Sustainable Lifesytles - uni-miskolc.hu

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Sustainable LifesytlesLCA and beyond?

Presented by:

Rosa GroezingerResearcher

UNEP / Wuppertal Institute Collaborating

Centre on Sustainable Consumption and Production

Good morning and welcome to the second day of the LCA conference here in Budapest.Rosa G from CSCP

UNEP… Colllaboration between the Wuppertal Institute for Climate, Environment and Energy and the United Nations Envrionmental Programme

Happy to be here to present this morning our work on sustainable lifestyles, which has a bit of a different perspective than the work seen in the presentations yesterday.

Rosa Groezinger | Centre for Sustainable Consumption and Production | www.scp-centre.org 2

The CSCP strategy areas

Aim of our work is to promote SCP and SL

We believe in the concept of the triangle of change and we work with all these actors.

As you can see here we

1. work with policy makers on the national and local level to support the uptake of SCP and SL. (recommendations of policy instruments and support with SCP action plans)

2. We also have several projects with the civil society and consumers to change the way individuals live and consume but also how CSO can work and lobby for SCP and SL

3. We also work with smaller and bigger companies to support them making their production processes more sustainable, improving their products and see a business case in sustainable consumption and lifestyles.

“Participation of all actors in society is needed to achieve sustainable consumption and production . None of these actors can change unsustainable patterns alone, but together they can form a so-called triange of change. Actors are ready to change their behaviour if they

know that others are doing their bit.“ UK 2


1. Provide the data base for environmental impacts of products and services

2. Make different products and behaviour choices comparable

3. Help correcting wrong assumptions and decisions

What LCA can do to support the shift to sustainable lifestyles

LCAs are quiet important for the everyone working in the field of sustainable consumption and sustainable lifestyles

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1. Give concrete recommendations and motivate people to change their lifestyles and behaviours

2. Make alternative more environmental sound products, services and habits attractive for business

3. Help identify the bigger picture that we should be aiming for

Challenges for sustainable lifestylesHow much can LCA do here?

On a more generic level, there are several challenges for sustainable lifestyles

As said before, I’m no expert in LCA, so I’m wondering – and maybe we can discuss this after the presentation – how much can LCA do here?

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1. Give concrete recommendations and

motivate people to change their lifestyles

and behaviours

Beyond LCA

I picked three of our projects to showcase what we believe is important to support the shift to sustainable lifestyles

- Talkes about it yesterday at some point, that necessary to not use too many confusing numbers when talking to consumers but bits that are easy to understand. One presenter also talked about introducing the picture of a pyramid of waste to call the attention of Egypts…

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Goals:

• Visualizing sustainable lifestyles in the future and making the message understandable for normal people

• Gathering new ideas of how sustainable future lifestyles could look like

• Attracting people emotionally and motivating them to change their lifestyles

Beyond LCA: Communicating sustainable lifestyles in a creative and understandable way

Partner

In cooperation with the Deutsche Bundesstiftung Umwelt – german environment foundation

Project also just started in Janaury

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Competition of art and design school students

Creating visual impressions of sustainable lifestyles

Alanus Univeristy for Art and Society

ecosign / Academy for DesignPartner

In cooperation with 3 universities we initiate competitions between students on the issue of sustainbale lifestyles. They all have courses and a certain background in sustainabiliuty as part of their curriculum but first of all they are designers and artists.

