1

 Sustainable

Tourism A Form of

Development Nowadays

Teacher: Kate TorkingtonEnglish III

11/12/12

Anatolie Pirgaru nº 42217Joana Cordeiro nº 31156

Luís Saraiva nº 39550

Hotel Management

2

Summary

Sustainable Tourism

Ecotourism

Ecotourism vs Sustainable Tourism

Greenwashing

To identify the false advertising

3

low impact on the

environment and local culture

Sustainable

tourism

Help to generate

future employment

for local people

The aim is to bring positive

experience for:Local people,

Tourism companies,

Tourists

4

Sustainable Tourism Should

Make optimal

use of

environmental

resources

Maintaining essential

ecological processes and

helping to conserve

natural heritage and

biodiversity.

Respect the socio-cultural authenticity of host communities,

conserve their built and living cultural heritage and traditional values, and

contribute to inter-cultural understanding and tolerance.

Ensure viable, long-term economic operations,

providing socio-economic benefits to all

stakeholders contributing to poverty

alleviation.

5

Ecotourism

“responsible travel to natural

areas that conserves the environment and improves the welfare of local people”.

The International Ecotourism Society

7 points to define Ecotourism

Involves travel to natural destinations

Minimizes impact

Builds environmental awareness

Provides direct financial benefits for conservation

Provides financial benefits and empowerment for local people

Respects local culture

Supports human rights and democratic movements

6

Ecotourism vs Sustainable Tourism

Ecotourism focused on ecological conservation and educating travelers on local environments and natural surroundings

Ecotourism - form of tourism, or a category of vacation similar to beach, adventure, health, or cultural

Sustainable tourism focuses on travel that has minimal impact on the environment and local communities

The concept of sustainability can be applied to all types of tourism

7

GREENWASHING

a form of spin in which green

marketing;

used to promote the perception

that an organization's aims and

policies are environmentally

friendly;

whether it is to increase profits or

gain political support,

greenwashing may be used to

manipulate popular opinion to

support otherwise questionable

aims.

8

The Seven Sins of Greenwashing:

o Sin of the hidden trade-off

o Sin of no proof

o Sin of vagueness

o Sin of worshiping false labels

o Sin of irrelevance

o Sin of lesser of two evils

o Sin of fibbing

9

How identify the false advertising?

During the trip:

o Ask about the actions taken.

o Sustainable companies

show the developed actions

that were taken, so if you

do not find anything in the

hotel on the actions taken,

be suspicious!

Before traveling:

o See if the company described

on their website, the socio-

environmental projects they

developed.

o Search the Internet the name

of the companies along with

the word sustainability and

see what you find.

10

Sustainable Solutions for Hospitality Industry

Start a linen (both towels and sheets) reuse

program 

low-flow showerheads 

Switch to low-flow toilets 

Switch to compact fluorescent light bulbs 

Buy food and guest amenities in bulk

Turn off lights and turn down heating/air

conditioning 

Install window film 

Guestroom recycler baskets 

Recycling bins 

Products that contain recycled material.

11

Conclusion