players in our Football 4 All club Titans who

address the need of children and adults with special needs Our Association covers teams from U’6’s to over 45’s. The youngest

players are 4 and our oldest over 60! The influence effect of our player base at a multiplier of 3 = over

50000 people that have involvement as a player, parent, spectator or friend every week.

There is in excess of 2500 volunteers involved each week.

Participation

Strategic Goals for Sustainable Growth

Leadership through Structure and capability

Identity - Branding and Alignment

Football Development – Game / Player and Coaching

Facilities – Home of football

Operational Excellence

Corporate engagement (Sponsors and partners)

Communication and Technology Enabled

Leadership - structure and capability Community Leadership through Sport

More then just football – building a community Modelling community Values Inclusion and Diversity – Football for all Clarity of roles and consistent tone at the top for SSFA and

member club committees Discipline across all involved – Player, Coach, Spectator and

Administrator Focus to include working with other codes and other stakeholders

Collaborative decision making Delegate to SSFA a core function for clubs – communication and

decisions Less is more – 1 is sufficient – 2 if topics require expertise

Constitution and rules which drive ease of understanding, clarity of decision making and efficient behaviour

Identity - Branding and Alignment

Common Goals, consistent models and a line of sight FFA FNSW Sharks Premier League Club Grassroots members

One Representative code brand – SSFA Sharks Enabled by

Modelling inclusive and ‘working with’ behaviour Logos / Uniform / Signage all consistent Advertising / Web / Communication reflecting integration

Football Development – Game

Game Development Small Sided Football Womens Football Football 4 All Volunteer involvement

Football Development – Player

Player development Development of Grassroots players within member clubs Development of potential elite players Development through Representative squads

Football Development – Coaching

Coaching development Development of Grassroots coaches within member clubs Development of potential elite coaches Development through Representative squads

Appointment of Head Coach / Technical director in clubs with definite responsibilities to engage the clubs grassroots coaches and be point person for SSFA Coaching Development team

Facilities – Home of football Home of Grassroots Football – Bates Drive Head Office

Administration / Coaching programs / Conference room

Development squads and coaching programs

Representative training and game days

Feature match days including finals

Football for all - Titans

Club grounds

Working with Clubs and council to ensure demand v supply managed

Resourcing

Working with Clubs and council to balance contributions

Seymour Shaw 1

Improve utilisation from Grassroots – partnership

Support development and revenue options to assist funding of

successful Male and Female Premier League

Facilities – Home of Football

Complete refurbishment of Bates Drive building Engage Council for removal of dump site at entrance to HDFC for

car parking Upgrade lighting Bates 2 – Night games Explore viability of synthetic field Bates 2 Explore need to install perimeter fencing for entire complex Remove cage, extend turf for additional training

Operational Excellence Management Capability

Structure – Board Structure – Employees Capability of team Succession planning for Board – ensuring fresh ideas and energy

Competition Management Weekly needs Tactical direction re ground / day balancing / club size

Financial management and Balance Sheet strength Relationship with Affiliates – Sharks / referees / Futsal Governance and Risk Management Driving Income sources away from player fees Effective Capital planning and execution Football and Volunteer administration education

Corporate Partners

Corporate engagement - Sponsors and partners

Utilise player base to attract corporate partners for mutual benefit – focus on event links and general support

Aim to utilise Sponsorship to drive growth of coaching and education programs through funding resources

Aim to utilise Sponsorship to reduce cost of representing the SSFA at elite levels

Ultimately reduce cost of participation to members through funding from alternate sources then SSFA fees

Sutherland Shire FootballSponsorship opportunities

Naming Rights to Competition

Platinum Sponsor

Gold Sponsor

Silver Sponsor

Sponsor Game Day Seymour Shaw 1

Sponsor Final Series

Representative Teams Sponsor

Communication and Technology Enabled IT enabled

Website – Informative / Interesting and current Online registration – Own or leveraged ex FFA Competition Management - Flexibility Office Network Infrastructure

Bates Drive Coaching centre – equipped with Audio / Video support Bates Drive equipped to host Coaching nights and other courses

with A/V support Guest and EC presentations professionally held with A/V support

when required Internal and external communications

Promotion of SSFA its Member clubs and /or players when and where appropriate in various mediums – Web / Local & wider press / Recognition and Awards

Contact details

Operations Manager – Jeff Stewart Email: operations@shirefootball.com Phone: 02 9542 3577

Association President – Greg O’Rourke Email: president@shirefootball.com Phone: 0419242999

Association office – Sue Holloway and Kim Ryder Office@shirefootball.com Phone: 02 9542 3577