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What will be done


Two of the schools on the generic level on sustainable lifestyles:

Pictures in form of photos and graphic design – example here fits to what we heard yesterday – LCAs of tab and bottled water. campaign for tab water (emty, stick the sticker on, refill, enjoy)

Movies

The school focussing on interiour design on the topic of housing

Products – Furniture

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Very first lessons learnt

• Need for balance between freedom for the artists and level of information

• Need to look at what is actually important

• Challenge to go beyond the current situation and think of new solutions


Partner

1. Researchers want clear messages – artists want to have freedom to make their piece of art (not too complex but understandable)

2. Need to look at the real issues: Example of Ü-Ei – impact level – LCA’s good! – not looking at the chocolotae egg, but on how to eat vegetables instead of meat

3. Students all started very close to today’s realities and didn’t come up with any innovative approach on how to change it

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2. Make alternative more environmental

sound products, services and habits

attractive for business

Beyond LCA

Based on the LCA analysis it becomes clear that certain goods or services are better than others… how can be ensured that these results translate into actual change? Why should companies care?

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Beyond LCA: Sustainable Lifestyles/Consumption Businesss Strategies

• Challenging existing products and services

• Demonstrate how sustainable products and services can create value for companies

http://www.encourage-sustainable-lifestyles.net/

Business Case for Sustainable Consumption and

Sustainable Lifestyles

Partner

Main Outputs

•7 Booklets on different themes

Swedish government

Development of a series of booklets

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Sustainable Lifestyles/Consumption Businesss Strategies

SA 1: starting on where most companies are today: offering organic and

fair products

SA 2: still and incremental change for companies, but beyond the point of selling the products: engaging with the consumer for low-impact product

use – this is where yesterdays’s presentation from Tesco comes in,

for example changing the washing behaviour

SA 3:already goes beyond the established products by offering innovative after-sales services like upgrating options and after sales greening to increase the use-phase of products

SA 4: radically changing the traditional design

SA 5: this area stands for a systemic change and describes the switch

from products to services. (renting, leasing, sharing and pooling)

SA 6: Leadership for change. This shows the importance of starting a dialogue and creating partnerships for change.

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2. Make alternative more environmental sound products, services and habits attractive for business

3. Help identify the bigger picture that we

should be aiming for

Beyond LCA

Finally, the last need – the bigger picture and a vision for the future! This is not only relevant for LCA but for everyone working in the field of sustainable lifestyles

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Beyond LCA: Create a Vision for sustainable lifestyles for 2050

This is the main case study I was asked to present.

The project is funded by the 7th framework programme of the European Commission

It started January of this year and will run for 2 years and consists of a consortium of 8 partners from all over Europe.

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SPREAD – Social Platform identifying research and policy needs for sustainable lifestyles

SPREAD mobilizes existing knowledge, experiences and best practices

SPREAD analyzes the underlying dynamics of current lifestyle changes

SPREAD disseminates promising practices to mainstream them

SPREAD creates a joint vision of sustainable lifestyles in 2050

Spread stands for…


Topics

Rationale behind SPREAD

Living

Moving

Consuming

Sustainable Society

Social Platform

Business advisors

Health Experts

Researchers

Civil Society Orgs.

Individual

Local and Regional

National

EU and International

Individual households

Social plattform is this whole project.

-All these actors are involved in the project

These are the 4 main focus areas of sustainable lifestyles that will be addressed during the project

-- for each of the four topics, a working group consisting of 40 poeple from business, CSO, policy makers and researchers will be formed. (from the business side:

-Living: IKEA

-- Mobility: VW Autostadt

-- Consuming: Kraft Foods, Henkel, Nokia, Unilever, Ferrero

-Sustainable Society: Turkish Business Council for Sustainable Development

-Aims: Explore the conditions of shifting current lifestyles to more sustainable ones

-Investigate opportunities and learn from existing cases and goodpractices

-Provide EC policy makers with suggestions and policy briefs for future research agendas.

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The approach of SPREAD

This graph shows the workflow and methodoliegies of the project:

Knowledge stocktaking: The Baseline – Existing Knowledge on SL (Oct 2011)

Analysis of existing knowledge in order to understand barriers and

drivers, constraints and megatrends

Exchange of promising practices: Conference & Workshop Series and Online community which is open to everyone interetsed in it

Present, discuss & validate findings of baseline work. Discuss future

best practices

Future Scenarios for SL: with the backcasting method (normative and desireable future visiosn, and then picturing how the transition and break thorugh existing trends, patterns and ways of thinking can be reached).

