Dr Patrick Dixon Chairman Global Change Ltd

SustainAgility

How can we promote common good ?

$40 Trillion$40 Trillion Green Tech Green Tech BoomBoom

driven by oil price, cost cuts, green driven by oil price, cost cuts, green activismactivism

moral, economic, business, politicalmoral, economic, business, political

Crisis of Purpose at Work

What remembered for ?

Four Circles of the Human Heart

COMMONGOOD

COMMONGOOD

Building a Better World• Basis of all advertising• Every marketing campaign• Every mission statement• All leadership• All change management• All government • Every business activity• Every human passion

• EU 20,000 if you can find a business exception to this universal rule

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All sales based on a promisePurpose of business is to deliver on

the promiseProfit is your reward for doing so

Purpose of Business

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Middle Class --> 300m India - 100m Africa

The future is aboutThe future is about

EMOTION

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1 billion children cities

““Caring for the planet - Caring for the planet - for the sake of future for the sake of future

generationsgenerations””

Data accepted widelyData accepted widely

Science of global warming might possibly turn Science of global warming might possibly turn out to be incorrect, but it is highly influentialout to be incorrect, but it is highly influential

““US emissions of CO2 US emissions of CO2 equivalent to a equivalent to a carpet of CO2 = carpet of CO2 =

33cms33cmsthick each year over thick each year over

entire land massentire land mass””

Source: „Vostok“ (Antarctica) ice cores, World Data Center for Paleoclimatology, NOAA, Boulder, CO, USA

350-393ppm

in 30 years x

x

420,000 Years - CO2 and Earth Temperature

”Dip equivalent to 0.5 mile of ice over some of northern hemisphere 15,000 years ago”

“400,000 sq miles of Arctic ice melted in 30 years”

China water crisis“In 20 years, 18,000 square miles of ice melted”“3000 out of 4000 Tibetan lakes dried up”“Yellow river dried up recently for 226 days”

Oil >$100 a barrel accelerates innovationOil >$100 a barrel accelerates innovationEven strong climate sceptics Even strong climate sceptics ““go greengo green””

120,000 terawatts of sunlight /day7,000 times total power use

WIND / SOLARWIND / SOLAR

Solar cell generation parity <7-10 yrs

•Only 5% EU power crosses borders

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Enough salt caverns to power Germany for a week

Recycle Metal

70% less energy 40% less water85% less air pollution75% less water pollution

Street Lights - Philips

5% 2% of US / EU energyPayback period 4 years 120 million EU street lamps 75% replace in 15 years at unit cost of $750 including labour

Problem of Old Tires – gassification

Gas + RubberGas + Rubber

Power + FoodPower + Food

30 million acres lost

EU 5% gasoline and diesel from food

25% of 2010 US grain fuel30% US grain burnt in cars

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Build a Better WorldBuild a Better Worldindividual family community world

Common GoodCommon GoodPeople Movement – Global Influence