Sustainable holidays who's responsible salli felton
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Transcript of Sustainable holidays who's responsible salli felton
Sustainable Holidays
Who’s Responsible?
Changing Tourist Behaviour
The Customer Journey
Inspiration
Research
BookingIn
Destination
Sharing Experience
Key customer choices resulting in sustainability implications are made:
• Between research and booking
• In destination
Key Decision Making Factors
Destination - where?
Timing/season/climate – when?
Holiday type – what do you want to do?
Cost – how much?
Distance/Access – how far/how easy?
Buying a sustainable holiday?
• Responsible Holiday agent
• Eco-tourism tour operator
• Certification
Choice Editing
"...shifting the field of choice for mainstream consumers: cutting out unnecessarily damaging products and getting real sustainable choices on the shelves.”
"...[removing] environmentally offensive products from commercial consideration or [making] such products expensive to use."
Inspiration
Research
BookingIn
Destination
Sharing Experience
Eat good food –drink good wine
Get a tan
Explore amazing landscapes
Relax and tune out
Take photos
Quality time with partner/family
Experience different history and culture
BRAGGING RIGHTS
The Independent, March 2017
“I have no shame in admitting I love going to places that I know will look good on Instagram, but that's not the only reason for choosing them” “If a place is beautiful, I'll appreciate it and enjoy being there as well as upping my Insta-game - it's a win-win.”
TURNING GOOD INTENTION INTO
ACTION
Thank You