Roadmap and Recommendations for Sustainable Lifestyles

List of short and long term recommendations

Recommendations fr different stakeholders (policy, business, society in Europe)

Research agenda for the EC

Conferences and workshops (10 in total)

Online Platform/Community: Heart of the project (Online platform: 1000 visitors per month)

People‘s Forum for Identifying the Meaning of Sustainable Lifestyles

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Stakeholder composition of the SPREAD social platform

www.sustainable-lifestyles.euwww.sustianable-lifestyles.eu/community

And finally the overview of the partners… and the website: supposed to go online today

UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP) Germany

Demos Helsinki (Demos) Finland

Energy Research Centre of the Netherlands (ECN) The Netherlands

Politecnico di Milano (Polimi) Italy

EuroHealthNet Belgium

The International Institute for Industrial Environmental Economics at Lund University (ULUND) Sweden

Regional Environmental Center for CEE countries (REC) Hungary

Eco Institute Barcelona (ECOI) Spain

The Northern Alliance for Sustainability (ANPED) Belgium

Ashoka France (ASHOKA) France

Websites supposed to go online today


Conference on sustainable lifestyles & entrepreneurship

Please visit: http://www.future-lifestyles-entrepreneurship.org/

Also launching conference for spread project

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Conference themes

As you can see here, the conference brings two main topics together: Sustainable lifestyles and sustainbale entrepreneurship

We want to demonstrate how both are interconnected: SL need SE to deliver goods and services , SE need to understand consumer needs and lifestyle trends

The themes are on the one side… and on the other

The crosscutting or enabling themes are…

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Conclusions

1. Cooperation between LCA experts and experts from other backgrounds has big potential to support the move to more sustainable lifestyles!

2. LCAs can support the triangle of change – policy makers, CSOs and business – with arguments and scientifically sound recommendations.

3. LCA experts should try to include “out of the box”thinking into their work to also demonstrate new and unexpected solution.

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Rosa Groezinger

UNEP/ Wuppertal Institute Collaborating

Centre on Sustainable Consumption and Production

[email protected]

tel ++49 (0) 202 - 4595813

fax ++49 (0) 202 – 4595830

www.scp-centre.org

Thank you for your attention!

Thank you for your attention!

Do you have any questions?


Backup slides


Conference Agenda

Please visit: http://www.future-lifestyles-entrepreneurship.org/

First day: future of each for the disciplines

Second day we are focusing of bridging them.

Apart from panel discussions with prominent speakers, there will be interactive workshops , ted speeches , market place and demonstration centre

The art and design students work will also be presented on the conference.

If you’re interested, I invite you to join us in May.

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What is a sustainable lifestyle?The lifestyle depends on...

VALUES

ATTITUDES

HABITS

GENDER

EDUCATION

CULTURE

SOCIAL

BELONGING

ECONOMY

Balance between basic material standards, meeting basic needs, and non-material aspects of welfare.

And all these elements here shape the way we live our lives…

Our culture shapes the way we think about family

Our education and social belonging influences how we define success

Our values shape what we define as happiness…

What these pictures show is what makes the topic of sustainable lifestyles so interesting – they can be extremely diverse. Everyone will have to find the elements that are best suited for his or her personal situation and needs.

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Consumption and lifestyle trendsPatterns are changing towards sustainability

This picture demonstrates how consumers are already changing their behaviour in many different aspects of every day life.

The Co-operative BankTen Years of Ethical Consumerism: 1999-2008

Spending on ethical food and drink has increased more than threefold in the last decade, between 1999 and 2008.

Green home expenditure has increased fivefold in the 1999-2008 decade. (energy efficient appliances and boilers)


Consumer behaviour accounts for a large share of environmental impact of products

Source: WWF-UK Evidence Base 2006

Use phase is the most important lever for change in private road transport !

CO2 emissions over the life-cycle of a vehicle

Lifestyle choices are really relevant. This slide here demonstrates it again on the example of a car.

16% of the CO2 emissions over the life-cycle of a vehicle occur in the production phase.

over 80% occur in the use phase!

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•

Low-carbon technologies and design for environment strategies to tackle climate change impactsEnergy efficiency potential concerning private transport vehicles

• Technological innovations and

improvements have a lot of

potential, but not enough to

tackle the rebound effect

• Need to look at the

consumption phase: how to

improve the energy efficiency

with more sustainable

lifestyles?

Source: S. Schmidt, 2005

Looking at the topic of the car in more detail, it becomes clear that technology alone will not solve the problems. Technological innovations can support a shift to sustainable lifestyles,

Here we have a bunch of measures that will decrease the amount of emissions of cars, as

The reduction of rolling resistence (-3)

Teh reduction of weight of the vehicle by 100 kg (-5%)

Full Hybrid car (-40%)

.... but it will really need our personal decisions to reach that goal.

For today’s presentation I have identified 4 main challenges to sustainable lifestyles and picked showcases of how the CSCP is addressing those.

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Another vision is needed:A move towards sustainable lifestyles

And the topic of my presentation is: we need another vision of sustainable lifestyles!

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1. Missing vision of sustainable future lifestyles

2. Missing visualisation of sustainable lifestyles

3. Current business models need to shift to support sustainable lifestyles

4. Need for more collaboration between sustainable lifestyles experts and entrepreneurs

*only a few examples

Some specific sustainable lifestyles challenges* to overcome

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1. Missing vision of sustainable future lifestyles� Initiate multi-stakeholder dialogues to create and define a

vision for the future and milestones on the way

Some specific sustainable lifestyles challenges to overcome

The CSCP is working to …

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The SPREAD consortium

The partners, members of of the project consortium….

This is a Europan project…

If you want to meet them and learn more about VISION for sustainable lifestyles or explore together with us how sustainable entreprneurship might drive SCP, we will be happy to welcome you at the conference at the end of May this year.

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Stakeholder SPREAD working groups

Sustainable movingSustainable living

Sustainable consuming Sustainable society


Mission of the CSCP

Mission The Centre provides scientific support to activities undertaken by UNEP

and other organisations in the field of SCP.

• development, testing, implementation and monitoring of concrete

projects, especially in developing countries

• supports the integration of environmental, social and cultural concerns

Into decision making at the level of national governments, regional and

local authorities, the private sector, and consumer groups.

• works on the exchange of experiences with partners in both

developing and developed countries, with support for capacity building

and training approaches as an integral part of its programmes.

The Centre provides scientific support to activities undertaken by UNEP and other organisations in the field of SCP. This support includes the development, testing, implementation and monitoring of concrete projects, especially in developing countries, which enables these countries to leapfrog to sustainable consumption and production patterns using life cycle thinking and regional perspectives as guiding principles.

In this respect the Centre supports the integration of environmental, social and cultural concerns into decision making at the level of national governments, regional and local authorities, the private sector, and consumer groups.

The Centre works on the exchange of experiences with partners in both developing and developed countries, with support for capacity building and training approaches as an integral part of its programmes.

Objectives

Recognising the common links between global and regional consumption and production patterns, the Centre is putting equal emphasis on the global value chain and the regional perspective in fulfilling its objectives.

The centre's objectives are to:•Monitor and report global and regional trends in SCP;•Contribute to the adoption and implementation of policies and measures aimed at promoting CSP patterns by understanding global and regional priorities;•Raise awareness within, and provide support to, the private sector in understanding their role in achieving SCP patterns along the global value chain and in specific regions;•Raise awareness within and provide support to, consumer groups in understanding their role in achieving SCP patterns;•Achieve effective cooperation and leverage with partners.

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…but a final word: How to reach systemic change?

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CSCP Project Showcase: Invest in partnerships & look into effective strategies

State of the art Review (to be published in 10/2009)

Identifying knowledge gaps (interview report foreseen for 08/2009)

Lead by four civil society focal points, that were selected in 03/2009 to become official project partners in 07/2009)

Capacity-building in 3 core areas (foreseen for 11/2009)

Conducted by new the four new partners as small pilot projects (start in 07/2009)

Between research institutions & CSOs and announcing partnerships at closing conference

- Developing a roadmap for effective CSO strategies to tackle environmental crisis

Action Town

Partners

Creating partnerships between CSOs and their stakeholders (especially

research community) to increase their effectiveness in SCP and to get more

insights for research on how to further support.

Review -

Survey -

National Networks -

Workshops -

Actions -

Match-making -

Roadmapping -

Activities

Action Town - Research and Action for SCP

Civil Society / Consumers

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CSCP Project Showcase to tackle Challenge 3:

Improve information base

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The three main chapters:

Enhance efficiency of your in-store operations

Capture real supply chain performance

Discover new grounds in marketing & consumer relations

• Show how to comply with sustainability requirements• Calendar for informing and raising awareness of retail staff• Two one-day feedback sessions in Latin America & in (South-) Africa• Study: Communicating Sustainability Aspects of Products

using Modern Information Technologies

Retailers Calender: Energy, Water and

Waste Guidelines Manual

Business



Facilitate policy uptake

Supporting the switch to SCPSWITCH Asia Network Facility

Governments & Finance Institutions

Current Project Coverage

Bangladesh, Cambodia,

China, India, Laos, Nepal,

Mongolia Pakistan, Sri

Lanka, Vietnam

Bangladesh, Cambodia,

China, India, Laos, Nepal,

Mongolia Pakistan, Sri

Lanka, Vietnam

Objectives

• Assisting networking and knowledge

sharing among projects

• Distilling knowledge for wider

replication

• Facilitating policy uptake to

maximise impacts

• Assisting networking and knowledge

sharing among projects

• Distilling knowledge for wider

replication

• Facilitating policy uptake to

maximise impacts

Thematic

booklets Web siteNetworking

Events

New Project Coverage

Indonesia, Malaysia,

Philippines, Myanmar

Indonesia, Malaysia,

Philippines, Myanmar

SWITCH-Asia is building on the former Asia Pro Eco and Asia Investprogrammes, which were implemented by the EuropeAid Cooperation Office until 2007. The SWITCH-Asia Programme seeks to enhance the uptake of SCP by working simultaneously on the production and consumption sides, employing a multi-stakeholder approach with strong and intensive working relationships with SMEs, building upon existing structures and networks, and by scaling up results achieved in earlier projects. Projects will have to actively disseminate their results and facilitate exchange of good practices, and will be supported in this task by the SWITCH-Asia Network Facility.

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1. Housing

2. Food & Drink3. Mobility

Others

Focus3 main environmental impact areas


Improve networking among CSOs

Providing a dialogue platform for CSOs for

identifying research needs and influencing

political decisions on SCP

Civil Society Platform on SCP

Partners

• Regional Environmental Centre (REC)

• Centre for Sustainable Design (CfSD)

Main Outputs

•Base Line Report

•Launch Conference (Hungary)

•Second Conference (Germany)

•Closing Conference (Belgium)

•Booklet on Partnering for SC

•Website www.scp-dialogue.net

•Online dialogue Platform

•Online Lectures

Live Broadcast

Lecture

Social Network Website

Civil Society / Consumers

- But it is not only about preparing booklets, but linking stakeholders, empowering them and contributing to systemic change

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CSCP Project Showcase to tackle Challenge:Strengthening cooperation

In cooperation

with

Strengthening the Activities of the Cooperation

with Africa Marrakech Task Force

Work Package 1

•A draft for a briefing book that highlights African local knowledge on Sustainable Building and

Construction (SBC) was prepared

MTF - Africa Taskforce:

Federal Ministry of the Environment,

Nature Conservation and Nuclear

Safety (BMU)

Work Package 2

•A draft document that could support

the countries’ implementation of National Action Plan

•Consultative workshop with the project participating

countries in Nairobi was conducted

•Workshop conducted in October, 2009 in Germany is

being organised to brief potential donors

Governments & Finance Institutions



Training for sustainable business models

Project client

Marrakech Lifestyle Task Force:

Swedish Ministry of Environment

Introducing sustainable lifestyle and sustainable entrepreneurship

into African universities

Project Phases1) Delivery of training for two African universities

2) “Educate the educators” in the form of workshops for

participants drawn from 8 universities

Goals• The project targets students in African universities

• Helps to introduce the concept of SCP as an

opportunity for students to elaborate business ideas

Business



Linking up initiatives

Challenges:• Common language• Common understanding of life cycle approaches • Relevant information to consumers• Best use of the limited corporate resources • Change consumer behaviour

Challenges:• Common language• Common understanding of life cycle approaches • Relevant information to consumers• Best use of the limited corporate resources • Change consumer behaviour

Activities:• Benchmarking retailers’ LCM performance • Market analysis• Workshops in Paris and Wuppertal• Meeting report• Recommendations for sectors

Activities:• Benchmarking retailers’ LCM performance • Market analysis• Workshops in Paris and Wuppertal• Meeting report• Recommendations for sectors

Conclusion:• Sell sustainability as innovation• Improving communication, company’s bottom-line & consumer satisfaction• Leading role in promoting SCP

Conclusion:• Sell sustainability as innovation• Improving communication, company’s bottom-line & consumer satisfaction• Leading role in promoting SCP

Partners

Laying the Foundations for an Alliance of Leading

Retailers on Life Cycle Management (LCM)

Business


Our actions can make a difference.What drives purchasing decisions?

1,8%

2,2%

2,2%

4,9%

6,3%

8,9%

20,1%

21,0%

26,3%

Sustainability

Media

Brand

Friends

Myself

Reliability

My Finances

Family

Quality

Price

What influences you on consumption?*

* First choice in

survey question

Source: Fien, Bentley, Neil - Young People as Agents of Change


Our actions can make a difference.What drives purchasing decisions?

0,9%

3,1%

3,1%

3,6%

5,4%

6,3%

11,2%

17,4%

19,6%

29,5%

It is not necessary

Don't know any sust. products or services

I choose sustainable things all the time

Too boring

Never thought about this before

No substitutes to everyday products

Not enough information

Not easily available

Too expensive

Not convenient to my needs

Barriers and Enablers

Source: Fien, Bentley, Neil - Young People as Agents of Change


Source: The Eurobarometer survey on Europeans’ attitude towards SCP, 2009


Increase of environmental friendly and ethical productsThe role of consumers

Consumers prefer companies with a good

reputation for environmental responsibility

Consumers prefer companies with a good

reputation for environmental responsibility

Consumers attitudeConsumers believe they can make a difference in how responsibly a company behaves

Source: Tanberg, 2007


Mind the “rebound effect”!

Trends in energy efficiency, ownership, and

overall electricity consumption of selected

household appliances, EU----15Growth in private car travel versus fuel

efficiency in EU----15


Source: GMS/Deloitte Green Shopper Study (2009)

There is still a big gap between what consumers say, what they want to do and what they actually do.

Big sustainable lifestyles challengeFrom Perception to Action

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About the CSCP

United Nations Environment Programme

for Climate, Environment and Energy

CSCP

A collaboration between

UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP)

Wuppertal Institute UNEP

Funded it 2005, today roughly 50 employees from different scientific backgrounds and around 20 countries

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